Apple Pay Technology Adoption in E-commerce
Discover 2.1m verified e-commerce stores using Apple Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.3m domains. 2.1m verified as active stores with physical delivery.
· · Next full refresh: March 2026
2.1m verified active stores out of 2.3m detected · 93.4% verification rate
E-commerce Platforms Distribution
Shopify leads with 99.7% of stores with physical delivery (2,101,000 stores) , followed by Custom (0.1%) and WooCommerce (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,101,000 stores
1,882 stores
1,531 stores
779 stores
752 stores
225 stores
93 stores
89 stores
62 stores
51 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 2101000 | 99.73% |
| Custom | 1882 | 0.09% |
| WooCommerce | 1531 | 0.07% |
| Zoorix, Shopify | 779 | 0.04% |
| Shopify, Zoorix | 752 | 0.04% |
| OpenCart | 225 | 0.01% |
| Shopify, BinderPOS | 93 | 0.00% |
| BinderPOS, Shopify | 89 | 0.00% |
| Shopify, UpsellPlus | 62 | 0.00% |
| Magento | 51 | 0.00% |
| Shopify, TargetBay | 47 | 0.00% |
| PrestaShop | 44 | 0.00% |
| Shopify, WooCommerce | 44 | 0.00% |
| TargetBay, Shopify | 40 | 0.00% |
| Shopify, OpenCart | 38 | 0.00% |
All Stores Distribution
Shopify holds 99.7% share of all Apple Pay e-commerce stores (2,249,041) , with Custom at 0.1% and WooCommerce at 0.1% (February 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,249,041 stores
1,882 stores
1,774 stores
857 stores
823 stores
226 stores
99 stores
93 stores
62 stores
55 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 2249041 | 99.73% |
| Custom | 1882 | 0.08% |
| WooCommerce | 1774 | 0.08% |
| Zoorix, Shopify | 857 | 0.04% |
| Shopify, Zoorix | 823 | 0.04% |
| OpenCart | 226 | 0.01% |
| Shopify, BinderPOS | 99 | 0.00% |
| BinderPOS, Shopify | 93 | 0.00% |
| Shopify, UpsellPlus | 62 | 0.00% |
| Magento | 55 | 0.00% |
| Shopify, TargetBay | 48 | 0.00% |
| PrestaShop | 50 | 0.00% |
| Shopify, WooCommerce | 48 | 0.00% |
| TargetBay, Shopify | 43 | 0.00% |
| Shopify, OpenCart | 38 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 33.5% of all stores (489,822 stores) , followed by Health & Beauty (17.7%) and Food & Beverages (8.1%) .
Base: 1,460,850 AI-verified stores with physical delivery and detected product categories (69.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
489,822 stores
258,043 stores
117,994 stores
115,601 stores
69,875 stores
67,013 stores
56,610 stores
52,398 stores
45,799 stores
44,746 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 489822 | 33.53% |
| Health & Beauty | 258043 | 17.66% |
| Food & Beverages | 117994 | 8.08% |
| Jewelry & Watches | 115601 | 7.91% |
| Home & Garden | 69875 | 4.78% |
| Arts & Entertainment | 67013 | 4.59% |
| Electronics & Technology | 56610 | 3.88% |
| Gifts & Special Occasions | 52398 | 3.59% |
| Furniture & Home Decor | 45799 | 3.14% |
| Sporting Goods & Outdoor Gear | 44746 | 3.06% |
| Pets & Pet Supplies | 44182 | 3.02% |
| Vehicles & Parts | 31176 | 2.13% |
| Toys & Games | 27513 | 1.88% |
| Baby & Toddler | 21368 | 1.46% |
| Books & Media | 18710 | 1.28% |
Payment Providers Distribution
PayPal leads with 24.8% among AI-verified physical stores (171,054 stores) , followed by American Express (13.5%) and Apple Pay (11.1%) .
Base: 321,315 AI-verified physical stores with detectable payment providers (14.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
171,054 stores
93,400 stores
76,497 stores
68,417 stores
63,887 stores
61,654 stores
61,128 stores
23,587 stores
15,259 stores
13,351 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 171054 | 24.77% |
| American Express | 93400 | 13.53% |
| Apple Pay | 76497 | 11.08% |
| Stripe Connect | 68417 | 9.91% |
| Klarna | 63887 | 9.25% |
| Google Pay | 61654 | 8.93% |
| MasterCard | 61128 | 8.85% |
| VISA | 23587 | 3.42% |
| Amazon Pay | 15259 | 2.21% |
| Bolt | 13351 | 1.93% |
| Bancontact | 10721 | 1.55% |
| JCB | 10181 | 1.47% |
| Paddle | 7643 | 1.11% |
| Amazon Payments | 7506 | 1.09% |
| iDEAL | 6212 | 0.90% |
Shipping Carriers Distribution
USPS leads with 21.2% among AI-verified physical stores (108,592 stores) , followed by UPS (19.5%) and DHL (16.8%) .
Base: 327,537 AI-verified physical stores with detectable shipping carriers (14.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
108,592 stores
99,789 stores
85,862 stores
56,260 stores
32,389 stores
25,341 stores
23,525 stores
15,085 stores
13,543 stores
12,284 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 108592 | 21.24% |
| UPS | 99789 | 19.52% |
| DHL | 85862 | 16.79% |
| FedEx | 56260 | 11.00% |
| Royal Mail | 32389 | 6.34% |
| DPD | 25341 | 4.96% |
| Australia Post | 23525 | 4.60% |
| GLS | 15085 | 2.95% |
| Canada Post | 13543 | 2.65% |
| Colissimo | 12284 | 2.40% |
| Hermes | 8381 | 1.64% |
| PostNL | 8013 | 1.57% |
| Mondial Relay | 7988 | 1.56% |
| La Poste | 7877 | 1.54% |
| Deutsche Post | 6311 | 1.23% |
Store Launch Timeline
Over the past 12 months, 700,753 new stores were launched in Apple Pay , with the highest activity in 2026-01 (62,215 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
62,215 stores launched
53,657 stores launched
59,298 stores launched
66,117 stores launched
65,278 stores launched
66,421 stores launched
69,847 stores launched
56,855 stores launched
61,599 stores launched
53,956 stores launched
56,049 stores launched
29,461 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-01 | 62215 | 8.88% |
| 2025-12 | 53657 | 7.66% |
| 2025-11 | 59298 | 8.46% |
| 2025-10 | 66117 | 9.44% |
| 2025-09 | 65278 | 9.32% |
| 2025-08 | 66421 | 9.48% |
| 2025-07 | 69847 | 9.97% |
| 2025-06 | 56855 | 8.11% |
| 2025-05 | 61599 | 8.79% |
| 2025-04 | 53956 | 7.70% |
| 2025-03 | 56049 | 8.00% |
| 2025-02 | 29461 | 4.20% |
Active Stores by Launch Year
Currently, 2,093,281 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (62,510 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
62,510 active stores
677,555 active stores
259,601 active stores
179,163 active stores
134,311 active stores
136,423 active stores
126,656 active stores
75,659 active stores
77,856 active stores
61,590 active stores
32,554 active stores
28,764 active stores
30,665 active stores
39,353 active stores
20,728 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 62510 | 2.99% |
| 2025 | 677555 | 32.37% |
| 2024 | 259601 | 12.40% |
| 2023 | 179163 | 8.56% |
| 2022 | 134311 | 6.42% |
| 2021 | 136423 | 6.52% |
| 2020 | 126656 | 6.05% |
| 2019 | 75659 | 3.61% |
| 2018 | 77856 | 3.72% |
| 2017 | 61590 | 2.94% |
| 2016 | 32554 | 1.56% |
| 2015 | 28764 | 1.37% |
| 2014 | 30665 | 1.46% |
| 2013 | 39353 | 1.88% |
| 2012 | 20728 | 0.99% |
| 2011 | 24456 | 1.17% |
| 2010 | 17165 | 0.82% |
| 2009 | 14769 | 0.71% |
| 2008 | 12079 | 0.58% |
| 2007 | 10888 | 0.52% |
| 2006 | 8292 | 0.40% |
| 2005 | 7654 | 0.37% |
| 2004 | 11229 | 0.54% |
| 2003 | 8238 | 0.39% |
| 2002 | 7147 | 0.34% |
| 2001 | 8503 | 0.41% |
| 2000 | 6100 | 0.29% |
| 1999 | 5469 | 0.26% |
| 1998 | 3727 | 0.18% |
| 1997 | 2138 | 0.10% |
| 1996 | 1611 | 0.08% |
| 1995 | 428 | 0.02% |
Geographic Distribution
United States leads with 48.3% (937,365 AI-verified stores) , followed by United Kingdom (10.8%) and Australia (6.3%) .
Base: 1,940,596 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
937,365 AI-verified stores
208,859 AI-verified stores
122,364 AI-verified stores
115,221 AI-verified stores
104,202 AI-verified stores
97,937 AI-verified stores
51,935 AI-verified stores
51,778 AI-verified stores
51,652 AI-verified stores
31,761 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 937365 | 48.30% |
| United Kingdom | 208859 | 10.76% |
| Australia | 122364 | 6.31% |
| Canada | 115221 | 5.94% |
| France | 104202 | 5.37% |
| Germany | 97937 | 5.05% |
| Italy | 51935 | 2.68% |
| Spain | 51778 | 2.67% |
| Netherlands | 51652 | 2.66% |
| Japan | 31761 | 1.64% |
| Sweden | 22448 | 1.16% |
| Hong Kong | 22355 | 1.15% |
| New Zealand | 21603 | 1.11% |
| Switzerland | 18802 | 0.97% |
| Mexico | 16534 | 0.85% |
| Poland | 15496 | 0.80% |
| Belgium | 14998 | 0.77% |
| Denmark | 12210 | 0.63% |
| Portugal | 11962 | 0.62% |
| Ireland | 11114 | 0.57% |
Featured Stores
Newest entrants in Apple Pay's e-commerce landscape.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Shopify - Health & Beauty
Shopify - Gifts & Special Occasions
Shopify - Electronics & Technology
Shopify - Pets & Pet Supplies
Shopify
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3m | 100.00% |
| Emails | 1.0m | 46.34% |
| Phones | 192.8k | 8.55% |
| Ecommerce platform | 2.3m | 100.00% |
| Couriers | 327.5k | 14.52% |
| Payment Providers | 321.3k | 14.24% |
| Categories | 1.5m | 67.35% |
| Social Media | 1.3m | 58.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Apple Pay E-commerce Database to:
Gain actionable insights into 2.1m verified e-commerce stores on Apple Pay.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Apple Pay online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Apple Pay E-commerce Database?
-
Our database covers over 2.1m verified Apple Pay e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.1% among stores with at least one detectable social profile (1,164,639 stores) , followed by Facebook (25.9%) and TikTok (13.6%) .
Base: 1,323,073 stores with any detectable social profile (58.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,164,639 stores
859,851 stores
450,592 stores
314,667 stores
211,501 stores
186,753 stores
57,061 stores
55,634 stores
13,865 stores
7,266 stores
Visual Distribution