Adform Technology Adoption in E-commerce
Discover 117 verified e-commerce stores using Adform. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 188 domains. 117 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
117 verified active stores out of 188 detected · 62.2% verification rate
E-commerce Platforms Distribution
Custom stores with 35.0% of stores with physical delivery (41 stores) , followed by WooCommerce (32.5%) and Magento (12.8%) .
Base: 117 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
41 stores
38 stores
15 stores
7 stores
5 stores
3 stores
3 stores
1 stores
1 stores
1 stores
Visual Distribution
41 stores
38 stores
15 stores
7 stores
5 stores
3 stores
3 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 41 | 35.04% |
| WooCommerce | 38 | 32.48% |
| Magento | 15 | 12.82% |
| DanDomain Webshop | 7 | 5.98% |
| 1C-Bitrix | 5 | 4.27% |
| IdoSell Shop | 3 | 2.56% |
| PrestaShop | 3 | 2.56% |
| VTEX | 1 | 0.85% |
| Shopify | 1 | 0.85% |
| SAP Commerce Cloud | 1 | 0.85% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 21.8% share of detected Adform e-commerce signals (41) , with WooCommerce at 45.7% and Magento at 8.0% (March 2026) .
Base: 188 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
41 websites
86 websites
15 websites
7 websites
5 websites
3 websites
3 websites
1 websites
1 websites
2 websites
Visual Distribution
41 websites
86 websites
15 websites
7 websites
5 websites
3 websites
3 websites
1 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 41 | 21.81% |
| WooCommerce | 86 | 45.74% |
| Magento | 15 | 7.98% |
| DanDomain Webshop | 7 | 3.72% |
| 1C-Bitrix | 5 | 2.66% |
| IdoSell Shop | 3 | 1.60% |
| PrestaShop | 3 | 1.60% |
| VTEX | 1 | 0.53% |
| Shopify | 1 | 0.53% |
| SAP Commerce Cloud | 2 | 1.06% |
Categories Distribution
Health & Beauty stores with 19.7% of all stores (23 stores) , followed by Clothing & Accessories (18.8%) and Sporting Goods & Outdoor Gear (12.8%) .
Base: 117 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
23 stores
22 stores
15 stores
12 stores
8 stores
5 stores
4 stores
4 stores
3 stores
1 stores
Visual Distribution
23 stores
22 stores
15 stores
12 stores
8 stores
5 stores
4 stores
4 stores
3 stores
1 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 23 | 19.66% |
| Clothing & Accessories | 22 | 18.80% |
| Sporting Goods & Outdoor Gear | 15 | 12.82% |
| Food & Beverages | 12 | 10.26% |
| Home & Garden | 8 | 6.84% |
| Furniture & Home Decor | 5 | 4.27% |
| Electronics & Technology | 4 | 3.42% |
| Tools & Hardware | 4 | 3.42% |
| Gifts & Special Occasions | 3 | 2.56% |
| Toys & Games | 1 | 0.85% |
Payment Providers Distribution
MasterCard accounts for 31.5% of displayed detection occurrences (28 occurrences) , followed by VISA (14.6%) and Klarna (14.6%) .
Base: 89 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
28 occurrences
13 occurrences
13 occurrences
11 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
Visual Distribution
28 occurrences
13 occurrences
13 occurrences
11 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
3 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 28 | 31.46% |
| VISA | 13 | 14.61% |
| Klarna | 13 | 14.61% |
| PayPal | 11 | 12.36% |
| Apple Pay | 6 | 6.74% |
| Google Pay | 5 | 5.62% |
| Amazon Pay | 4 | 4.49% |
| Stripe Connect | 3 | 3.37% |
| American Express | 3 | 3.37% |
| iDEAL | 3 | 3.37% |
Shipping Carriers Distribution
GLS accounts for 21.4% of displayed detection occurrences (9 occurrences) , followed by DPD (21.4%) and DHL (19.0%) .
Base: 42 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9 occurrences
9 occurrences
8 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
Visual Distribution
9 occurrences
9 occurrences
8 occurrences
3 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| GLS | 9 | 21.43% |
| DPD | 9 | 21.43% |
| DHL | 8 | 19.05% |
| Hermes | 3 | 7.14% |
| Schenker | 3 | 7.14% |
| UPS | 3 | 7.14% |
| MRW | 2 | 4.76% |
| Slovenska posta | 2 | 4.76% |
| Ceska Posta | 2 | 4.76% |
| Orlen | 1 | 2.38% |
Store Launch Timeline
Over the past 12 months, 4 new stores were launched in Adform , with the highest activity in 2026-02 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
50.0% of last 12 months
25.0% of last 12 months
25.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 2 | 50.00% |
| 2025-05 | 1 | 25.00% |
| 2025-03 | 1 | 25.00% |
Active Stores by Launch Year
Currently, 117 active stores in Adform are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2 active stores
3 active stores
5 active stores
2 active stores
11 active stores
14 active stores
11 active stores
3 active stores
4 active stores
6 active stores
2 active stores
1 active stores
5 active stores
5 active stores
4 active stores
Distribution by Launch Year
1.7% of tracked active stores
2.6% of tracked active stores
4.3% of tracked active stores
1.7% of tracked active stores
9.4% of tracked active stores
12.0% of tracked active stores
9.4% of tracked active stores
2.6% of tracked active stores
3.4% of tracked active stores
5.1% of tracked active stores
1.7% of tracked active stores
0.9% of tracked active stores
4.3% of tracked active stores
4.3% of tracked active stores
3.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2 | 1.71% |
| 2025 | 3 | 2.56% |
| 2024 | 5 | 4.27% |
| 2023 | 2 | 1.71% |
| 2022 | 11 | 9.40% |
| 2021 | 14 | 11.97% |
| 2020 | 11 | 9.40% |
| 2019 | 3 | 2.56% |
| 2018 | 4 | 3.42% |
| 2017 | 6 | 5.13% |
| 2016 | 2 | 1.71% |
| 2015 | 1 | 0.85% |
| 2014 | 5 | 4.27% |
| 2013 | 5 | 4.27% |
| 2012 | 4 | 3.42% |
Geographic Distribution
Poland stores with 11.1% (13 active verified stores) , followed by Czechia (9.4%) and Germany (6.8%) .
Base: 117 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
13 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
5 active verified stores
Visual Distribution
13 active verified stores
11 active verified stores
8 active verified stores
8 active verified stores
7 active verified stores
6 active verified stores
6 active verified stores
5 active verified stores
5 active verified stores
5 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Poland | 13 | 11.11% |
| Czechia | 11 | 9.40% |
| Germany | 8 | 6.84% |
| Spain | 8 | 6.84% |
| Sweden | 7 | 5.98% |
| Finland | 6 | 5.13% |
| Slovakia | 6 | 5.13% |
| Russia | 5 | 4.27% |
| Denmark | 5 | 4.27% |
| France | 5 | 4.27% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
VTEX
SAP Commerce Cloud - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 188 | 100.00% |
| Emails | 128 | 68.09% |
| Phones | 115 | 61.17% |
| Ecommerce platform | 174 | 92.55% |
| Couriers | 43 | 22.87% |
| Payment Providers | 61 | 32.45% |
| Categories | 112 | 59.57% |
| Social Media | 151 | 80.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Adform e-commerce landscape:
Analyze 117 verified e-commerce stores on Adform - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Adform e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Adform e-commerce intelligence?
-
We track 117 verified Adform e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.5% of displayed detection occurrences (90 occurrences) , followed by Instagram (27.2%) and YouTube (17.4%) .
Base: 305 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
90 occurrences
83 occurrences
53 occurrences
22 occurrences
21 occurrences
13 occurrences
12 occurrences
8 occurrences
2 occurrences
1 occurrences
Visual Distribution
90 occurrences
83 occurrences
53 occurrences
22 occurrences
21 occurrences
13 occurrences
12 occurrences
8 occurrences
2 occurrences
1 occurrences