Amplitude Technology Adoption in E-commerce
Discover 362 verified e-commerce stores using Amplitude. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 655 domains. 362 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
362 verified active stores out of 655 detected · 55.3% verification rate
E-commerce Platforms Distribution
Shopify stores with 40.9% of stores with physical delivery (148 stores) , followed by WooCommerce (25.1%) and Custom (17.1%) .
Base: 362 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
148 stores
91 stores
62 stores
13 stores
9 stores
6 stores
5 stores
4 stores
2 stores
2 stores
Visual Distribution
148 stores
91 stores
62 stores
13 stores
9 stores
6 stores
5 stores
4 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 148 | 40.88% |
| WooCommerce | 91 | 25.14% |
| Custom | 62 | 17.13% |
| Cafe24 | 13 | 3.59% |
| PrestaShop | 9 | 2.49% |
| Wix eCommerce | 6 | 1.66% |
| Magento | 5 | 1.38% |
| 4Partners CMS | 4 | 1.10% |
| Shopify, Flexype | 2 | 0.55% |
| Squarespace Commerce | 2 | 0.55% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 24.7% share of detected Amplitude e-commerce signals (162) , with WooCommerce at 41.4% and Custom at 9.5% (June 2026) .
Base: 655 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
162 websites
271 websites
62 websites
18 websites
12 websites
24 websites
13 websites
4 websites
2 websites
28 websites
Visual Distribution
162 websites
271 websites
62 websites
18 websites
12 websites
24 websites
13 websites
4 websites
2 websites
28 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 162 | 24.73% |
| WooCommerce | 271 | 41.37% |
| Custom | 62 | 9.47% |
| Cafe24 | 18 | 2.75% |
| PrestaShop | 12 | 1.83% |
| Wix eCommerce | 24 | 3.66% |
| Magento | 13 | 1.98% |
| 4Partners CMS | 4 | 0.61% |
| Shopify, Flexype | 2 | 0.31% |
| Squarespace Commerce | 28 | 4.27% |
Categories Distribution
Health & Beauty stores with 18.5% of all stores (67 stores) , followed by Clothing & Accessories (16.3%) and Food & Beverages (9.4%) .
Base: 362 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
67 stores
59 stores
34 stores
26 stores
24 stores
19 stores
16 stores
12 stores
12 stores
9 stores
Visual Distribution
67 stores
59 stores
34 stores
26 stores
24 stores
19 stores
16 stores
12 stores
12 stores
9 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 67 | 18.51% |
| Clothing & Accessories | 59 | 16.30% |
| Food & Beverages | 34 | 9.39% |
| Arts & Entertainment | 26 | 7.18% |
| Home & Garden | 24 | 6.63% |
| Toys & Games | 19 | 5.25% |
| Sporting Goods & Outdoor Gear | 16 | 4.42% |
| Furniture & Home Decor | 12 | 3.31% |
| Electronics & Technology | 12 | 3.31% |
| Jewelry & Watches | 9 | 2.49% |
Payment Providers Distribution
PayPal accounts for 25.0% of displayed detection occurrences (21 occurrences) , followed by American Express (17.9%) and MasterCard (13.1%) .
Base: 84 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
21 occurrences
15 occurrences
11 occurrences
10 occurrences
6 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
2 occurrences
Visual Distribution
21 occurrences
15 occurrences
11 occurrences
10 occurrences
6 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 21 | 25.00% |
| American Express | 15 | 17.86% |
| MasterCard | 11 | 13.10% |
| Apple Pay | 10 | 11.90% |
| Stripe Connect | 6 | 7.14% |
| VISA | 6 | 7.14% |
| JCB | 5 | 5.95% |
| Klarna | 4 | 4.76% |
| Google Pay | 4 | 4.76% |
| Braintree | 2 | 2.38% |
Shipping Carriers Distribution
UPS accounts for 22.6% of displayed detection occurrences (7 occurrences) , followed by Speedy (12.9%) and Colissimo (12.9%) .
Base: 31 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
7 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
Visual Distribution
7 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 7 | 22.58% |
| Speedy | 4 | 12.90% |
| Colissimo | 4 | 12.90% |
| USPS | 3 | 9.68% |
| Chronopost | 3 | 9.68% |
| Hermes | 2 | 6.45% |
| Australia Post | 2 | 6.45% |
| StarTrack | 2 | 6.45% |
| DPD | 2 | 6.45% |
| Estes | 2 | 6.45% |
Store Launch Timeline
Over the past 12 months, 36 new stores were launched in Amplitude , with the highest activity in 2026-05 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
1 stores launched
5 stores launched
6 stores launched
1 stores launched
6 stores launched
5 stores launched
3 stores launched
4 stores launched
1 stores launched
Monthly Trend
8.3% of last 12 months
2.8% of last 12 months
2.8% of last 12 months
13.9% of last 12 months
16.7% of last 12 months
2.8% of last 12 months
16.7% of last 12 months
13.9% of last 12 months
8.3% of last 12 months
11.1% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 3 | 8.33% |
| 2026-04 | 1 | 2.78% |
| 2026-03 | 1 | 2.78% |
| 2026-02 | 5 | 13.89% |
| 2026-01 | 6 | 16.67% |
| 2025-11 | 1 | 2.78% |
| 2025-10 | 6 | 16.67% |
| 2025-09 | 5 | 13.89% |
| 2025-08 | 3 | 8.33% |
| 2025-07 | 4 | 11.11% |
| 2025-06 | 1 | 2.78% |
Active Stores by Launch Year
Currently, 362 active stores in Amplitude are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18 active stores
51 active stores
49 active stores
30 active stores
26 active stores
18 active stores
19 active stores
22 active stores
18 active stores
10 active stores
11 active stores
13 active stores
9 active stores
5 active stores
11 active stores
Distribution by Launch Year
5.0% of tracked active stores
14.1% of tracked active stores
13.5% of tracked active stores
8.3% of tracked active stores
7.2% of tracked active stores
5.0% of tracked active stores
5.2% of tracked active stores
6.1% of tracked active stores
5.0% of tracked active stores
2.8% of tracked active stores
3.0% of tracked active stores
3.6% of tracked active stores
2.5% of tracked active stores
1.4% of tracked active stores
3.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18 | 4.97% |
| 2025 | 51 | 14.09% |
| 2024 | 49 | 13.54% |
| 2023 | 30 | 8.29% |
| 2022 | 26 | 7.18% |
| 2021 | 18 | 4.97% |
| 2020 | 19 | 5.25% |
| 2019 | 22 | 6.08% |
| 2018 | 18 | 4.97% |
| 2017 | 10 | 2.76% |
| 2016 | 11 | 3.04% |
| 2015 | 13 | 3.59% |
| 2014 | 9 | 2.49% |
| 2013 | 5 | 1.38% |
| 2012 | 11 | 3.04% |
Geographic Distribution
United States stores with 28.5% (103 active verified stores) , followed by South Korea (6.9%) and India (6.1%) .
Base: 362 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
103 active verified stores
25 active verified stores
22 active verified stores
14 active verified stores
13 active verified stores
10 active verified stores
10 active verified stores
9 active verified stores
9 active verified stores
8 active verified stores
Visual Distribution
103 active verified stores
25 active verified stores
22 active verified stores
14 active verified stores
13 active verified stores
10 active verified stores
10 active verified stores
9 active verified stores
9 active verified stores
8 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 103 | 28.45% |
| South Korea | 25 | 6.91% |
| India | 22 | 6.08% |
| Australia | 14 | 3.87% |
| Netherlands | 13 | 3.59% |
| Vietnam | 10 | 2.76% |
| France | 10 | 2.76% |
| Indonesia | 9 | 2.49% |
| Ukraine | 9 | 2.49% |
| United Kingdom | 8 | 2.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Food & Beverages
Custom - Clothing & Accessories
Custom
SAP Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 655 | 100.00% |
| Emails | 262 | 40.00% |
| Phones | 247 | 37.71% |
| Ecommerce platform | 643 | 98.17% |
| Couriers | 54 | 8.24% |
| Payment Providers | 88 | 13.44% |
| Categories | 339 | 51.76% |
| Social Media | 527 | 80.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amplitude e-commerce landscape:
Analyze 362 verified e-commerce stores on Amplitude - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Amplitude e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amplitude e-commerce intelligence?
-
We track 362 verified Amplitude e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 24.7% of displayed detection occurrences (267 occurrences) , followed by Facebook (21.9%) and YouTube (14.1%) .
Base: 1,080 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
267 occurrences
237 occurrences
152 occurrences
128 occurrences
78 occurrences
67 occurrences
67 occurrences
55 occurrences
27 occurrences
2 occurrences
Visual Distribution
267 occurrences
237 occurrences
152 occurrences
128 occurrences
78 occurrences
67 occurrences
67 occurrences
55 occurrences
27 occurrences
2 occurrences