ColorMag Technology Adoption in E-commerce

Discover 303 verified e-commerce stores using ColorMag. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.4k domains. 303 verified as active stores with physical delivery.

Verified stores
303
active stores with physical delivery
Top country
United States
34 verified stores
Top payment signal
PayPal
41 detection occurrences
Top carrier signal
GLS
20 detection occurrences
Top category
Sporting Goods & Outdoor Gear
31 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

303 verified active stores out of 1.4k detected · 21.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 84.5% of stores with physical delivery (256 stores) , followed by Custom (15.2%) and BigCommerce (0.3%) .

Base: 303 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

256 stores

Custom 15.2%

46 stores

1 stores

Shop5 0.0%

0 stores

WooCommerce, Cafe24 0.0%

0 stores

Tray 0.0%

0 stores

0 stores

0 stores

NewCart 0.0%

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in ColorMag
Platform Stores with Physical Delivery Percentage
WooCommerce 256 84.49%
Custom 46 15.18%
BigCommerce 1 0.33%
Shop5 0 0.00%
WooCommerce, Cafe24 0 0.00%
Tray 0 0.00%
Welcart 0 0.00%
Magento 0 0.00%
NewCart 0 0.00%
Cafe24 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 92.4% share of detected ColorMag e-commerce signals (1,317) , with Custom at 3.2% and BigCommerce at 0.1% (June 2026) .

Base: 1,425 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

1,317 websites

46 websites

1 websites

Shop5 0.2%

3 websites

WooCommerce, Cafe24 0.1%

2 websites

Tray 0.1%

2 websites

2 websites

3 websites

NewCart 0.1%

1 websites

22 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in ColorMag
Platform Websites with Signals Percentage
WooCommerce 1317 92.42%
Custom 46 3.23%
BigCommerce 1 0.07%
Shop5 3 0.21%
WooCommerce, Cafe24 2 0.14%
Tray 2 0.14%
Welcart 2 0.14%
Magento 3 0.21%
NewCart 1 0.07%
Cafe24 22 1.54%

Categories Distribution

Sporting Goods & Outdoor Gear stores with 10.2% of all stores (31 stores) , followed by Health & Beauty (9.6%) and Food & Beverages (8.9%) .

Base: 303 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Sporting Goods & Outdoor Gear 10.2%

31 stores

Health & Beauty 9.6%

29 stores

Food & Beverages 8.9%

27 stores

Business & Industrial 7.9%

24 stores

Clothing & Accessories 7.6%

23 stores

Tools & Hardware 7.3%

22 stores

Arts & Entertainment 6.6%

20 stores

Toys & Games 6.3%

19 stores

Electronics & Technology 5.9%

18 stores

Home & Garden 5.3%

16 stores

Visual Distribution

Distribution of top 10 ColorMag store categories (June 2026)
Distribution of categories in ColorMag e-commerce stores
Category Number of Stores Percentage
Sporting Goods & Outdoor Gear 31 10.23%
Health & Beauty 29 9.57%
Food & Beverages 27 8.91%
Business & Industrial 24 7.92%
Clothing & Accessories 23 7.59%
Tools & Hardware 22 7.26%
Arts & Entertainment 20 6.60%
Toys & Games 19 6.27%
Electronics & Technology 18 5.94%
Home & Garden 16 5.28%

Payment Providers Distribution

PayPal accounts for 50.6% of displayed detection occurrences (41 occurrences) , followed by MasterCard (17.3%) and Stripe Connect (6.2%) .

Base: 81 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 50.6%

41 occurrences

14 occurrences

5 occurrences

VISA 6.2%

5 occurrences

5 occurrences

3 occurrences

2 occurrences

2 occurrences

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 ColorMag payment providers (June 2026)
Distribution of payment providers in ColorMag e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 41 50.62%
MasterCard 14 17.28%
Stripe Connect 5 6.17%
VISA 5 6.17%
Klarna 5 6.17%
American Express 3 3.70%
Google Pay 2 2.47%
WebMoney 2 2.47%
Boleto 2 2.47%
BitCoin 2 2.47%

Shipping Carriers Distribution

GLS accounts for 33.3% of displayed detection occurrences (20 occurrences) , followed by UPS (16.7%) and DHL (8.3%) .

Base: 60 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 33.3%

20 occurrences

UPS 16.7%

10 occurrences

DHL 8.3%

5 occurrences

TNT 8.3%

5 occurrences

4 occurrences

USPS 6.7%

4 occurrences

4 occurrences

DPD 6.7%

4 occurrences

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 ColorMag shipping carriers (June 2026)
Distribution of shipping carriers in ColorMag e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
GLS 20 33.33%
UPS 10 16.67%
DHL 5 8.33%
TNT 5 8.33%
Hermes 4 6.67%
USPS 4 6.67%
Почта России 4 6.67%
DPD 4 6.67%
Royal Mail 2 3.33%
Mondial Relay 2 3.33%

Store Launch Timeline

Over the past 12 months, 13 new stores were launched in ColorMag , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 7.7%

1 stores launched

2026-03 15.4%

2 stores launched

2026-02 15.4%

2 stores launched

2025-12 7.7%

1 stores launched

2025-11 7.7%

1 stores launched

2025-10 15.4%

2 stores launched

2025-09 23.1%

3 stores launched

2025-07 7.7%

1 stores launched

Monthly Trend

Monthly store launches in ColorMag (June 2026)
Monthly store launches in ColorMag over the past 12 months
Month Stores Launched Percentage
2026-05 1 7.69%
2026-03 2 15.38%
2026-02 2 15.38%
2025-12 1 7.69%
2025-11 1 7.69%
2025-10 2 15.38%
2025-09 3 23.08%
2025-07 1 7.69%

Active Stores by Launch Year

Currently, 301 active stores in ColorMag are tracked in our database , with the most stores launched in 2026 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.7%

5 active stores

2025 4.3%

13 active stores

2024 4.0%

12 active stores

2023 3.0%

9 active stores

2022 6.3%

19 active stores

2021 7.0%

21 active stores

2020 8.6%

26 active stores

2019 10.6%

32 active stores

2018 10.6%

32 active stores

2017 7.3%

22 active stores

2016 9.0%

27 active stores

2015 2.0%

6 active stores

2014 1.7%

5 active stores

2013 4.3%

13 active stores

2012 1.3%

4 active stores

Distribution by Launch Year

Active stores in ColorMag by original launch year (June 2026)
Active stores in ColorMag by launch year
Launch Year Active Stores Percentage
2026 5 1.66%
2025 13 4.32%
2024 12 3.99%
2023 9 2.99%
2022 19 6.31%
2021 21 6.98%
2020 26 8.64%
2019 32 10.63%
2018 32 10.63%
2017 22 7.31%
2016 27 8.97%
2015 6 1.99%
2014 5 1.66%
2013 13 4.32%
2012 4 1.33%

Social Media Usage

Facebook accounts for 36.2% of displayed detection occurrences (155 occurrences) , followed by Instagram (24.1%) and YouTube (15.0%) .

Base: 428 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.2%

155 occurrences

Instagram 24.1%

103 occurrences

YouTube 15.0%

64 occurrences

Twitter 10.5%

45 occurrences

LinkedIn 4.0%

17 occurrences

Pinterest 4.0%

17 occurrences

WhatsApp 2.8%

12 occurrences

X 2.3%

10 occurrences

TikTok 0.9%

4 occurrences

Reddit 0.2%

1 occurrences

Visual Distribution

Distribution of social media platforms in ColorMag (June 2026)
Distribution of social media platforms in ColorMag e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 155 36.21%
Instagram 103 24.07%
YouTube 64 14.95%
Twitter 45 10.51%
LinkedIn 17 3.97%
Pinterest 17 3.97%
WhatsApp 12 2.80%
X 10 2.34%
TikTok 4 0.93%
Reddit 1 0.23%

Geographic Distribution

United States stores with 11.2% (34 active verified stores) , followed by Germany (6.9%) and Bulgaria (5.9%) .

Base: 303 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

34 active verified stores

21 active verified stores

18 active verified stores

Italy 5.0%

15 active verified stores

14 active verified stores

14 active verified stores

13 active verified stores

13 active verified stores

12 active verified stores

12 active verified stores

Visual Distribution

Geographic distribution of stores using ColorMag (June 2026)
Geographic distribution of stores using ColorMag
Country AI-Verified Store Count Market Share
United States 34 11.22%
Germany 21 6.93%
Bulgaria 18 5.94%
Italy 15 4.95%
Russia 14 4.62%
Thailand 14 4.62%
France 13 4.29%
United Kingdom 13 4.29%
Netherlands 12 3.96%
Poland 12 3.96%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1.4k 100.00%
Emails 671 47.09%
Phones 528 37.05%
Ecommerce platform 1.4k 98.39%
Couriers 152 10.67%
Payment Providers 216 15.16%
Categories 337 23.65%
Social Media 906 63.58%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the ColorMag e-commerce landscape:

Analyze 303 verified e-commerce stores on ColorMag - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across ColorMag e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the ColorMag e-commerce intelligence?

We track 303 verified ColorMag e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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