Cloudflare Bot Management Technology Adoption in E-commerce

Discover 295.7k verified e-commerce stores using Cloudflare Bot Management. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 497.8k domains. 295.7k verified as active stores with physical delivery.

· · Next full refresh: March 2026

295.7k verified active stores out of 497.8k detected · 59.4% verification rate

E-commerce Platforms Distribution

Nuvemshop leads with 31.6% of stores with physical delivery (93,168 stores) , followed by Custom (29.1%) and WooCommerce (20.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

93,168 stores

Custom 29.1%

85,744 stores

59,061 stores

35,481 stores

7,917 stores

Ikas 1.9%

5,641 stores

3,479 stores

1,326 stores

1,270 stores

Vnda 0.1%

433 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Cloudflare Bot Management
Platform Stores with Physical Delivery Percentage
Nuvemshop 93168 31.63%
Custom 85744 29.11%
WooCommerce 59061 20.05%
BigCommerce 35481 12.05%
Lightspeed eCom 7917 2.69%
Ikas 5641 1.92%
Volusion 3479 1.18%
Shopify 1326 0.45%
Magento 1270 0.43%
Vnda 433 0.15%
Salesforce Commerce Cloud 401 0.14%
Big Cartel 268 0.09%
PrestaShop 123 0.04%
Commerce7 109 0.04%
SAP Commerce Cloud 95 0.03%

Categories Distribution

Clothing & Accessories leads with 32.4% of all stores (74,105 stores) , followed by Health & Beauty (14.0%) and Food & Beverages (7.7%) .

Base: 228,810 AI-verified stores with physical delivery and detected product categories (77.4% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 32.4%

74,105 stores

Health & Beauty 14.0%

31,950 stores

Food & Beverages 7.7%

17,724 stores

Jewelry & Watches 6.3%

14,431 stores

Home & Garden 6.2%

14,078 stores

Electronics & Technology 6.1%

14,045 stores

Gifts & Special Occasions 5.1%

11,606 stores

Furniture & Home Decor 4.2%

9,721 stores

Vehicles & Parts 3.6%

8,219 stores

Sporting Goods & Outdoor Gear 3.3%

7,642 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management store categories (February 2026)
Distribution of categories in Cloudflare Bot Management e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 74105 32.39%
Health & Beauty 31950 13.96%
Food & Beverages 17724 7.75%
Jewelry & Watches 14431 6.31%
Home & Garden 14078 6.15%
Electronics & Technology 14045 6.14%
Gifts & Special Occasions 11606 5.07%
Furniture & Home Decor 9721 4.25%
Vehicles & Parts 8219 3.59%
Sporting Goods & Outdoor Gear 7642 3.34%
Tools & Hardware 6260 2.74%
Arts & Entertainment 5841 2.55%
Business & Industrial 4776 2.09%
Pets & Pet Supplies 4509 1.97%
Toys & Games 3903 1.71%

Payment Providers Distribution

PayPal leads with 21.0% among AI-verified physical stores (29,184 stores) , followed by American Express (13.5%) and Boleto (12.6%) .

Base: 112,267 AI-verified physical stores with detectable payment providers (22.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.0%

29,184 stores

18,652 stores

Boleto 12.6%

17,442 stores

16,811 stores

15,570 stores

9,643 stores

Bolt 3.9%

5,354 stores

VISA 3.2%

4,505 stores

4,405 stores

4,244 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management payment providers (February 2026)
Distribution of payment providers in Cloudflare Bot Management e-commerce stores
Payment Provider Store Count Market Share
PayPal 29184 21.05%
American Express 18652 13.45%
Boleto 17442 12.58%
MasterCard 16811 12.13%
Mercado Pago 15570 11.23%
Stripe Connect 9643 6.96%
Bolt 5354 3.86%
VISA 4505 3.25%
Apple Pay 4405 3.18%
Klarna 4244 3.06%
Google Pay 4183 3.02%
Bancontact 2454 1.77%
JCB 2270 1.64%
iDEAL 2224 1.60%
Paddle 1702 1.23%

Shipping Carriers Distribution

UPS leads with 19.7% among AI-verified physical stores (17,800 stores) , followed by Correios (17.0%) and USPS (16.4%) .

Base: 71,077 AI-verified physical stores with detectable shipping carriers (14.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 19.7%

17,800 stores

15,369 stores

USPS 16.4%

14,855 stores

FedEx 13.3%

12,013 stores

DHL 10.5%

9,466 stores

Estes 4.9%

4,395 stores

DPD 3.2%

2,857 stores

2,520 stores

2,452 stores

2,112 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management shipping carriers (February 2026)
Distribution of shipping carriers in Cloudflare Bot Management e-commerce stores
Shipping Carrier Store Count Market Share
UPS 17800 19.68%
Correios 15369 16.99%
USPS 14855 16.42%
FedEx 12013 13.28%
DHL 9466 10.47%
Estes 4395 4.86%
DPD 2857 3.16%
PostNL 2520 2.79%
Australia Post 2452 2.71%
Royal Mail 2112 2.33%
TNT 1862 2.06%
GLS 1512 1.67%
Canada Post 1357 1.50%
Hermes 1056 1.17%
Speedy 825 0.91%

Store Launch Timeline

Over the past 12 months, 82,155 new stores were launched in Cloudflare Bot Management , with the highest activity in 2026-01 (9,672 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 11.8%

9,672 stores launched

2025-12 10.2%

8,388 stores launched

2025-11 9.9%

8,167 stores launched

2025-10 9.6%

7,916 stores launched

2025-09 8.1%

6,687 stores launched

2025-08 7.6%

6,244 stores launched

2025-07 8.3%

6,829 stores launched

2025-06 7.2%

5,882 stores launched

2025-05 7.8%

6,442 stores launched

2025-04 7.5%

6,181 stores launched

2025-03 7.4%

6,069 stores launched

2025-02 4.5%

3,678 stores launched

Monthly Trend

Monthly store launches in Cloudflare Bot Management (February 2026)
Monthly store launches in Cloudflare Bot Management over the past 12 months
Month Stores Launched Percentage
2026-01 9672 11.77%
2025-12 8388 10.21%
2025-11 8167 9.94%
2025-10 7916 9.64%
2025-09 6687 8.14%
2025-08 6244 7.60%
2025-07 6829 8.31%
2025-06 5882 7.16%
2025-05 6442 7.84%
2025-04 6181 7.52%
2025-03 6069 7.39%
2025-02 3678 4.48%

Active Stores by Launch Year

Currently, 286,793 active stores in Cloudflare Bot Management are tracked in our database , with the most stores launched in 2026 (9,716 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.4%

9,716 active stores

2025 27.1%

77,683 active stores

2024 11.2%

31,985 active stores

2023 6.5%

18,586 active stores

2022 5.4%

15,555 active stores

2021 6.6%

18,926 active stores

2020 5.7%

16,328 active stores

2019 3.5%

9,896 active stores

2018 3.6%

10,210 active stores

2017 3.0%

8,605 active stores

2016 2.0%

5,820 active stores

2015 1.8%

5,184 active stores

2014 2.0%

5,724 active stores

2013 2.4%

6,987 active stores

2012 1.6%

4,567 active stores

Distribution by Launch Year

Active stores in Cloudflare Bot Management by original launch year (February 2026)
Active stores in Cloudflare Bot Management by launch year
Launch Year Active Stores Percentage
2026 9716 3.39%
2025 77683 27.09%
2024 31985 11.15%
2023 18586 6.48%
2022 15555 5.42%
2021 18926 6.60%
2020 16328 5.69%
2019 9896 3.45%
2018 10210 3.56%
2017 8605 3.00%
2016 5820 2.03%
2015 5184 1.81%
2014 5724 2.00%
2013 6987 2.44%
2012 4567 1.59%
2011 4914 1.71%
2010 4250 1.48%
2009 3708 1.29%
2008 3140 1.09%
2007 2846 0.99%
2006 2349 0.82%
2005 2231 0.78%
2004 2799 0.98%
2003 2474 0.86%
2002 2293 0.80%
2001 2476 0.86%
2000 2083 0.73%
1999 2091 0.73%
1998 1539 0.54%
1997 944 0.33%
1996 718 0.25%
1995 166 0.06%

Social Media Usage

Instagram leads with 34.2% among stores with at least one detectable social profile (164,320 stores) , followed by Facebook (28.4%) and YouTube (9.4%) .

Base: 321,496 stores with any detectable social profile (64.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.2%

164,320 stores

Facebook 28.4%

136,402 stores

YouTube 9.4%

45,156 stores

Twitter 7.6%

36,350 stores

TikTok 6.1%

29,424 stores

Pinterest 5.9%

28,518 stores

LinkedIn 3.6%

17,348 stores

X 2.4%

11,429 stores

WhatsApp 2.3%

11,003 stores

Vimeo 0.1%

540 stores

Visual Distribution

Distribution of social media platforms in Cloudflare Bot Management (February 2026)
Distribution of social media platforms in Cloudflare Bot Management e-commerce stores
Social Platform Store Count Market Share
Instagram 164320 34.20%
Facebook 136402 28.39%
YouTube 45156 9.40%
Twitter 36350 7.57%
TikTok 29424 6.12%
Pinterest 28518 5.94%
LinkedIn 17348 3.61%
X 11429 2.38%
WhatsApp 11003 2.29%
Vimeo 540 0.11%

Geographic Distribution

United States leads with 33.2% (72,222 AI-verified stores) , followed by Brazil (23.9%) and Argentina (11.5%) .

Base: 217,501 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

72,222 AI-verified stores

Brazil 23.9%

51,988 AI-verified stores

24,944 AI-verified stores

9,758 AI-verified stores

8,033 AI-verified stores

Japan 3.6%

7,782 AI-verified stores

6,695 AI-verified stores

6,143 AI-verified stores

5,824 AI-verified stores

3,189 AI-verified stores

Visual Distribution

Geographic distribution of stores using Cloudflare Bot Management (February 2026)
Geographic distribution of stores using Cloudflare Bot Management
Country AI-Verified Store Count Market Share
United States 72222 33.21%
Brazil 51988 23.90%
Argentina 24944 11.47%
United Kingdom 9758 4.49%
Australia 8033 3.69%
Japan 7782 3.58%
Turkey 6695 3.08%
Canada 6143 2.82%
Netherlands 5824 2.68%
Mexico 3189 1.47%
China 3077 1.41%
India 2942 1.35%
Germany 2900 1.33%
South Africa 2632 1.21%
France 2496 1.15%
Italy 1728 0.79%
Spain 1444 0.66%
New Zealand 1384 0.64%
Chile 1160 0.53%
Belgium 1160 0.53%

Dataset Coverage

Field Rows count Coverage
Website 497.8k 100.00%
Emails 146.5k 29.43%
Phones 63.2k 12.69%
Ecommerce platform 486.7k 97.77%
Couriers 71.1k 14.28%
Payment Providers 112.3k 22.55%
Categories 247.4k 49.69%
Social Media 321.5k 64.59%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Cloudflare Bot Management E-commerce Database?

Our database covers over 295.7k verified Cloudflare Bot Management e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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