Sweden E-commerce Market
Explore 56.6k verified e-commerce stores in the Sweden. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 85.8k with e-commerce signals. 56.6k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
Shopify stores with 39.6% of stores with physical delivery (21,023 stores) , followed by WooCommerce (29.8%) and Custom (17.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,023 stores
15,812 stores
9,027 stores
2,511 stores
1,128 stores
1,048 stores
982 stores
561 stores
548 stores
491 stores
Visual Distribution
21,023 stores
15,812 stores
9,027 stores
2,511 stores
1,128 stores
1,048 stores
982 stores
561 stores
548 stores
491 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 21023 | 39.57% |
| WooCommerce | 15812 | 29.76% |
| Custom | 9027 | 16.99% |
| Quickbutik | 2511 | 4.73% |
| Wix eCommerce | 1128 | 2.12% |
| Magento | 1048 | 1.97% |
| PrestaShop | 982 | 1.85% |
| Wikinggruppen | 561 | 1.06% |
| United Profile | 548 | 1.03% |
| Squarespace Commerce | 491 | 0.92% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 28.6% share of all Sweden e-commerce stores (22,409) , with WooCommerce at 41.1% and Custom at 11.5% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
22,409 stores
32,238 stores
9,027 stores
2,636 stores
5,323 stores
1,193 stores
1,032 stores
641 stores
581 stores
3,329 stores
Visual Distribution
22,409 stores
32,238 stores
9,027 stores
2,636 stores
5,323 stores
1,193 stores
1,032 stores
641 stores
581 stores
3,329 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 22409 | 28.58% |
| WooCommerce | 32238 | 41.12% |
| Custom | 9027 | 11.51% |
| Quickbutik | 2636 | 3.36% |
| Wix eCommerce | 5323 | 6.79% |
| Magento | 1193 | 1.52% |
| PrestaShop | 1032 | 1.32% |
| Wikinggruppen | 641 | 0.82% |
| United Profile | 581 | 0.74% |
| Squarespace Commerce | 3329 | 4.25% |
Categories Distribution
Clothing & Accessories stores with 16.0% of all stores (7,244 stores) , followed by Health & Beauty (14.4%) and Sporting Goods & Outdoor Gear (11.2%) .
Base: 45,231 AI-verified stores with physical delivery and detected product categories (79.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
7,244 stores
6,529 stores
5,055 stores
3,898 stores
3,540 stores
3,410 stores
2,383 stores
2,285 stores
2,132 stores
1,931 stores
Visual Distribution
7,244 stores
6,529 stores
5,055 stores
3,898 stores
3,540 stores
3,410 stores
2,383 stores
2,285 stores
2,132 stores
1,931 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 7244 | 16.02% |
| Health & Beauty | 6529 | 14.43% |
| Sporting Goods & Outdoor Gear | 5055 | 11.18% |
| Home & Garden | 3898 | 8.62% |
| Food & Beverages | 3540 | 7.83% |
| Arts & Entertainment | 3410 | 7.54% |
| Business & Industrial | 2383 | 5.27% |
| Electronics & Technology | 2285 | 5.05% |
| Jewelry & Watches | 2132 | 4.71% |
| Vehicles & Parts | 1931 | 4.27% |
Payment Providers Distribution
Klarna stores with 37.1% among AI-verified physical stores (10,144 stores) , followed by PayPal (11.3%) and MasterCard (9.9%) .
Base: 15,836 AI-verified physical stores with detectable payment providers (28.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
10,144 stores
3,085 stores
2,697 stores
2,565 stores
2,417 stores
1,649 stores
1,214 stores
1,181 stores
921 stores
311 stores
Visual Distribution
10,144 stores
3,085 stores
2,697 stores
2,565 stores
2,417 stores
1,649 stores
1,214 stores
1,181 stores
921 stores
311 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 10144 | 37.10% |
| PayPal | 3085 | 11.28% |
| MasterCard | 2697 | 9.86% |
| Stripe Connect | 2565 | 9.38% |
| VISA | 2417 | 8.84% |
| American Express | 1649 | 6.03% |
| Apple Pay | 1214 | 4.44% |
| Svea | 1181 | 4.32% |
| Google Pay | 921 | 3.37% |
| Bolt | 311 | 1.14% |
Shipping Carriers Distribution
DHL stores with 37.0% among AI-verified physical stores (6,323 stores) , followed by PostNord (23.8%) and Schenker (11.0%) .
Base: 11,249 AI-verified physical stores with detectable shipping carriers (19.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
6,323 stores
4,071 stores
1,880 stores
1,757 stores
543 stores
439 stores
405 stores
336 stores
320 stores
294 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 6323 | 37.03% |
| PostNord | 4071 | 23.84% |
| Schenker | 1880 | 11.01% |
| UPS | 1757 | 10.29% |
| FedEx | 543 | 3.18% |
| GLS | 439 | 2.57% |
| DPD | 405 | 2.37% |
| USPS | 336 | 1.97% |
| 4PX | 320 | 1.87% |
| Budbee | 294 | 1.72% |
Store Launch Timeline
Over the past 12 months, 12,701 new stores were launched in Sweden , with the highest activity in 2026-04 (1,423 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,423 stores launched
1,556 stores launched
1,230 stores launched
1,424 stores launched
1,099 stores launched
1,197 stores launched
1,143 stores launched
978 stores launched
845 stores launched
716 stores launched
727 stores launched
363 stores launched
Monthly Trend
11.2% of last 12 months
12.3% of last 12 months
9.7% of last 12 months
11.2% of last 12 months
8.7% of last 12 months
9.4% of last 12 months
9.0% of last 12 months
7.7% of last 12 months
6.7% of last 12 months
5.6% of last 12 months
5.7% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 1423 | 11.20% |
| 2026-03 | 1556 | 12.25% |
| 2026-02 | 1230 | 9.68% |
| 2026-01 | 1424 | 11.21% |
| 2025-12 | 1099 | 8.65% |
| 2025-11 | 1197 | 9.42% |
| 2025-10 | 1143 | 9.00% |
| 2025-09 | 978 | 7.70% |
| 2025-08 | 845 | 6.65% |
| 2025-07 | 716 | 5.64% |
| 2025-06 | 727 | 5.72% |
| 2025-05 | 363 | 2.86% |
Active Stores by Launch Year
Currently, 56,261 active stores in Sweden are tracked in our database , with the most stores launched in 2026 (5,768 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,768 active stores
9,770 active stores
5,410 active stores
3,863 active stores
3,273 active stores
3,292 active stores
3,410 active stores
2,427 active stores
3,123 active stores
2,175 active stores
1,253 active stores
1,024 active stores
1,036 active stores
1,298 active stores
863 active stores
Distribution by Launch Year
10.3% of tracked active stores
17.4% of tracked active stores
9.6% of tracked active stores
6.9% of tracked active stores
5.8% of tracked active stores
5.9% of tracked active stores
6.1% of tracked active stores
4.3% of tracked active stores
5.6% of tracked active stores
3.9% of tracked active stores
2.2% of tracked active stores
1.8% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5768 | 10.25% |
| 2025 | 9770 | 17.37% |
| 2024 | 5410 | 9.62% |
| 2023 | 3863 | 6.87% |
| 2022 | 3273 | 5.82% |
| 2021 | 3292 | 5.85% |
| 2020 | 3410 | 6.06% |
| 2019 | 2427 | 4.31% |
| 2018 | 3123 | 5.55% |
| 2017 | 2175 | 3.87% |
| 2016 | 1253 | 2.23% |
| 2015 | 1024 | 1.82% |
| 2014 | 1036 | 1.84% |
| 2013 | 1298 | 2.31% |
| 2012 | 863 | 1.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Clothing & Accessories
Custom
Custom
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Shopify
Shopify
Shopify - Health & Beauty
Custom - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 56.6k | 100.00% |
| Emails | 26.8k | 47.30% |
| Phones | 23.5k | 41.54% |
| Ecommerce platform | 56.6k | 100.00% |
| Couriers | 11.2k | 19.86% |
| Payment Providers | 15.8k | 27.96% |
| Categories | 46.5k | 82.14% |
| Social Media | 32.1k | 56.70% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Sweden e-commerce landscape:
Analyze 56.6k verified e-commerce stores in Sweden - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Sweden e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Sweden e-commerce intelligence?
-
We track 56.6k verified Sweden e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 35.8% among stores with at least one detectable social profile (27,829 stores) , followed by Facebook (32.2%) and YouTube (9.0%) .
Base: 32,118 stores with any detectable social profile (56.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,829 stores
25,096 stores
6,973 stores
6,281 stores
3,942 stores
3,047 stores
3,019 stores
1,188 stores
300 stores
151 stores
Visual Distribution
27,829 stores
25,096 stores
6,973 stores
6,281 stores
3,942 stores
3,047 stores
3,019 stores
1,188 stores
300 stores
151 stores