Amplitude Technology Adoption in E-commerce
Discover 360.0 verified e-commerce stores using Amplitude. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 666.0 domains. 360.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
360.0 verified active stores out of 666.0 detected · 54.1% verification rate
E-commerce Platforms Distribution
Shopify leads with 37.4% of stores with physical delivery (131 stores) , followed by WooCommerce (24.3%) and Custom (20.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
131 stores
85 stores
70 stores
22 stores
10 stores
9 stores
6 stores
4 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 131 | 37.43% |
| WooCommerce | 85 | 24.29% |
| Custom | 70 | 20.00% |
| Cafe24 | 22 | 6.29% |
| PrestaShop | 10 | 2.86% |
| Magento | 9 | 2.57% |
| Wix eCommerce | 6 | 1.71% |
| 4Partners CMS | 4 | 1.14% |
| BigCommerce | 3 | 0.86% |
| AspDotNetStorefront | 2 | 0.57% |
| Shopify, Haravan | 2 | 0.57% |
| InstanteStore | 2 | 0.57% |
| Shoptet | 2 | 0.57% |
| YouCan | 1 | 0.29% |
| OpenCart | 1 | 0.29% |
All Stores Distribution
Shopify holds 24.9% share of all Amplitude e-commerce stores (144) , with WooCommerce at 44.2% and Custom at 12.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
144 stores
256 stores
70 stores
32 stores
14 stores
18 stores
26 stores
4 stores
4 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 144 | 24.87% |
| WooCommerce | 256 | 44.21% |
| Custom | 70 | 12.09% |
| Cafe24 | 32 | 5.53% |
| PrestaShop | 14 | 2.42% |
| Magento | 18 | 3.11% |
| Wix eCommerce | 26 | 4.49% |
| 4Partners CMS | 4 | 0.69% |
| BigCommerce | 4 | 0.69% |
| AspDotNetStorefront | 2 | 0.35% |
| Shopify, Haravan | 2 | 0.35% |
| InstanteStore | 2 | 0.35% |
| Shoptet | 2 | 0.35% |
| YouCan | 1 | 0.17% |
| OpenCart | 2 | 0.35% |
Categories Distribution
Health & Beauty leads with 23.1% of all stores (69 stores) , followed by Clothing & Accessories (17.4%) and Food & Beverages (12.0%) .
Base: 299 AI-verified stores with physical delivery and detected product categories (83.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
69 stores
52 stores
36 stores
24 stores
22 stores
18 stores
13 stores
11 stores
9 stores
9 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 69 | 23.08% |
| Clothing & Accessories | 52 | 17.39% |
| Food & Beverages | 36 | 12.04% |
| Home & Garden | 24 | 8.03% |
| Sporting Goods & Outdoor Gear | 22 | 7.36% |
| Toys & Games | 18 | 6.02% |
| Arts & Entertainment | 13 | 4.35% |
| Furniture & Home Decor | 11 | 3.68% |
| Tools & Hardware | 9 | 3.01% |
| Business & Industrial | 9 | 3.01% |
| Jewelry & Watches | 9 | 3.01% |
| Gifts & Special Occasions | 8 | 2.68% |
| Electronics & Technology | 8 | 2.68% |
| Baby & Toddler | 6 | 2.01% |
| Pets & Pet Supplies | 5 | 1.67% |
Payment Providers Distribution
PayPal leads with 23.3% among AI-verified physical stores (31 stores) , followed by American Express (12.8%) and MasterCard (12.0%) .
Base: 118 AI-verified physical stores with detectable payment providers (17.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
31 stores
17 stores
16 stores
15 stores
12 stores
8 stores
6 stores
5 stores
5 stores
5 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 31 | 23.31% |
| American Express | 17 | 12.78% |
| MasterCard | 16 | 12.03% |
| Apple Pay | 15 | 11.28% |
| Stripe Connect | 12 | 9.02% |
| Google Pay | 8 | 6.02% |
| VISA | 6 | 4.51% |
| Klarna | 5 | 3.76% |
| Braintree | 5 | 3.76% |
| Amazon Pay | 5 | 3.76% |
| Affirm | 4 | 3.01% |
| Pin Payments | 3 | 2.26% |
| JCB | 3 | 2.26% |
| Bolt | 2 | 1.50% |
| PayU | 1 | 0.75% |
Shipping Carriers Distribution
UPS leads with 16.9% among AI-verified physical stores (12 stores) , followed by DHL (14.1%) and USPS (14.1%) .
Base: 76 AI-verified physical stores with detectable shipping carriers (11.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12 stores
10 stores
10 stores
7 stores
4 stores
4 stores
4 stores
3 stores
3 stores
3 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 12 | 16.90% |
| DHL | 10 | 14.08% |
| USPS | 10 | 14.08% |
| FedEx | 7 | 9.86% |
| DPD | 4 | 5.63% |
| Australia Post | 4 | 5.63% |
| Speedy | 4 | 5.63% |
| Canada Post | 3 | 4.23% |
| Colissimo | 3 | 4.23% |
| Royal Mail | 3 | 4.23% |
| StarTrack | 3 | 4.23% |
| Почта России | 2 | 2.82% |
| Aramex | 2 | 2.82% |
| СДЭК | 2 | 2.82% |
| Chronopost | 2 | 2.82% |
Store Launch Timeline
Over the past 12 months, 51 new stores were launched in Amplitude , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
6 stores launched
4 stores launched
2 stores launched
7 stores launched
4 stores launched
6 stores launched
6 stores launched
3 stores launched
10 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1 | 1.96% |
| 2026-01 | 6 | 11.76% |
| 2025-12 | 4 | 7.84% |
| 2025-11 | 2 | 3.92% |
| 2025-10 | 7 | 13.73% |
| 2025-09 | 4 | 7.84% |
| 2025-08 | 6 | 11.76% |
| 2025-07 | 6 | 11.76% |
| 2025-06 | 3 | 5.88% |
| 2025-04 | 10 | 19.61% |
| 2025-03 | 2 | 3.92% |
Active Stores by Launch Year
Currently, 359 active stores in Amplitude are tracked in our database , with the most stores launched in 2026 (7 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
7 active stores
52 active stores
49 active stores
31 active stores
22 active stores
26 active stores
17 active stores
21 active stores
19 active stores
13 active stores
13 active stores
14 active stores
8 active stores
6 active stores
11 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 7 | 1.95% |
| 2025 | 52 | 14.48% |
| 2024 | 49 | 13.65% |
| 2023 | 31 | 8.64% |
| 2022 | 22 | 6.13% |
| 2021 | 26 | 7.24% |
| 2020 | 17 | 4.74% |
| 2019 | 21 | 5.85% |
| 2018 | 19 | 5.29% |
| 2017 | 13 | 3.62% |
| 2016 | 13 | 3.62% |
| 2015 | 14 | 3.90% |
| 2014 | 8 | 2.23% |
| 2013 | 6 | 1.67% |
| 2012 | 11 | 3.06% |
| 2011 | 5 | 1.39% |
| 2010 | 14 | 3.90% |
| 2008 | 9 | 2.51% |
| 2007 | 2 | 0.56% |
| 2006 | 2 | 0.56% |
| 2005 | 3 | 0.84% |
| 2004 | 1 | 0.28% |
| 2003 | 2 | 0.56% |
| 2001 | 1 | 0.28% |
| 2000 | 5 | 1.39% |
| 1998 | 3 | 0.84% |
| 1997 | 2 | 0.56% |
| 1996 | 1 | 0.28% |
Geographic Distribution
United States leads with 37.6% (105 AI-verified stores) , followed by South Korea (8.6%) and India (6.8%) .
Base: 279 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
105 AI-verified stores
24 AI-verified stores
19 AI-verified stores
13 AI-verified stores
12 AI-verified stores
12 AI-verified stores
11 AI-verified stores
10 AI-verified stores
10 AI-verified stores
8 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 105 | 37.63% |
| South Korea | 24 | 8.60% |
| India | 19 | 6.81% |
| Australia | 13 | 4.66% |
| Japan | 12 | 4.30% |
| United Kingdom | 12 | 4.30% |
| Vietnam | 11 | 3.94% |
| Canada | 10 | 3.58% |
| Indonesia | 10 | 3.58% |
| Ukraine | 8 | 2.87% |
| France | 8 | 2.87% |
| Mexico | 6 | 2.15% |
| Colombia | 6 | 2.15% |
| Brazil | 6 | 2.15% |
| Spain | 6 | 2.15% |
| South Africa | 5 | 1.79% |
| Russia | 5 | 1.79% |
| Turkey | 5 | 1.79% |
| Chile | 4 | 1.43% |
| Italy | 4 | 1.43% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Food & Beverages
Custom
Custom - Clothing & Accessories
SAP Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 666.0 | 100.00% |
| Emails | 324.0 | 48.65% |
| Phones | 161.0 | 24.17% |
| Ecommerce platform | 653.0 | 98.05% |
| Couriers | 76.0 | 11.41% |
| Payment Providers | 118.0 | 17.72% |
| Categories | 327.0 | 49.10% |
| Social Media | 528.0 | 79.28% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amplitude e-commerce landscape:
Analyze 360.0 verified e-commerce stores on Amplitude - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Amplitude e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amplitude e-commerce intelligence?
-
We track 360.0 verified Amplitude e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 25.8% among stores with at least one detectable social profile (263 stores) , followed by Facebook (22.4%) and YouTube (13.6%) .
Base: 528 stores with any detectable social profile (79.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
263 stores
228 stores
139 stores
117 stores
78 stores
63 stores
63 stores
40 stores
26 stores
2 stores
Visual Distribution