Sweden E-commerce Database
Explore 55.5k verified e-commerce stores in the Sweden. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 84.1k with e-commerce signals. 55.5k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
Shopify leads with 39.1% of stores with physical delivery (20,347 stores) , followed by WooCommerce (29.5%) and Custom (17.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
20,347 stores
15,343 stores
9,205 stores
2,493 stores
1,191 stores
1,033 stores
877 stores
539 stores
519 stores
507 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 20347 | 39.09% |
| WooCommerce | 15343 | 29.48% |
| Custom | 9205 | 17.68% |
| Quickbutik | 2493 | 4.79% |
| Wix eCommerce | 1191 | 2.29% |
| Magento | 1033 | 1.98% |
| PrestaShop | 877 | 1.68% |
| United Profile | 539 | 1.04% |
| Wikinggruppen | 519 | 1.00% |
| Squarespace Commerce | 507 | 0.97% |
All Stores Distribution
Shopify holds 28.2% share of all Sweden e-commerce stores (21,608) , with WooCommerce at 40.8% and Custom at 12.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
21,608 stores
31,334 stores
9,205 stores
2,614 stores
5,517 stores
1,174 stores
927 stores
565 stores
563 stores
3,236 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 21608 | 28.16% |
| WooCommerce | 31334 | 40.83% |
| Custom | 9205 | 11.99% |
| Quickbutik | 2614 | 3.41% |
| Wix eCommerce | 5517 | 7.19% |
| Magento | 1174 | 1.53% |
| PrestaShop | 927 | 1.21% |
| United Profile | 565 | 0.74% |
| Wikinggruppen | 563 | 0.73% |
| Squarespace Commerce | 3236 | 4.22% |
Categories Distribution
Clothing & Accessories leads with 16.1% of all stores (7,163 stores) , followed by Health & Beauty (14.4%) and Sporting Goods & Outdoor Gear (11.1%) .
Base: 44,360 AI-verified stores with physical delivery and detected product categories (79.9% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
7,163 stores
6,369 stores
4,936 stores
3,845 stores
3,516 stores
3,264 stores
2,366 stores
2,264 stores
2,114 stores
1,886 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7163 | 16.15% |
| Health & Beauty | 6369 | 14.36% |
| Sporting Goods & Outdoor Gear | 4936 | 11.13% |
| Home & Garden | 3845 | 8.67% |
| Food & Beverages | 3516 | 7.93% |
| Arts & Entertainment | 3264 | 7.36% |
| Business & Industrial | 2366 | 5.33% |
| Electronics & Technology | 2264 | 5.10% |
| Jewelry & Watches | 2114 | 4.77% |
| Vehicles & Parts | 1886 | 4.25% |
| Toys & Games | 1849 | 4.17% |
| Tools & Hardware | 1705 | 3.84% |
| Furniture & Home Decor | 1411 | 3.18% |
| Gifts & Special Occasions | 923 | 2.08% |
| Pets & Pet Supplies | 749 | 1.69% |
Payment Providers Distribution
Klarna leads with 36.2% among AI-verified physical stores (12,459 stores) , followed by PayPal (11.8%) and MasterCard (9.5%) .
Base: 18,749 AI-verified physical stores with detectable payment providers (33.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,459 stores
4,058 stores
3,281 stores
3,001 stores
2,807 stores
2,422 stores
1,933 stores
1,511 stores
1,225 stores
370 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 12459 | 36.16% |
| PayPal | 4058 | 11.78% |
| MasterCard | 3281 | 9.52% |
| VISA | 3001 | 8.71% |
| Stripe Connect | 2807 | 8.15% |
| American Express | 2422 | 7.03% |
| Apple Pay | 1933 | 5.61% |
| Google Pay | 1511 | 4.39% |
| Svea | 1225 | 3.56% |
| Bolt | 370 | 1.07% |
| JCB | 324 | 0.94% |
| Trustly | 295 | 0.86% |
| BitCoin | 293 | 0.85% |
| Bancontact | 258 | 0.75% |
| UnionPay | 220 | 0.64% |
Shipping Carriers Distribution
DHL leads with 36.1% among AI-verified physical stores (7,910 stores) , followed by PostNord (25.2%) and UPS (10.6%) .
Base: 14,119 AI-verified physical stores with detectable shipping carriers (25.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 7910 | 36.05% |
| PostNord | 5534 | 25.22% |
| UPS | 2335 | 10.64% |
| Schenker | 2274 | 10.37% |
| FedEx | 766 | 3.49% |
| GLS | 658 | 3.00% |
| DPD | 527 | 2.40% |
| USPS | 436 | 1.99% |
| Budbee | 410 | 1.87% |
| DSV | 275 | 1.25% |
| 4PX | 238 | 1.08% |
| TNT | 226 | 1.03% |
| Hermes | 125 | 0.57% |
| Royal Mail | 121 | 0.55% |
| Speedy | 104 | 0.47% |
Store Launch Timeline
Over the past 12 months, 11,661 new stores were launched in Sweden , with the highest activity in 2026-02 (1,230 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,230 stores launched
1,611 stores launched
1,227 stores launched
1,357 stores launched
1,233 stores launched
1,055 stores launched
853 stores launched
755 stores launched
754 stores launched
788 stores launched
747 stores launched
51 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1230 | 10.55% |
| 2026-01 | 1611 | 13.82% |
| 2025-12 | 1227 | 10.52% |
| 2025-11 | 1357 | 11.64% |
| 2025-10 | 1233 | 10.57% |
| 2025-09 | 1055 | 9.05% |
| 2025-08 | 853 | 7.31% |
| 2025-07 | 755 | 6.47% |
| 2025-06 | 754 | 6.47% |
| 2025-05 | 788 | 6.76% |
| 2025-04 | 747 | 6.41% |
| 2025-03 | 51 | 0.44% |
Active Stores by Launch Year
Currently, 55,083 active stores in Sweden are tracked in our database , with the most stores launched in 2026 (2,850 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,850 active stores
10,717 active stores
5,632 active stores
3,984 active stores
3,324 active stores
3,391 active stores
3,512 active stores
2,457 active stores
3,235 active stores
2,172 active stores
1,290 active stores
1,025 active stores
1,029 active stores
1,311 active stores
864 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2850 | 5.17% |
| 2025 | 10717 | 19.46% |
| 2024 | 5632 | 10.22% |
| 2023 | 3984 | 7.23% |
| 2022 | 3324 | 6.03% |
| 2021 | 3391 | 6.16% |
| 2020 | 3512 | 6.38% |
| 2019 | 2457 | 4.46% |
| 2018 | 3235 | 5.87% |
| 2017 | 2172 | 3.94% |
| 2016 | 1290 | 2.34% |
| 2015 | 1025 | 1.86% |
| 2014 | 1029 | 1.87% |
| 2013 | 1311 | 2.38% |
| 2012 | 864 | 1.57% |
| 2011 | 781 | 1.42% |
| 2010 | 1060 | 1.92% |
| 2009 | 750 | 1.36% |
| 2008 | 680 | 1.23% |
| 2007 | 656 | 1.19% |
| 2006 | 599 | 1.09% |
| 2005 | 499 | 0.91% |
| 2004 | 589 | 1.07% |
| 2003 | 546 | 0.99% |
| 2002 | 325 | 0.59% |
| 2001 | 444 | 0.81% |
| 2000 | 394 | 0.72% |
| 1999 | 315 | 0.57% |
| 1998 | 292 | 0.53% |
| 1997 | 210 | 0.38% |
| 1996 | 119 | 0.22% |
| 1995 | 31 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
Custom - Health & Beauty
Custom
Custom - Electronics & Technology
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Electronics & Technology
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 55.5k | 100.00% |
| Emails | 31.5k | 56.80% |
| Phones | 17.7k | 31.90% |
| Ecommerce platform | 55.5k | 100.00% |
| Couriers | 14.1k | 25.42% |
| Payment Providers | 18.7k | 33.76% |
| Categories | 45.6k | 82.18% |
| Social Media | 31.9k | 57.37% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sweden e-commerce landscape:
Analyze 55.5k verified e-commerce stores in Sweden - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sweden e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sweden e-commerce intelligence?
-
We track 55.5k verified Sweden e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 35.8% among stores with at least one detectable social profile (27,539 stores) , followed by Facebook (32.4%) and YouTube (8.8%) .
Base: 31,864 stores with any detectable social profile (57.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,539 stores
24,921 stores
6,776 stores
6,092 stores
3,898 stores
3,060 stores
2,928 stores
1,155 stores
304 stores
150 stores
Visual Distribution