Apple Pay Technology Adoption in E-commerce
Discover 1.6m verified e-commerce stores using Apple Pay. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7m domains. 1.6m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.6m verified active stores out of 1.7m detected · 94.6% verification rate
E-commerce Platforms Distribution
Shopify stores with 99.1% of stores with physical delivery (1,549,784 stores) , followed by Shopify, Shopoe (0.1%) and Shopoe, Shopify (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,549,784 stores
1,971 stores
1,720 stores
1,682 stores
1,448 stores
1,026 stores
1,018 stores
812 stores
749 stores
651 stores
Visual Distribution
1,549,784 stores
1,971 stores
1,720 stores
1,682 stores
1,448 stores
1,026 stores
1,018 stores
812 stores
749 stores
651 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1549784 | 99.14% |
| Shopify, Shopoe | 1971 | 0.13% |
| Shopoe, Shopify | 1720 | 0.11% |
| Custom | 1682 | 0.11% |
| WooCommerce | 1448 | 0.09% |
| Shopify, Opus Cart | 1026 | 0.07% |
| Opus Cart, Shopify | 1018 | 0.07% |
| Shopify, Anifit | 812 | 0.05% |
| Anifit, Shopify | 749 | 0.05% |
| Shopify, Dropshipt | 651 | 0.04% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 99.1% share of all Apple Pay e-commerce stores (1,639,270) , with Shopify, Shopoe at 0.1% and Shopoe, Shopify at 0.1% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,639,270 stores
2,078 stores
1,823 stores
1,682 stores
1,624 stores
1,038 stores
1,043 stores
849 stores
796 stores
665 stores
Visual Distribution
1,639,270 stores
2,078 stores
1,823 stores
1,682 stores
1,624 stores
1,038 stores
1,043 stores
849 stores
796 stores
665 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1639270 | 99.15% |
| Shopify, Shopoe | 2078 | 0.13% |
| Shopoe, Shopify | 1823 | 0.11% |
| Custom | 1682 | 0.10% |
| WooCommerce | 1624 | 0.10% |
| Shopify, Opus Cart | 1038 | 0.06% |
| Opus Cart, Shopify | 1043 | 0.06% |
| Shopify, Anifit | 849 | 0.05% |
| Anifit, Shopify | 796 | 0.05% |
| Shopify, Dropshipt | 665 | 0.04% |
Categories Distribution
Clothing & Accessories stores with 24.1% of all stores (325,899 stores) , followed by Health & Beauty (19.1%) and Sporting Goods & Outdoor Gear (9.7%) .
Base: 1,353,389 AI-verified stores with physical delivery and detected product categories (86.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
325,899 stores
258,425 stores
131,644 stores
126,765 stores
85,772 stores
79,958 stores
74,074 stores
65,605 stores
55,013 stores
29,993 stores
Visual Distribution
325,899 stores
258,425 stores
131,644 stores
126,765 stores
85,772 stores
79,958 stores
74,074 stores
65,605 stores
55,013 stores
29,993 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 325899 | 24.08% |
| Health & Beauty | 258425 | 19.09% |
| Sporting Goods & Outdoor Gear | 131644 | 9.73% |
| Food & Beverages | 126765 | 9.37% |
| Toys & Games | 85772 | 6.34% |
| Arts & Entertainment | 79958 | 5.91% |
| Jewelry & Watches | 74074 | 5.47% |
| Home & Garden | 65605 | 4.85% |
| Gifts & Special Occasions | 55013 | 4.06% |
| Electronics & Technology | 29993 | 2.22% |
Payment Providers Distribution
PayPal stores with 22.8% among AI-verified physical stores (19,960 stores) , followed by Klarna (17.4%) and Apple Pay (10.8%) .
Base: 49,853 AI-verified physical stores with detectable payment providers (3.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
19,960 stores
15,193 stores
9,454 stores
8,468 stores
7,327 stores
7,214 stores
5,173 stores
2,734 stores
2,629 stores
2,471 stores
Visual Distribution
19,960 stores
15,193 stores
9,454 stores
8,468 stores
7,327 stores
7,214 stores
5,173 stores
2,734 stores
2,629 stores
2,471 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 19960 | 22.83% |
| Klarna | 15193 | 17.38% |
| Apple Pay | 9454 | 10.81% |
| American Express | 8468 | 9.69% |
| Stripe Connect | 7327 | 8.38% |
| Google Pay | 7214 | 8.25% |
| MasterCard | 5173 | 5.92% |
| Bolt | 2734 | 3.13% |
| VISA | 2629 | 3.01% |
| Bancontact | 2471 | 2.83% |
Shipping Carriers Distribution
UPS stores with 20.2% among AI-verified physical stores (13,209 stores) , followed by DHL (19.6%) and USPS (17.0%) .
Base: 45,926 AI-verified physical stores with detectable shipping carriers (2.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,209 stores
12,823 stores
11,116 stores
7,328 stores
4,359 stores
3,520 stores
2,457 stores
2,307 stores
1,664 stores
1,591 stores
Visual Distribution
13,209 stores
12,823 stores
11,116 stores
7,328 stores
4,359 stores
3,520 stores
2,457 stores
2,307 stores
1,664 stores
1,591 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 13209 | 20.21% |
| DHL | 12823 | 19.62% |
| USPS | 11116 | 17.01% |
| FedEx | 7328 | 11.21% |
| Royal Mail | 4359 | 6.67% |
| DPD | 3520 | 5.39% |
| Australia Post | 2457 | 3.76% |
| GLS | 2307 | 3.53% |
| Canada Post | 1664 | 2.55% |
| Colissimo | 1591 | 2.43% |
Store Launch Timeline
Over the past 12 months, 372,516 new stores were launched in Apple Pay , with the highest activity in 2026-05 (50,768 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
50,768 stores launched
44,284 stores launched
41,724 stores launched
33,649 stores launched
33,890 stores launched
26,332 stores launched
26,406 stores launched
27,516 stores launched
26,425 stores launched
26,073 stores launched
24,983 stores launched
10,466 stores launched
Monthly Trend
13.6% of last 12 months
11.9% of last 12 months
11.2% of last 12 months
9.0% of last 12 months
9.1% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
7.4% of last 12 months
7.1% of last 12 months
7.0% of last 12 months
6.7% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 50768 | 13.63% |
| 2026-04 | 44284 | 11.89% |
| 2026-03 | 41724 | 11.20% |
| 2026-02 | 33649 | 9.03% |
| 2026-01 | 33890 | 9.10% |
| 2025-12 | 26332 | 7.07% |
| 2025-11 | 26406 | 7.09% |
| 2025-10 | 27516 | 7.39% |
| 2025-09 | 26425 | 7.09% |
| 2025-08 | 26073 | 7.00% |
| 2025-07 | 24983 | 6.71% |
| 2025-06 | 10466 | 2.81% |
Active Stores by Launch Year
Currently, 1,557,032 active stores in Apple Pay are tracked in our database , with the most stores launched in 2026 (207,884 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
207,884 active stores
282,208 active stores
183,165 active stores
134,429 active stores
105,519 active stores
108,566 active stores
101,703 active stores
62,771 active stores
63,614 active stores
52,684 active stores
27,302 active stores
24,597 active stores
25,620 active stores
31,469 active stores
17,627 active stores
Distribution by Launch Year
13.4% of tracked active stores
18.1% of tracked active stores
11.8% of tracked active stores
8.6% of tracked active stores
6.8% of tracked active stores
7.0% of tracked active stores
6.5% of tracked active stores
4.0% of tracked active stores
4.1% of tracked active stores
3.4% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.0% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 207884 | 13.35% |
| 2025 | 282208 | 18.12% |
| 2024 | 183165 | 11.76% |
| 2023 | 134429 | 8.63% |
| 2022 | 105519 | 6.78% |
| 2021 | 108566 | 6.97% |
| 2020 | 101703 | 6.53% |
| 2019 | 62771 | 4.03% |
| 2018 | 63614 | 4.09% |
| 2017 | 52684 | 3.38% |
| 2016 | 27302 | 1.75% |
| 2015 | 24597 | 1.58% |
| 2014 | 25620 | 1.65% |
| 2013 | 31469 | 2.02% |
| 2012 | 17627 | 1.13% |
Geographic Distribution
United States stores with 49.4% (724,071 AI-verified stores) , followed by United Kingdom (10.5%) and Australia (6.5%) .
Base: 1,466,968 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
724,071 AI-verified stores
153,952 AI-verified stores
95,773 AI-verified stores
88,766 AI-verified stores
75,312 AI-verified stores
66,240 AI-verified stores
39,270 AI-verified stores
37,001 AI-verified stores
35,904 AI-verified stores
28,442 AI-verified stores
Visual Distribution
724,071 AI-verified stores
153,952 AI-verified stores
95,773 AI-verified stores
88,766 AI-verified stores
75,312 AI-verified stores
66,240 AI-verified stores
39,270 AI-verified stores
37,001 AI-verified stores
35,904 AI-verified stores
28,442 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 724071 | 49.36% |
| United Kingdom | 153952 | 10.49% |
| Australia | 95773 | 6.53% |
| Canada | 88766 | 6.05% |
| Germany | 75312 | 5.13% |
| France | 66240 | 4.52% |
| Italy | 39270 | 2.68% |
| Netherlands | 37001 | 2.52% |
| Spain | 35904 | 2.45% |
| Japan | 28442 | 1.94% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 282.1k | 17.02% |
| Phones | 295.3k | 17.81% |
| Ecommerce platform | 1.7m | 100.00% |
| Couriers | 45.9k | 2.77% |
| Payment Providers | 49.9k | 3.01% |
| Categories | 1.4m | 84.97% |
| Social Media | 1.1m | 66.23% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Apple Pay e-commerce landscape:
Analyze 1.6m verified e-commerce stores on Apple Pay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Apple Pay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Apple Pay e-commerce intelligence?
-
We track 1.6m verified Apple Pay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 34.5% among stores with at least one detectable social profile (964,790 stores) , followed by Facebook (26.1%) and TikTok (13.0%) .
Base: 1,098,061 stores with any detectable social profile (66.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
964,790 stores
729,216 stores
362,595 stores
280,772 stores
179,645 stores
151,942 stores
56,038 stores
50,031 stores
11,434 stores
6,144 stores
Visual Distribution
964,790 stores
729,216 stores
362,595 stores
280,772 stores
179,645 stores
151,942 stores
56,038 stores
50,031 stores
11,434 stores
6,144 stores