Apple Pay Technology Adoption in E-commerce
Discover 1.7m verified e-commerce stores using Apple Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.8m domains. 1.7m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.7m verified active stores out of 1.8m detected · 94.7% verification rate
E-commerce Platforms Distribution
Shopify leads with 99.1% of stores with physical delivery (1,723,208 stores) , followed by Shopify, Shopoe (0.1%) and Shopoe, Shopify (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,723,208 stores
2,292 stores
2,043 stores
1,608 stores
1,550 stores
1,356 stores
1,312 stores
1,268 stores
1,164 stores
914 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1723208 | 99.05% |
| Shopify, Shopoe | 2292 | 0.13% |
| Shopoe, Shopify | 2043 | 0.12% |
| Custom | 1608 | 0.09% |
| Shopify, Dropshipt | 1550 | 0.09% |
| Dropshipt, Shopify | 1356 | 0.08% |
| WooCommerce | 1312 | 0.08% |
| Shopify, Opus Cart | 1268 | 0.07% |
| Opus Cart, Shopify | 1164 | 0.07% |
| Anifit, Shopify | 914 | 0.05% |
| Shopify, Anifit | 909 | 0.05% |
| Shopify, Instasell | 605 | 0.03% |
| Instasell, Shopify | 562 | 0.03% |
| Shopify, Sellvio E-commerce Platform | 461 | 0.03% |
| Sellvio E-commerce Platform, Shopify | 456 | 0.03% |
All Stores Distribution
Shopify holds 99.1% share of all Apple Pay e-commerce stores (1,820,339) , with Shopify, Shopoe at 0.1% and Shopoe, Shopify at 0.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,820,339 stores
2,416 stores
2,184 stores
1,608 stores
1,599 stores
1,406 stores
1,499 stores
1,292 stores
1,189 stores
971 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1820339 | 99.06% |
| Shopify, Shopoe | 2416 | 0.13% |
| Shopoe, Shopify | 2184 | 0.12% |
| Custom | 1608 | 0.09% |
| Shopify, Dropshipt | 1599 | 0.09% |
| Dropshipt, Shopify | 1406 | 0.08% |
| WooCommerce | 1499 | 0.08% |
| Shopify, Opus Cart | 1292 | 0.07% |
| Opus Cart, Shopify | 1189 | 0.06% |
| Anifit, Shopify | 971 | 0.05% |
| Shopify, Anifit | 946 | 0.05% |
| Shopify, Instasell | 649 | 0.04% |
| Instasell, Shopify | 587 | 0.03% |
| Shopify, Sellvio E-commerce Platform | 463 | 0.03% |
| Sellvio E-commerce Platform, Shopify | 458 | 0.02% |
Categories Distribution
Clothing & Accessories leads with 24.3% of all stores (363,898 stores) , followed by Health & Beauty (19.4%) and Sporting Goods & Outdoor Gear (9.6%) .
Base: 1,498,719 AI-verified stores with physical delivery and detected product categories (85.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
363,898 stores
290,298 stores
143,139 stores
137,434 stores
97,599 stores
86,878 stores
82,214 stores
71,507 stores
61,849 stores
34,374 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 363898 | 24.28% |
| Health & Beauty | 290298 | 19.37% |
| Sporting Goods & Outdoor Gear | 143139 | 9.55% |
| Food & Beverages | 137434 | 9.17% |
| Toys & Games | 97599 | 6.51% |
| Arts & Entertainment | 86878 | 5.80% |
| Jewelry & Watches | 82214 | 5.49% |
| Home & Garden | 71507 | 4.77% |
| Gifts & Special Occasions | 61849 | 4.13% |
| Electronics & Technology | 34374 | 2.29% |
| Furniture & Home Decor | 31334 | 2.09% |
| Vehicles & Parts | 29349 | 1.96% |
| Pets & Pet Supplies | 25024 | 1.67% |
| Tools & Hardware | 24164 | 1.61% |
| Business & Industrial | 19658 | 1.31% |
Payment Providers Distribution
PayPal leads with 24.2% among AI-verified physical stores (151,719 stores) , followed by American Express (13.7%) and Apple Pay (11.4%) .
Base: 283,995 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
151,719 stores
85,897 stores
71,360 stores
60,032 stores
59,335 stores
57,902 stores
55,783 stores
21,477 stores
14,056 stores
12,139 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 151719 | 24.16% |
| American Express | 85897 | 13.68% |
| Apple Pay | 71360 | 11.37% |
| Stripe Connect | 60032 | 9.56% |
| Klarna | 59335 | 9.45% |
| Google Pay | 57902 | 9.22% |
| MasterCard | 55783 | 8.88% |
| VISA | 21477 | 3.42% |
| Amazon Pay | 14056 | 2.24% |
| Bolt | 12139 | 1.93% |
| JCB | 10243 | 1.63% |
| Bancontact | 9873 | 1.57% |
| Amazon Payments | 6462 | 1.03% |
| UnionPay | 5912 | 0.94% |
| iDEAL | 5667 | 0.90% |
Shipping Carriers Distribution
USPS leads with 21.2% among AI-verified physical stores (105,248 stores) , followed by UPS (19.8%) and DHL (16.5%) .
Base: 316,045 AI-verified physical stores with detectable shipping carriers (17.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
105,248 stores
98,218 stores
81,886 stores
55,927 stores
32,164 stores
24,161 stores
23,161 stores
14,570 stores
12,934 stores
11,712 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 105248 | 21.24% |
| UPS | 98218 | 19.82% |
| DHL | 81886 | 16.53% |
| FedEx | 55927 | 11.29% |
| Royal Mail | 32164 | 6.49% |
| DPD | 24161 | 4.88% |
| Australia Post | 23161 | 4.67% |
| GLS | 14570 | 2.94% |
| Canada Post | 12934 | 2.61% |
| Colissimo | 11712 | 2.36% |
| Mondial Relay | 7740 | 1.56% |
| La Poste | 7388 | 1.49% |
| PostNL | 7321 | 1.48% |
| Hermes | 7316 | 1.48% |
| Deutsche Post | 5717 | 1.15% |
Store Launch Timeline
Over the past 12 months, 426,498 new stores were launched in Apple Pay , with the highest activity in 2026-02 (50,147 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
50,147 stores launched
57,291 stores launched
44,345 stores launched
42,211 stores launched
40,508 stores launched
36,311 stores launched
34,866 stores launched
32,618 stores launched
28,683 stores launched
30,050 stores launched
27,740 stores launched
1,728 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 50147 | 11.76% |
| 2026-01 | 57291 | 13.43% |
| 2025-12 | 44345 | 10.40% |
| 2025-11 | 42211 | 9.90% |
| 2025-10 | 40508 | 9.50% |
| 2025-09 | 36311 | 8.51% |
| 2025-08 | 34866 | 8.17% |
| 2025-07 | 32618 | 7.65% |
| 2025-06 | 28683 | 6.73% |
| 2025-05 | 30050 | 7.05% |
| 2025-04 | 27740 | 6.50% |
| 2025-03 | 1728 | 0.41% |
Active Stores by Launch Year
Currently, 1,732,752 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (107,988 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
107,988 active stores
391,691 active stores
219,674 active stores
159,250 active stores
122,831 active stores
125,970 active stores
117,965 active stores
71,937 active stores
72,904 active stores
59,347 active stores
30,579 active stores
27,415 active stores
28,849 active stores
35,680 active stores
19,730 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 107988 | 6.23% |
| 2025 | 391691 | 22.61% |
| 2024 | 219674 | 12.68% |
| 2023 | 159250 | 9.19% |
| 2022 | 122831 | 7.09% |
| 2021 | 125970 | 7.27% |
| 2020 | 117965 | 6.81% |
| 2019 | 71937 | 4.15% |
| 2018 | 72904 | 4.21% |
| 2017 | 59347 | 3.43% |
| 2016 | 30579 | 1.76% |
| 2015 | 27415 | 1.58% |
| 2014 | 28849 | 1.66% |
| 2013 | 35680 | 2.06% |
| 2012 | 19730 | 1.14% |
| 2011 | 22042 | 1.27% |
| 2010 | 16118 | 0.93% |
| 2009 | 14084 | 0.81% |
| 2008 | 11339 | 0.65% |
| 2007 | 10154 | 0.59% |
| 2006 | 7895 | 0.46% |
| 2005 | 7323 | 0.42% |
| 2004 | 10330 | 0.60% |
| 2003 | 7772 | 0.45% |
| 2002 | 6759 | 0.39% |
| 2001 | 7978 | 0.46% |
| 2000 | 6008 | 0.35% |
| 1999 | 5353 | 0.31% |
| 1998 | 3659 | 0.21% |
| 1997 | 2104 | 0.12% |
| 1996 | 1596 | 0.09% |
| 1995 | 428 | 0.02% |
Geographic Distribution
United States leads with 49.7% (798,986 AI-verified stores) , followed by United Kingdom (10.7%) and Australia (6.5%) .
Base: 1,609,147 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
798,986 AI-verified stores
172,293 AI-verified stores
104,087 AI-verified stores
96,479 AI-verified stores
81,501 AI-verified stores
74,220 AI-verified stores
42,279 AI-verified stores
40,159 AI-verified stores
36,658 AI-verified stores
30,016 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 798986 | 49.65% |
| United Kingdom | 172293 | 10.71% |
| Australia | 104087 | 6.47% |
| Canada | 96479 | 6.00% |
| Germany | 81501 | 5.06% |
| France | 74220 | 4.61% |
| Italy | 42279 | 2.63% |
| Netherlands | 40159 | 2.50% |
| Spain | 36658 | 2.28% |
| Japan | 30016 | 1.87% |
| New Zealand | 19144 | 1.19% |
| Hong Kong | 18673 | 1.16% |
| Sweden | 16600 | 1.03% |
| Switzerland | 15097 | 0.94% |
| Mexico | 12786 | 0.79% |
| Belgium | 11363 | 0.71% |
| Denmark | 10334 | 0.64% |
| Poland | 9679 | 0.60% |
| Ireland | 9571 | 0.59% |
| Singapore | 9222 | 0.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify
Shopify - Furniture & Home Decor
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Food & Beverages
Shopify
Shopify
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8m | 100.00% |
| Emails | 947.7k | 51.42% |
| Phones | 181.7k | 9.86% |
| Ecommerce platform | 1.8m | 100.00% |
| Couriers | 316.0k | 17.15% |
| Payment Providers | 284.0k | 15.41% |
| Categories | 1.6m | 84.57% |
| Social Media | 1.2m | 65.35% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Apple Pay e-commerce landscape:
Analyze 1.7m verified e-commerce stores on Apple Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Apple Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Apple Pay e-commerce intelligence?
-
We track 1.7m verified Apple Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 34.6% among stores with at least one detectable social profile (1,056,925 stores) , followed by Facebook (26.2%) and TikTok (12.9%) .
Base: 1,204,632 stores with any detectable social profile (65.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,056,925 stores
799,503 stores
394,444 stores
303,253 stores
195,298 stores
175,350 stores
57,026 stores
52,447 stores
12,353 stores
6,887 stores
Visual Distribution