Cloudflare Bot Management Technology Adoption in E-commerce

Discover 326.6k verified e-commerce stores using Cloudflare Bot Management. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 497.7k domains. 326.6k verified as active stores with physical delivery.

· · Next full refresh: April 2026

326.6k verified active stores out of 497.7k detected · 65.6% verification rate

E-commerce Platforms Distribution

Nuvemshop leads with 34.4% of stores with physical delivery (111,257 stores) , followed by Custom (20.5%) and WooCommerce (18.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

111,257 stores

Custom 20.5%

66,147 stores

60,517 stores

33,302 stores

23,239 stores

6,939 stores

Ikas 2.0%

6,428 stores

4,389 stores

4,249 stores

3,228 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Cloudflare Bot Management
Platform Stores with Physical Delivery Percentage
Nuvemshop 111257 34.41%
Custom 66147 20.46%
WooCommerce 60517 18.72%
BigCommerce 33302 10.30%
Big Cartel 23239 7.19%
Lightspeed eCom 6939 2.15%
Ikas 6428 1.99%
Shoplazza, Shoplaza 4389 1.36%
Shoplaza, Shoplazza 4249 1.31%
Volusion 3228 1.00%
Magento 1089 0.34%
Shopify 980 0.30%
CoreCommerce 874 0.27%
Salesforce Commerce Cloud 400 0.12%
Isagenix Replicated Website Platform 320 0.10%

Categories Distribution

Clothing & Accessories leads with 24.7% of all stores (70,453 stores) , followed by Health & Beauty (13.5%) and Food & Beverages (8.9%) .

Base: 285,677 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 24.7%

70,453 stores

Health & Beauty 13.5%

38,589 stores

Food & Beverages 8.9%

25,380 stores

Sporting Goods & Outdoor Gear 8.3%

23,691 stores

Arts & Entertainment 6.5%

18,703 stores

Home & Garden 5.8%

16,595 stores

Toys & Games 5.7%

16,166 stores

Jewelry & Watches 5.1%

14,670 stores

Gifts & Special Occasions 4.0%

11,539 stores

Electronics & Technology 3.9%

11,202 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management store categories (March 2026)
Distribution of categories in Cloudflare Bot Management e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 70453 24.66%
Health & Beauty 38589 13.51%
Food & Beverages 25380 8.88%
Sporting Goods & Outdoor Gear 23691 8.29%
Arts & Entertainment 18703 6.55%
Home & Garden 16595 5.81%
Toys & Games 16166 5.66%
Jewelry & Watches 14670 5.14%
Gifts & Special Occasions 11539 4.04%
Electronics & Technology 11202 3.92%
Vehicles & Parts 10091 3.53%
Tools & Hardware 8470 2.96%
Business & Industrial 8464 2.96%
Furniture & Home Decor 7661 2.68%
Books & Media 4003 1.40%

Payment Providers Distribution

Boleto leads with 20.0% among AI-verified physical stores (28,905 stores) , followed by Mercado Pago (19.8%) and PayPal (17.4%) .

Base: 112,631 AI-verified physical stores with detectable payment providers (22.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 20.0%

28,905 stores

28,629 stores

PayPal 17.4%

25,027 stores

13,875 stores

12,719 stores

8,909 stores

Bolt 3.5%

5,110 stores

3,840 stores

3,672 stores

VISA 2.3%

3,372 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management payment providers (March 2026)
Distribution of payment providers in Cloudflare Bot Management e-commerce stores
Payment Provider Store Count Market Share
Boleto 28905 20.04%
Mercado Pago 28629 19.85%
PayPal 25027 17.35%
American Express 13875 9.62%
MasterCard 12719 8.82%
Stripe Connect 8909 6.18%
Bolt 5110 3.54%
Klarna 3840 2.66%
Apple Pay 3672 2.55%
VISA 3372 2.34%
Google Pay 3218 2.23%
Bancontact 2230 1.55%
iDEAL 2027 1.41%
Mollie 1457 1.01%
JCB 1240 0.86%

Shipping Carriers Distribution

Correios leads with 20.9% among AI-verified physical stores (19,051 stores) , followed by UPS (18.3%) and USPS (17.2%) .

Base: 72,500 AI-verified physical stores with detectable shipping carriers (14.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

19,051 stores

UPS 18.3%

16,665 stores

USPS 17.2%

15,669 stores

FedEx 12.0%

10,958 stores

DHL 8.5%

7,735 stores

Estes 5.7%

5,189 stores

2,677 stores

DPD 2.8%

2,532 stores

2,198 stores

2,154 stores

Visual Distribution

Distribution of top 10 Cloudflare Bot Management shipping carriers (March 2026)
Distribution of shipping carriers in Cloudflare Bot Management e-commerce stores
Shipping Carrier Store Count Market Share
Correios 19051 20.90%
UPS 16665 18.28%
USPS 15669 17.19%
FedEx 10958 12.02%
DHL 7735 8.48%
Estes 5189 5.69%
Royal Mail 2677 2.94%
DPD 2532 2.78%
PostNL 2198 2.41%
Australia Post 2154 2.36%
TNT 1742 1.91%
Canada Post 1564 1.72%
GLS 1340 1.47%
Hermes 937 1.03%
Speedy 752 0.82%

Store Launch Timeline

Over the past 12 months, 68,383 new stores were launched in Cloudflare Bot Management , with the highest activity in 2026-02 (6,762 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.9%

6,762 stores launched

2026-01 11.8%

8,051 stores launched

2025-12 10.0%

6,840 stores launched

2025-11 10.4%

7,143 stores launched

2025-10 10.2%

7,005 stores launched

2025-09 8.8%

6,028 stores launched

2025-08 7.9%

5,391 stores launched

2025-07 8.4%

5,735 stores launched

2025-06 7.2%

4,902 stores launched

2025-05 7.7%

5,247 stores launched

2025-04 7.3%

4,976 stores launched

2025-03 0.4%

303 stores launched

Monthly Trend

Monthly store launches in Cloudflare Bot Management (March 2026)
Monthly store launches in Cloudflare Bot Management over the past 12 months
Month Stores Launched Percentage
2026-02 6762 9.89%
2026-01 8051 11.77%
2025-12 6840 10.00%
2025-11 7143 10.45%
2025-10 7005 10.24%
2025-09 6028 8.82%
2025-08 5391 7.88%
2025-07 5735 8.39%
2025-06 4902 7.17%
2025-05 5247 7.67%
2025-04 4976 7.28%
2025-03 303 0.44%

Active Stores by Launch Year

Currently, 313,171 active stores in Cloudflare Bot Management are tracked in our database , with the most stores launched in 2026 (14,857 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 4.7%

14,857 active stores

2025 20.7%

64,707 active stores

2024 10.9%

34,276 active stores

2023 6.8%

21,431 active stores

2022 6.1%

19,057 active stores

2021 8.0%

24,996 active stores

2020 7.4%

23,235 active stores

2019 3.8%

11,995 active stores

2018 3.9%

12,162 active stores

2017 3.5%

10,995 active stores

2016 2.4%

7,412 active stores

2015 2.1%

6,467 active stores

2014 2.1%

6,695 active stores

2013 2.6%

8,075 active stores

2012 1.7%

5,248 active stores

Distribution by Launch Year

Active stores in Cloudflare Bot Management by original launch year (March 2026)
Active stores in Cloudflare Bot Management by launch year
Launch Year Active Stores Percentage
2026 14857 4.74%
2025 64707 20.66%
2024 34276 10.94%
2023 21431 6.84%
2022 19057 6.09%
2021 24996 7.98%
2020 23235 7.42%
2019 11995 3.83%
2018 12162 3.88%
2017 10995 3.51%
2016 7412 2.37%
2015 6467 2.07%
2014 6695 2.14%
2013 8075 2.58%
2012 5248 1.68%
2011 5194 1.66%
2010 4501 1.44%
2009 3979 1.27%
2008 3271 1.04%
2007 2909 0.93%
2006 2426 0.77%
2005 2222 0.71%
2004 2690 0.86%
2003 2415 0.77%
2002 2216 0.71%
2001 2395 0.76%
2000 2022 0.65%
1999 2003 0.64%
1998 1488 0.48%
1997 932 0.30%
1996 722 0.23%
1995 178 0.06%

Social Media Usage

Instagram leads with 36.4% among stores with at least one detectable social profile (199,063 stores) , followed by Facebook (28.1%) and YouTube (8.7%) .

Base: 341,420 stores with any detectable social profile (68.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 36.4%

199,063 stores

Facebook 28.1%

153,886 stores

YouTube 8.7%

47,815 stores

TikTok 7.0%

38,379 stores

Twitter 6.8%

37,236 stores

Pinterest 4.8%

26,388 stores

LinkedIn 3.3%

17,823 stores

X 2.6%

14,171 stores

WhatsApp 2.2%

12,076 stores

Vimeo 0.1%

582 stores

Visual Distribution

Distribution of social media platforms in Cloudflare Bot Management (March 2026)
Distribution of social media platforms in Cloudflare Bot Management e-commerce stores
Social Platform Store Count Market Share
Instagram 199063 36.36%
Facebook 153886 28.11%
YouTube 47815 8.73%
TikTok 38379 7.01%
Twitter 37236 6.80%
Pinterest 26388 4.82%
LinkedIn 17823 3.26%
X 14171 2.59%
WhatsApp 12076 2.21%
Vimeo 582 0.11%

Geographic Distribution

United States leads with 32.9% (89,136 AI-verified stores) , followed by Brazil (24.2%) and Argentina (14.2%) .

Base: 271,229 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

89,136 AI-verified stores

Brazil 24.2%

65,626 AI-verified stores

38,546 AI-verified stores

10,968 AI-verified stores

Japan 3.3%

8,929 AI-verified stores

7,936 AI-verified stores

7,254 AI-verified stores

6,988 AI-verified stores

5,665 AI-verified stores

5,145 AI-verified stores

Visual Distribution

Geographic distribution of stores using Cloudflare Bot Management (March 2026)
Geographic distribution of stores using Cloudflare Bot Management
Country AI-Verified Store Count Market Share
United States 89136 32.86%
Brazil 65626 24.20%
Argentina 38546 14.21%
United Kingdom 10968 4.04%
Japan 8929 3.29%
Australia 7936 2.93%
Turkey 7254 2.67%
Canada 6988 2.58%
Netherlands 5665 2.09%
Mexico 5145 1.90%
France 3522 1.30%
South Africa 3329 1.23%
India 3235 1.19%
Germany 3205 1.18%
China 2993 1.10%
Spain 2149 0.79%
Italy 2137 0.79%
Colombia 1661 0.61%
Chile 1464 0.54%
New Zealand 1341 0.49%

Data Coverage

Field Rows count Coverage
Website 497.7k 100.00%
Emails 135.3k 27.18%
Phones 65.7k 13.21%
Ecommerce platform 489.3k 98.31%
Couriers 72.5k 14.57%
Payment Providers 112.6k 22.63%
Categories 303.9k 61.06%
Social Media 341.4k 68.60%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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  • Monthly data refreshes
  • Market sizing and segmentation
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Custom research and competitive analysis

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Market Intelligence

Understand the Cloudflare Bot Management e-commerce landscape:

Analyze 326.6k verified e-commerce stores on Cloudflare Bot Management - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Cloudflare Bot Management e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Cloudflare Bot Management e-commerce intelligence?

We track 326.6k verified Cloudflare Bot Management e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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