Apple Pay Technology Adoption in E-commerce
Discover 2.0m e-commerce stores using Apple Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Shopify leads with 99.7% of stores with physical delivery (1,964,950 stores) , followed by Custom (0.1%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,964,950 stores
2,425 stores
1,466 stores
766 stores
747 stores
223 stores
89 stores
86 stores
53 stores
51 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1964950 | 99.69% |
| Custom | 2425 | 0.12% |
| WooCommerce | 1466 | 0.07% |
| Shopify, Zoorix | 766 | 0.04% |
| Zoorix, Shopify | 747 | 0.04% |
| OpenCart | 223 | 0.01% |
| Shopify, BinderPOS | 89 | 0.00% |
| BinderPOS, Shopify | 86 | 0.00% |
| Magento | 53 | 0.00% |
| TargetBay, Shopify | 51 | 0.00% |
| Shopify, UpsellPlus | 51 | 0.00% |
| PrestaShop | 48 | 0.00% |
| UpsellPlus, Shopify | 47 | 0.00% |
| WooCommerce, Shopify | 45 | 0.00% |
| Shopify, TargetBay | 44 | 0.00% |
All Stores Distribution
Shopify holds 99.7% share of all Apple Pay e-commerce stores (2,152,617) , with Custom at 0.1% and WooCommerce at 0.1% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,152,617 stores
2,425 stores
1,649 stores
807 stores
778 stores
224 stores
91 stores
90 stores
55 stores
53 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2152617 | 99.70% |
| Custom | 2425 | 0.11% |
| WooCommerce | 1649 | 0.08% |
| Shopify, Zoorix | 807 | 0.04% |
| Zoorix, Shopify | 778 | 0.04% |
| OpenCart | 224 | 0.01% |
| Shopify, BinderPOS | 91 | 0.00% |
| BinderPOS, Shopify | 90 | 0.00% |
| Magento | 55 | 0.00% |
| TargetBay, Shopify | 53 | 0.00% |
| Shopify, UpsellPlus | 51 | 0.00% |
| PrestaShop | 49 | 0.00% |
| UpsellPlus, Shopify | 50 | 0.00% |
| WooCommerce, Shopify | 50 | 0.00% |
| Shopify, TargetBay | 46 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 34.4% of all stores (476,288 stores) , followed by Health & Beauty (17.5%) and Jewelry & Watches (8.1%) .
Top 10 Categories
476,288 stores
242,126 stores
111,519 stores
110,055 stores
65,908 stores
57,983 stores
52,896 stores
48,628 stores
43,241 stores
42,607 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 476288 | 34.42% |
| Health & Beauty | 242126 | 17.50% |
| Jewelry & Watches | 111519 | 8.06% |
| Food & Beverages | 110055 | 7.95% |
| Home & Garden | 65908 | 4.76% |
| Arts & Entertainment | 57983 | 4.19% |
| Electronics & Technology | 52896 | 3.82% |
| Gifts & Special Occasions | 48628 | 3.51% |
| Furniture & Home Decor | 43241 | 3.12% |
| Sporting Goods & Outdoor Gear | 42607 | 3.08% |
| Pets & Pet Supplies | 41653 | 3.01% |
| Vehicles & Parts | 29811 | 2.15% |
| Toys & Games | 25560 | 1.85% |
| Baby & Toddler | 20340 | 1.47% |
| Books & Media | 15197 | 1.10% |
Payment Providers Distribution
PayPal leads with 24.6% among AI-verified physical stores (157,863 stores) , followed by American Express (14.0%) and Apple Pay (11.0%) .
Base: 315,857 AI-verified physical stores with detectable payment providers (14.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
157,863 stores
89,898 stores
70,412 stores
63,748 stores
58,919 stores
56,821 stores
56,407 stores
22,291 stores
13,450 stores
13,031 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 157863 | 24.59% |
| American Express | 89898 | 14.00% |
| Apple Pay | 70412 | 10.97% |
| Stripe Connect | 63748 | 9.93% |
| MasterCard | 58919 | 9.18% |
| Klarna | 56821 | 8.85% |
| Google Pay | 56407 | 8.79% |
| VISA | 22291 | 3.47% |
| Amazon Pay | 13450 | 2.10% |
| Bolt | 13031 | 2.03% |
| JCB | 9872 | 1.54% |
| Bancontact | 9822 | 1.53% |
| Paddle | 7509 | 1.17% |
| Amazon Payments | 6040 | 0.94% |
| iDEAL | 5915 | 0.92% |
Shipping Carriers Distribution
USPS leads with 21.7% among AI-verified physical stores (105,970 stores) , followed by UPS (19.7%) and DHL (16.3%) .
Base: 323,463 AI-verified physical stores with detectable shipping carriers (15.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
105,970 stores
96,315 stores
79,431 stores
54,403 stores
31,433 stores
23,580 stores
23,066 stores
14,007 stores
13,178 stores
11,624 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 105970 | 21.70% |
| UPS | 96315 | 19.72% |
| DHL | 79431 | 16.27% |
| FedEx | 54403 | 11.14% |
| Royal Mail | 31433 | 6.44% |
| DPD | 23580 | 4.83% |
| Australia Post | 23066 | 4.72% |
| GLS | 14007 | 2.87% |
| Canada Post | 13178 | 2.70% |
| Colissimo | 11624 | 2.38% |
| PostNL | 7749 | 1.59% |
| Mondial Relay | 7538 | 1.54% |
| La Poste | 7426 | 1.52% |
| Hermes | 7381 | 1.51% |
| Deutsche Post | 5216 | 1.07% |
Store Launch Timeline
Over the past 12 months, 634,882 new stores were launched in Apple Pay , with the highest activity in 2025-12 (48,532 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
48,532 stores launched
54,454 stores launched
61,882 stores launched
61,517 stores launched
62,774 stores launched
66,033 stores launched
53,736 stores launched
58,363 stores launched
51,077 stores launched
52,990 stores launched
40,203 stores launched
23,321 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 48532 | 7.64% |
| 2025-11 | 54454 | 8.58% |
| 2025-10 | 61882 | 9.75% |
| 2025-09 | 61517 | 9.69% |
| 2025-08 | 62774 | 9.89% |
| 2025-07 | 66033 | 10.40% |
| 2025-06 | 53736 | 8.46% |
| 2025-05 | 58363 | 9.19% |
| 2025-04 | 51077 | 8.05% |
| 2025-03 | 52990 | 8.35% |
| 2025-02 | 40203 | 6.33% |
| 2025-01 | 23321 | 3.67% |
Active Stores by Launch Year
Currently, 1,958,152 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (252 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
252 active stores
646,515 active stores
250,220 active stores
173,141 active stores
129,297 active stores
133,716 active stores
123,361 active stores
73,495 active stores
75,605 active stores
59,885 active stores
31,779 active stores
27,970 active stores
29,830 active stores
38,082 active stores
20,092 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 252 | 0.01% |
| 2025 | 646515 | 33.02% |
| 2024 | 250220 | 12.78% |
| 2023 | 173141 | 8.84% |
| 2022 | 129297 | 6.60% |
| 2021 | 133716 | 6.83% |
| 2020 | 123361 | 6.30% |
| 2019 | 73495 | 3.75% |
| 2018 | 75605 | 3.86% |
| 2017 | 59885 | 3.06% |
| 2016 | 31779 | 1.62% |
| 2015 | 27970 | 1.43% |
| 2014 | 29830 | 1.52% |
| 2013 | 38082 | 1.94% |
| 2012 | 20092 | 1.03% |
| 2011 | 23853 | 1.22% |
| 2010 | 16569 | 0.85% |
| 2009 | 14274 | 0.73% |
| 2008 | 11722 | 0.60% |
| 2007 | 10492 | 0.54% |
| 2006 | 8032 | 0.41% |
| 2005 | 7461 | 0.38% |
| 2004 | 10834 | 0.55% |
| 2003 | 7909 | 0.40% |
| 2002 | 6872 | 0.35% |
| 2001 | 8118 | 0.41% |
| 2000 | 5910 | 0.30% |
| 1999 | 5243 | 0.27% |
| 1998 | 3566 | 0.18% |
| 1997 | 2061 | 0.11% |
| 1996 | 1575 | 0.08% |
| 1995 | 421 | 0.02% |
Geographic Distribution
United States leads with 49.2% (902,302 AI-verified stores) , followed by United Kingdom (10.9%) and Australia (6.4%) .
Base: 1,833,273 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
902,302 AI-verified stores
198,963 AI-verified stores
117,763 AI-verified stores
110,384 AI-verified stores
95,150 AI-verified stores
76,828 AI-verified stores
49,538 AI-verified stores
49,012 AI-verified stores
48,984 AI-verified stores
30,104 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 902302 | 49.22% |
| United Kingdom | 198963 | 10.85% |
| Australia | 117763 | 6.42% |
| Canada | 110384 | 6.02% |
| France | 95150 | 5.19% |
| Germany | 76828 | 4.19% |
| Netherlands | 49538 | 2.70% |
| Spain | 49012 | 2.67% |
| Italy | 48984 | 2.67% |
| Japan | 30104 | 1.64% |
| Sweden | 21030 | 1.15% |
| Hong Kong | 20342 | 1.11% |
| New Zealand | 20072 | 1.09% |
| Switzerland | 16192 | 0.88% |
| Mexico | 15607 | 0.85% |
| Belgium | 14009 | 0.76% |
| Poland | 13619 | 0.74% |
| Portugal | 11330 | 0.62% |
| Denmark | 11304 | 0.62% |
| Ireland | 10740 | 0.59% |
Featured Stores
Discover the strongest performers and newest entrants in Apple Pay's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify
Shopify - Arts & Entertainment
Shopify
Shopify
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.2m | 100.00% |
| Emails | 1.0m | 46.91% |
| Phones | 188.3k | 8.72% |
| Ecommerce platform | 2.2m | 100.00% |
| Couriers | 323.5k | 14.98% |
| Payment Providers | 315.9k | 14.63% |
| Categories | 1.5m | 69.44% |
| Social Media | 1.3m | 60.57% |
Starter Package
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Maximize Your ROI
Use our detailed Apple Pay E-commerce Database to:
Gain actionable insights into 2.0m physical stores in Apple Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Apple Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Apple Pay E-commerce Database?
-
Our database covers over 2.0m Apple Pay physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.0% among stores with at least one detectable social profile (1,112,576 stores) , followed by Facebook (26.0%) and TikTok (13.4%) .
Base: 1,308,099 stores with any detectable social profile (60.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,112,576 stores
826,986 stores
427,315 stores
298,931 stores
203,649 stores
179,876 stores
54,613 stores
53,313 stores
13,250 stores
7,075 stores
Visual Distribution