Amazon Associates Technology Adoption in E-commerce
Discover 6.6k verified e-commerce stores using Amazon Associates. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 16.5k domains. 6.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.6k verified active stores out of 16.5k detected · 39.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 55.6% of stores with physical delivery (3,653 stores) , followed by Custom (17.0%) and Shopify (15.0%) .
Base: 6,573 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,653 stores
1,116 stores
984 stores
259 stores
136 stores
128 stores
59 stores
47 stores
31 stores
16 stores
Visual Distribution
3,653 stores
1,116 stores
984 stores
259 stores
136 stores
128 stores
59 stores
47 stores
31 stores
16 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3653 | 55.58% |
| Custom | 1116 | 16.98% |
| Shopify | 984 | 14.97% |
| Wix eCommerce | 259 | 3.94% |
| Squarespace Commerce | 136 | 2.07% |
| OpenCart | 128 | 1.95% |
| FreshStore | 59 | 0.90% |
| GoDaddy Online Store | 47 | 0.72% |
| PrestaShop | 31 | 0.47% |
| BigCommerce | 16 | 0.24% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 55.7% share of detected Amazon Associates e-commerce signals (9,168) , with Custom at 6.8% and Shopify at 7.4% (June 2026) .
Base: 16,454 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
9,168 websites
1,116 websites
1,221 websites
2,180 websites
1,578 websites
131 websites
77 websites
152 websites
36 websites
36 websites
Visual Distribution
9,168 websites
1,116 websites
1,221 websites
2,180 websites
1,578 websites
131 websites
77 websites
152 websites
36 websites
36 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 9168 | 55.72% |
| Custom | 1116 | 6.78% |
| Shopify | 1221 | 7.42% |
| Wix eCommerce | 2180 | 13.25% |
| Squarespace Commerce | 1578 | 9.59% |
| OpenCart | 131 | 0.80% |
| FreshStore | 77 | 0.47% |
| GoDaddy Online Store | 152 | 0.92% |
| PrestaShop | 36 | 0.22% |
| BigCommerce | 36 | 0.22% |
Categories Distribution
Health & Beauty stores with 14.2% of all stores (933 stores) , followed by Clothing & Accessories (10.5%) and Electronics & Technology (10.3%) .
Base: 6,573 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
933 stores
692 stores
678 stores
644 stores
444 stores
428 stores
393 stores
302 stores
233 stores
210 stores
Visual Distribution
933 stores
692 stores
678 stores
644 stores
444 stores
428 stores
393 stores
302 stores
233 stores
210 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 933 | 14.19% |
| Clothing & Accessories | 692 | 10.53% |
| Electronics & Technology | 678 | 10.31% |
| Sporting Goods & Outdoor Gear | 644 | 9.80% |
| Home & Garden | 444 | 6.75% |
| Food & Beverages | 428 | 6.51% |
| Toys & Games | 393 | 5.98% |
| Books & Media | 302 | 4.59% |
| Arts & Entertainment | 233 | 3.54% |
| Gifts & Special Occasions | 210 | 3.19% |
Payment Providers Distribution
PayPal accounts for 31.7% of displayed detection occurrences (606 occurrences) , followed by Stripe Connect (17.4%) and MasterCard (11.6%) .
Base: 1,909 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
606 occurrences
332 occurrences
221 occurrences
203 occurrences
119 occurrences
115 occurrences
97 occurrences
84 occurrences
72 occurrences
60 occurrences
Visual Distribution
606 occurrences
332 occurrences
221 occurrences
203 occurrences
119 occurrences
115 occurrences
97 occurrences
84 occurrences
72 occurrences
60 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 606 | 31.74% |
| Stripe Connect | 332 | 17.39% |
| MasterCard | 221 | 11.58% |
| American Express | 203 | 10.63% |
| Klarna | 119 | 6.23% |
| Apple Pay | 115 | 6.02% |
| Mollie | 97 | 5.08% |
| Google Pay | 84 | 4.40% |
| Bolt | 72 | 3.77% |
| VISA | 60 | 3.14% |
Shipping Carriers Distribution
UPS accounts for 20.5% of displayed detection occurrences (315 occurrences) , followed by DHL (17.3%) and FedEx (14.6%) .
Base: 1,538 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
315 occurrences
266 occurrences
224 occurrences
179 occurrences
154 occurrences
140 occurrences
131 occurrences
65 occurrences
33 occurrences
31 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 315 | 20.48% |
| DHL | 266 | 17.30% |
| FedEx | 224 | 14.56% |
| USPS | 179 | 11.64% |
| DPD | 154 | 10.01% |
| GLS | 140 | 9.10% |
| PostNL | 131 | 8.52% |
| Estes | 65 | 4.23% |
| Hermes | 33 | 2.15% |
| Speedy | 31 | 2.02% |
Store Launch Timeline
Over the past 12 months, 1,128 new stores were launched in Amazon Associates , with the highest activity in 2026-05 (117 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
117 stores launched
68 stores launched
81 stores launched
85 stores launched
79 stores launched
111 stores launched
86 stores launched
114 stores launched
102 stores launched
128 stores launched
119 stores launched
38 stores launched
Monthly Trend
10.4% of last 12 months
6.0% of last 12 months
7.2% of last 12 months
7.5% of last 12 months
7.0% of last 12 months
9.8% of last 12 months
7.6% of last 12 months
10.1% of last 12 months
9.0% of last 12 months
11.3% of last 12 months
10.5% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 117 | 10.37% |
| 2026-04 | 68 | 6.03% |
| 2026-03 | 81 | 7.18% |
| 2026-02 | 85 | 7.54% |
| 2026-01 | 79 | 7.00% |
| 2025-12 | 111 | 9.84% |
| 2025-11 | 86 | 7.62% |
| 2025-10 | 114 | 10.11% |
| 2025-09 | 102 | 9.04% |
| 2025-08 | 128 | 11.35% |
| 2025-07 | 119 | 10.55% |
| 2025-06 | 38 | 3.37% |
Active Stores by Launch Year
Currently, 6,443 active stores in Amazon Associates are tracked in our database , with the most stores launched in 2026 (433 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
433 active stores
1,045 active stores
606 active stores
529 active stores
414 active stores
419 active stores
451 active stores
327 active stores
383 active stores
285 active stores
226 active stores
166 active stores
170 active stores
200 active stores
91 active stores
Distribution by Launch Year
6.7% of tracked active stores
16.2% of tracked active stores
9.4% of tracked active stores
8.2% of tracked active stores
6.4% of tracked active stores
6.5% of tracked active stores
7.0% of tracked active stores
5.1% of tracked active stores
5.9% of tracked active stores
4.4% of tracked active stores
3.5% of tracked active stores
2.6% of tracked active stores
2.6% of tracked active stores
3.1% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 433 | 6.72% |
| 2025 | 1045 | 16.22% |
| 2024 | 606 | 9.41% |
| 2023 | 529 | 8.21% |
| 2022 | 414 | 6.43% |
| 2021 | 419 | 6.50% |
| 2020 | 451 | 7.00% |
| 2019 | 327 | 5.08% |
| 2018 | 383 | 5.94% |
| 2017 | 285 | 4.42% |
| 2016 | 226 | 3.51% |
| 2015 | 166 | 2.58% |
| 2014 | 170 | 2.64% |
| 2013 | 200 | 3.10% |
| 2012 | 91 | 1.41% |
Geographic Distribution
United States stores with 36.1% (2,375 active verified stores) , followed by India (10.3%) and Germany (5.6%) .
Base: 6,573 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,375 active verified stores
679 active verified stores
366 active verified stores
324 active verified stores
256 active verified stores
250 active verified stores
230 active verified stores
191 active verified stores
179 active verified stores
158 active verified stores
Visual Distribution
2,375 active verified stores
679 active verified stores
366 active verified stores
324 active verified stores
256 active verified stores
250 active verified stores
230 active verified stores
191 active verified stores
179 active verified stores
158 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2375 | 36.13% |
| India | 679 | 10.33% |
| Germany | 366 | 5.57% |
| United Kingdom | 324 | 4.93% |
| Spain | 256 | 3.89% |
| Brazil | 250 | 3.80% |
| France | 230 | 3.50% |
| Italy | 191 | 2.91% |
| Japan | 179 | 2.72% |
| Netherlands | 158 | 2.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce
Shopify - Books & Media
Shopify - Electronics & Technology
X-Cart
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
WooCommerce
Shopify - Gifts & Special Occasions
WooCommerce - Arts & Entertainment
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 16.5k | 100.00% |
| Emails | 7.4k | 44.98% |
| Phones | 2.6k | 15.54% |
| Ecommerce platform | 16.1k | 97.84% |
| Couriers | 1.6k | 10.02% |
| Payment Providers | 2.8k | 17.25% |
| Categories | 6.5k | 39.51% |
| Social Media | 11.5k | 70.03% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Amazon Associates e-commerce landscape:
Analyze 6.6k verified e-commerce stores on Amazon Associates - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Amazon Associates e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Amazon Associates e-commerce intelligence?
-
We track 6.6k verified Amazon Associates e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 24.9% of displayed detection occurrences (2,959 occurrences) , followed by Instagram (23.4%) and YouTube (13.8%) .
Base: 11,877 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,959 occurrences
2,782 occurrences
1,643 occurrences
1,125 occurrences
1,030 occurrences
841 occurrences
618 occurrences
554 occurrences
272 occurrences
53 occurrences
Visual Distribution
2,959 occurrences
2,782 occurrences
1,643 occurrences
1,125 occurrences
1,030 occurrences
841 occurrences
618 occurrences
554 occurrences
272 occurrences
53 occurrences