Dynatrace RUM Technology Adoption in E-commerce
Discover 3.5k e-commerce stores using Dynatrace RUM. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
SAP Commerce Cloud leads with 59.5% of stores with physical delivery (2,093 stores) , followed by Custom (32.3%) and Intershop (5.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,093 stores
1,136 stores
193 stores
59 stores
24 stores
2 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| SAP Commerce Cloud | 2093 | 59.51% |
| Custom | 1136 | 32.30% |
| Intershop | 193 | 5.49% |
| HCL Commerce | 59 | 1.68% |
| Magento | 24 | 0.68% |
| Oracle Commerce | 2 | 0.06% |
| nopCommerce | 2 | 0.06% |
| WooCommerce | 2 | 0.06% |
| Salesforce Commerce Cloud | 2 | 0.06% |
| PrestaShop | 1 | 0.03% |
| Pimcore | 1 | 0.03% |
| Volusion | 1 | 0.03% |
| CS Cart | 1 | 0.03% |
| 1C-Bitrix | 0 | 0.00% |
| Accesso | 0 | 0.00% |
All Stores Distribution
SAP Commerce Cloud holds 59.3% share of all Dynatrace RUM e-commerce stores (2,201) , with Custom at 30.6% and Intershop at 5.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,201 stores
1,136 stores
211 stores
104 stores
30 stores
4 stores
4 stores
7 stores
2 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| SAP Commerce Cloud | 2201 | 59.34% |
| Custom | 1136 | 30.63% |
| Intershop | 211 | 5.69% |
| HCL Commerce | 104 | 2.80% |
| Magento | 30 | 0.81% |
| Oracle Commerce | 4 | 0.11% |
| nopCommerce | 4 | 0.11% |
| WooCommerce | 7 | 0.19% |
| Salesforce Commerce Cloud | 2 | 0.05% |
| PrestaShop | 2 | 0.05% |
| Pimcore | 2 | 0.05% |
| Volusion | 1 | 0.03% |
| CS Cart | 1 | 0.03% |
| 1C-Bitrix | 2 | 0.05% |
| Accesso | 2 | 0.05% |
Categories Distribution
Health & Beauty leads with 57.5% of all stores (1,930 stores) , followed by Home & Garden (19.6%) and Business & Industrial (6.1%) .
Top 10 Categories
1,930 stores
657 stores
204 stores
170 stores
125 stores
82 stores
65 stores
32 stores
28 stores
23 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1930 | 57.54% |
| Home & Garden | 657 | 19.59% |
| Business & Industrial | 204 | 6.08% |
| Clothing & Accessories | 170 | 5.07% |
| Food & Beverages | 125 | 3.73% |
| Electronics & Technology | 82 | 2.44% |
| Vehicles & Parts | 65 | 1.94% |
| Furniture & Home Decor | 32 | 0.95% |
| Tools & Hardware | 28 | 0.83% |
| Office Supplies | 23 | 0.69% |
| Sporting Goods & Outdoor Gear | 15 | 0.45% |
| Gifts & Special Occasions | 8 | 0.24% |
| Collectibles & Hobbies | 6 | 0.18% |
| Arts & Entertainment | 5 | 0.15% |
| Jewelry & Watches | 4 | 0.12% |
Payment Providers Distribution
PayPal leads with 28.0% among AI-verified physical stores (80 stores) , followed by Klarna (11.9%) and American Express (10.5%) .
Base: 165 AI-verified physical stores with detectable payment providers (4.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
80 stores
34 stores
30 stores
30 stores
27 stores
21 stores
14 stores
12 stores
8 stores
7 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 80 | 27.97% |
| Klarna | 34 | 11.89% |
| American Express | 30 | 10.49% |
| MasterCard | 30 | 10.49% |
| Apple Pay | 27 | 9.44% |
| Google Pay | 21 | 7.34% |
| SEPA | 14 | 4.90% |
| VISA | 12 | 4.20% |
| Adyen | 8 | 2.80% |
| JCB | 7 | 2.45% |
| Paddle | 5 | 1.75% |
| Bolt | 5 | 1.75% |
| Affirm | 5 | 1.75% |
| BLIK | 4 | 1.40% |
| Bancontact | 4 | 1.40% |
Shipping Carriers Distribution
UPS leads with 22.5% among AI-verified physical stores (39 stores) , followed by USPS (15.0%) and DHL (14.5%) .
Base: 163 AI-verified physical stores with detectable shipping carriers (4.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 39 | 22.54% |
| USPS | 26 | 15.03% |
| DHL | 25 | 14.45% |
| Hermes | 20 | 11.56% |
| FedEx | 11 | 6.36% |
| ASM | 11 | 6.36% |
| Royal Mail | 8 | 4.62% |
| GLS | 7 | 4.05% |
| DPD | 5 | 2.89% |
| TNT | 5 | 2.89% |
| PostNL | 4 | 2.31% |
| PostNord | 4 | 2.31% |
| Postin | 3 | 1.73% |
| Colissimo | 3 | 1.73% |
| InPost | 2 | 1.16% |
Store Launch Timeline
Over the past 12 months, 303 new stores were launched in Dynatrace RUM , with the highest activity in 2025-11 (86 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
86 stores launched
10 stores launched
20 stores launched
4 stores launched
23 stores launched
26 stores launched
18 stores launched
23 stores launched
23 stores launched
27 stores launched
27 stores launched
16 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 86 | 28.38% |
| 2025-10 | 10 | 3.30% |
| 2025-09 | 20 | 6.60% |
| 2025-08 | 4 | 1.32% |
| 2025-07 | 23 | 7.59% |
| 2025-06 | 26 | 8.58% |
| 2025-05 | 18 | 5.94% |
| 2025-04 | 23 | 7.59% |
| 2025-03 | 23 | 7.59% |
| 2025-02 | 27 | 8.91% |
| 2025-01 | 27 | 8.91% |
| 2024-12 | 16 | 5.28% |
Active Stores by Launch Year
Currently, 3,298 active stores in Dynatrace RUM are tracked in our database , with the most stores launched in 2025 (287 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
287 active stores
455 active stores
175 active stores
237 active stores
266 active stores
239 active stores
124 active stores
165 active stores
132 active stores
63 active stores
43 active stores
79 active stores
94 active stores
66 active stores
121 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 287 | 8.70% |
| 2024 | 455 | 13.80% |
| 2023 | 175 | 5.31% |
| 2022 | 237 | 7.19% |
| 2021 | 266 | 8.07% |
| 2020 | 239 | 7.25% |
| 2019 | 124 | 3.76% |
| 2018 | 165 | 5.00% |
| 2017 | 132 | 4.00% |
| 2016 | 63 | 1.91% |
| 2015 | 43 | 1.30% |
| 2014 | 79 | 2.40% |
| 2013 | 94 | 2.85% |
| 2012 | 66 | 2.00% |
| 2011 | 121 | 3.67% |
| 2010 | 114 | 3.46% |
| 2009 | 65 | 1.97% |
| 2008 | 86 | 2.61% |
| 2007 | 77 | 2.33% |
| 2006 | 42 | 1.27% |
| 2005 | 48 | 1.46% |
| 2004 | 50 | 1.52% |
| 2003 | 39 | 1.18% |
| 2002 | 28 | 0.85% |
| 2001 | 42 | 1.27% |
| 2000 | 40 | 1.21% |
| 1999 | 36 | 1.09% |
| 1998 | 35 | 1.06% |
| 1997 | 22 | 0.67% |
| 1996 | 17 | 0.52% |
| 1995 | 11 | 0.33% |
Geographic Distribution
France leads with 44.1% (582 AI-verified stores) , followed by United States (15.1%) and Canada (10.2%) .
Base: 1,320 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
582 AI-verified stores
199 AI-verified stores
135 AI-verified stores
53 AI-verified stores
38 AI-verified stores
34 AI-verified stores
28 AI-verified stores
26 AI-verified stores
26 AI-verified stores
25 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| France | 582 | 44.09% |
| United States | 199 | 15.08% |
| Canada | 135 | 10.23% |
| United Kingdom | 53 | 4.02% |
| Germany | 38 | 2.88% |
| Belgium | 34 | 2.58% |
| Italy | 28 | 2.12% |
| Sweden | 26 | 1.97% |
| Switzerland | 26 | 1.97% |
| Czechia | 25 | 1.89% |
| Spain | 23 | 1.74% |
| Mexico | 21 | 1.59% |
| Poland | 21 | 1.59% |
| Slovakia | 19 | 1.44% |
| Austria | 18 | 1.36% |
| Netherlands | 17 | 1.29% |
| Finland | 14 | 1.06% |
| Australia | 14 | 1.06% |
| Denmark | 14 | 1.06% |
| Chile | 13 | 0.98% |
Featured Stores
Discover the strongest performers and newest entrants in Dynatrace RUM's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Home & Garden
Custom — Home & Garden
Custom — Home & Garden
Custom — Home & Garden
Custom — Home & Garden
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.7k | 100.00% |
| Emails | 395.0 | 10.58% |
| Phones | 432.0 | 11.57% |
| Ecommerce platform | 3.7k | 99.33% |
| Couriers | 163.0 | 4.36% |
| Payment Providers | 165.0 | 4.42% |
| Categories | 3.5k | 92.64% |
| Social Media | 1.3k | 34.16% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Dynatrace RUM E-commerce Database to:
Gain actionable insights into 3.5k physical stores in Dynatrace RUM.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Dynatrace RUM online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Dynatrace RUM E-commerce Database?
-
Our database covers over 3.5k Dynatrace RUM physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 25.7% among stores with at least one detectable social profile (1,021 stores) , followed by Instagram (23.5%) and YouTube (18.4%) .
Base: 1,276 stores with any detectable social profile (34.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,021 stores
933 stores
733 stores
377 stores
358 stores
262 stores
195 stores
63 stores
20 stores
13 stores
Visual Distribution