Cloudflare Bot Management Technology Adoption in E-commerce

Discover 330.2k e-commerce stores using Cloudflare Bot Management. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 47.7% of stores with physical delivery (156,889 stores) , followed by Nuvemshop (22.5%) and WooCommerce (14.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 47.7%

156,889 stores

73,914 stores

45,945 stores

32,779 stores

7,638 stores

Ikas 1.4%

4,761 stores

3,262 stores

1,036 stores

850 stores

654 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Cloudflare Bot Management
Platform Stores with Physical Delivery Percentage
Custom 156889 47.67%
Nuvemshop 73914 22.46%
WooCommerce 45945 13.96%
BigCommerce 32779 9.96%
Lightspeed eCom 7638 2.32%
Ikas 4761 1.45%
Volusion 3262 0.99%
Magento 1036 0.31%
Shopify 850 0.26%
Kajabi 654 0.20%
Salesforce Commerce Cloud 388 0.12%
Vnda 383 0.12%
Commerce7 359 0.11%
PrestaShop 120 0.04%
SAP Commerce Cloud 105 0.03%

All Stores Distribution

Custom holds 35.8% share of all Cloudflare Bot Management e-commerce stores (156,889) , with Nuvemshop at 19.3% and WooCommerce at 24.0% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 35.8%

156,889 stores

84,425 stores

105,149 stores

38,364 stores

8,460 stores

Ikas 1.1%

4,767 stores

3,816 stores

1,320 stores

1,156 stores

31,727 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Cloudflare Bot Management
Platform Total Stores Percentage
Custom 156889 35.81%
Nuvemshop 84425 19.27%
WooCommerce 105149 24.00%
BigCommerce 38364 8.76%
Lightspeed eCom 8460 1.93%
Ikas 4767 1.09%
Volusion 3816 0.87%
Magento 1320 0.30%
Shopify 1156 0.26%
Kajabi 31727 7.24%
Salesforce Commerce Cloud 672 0.15%
Vnda 422 0.10%
Commerce7 554 0.13%
PrestaShop 163 0.04%
SAP Commerce Cloud 187 0.04%

Categories Distribution

Clothing & Accessories leads with 27.5% of all stores (65,417 stores) , followed by Health & Beauty (13.1%) and Food & Beverages (8.5%) .

Top 10 Categories

Clothing & Accessories 27.5%

65,417 stores

Health & Beauty 13.1%

31,239 stores

Food & Beverages 8.5%

20,242 stores

Home & Garden 6.3%

14,998 stores

Electronics & Technology 6.3%

14,963 stores

Vehicles & Parts 5.9%

13,988 stores

Gifts & Special Occasions 5.7%

13,574 stores

Jewelry & Watches 5.5%

13,126 stores

Furniture & Home Decor 3.9%

9,323 stores

Arts & Entertainment 3.8%

8,996 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management store categories (November 2025)
Distribution of categories in Cloudflare Bot Management e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 65417 27.45%
Health & Beauty 31239 13.11%
Food & Beverages 20242 8.50%
Home & Garden 14998 6.29%
Electronics & Technology 14963 6.28%
Vehicles & Parts 13988 5.87%
Gifts & Special Occasions 13574 5.70%
Jewelry & Watches 13126 5.51%
Furniture & Home Decor 9323 3.91%
Arts & Entertainment 8996 3.78%
Sporting Goods & Outdoor Gear 8732 3.66%
Tools & Hardware 7371 3.09%
Business & Industrial 6437 2.70%
Pets & Pet Supplies 5594 2.35%
Books & Media 4277 1.79%

Payment Providers Distribution

PayPal leads with 20.4% among AI-verified physical stores (23,674 stores) , followed by American Express (16.2%) and MasterCard (14.3%) .

Base: 88,217 AI-verified physical stores with detectable payment providers (19.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.4%

23,674 stores

18,828 stores

16,661 stores

9,738 stores

8,621 stores

8,517 stores

Bolt 5.0%

5,770 stores

4,652 stores

4,084 stores

3,851 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management payment providers (November 2025)
Distribution of payment providers in Cloudflare Bot Management e-commerce stores
Payment Provider Store Count Market Share
PayPal 23674 20.38%
American Express 18828 16.20%
MasterCard 16661 14.34%
Boleto 9738 8.38%
Stripe Connect 8621 7.42%
Mercado Pago 8517 7.33%
Bolt 5770 4.97%
Google Pay 4652 4.00%
Apple Pay 4084 3.51%
Klarna 3851 3.31%
VISA 3726 3.21%
Bancontact 2401 2.07%
iDEAL 2235 1.92%
Paddle 1801 1.55%
Mollie 1632 1.40%

Shipping Carriers Distribution

UPS leads with 19.1% among AI-verified physical stores (15,882 stores) , followed by Correios (17.3%) and USPS (16.7%) .

Base: 64,677 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.1%

15,882 stores

14,345 stores

USPS 16.7%

13,866 stores

FedEx 13.2%

10,970 stores

DHL 9.5%

7,924 stores

Estes 5.3%

4,374 stores

DPD 3.1%

2,603 stores

2,453 stores

2,321 stores

1,915 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management shipping carriers (November 2025)
Distribution of shipping carriers in Cloudflare Bot Management e-commerce stores
Shipping Carrier Store Count Market Share
UPS 15882 19.11%
Correios 14345 17.26%
USPS 13866 16.69%
FedEx 10970 13.20%
DHL 7924 9.54%
Estes 4374 5.26%
DPD 2603 3.13%
PostNL 2453 2.95%
Australia Post 2321 2.79%
Royal Mail 1915 2.30%
TNT 1774 2.13%
GLS 1399 1.68%
Canada Post 1323 1.59%
Hermes 1073 1.29%
Speedy 873 1.05%

Store Launch Timeline

Over the past 12 months, 87,517 new stores were launched in Cloudflare Bot Management , with the highest activity in 2025-10 (11,292 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 12.9%

11,292 stores launched

2025-09 11.3%

9,878 stores launched

2025-08 9.9%

8,671 stores launched

2025-07 9.7%

8,475 stores launched

2025-06 8.4%

7,318 stores launched

2025-05 8.4%

7,335 stores launched

2025-04 8.0%

7,026 stores launched

2025-03 8.2%

7,134 stores launched

2025-02 7.2%

6,292 stores launched

2025-01 7.0%

6,167 stores launched

2024-12 6.1%

5,312 stores launched

2024-11 3.0%

2,617 stores launched

Monthly Trend

Monthly store launches in Cloudflare Bot Management (November 2025)
Monthly store launches in Cloudflare Bot Management over the past 12 months
Month Stores Launched Percentage
2025-10 11292 12.90%
2025-09 9878 11.29%
2025-08 8671 9.91%
2025-07 8475 9.68%
2025-06 7318 8.36%
2025-05 7335 8.38%
2025-04 7026 8.03%
2025-03 7134 8.15%
2025-02 6292 7.19%
2025-01 6167 7.05%
2024-12 5312 6.07%
2024-11 2617 2.99%

Active Stores by Launch Year

Currently, 314,870 active stores in Cloudflare Bot Management are tracked in our database , with the most stores launched in 2025 (79,839 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 25.4%

79,839 active stores

2024 13.0%

40,889 active stores

2023 6.6%

20,848 active stores

2022 5.4%

16,987 active stores

2021 6.7%

20,952 active stores

2020 5.5%

17,466 active stores

2019 3.5%

10,880 active stores

2018 3.7%

11,806 active stores

2017 3.3%

10,290 active stores

2016 2.3%

7,214 active stores

2015 2.0%

6,357 active stores

2014 2.2%

6,909 active stores

2013 2.8%

8,823 active stores

2012 1.8%

5,761 active stores

2011 2.0%

6,327 active stores

Distribution by Launch Year

Active stores in Cloudflare Bot Management by original launch year (November 2025)
Active stores in Cloudflare Bot Management by launch year
Launch Year Active Stores Percentage
2025 79839 25.36%
2024 40889 12.99%
2023 20848 6.62%
2022 16987 5.39%
2021 20952 6.65%
2020 17466 5.55%
2019 10880 3.46%
2018 11806 3.75%
2017 10290 3.27%
2016 7214 2.29%
2015 6357 2.02%
2014 6909 2.19%
2013 8823 2.80%
2012 5761 1.83%
2011 6327 2.01%
2010 5261 1.67%
2009 4669 1.48%
2008 3905 1.24%
2007 3338 1.06%
2006 2695 0.86%
2005 2687 0.85%
2004 3286 1.04%
2003 2888 0.92%
2002 2759 0.88%
2001 3002 0.95%
2000 2519 0.80%
1999 2460 0.78%
1998 1837 0.58%
1997 1121 0.36%
1996 885 0.28%
1995 210 0.07%

Social Media Usage

Instagram leads with 32.1% among stores with at least one detectable social profile (185,261 stores) , followed by Facebook (28.6%) and YouTube (9.2%) .

Base: 302,705 stores with any detectable social profile (67.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.1%

185,261 stores

Facebook 28.6%

164,631 stores

YouTube 9.2%

53,263 stores

Twitter 8.1%

46,486 stores

TikTok 7.1%

40,725 stores

Pinterest 4.6%

26,282 stores

LinkedIn 4.5%

25,764 stores

X 3.9%

22,221 stores

WhatsApp 1.9%

10,730 stores

Vimeo 0.2%

950 stores

Visual Distribution

Distribution of social media platforms in Cloudflare Bot Management (November 2025)
Distribution of social media platforms in Cloudflare Bot Management e-commerce stores
Social Platform Store Count Market Share
Instagram 185261 32.15%
Facebook 164631 28.57%
YouTube 53263 9.24%
Twitter 46486 8.07%
TikTok 40725 7.07%
Pinterest 26282 4.56%
LinkedIn 25764 4.47%
X 22221 3.86%
WhatsApp 10730 1.86%
Vimeo 950 0.16%

Geographic Distribution

United States leads with 36.3% (84,856 AI-verified stores) , followed by Brazil (18.2%) and Argentina (9.7%) .

Base: 233,538 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

84,856 AI-verified stores

Brazil 18.2%

42,563 AI-verified stores

22,570 AI-verified stores

11,596 AI-verified stores

9,208 AI-verified stores

Japan 3.6%

8,433 AI-verified stores

7,932 AI-verified stores

6,450 AI-verified stores

6,052 AI-verified stores

India 1.9%

4,466 AI-verified stores

Visual Distribution

Geographic distribution of stores using Cloudflare Bot Management (November 2025)
Geographic distribution of stores using Cloudflare Bot Management
Country AI-Verified Store Count Market Share
United States 84856 36.33%
Brazil 42563 18.23%
Argentina 22570 9.66%
United Kingdom 11596 4.97%
Australia 9208 3.94%
Japan 8433 3.61%
Canada 7932 3.40%
Turkey 6450 2.76%
Netherlands 6052 2.59%
India 4466 1.91%
China 4432 1.90%
Mexico 3977 1.70%
South Africa 3492 1.50%
France 3376 1.45%
Spain 3303 1.41%
Czechia 2637 1.13%
Germany 2391 1.02%
Italy 2105 0.90%
Slovakia 1956 0.84%
New Zealand 1743 0.75%

Dataset Coverage

Field Rows count Coverage
Website 450.9k 100.00%
Emails 92.4k 20.49%
Phones 56.8k 12.59%
Ecommerce platform 446.1k 98.92%
Couriers 64.7k 14.34%
Payment Providers 88.2k 19.56%
Categories 283.9k 62.95%
Social Media 302.7k 67.13%

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Frequently Asked Questions

What data is included in the Cloudflare Bot Management E-commerce Database?

Our database covers over 330.2k Cloudflare Bot Management physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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