Flywheel Technology Adoption in E-commerce
Discover 5.7k e-commerce stores using Flywheel. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 69.9% of stores with physical delivery (3,994 stores) , followed by Custom (28.6%) and Commerce7 (0.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,994 stores
1,634 stores
38 stores
14 stores
13 stores
9 stores
3 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3994 | 69.89% |
| Custom | 1634 | 28.59% |
| Commerce7 | 38 | 0.66% |
| Shopify | 14 | 0.24% |
| EasyDigitalDownloads | 13 | 0.23% |
| Ecwid | 9 | 0.16% |
| Foxy.io | 3 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 3 | 0.05% |
| Ecwid, WooCommerce | 1 | 0.02% |
| WooCommerce, Nacelle | 1 | 0.02% |
| HCL Commerce | 1 | 0.02% |
| Nacelle, WooCommerce | 1 | 0.02% |
| WooCommerce, Ecwid | 1 | 0.02% |
| BigCommerce | 1 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 1 | 0.02% |
All Stores Distribution
WooCommerce holds 85.0% share of all Flywheel e-commerce stores (10,739) , with Custom at 12.9% and Commerce7 at 0.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
10,739 stores
1,634 stores
52 stores
28 stores
128 stores
13 stores
6 stores
13 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 10739 | 85.03% |
| Custom | 1634 | 12.94% |
| Commerce7 | 52 | 0.41% |
| Shopify | 28 | 0.22% |
| EasyDigitalDownloads | 128 | 1.01% |
| Ecwid | 13 | 0.10% |
| Foxy.io | 6 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 13 | 0.10% |
| Ecwid, WooCommerce | 1 | 0.01% |
| WooCommerce, Nacelle | 1 | 0.01% |
| HCL Commerce | 2 | 0.02% |
| Nacelle, WooCommerce | 1 | 0.01% |
| WooCommerce, Ecwid | 1 | 0.01% |
| BigCommerce | 3 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 8 | 0.06% |
Categories Distribution
Food & Beverages leads with 16.1% of all stores (649 stores) , followed by Health & Beauty (14.9%) and Clothing & Accessories (10.6%) .
Top 10 Categories
649 stores
602 stores
427 stores
315 stores
303 stores
239 stores
237 stores
217 stores
201 stores
175 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 649 | 16.11% |
| Health & Beauty | 602 | 14.94% |
| Clothing & Accessories | 427 | 10.60% |
| Business & Industrial | 315 | 7.82% |
| Home & Garden | 303 | 7.52% |
| Vehicles & Parts | 239 | 5.93% |
| Arts & Entertainment | 237 | 5.88% |
| Sporting Goods & Outdoor Gear | 217 | 5.39% |
| Furniture & Home Decor | 201 | 4.99% |
| Pets & Pet Supplies | 175 | 4.34% |
| Electronics & Technology | 151 | 3.75% |
| Tools & Hardware | 134 | 3.33% |
| Jewelry & Watches | 133 | 3.30% |
| Gifts & Special Occasions | 131 | 3.25% |
| Books & Media | 115 | 2.85% |
Payment Providers Distribution
PayPal leads with 24.3% among AI-verified physical stores (372 stores) , followed by American Express (17.1%) and MasterCard (15.9%) .
Base: 1,960 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
372 stores
262 stores
243 stores
243 stores
125 stores
53 stores
48 stores
45 stores
30 stores
29 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 372 | 24.35% |
| American Express | 262 | 17.15% |
| MasterCard | 243 | 15.90% |
| Stripe Connect | 243 | 15.90% |
| Bolt | 125 | 8.18% |
| Paddle | 53 | 3.47% |
| VISA | 48 | 3.14% |
| Apple Pay | 45 | 2.95% |
| Klarna | 30 | 1.96% |
| Google Pay | 29 | 1.90% |
| JCB | 22 | 1.44% |
| Mollie | 15 | 0.98% |
| Affirm | 15 | 0.98% |
| iDEAL | 13 | 0.85% |
| Braintree | 13 | 0.85% |
Shipping Carriers Distribution
UPS leads with 28.5% among AI-verified physical stores (356 stores) , followed by USPS (28.2%) and FedEx (16.7%) .
Base: 1,338 AI-verified physical stores with detectable shipping carriers (10.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
356 stores
352 stores
208 stores
72 stores
52 stores
51 stores
36 stores
21 stores
19 stores
18 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 356 | 28.53% |
| USPS | 352 | 28.21% |
| FedEx | 208 | 16.67% |
| DHL | 72 | 5.77% |
| Australia Post | 52 | 4.17% |
| Royal Mail | 51 | 4.09% |
| Canada Post | 36 | 2.88% |
| TNT | 21 | 1.68% |
| DPD | 19 | 1.52% |
| Speedy | 18 | 1.44% |
| PostNL | 17 | 1.36% |
| Hermes | 15 | 1.20% |
| An Post | 11 | 0.88% |
| Estes | 11 | 0.88% |
| GLS | 9 | 0.72% |
Store Launch Timeline
Over the past 12 months, 266 new stores were launched in Flywheel , with the highest activity in 2025-11 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
19 stores launched
20 stores launched
16 stores launched
21 stores launched
25 stores launched
31 stores launched
47 stores launched
22 stores launched
16 stores launched
25 stores launched
10 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 14 | 5.26% |
| 2025-10 | 19 | 7.14% |
| 2025-09 | 20 | 7.52% |
| 2025-08 | 16 | 6.02% |
| 2025-07 | 21 | 7.89% |
| 2025-06 | 25 | 9.40% |
| 2025-05 | 31 | 11.65% |
| 2025-04 | 47 | 17.67% |
| 2025-03 | 22 | 8.27% |
| 2025-02 | 16 | 6.02% |
| 2025-01 | 25 | 9.40% |
| 2024-12 | 10 | 3.76% |
Active Stores by Launch Year
Currently, 5,709 active stores in Flywheel are tracked in our database , with the most stores launched in 2025 (256 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
256 active stores
325 active stores
270 active stores
314 active stores
374 active stores
374 active stores
309 active stores
359 active stores
306 active stores
190 active stores
183 active stores
214 active stores
247 active stores
155 active stores
210 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 256 | 4.48% |
| 2024 | 325 | 5.69% |
| 2023 | 270 | 4.73% |
| 2022 | 314 | 5.50% |
| 2021 | 374 | 6.55% |
| 2020 | 374 | 6.55% |
| 2019 | 309 | 5.41% |
| 2018 | 359 | 6.29% |
| 2017 | 306 | 5.36% |
| 2016 | 190 | 3.33% |
| 2015 | 183 | 3.21% |
| 2014 | 214 | 3.75% |
| 2013 | 247 | 4.33% |
| 2012 | 155 | 2.72% |
| 2011 | 210 | 3.68% |
| 2010 | 172 | 3.01% |
| 2009 | 158 | 2.77% |
| 2008 | 121 | 2.12% |
| 2007 | 114 | 2.00% |
| 2006 | 87 | 1.52% |
| 2005 | 98 | 1.72% |
| 2004 | 106 | 1.86% |
| 2003 | 98 | 1.72% |
| 2002 | 113 | 1.98% |
| 2001 | 125 | 2.19% |
| 2000 | 131 | 2.29% |
| 1999 | 120 | 2.10% |
| 1998 | 76 | 1.33% |
| 1997 | 55 | 0.96% |
| 1996 | 43 | 0.75% |
| 1995 | 6 | 0.11% |
Geographic Distribution
United States leads with 65.9% (3,151 AI-verified stores) , followed by United Kingdom (8.4%) and Canada (7.0%) .
Base: 4,785 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,151 AI-verified stores
404 AI-verified stores
334 AI-verified stores
291 AI-verified stores
95 AI-verified stores
82 AI-verified stores
61 AI-verified stores
58 AI-verified stores
58 AI-verified stores
51 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3151 | 65.85% |
| United Kingdom | 404 | 8.44% |
| Canada | 334 | 6.98% |
| Australia | 291 | 6.08% |
| New Zealand | 95 | 1.99% |
| Netherlands | 82 | 1.71% |
| Ireland | 61 | 1.27% |
| Sweden | 58 | 1.21% |
| South Africa | 58 | 1.21% |
| France | 51 | 1.07% |
| Italy | 28 | 0.59% |
| Mexico | 27 | 0.56% |
| Norway | 25 | 0.52% |
| Germany | 21 | 0.44% |
| Brazil | 20 | 0.42% |
| Japan | 18 | 0.38% |
| India | 17 | 0.36% |
| Spain | 16 | 0.33% |
| Turkey | 15 | 0.31% |
| Slovakia | 13 | 0.27% |
Featured Stores
Discover the strongest performers and newest entrants in Flywheel's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Toys & Games
WooCommerce
Custom — Home & Garden
Custom — Pets & Pet Supplies
Custom — Sporting Goods & Outdoor Gear
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.7k | 100.00% |
| Emails | 7.9k | 61.86% |
| Phones | 2.1k | 16.11% |
| Ecommerce platform | 12.7k | 99.27% |
| Couriers | 1.3k | 10.50% |
| Payment Providers | 2.0k | 15.38% |
| Categories | 7.5k | 58.64% |
| Social Media | 9.2k | 72.53% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Flywheel E-commerce Database to:
Gain actionable insights into 5.7k physical stores in Flywheel.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Flywheel online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Flywheel E-commerce Database?
-
Our database covers over 5.7k Flywheel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 33.7% among stores with at least one detectable social profile (3,629 stores) , followed by Instagram (27.7%) and YouTube (10.6%) .
Base: 9,246 stores with any detectable social profile (72.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,629 stores
2,978 stores
1,139 stores
1,082 stores
768 stores
461 stores
364 stores
281 stores
40 stores
20 stores
Visual Distribution