Hungary E-commerce Database
Explore 52.0k verified e-commerce stores in the Hungary. Instant access to technologies, contacts, platforms, and market dynamics.
Scanned from 300M+ domains. 76.2k with e-commerce signals. 52.0k verified as active stores.
· · Next full refresh: April 2026
E-commerce Platforms Distribution
WooCommerce leads with 34.5% of stores with physical delivery (16,755 stores) , followed by Custom (29.1%) and Shopify (10.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
16,755 stores
14,127 stores
5,054 stores
4,024 stores
3,512 stores
1,314 stores
1,268 stores
1,003 stores
839 stores
704 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 16755 | 34.48% |
| Custom | 14127 | 29.07% |
| Shopify | 5054 | 10.40% |
| Shoprenter | 4024 | 8.28% |
| Unas | 3512 | 7.23% |
| Unas, UNAS | 1314 | 2.70% |
| UNAS, Unas | 1268 | 2.61% |
| PrestaShop | 1003 | 2.06% |
| OpenCart | 839 | 1.73% |
| VirtueMart | 704 | 1.45% |
All Stores Distribution
WooCommerce holds 50.8% share of all Hungary e-commerce stores (34,506) , with Custom at 20.8% and Shopify at 7.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
34,506 stores
14,127 stores
5,328 stores
4,152 stores
3,939 stores
1,327 stores
1,276 stores
1,070 stores
1,028 stores
1,110 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 34506 | 50.85% |
| Custom | 14127 | 20.82% |
| Shopify | 5328 | 7.85% |
| Shoprenter | 4152 | 6.12% |
| Unas | 3939 | 5.80% |
| Unas, UNAS | 1327 | 1.96% |
| UNAS, Unas | 1276 | 1.88% |
| PrestaShop | 1070 | 1.58% |
| OpenCart | 1028 | 1.51% |
| VirtueMart | 1110 | 1.64% |
Categories Distribution
Health & Beauty leads with 14.1% of all stores (6,119 stores) , followed by Clothing & Accessories (12.8%) and Home & Garden (12.1%) .
Base: 43,400 AI-verified stores with physical delivery and detected product categories (83.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
6,119 stores
5,571 stores
5,260 stores
4,416 stores
3,268 stores
2,969 stores
2,454 stores
2,034 stores
1,851 stores
1,712 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 6119 | 14.10% |
| Clothing & Accessories | 5571 | 12.84% |
| Home & Garden | 5260 | 12.12% |
| Food & Beverages | 4416 | 10.18% |
| Tools & Hardware | 3268 | 7.53% |
| Electronics & Technology | 2969 | 6.84% |
| Sporting Goods & Outdoor Gear | 2454 | 5.65% |
| Business & Industrial | 2034 | 4.69% |
| Vehicles & Parts | 1851 | 4.26% |
| Furniture & Home Decor | 1712 | 3.94% |
| Toys & Games | 1703 | 3.92% |
| Arts & Entertainment | 1674 | 3.86% |
| Gifts & Special Occasions | 1672 | 3.85% |
| Jewelry & Watches | 1470 | 3.39% |
| Books & Media | 1227 | 2.83% |
Payment Providers Distribution
PayPal leads with 18.9% among AI-verified physical stores (3,659 stores) , followed by MasterCard (16.9%) and Bolt (15.3%) .
Base: 11,387 AI-verified physical stores with detectable payment providers (21.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,659 stores
3,277 stores
2,950 stores
2,203 stores
1,967 stores
1,573 stores
1,099 stores
1,079 stores
608 stores
210 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 3659 | 18.92% |
| MasterCard | 3277 | 16.94% |
| Bolt | 2950 | 15.25% |
| Stripe Connect | 2203 | 11.39% |
| VISA | 1967 | 10.17% |
| American Express | 1573 | 8.13% |
| Apple Pay | 1099 | 5.68% |
| Google Pay | 1079 | 5.58% |
| JCB | 608 | 3.14% |
| Klarna | 210 | 1.09% |
| UnionPay | 192 | 0.99% |
| PayU | 178 | 0.92% |
| Bancontact | 156 | 0.81% |
| BitCoin | 113 | 0.58% |
| SEPA | 77 | 0.40% |
Shipping Carriers Distribution
GLS leads with 48.1% among AI-verified physical stores (15,262 stores) , followed by Magyar Posta (32.6%) and DPD (10.3%) .
Base: 21,824 AI-verified physical stores with detectable shipping carriers (41.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| GLS | 15262 | 48.13% |
| Magyar Posta | 10333 | 32.58% |
| DPD | 3253 | 10.26% |
| UPS | 906 | 2.86% |
| DHL | 756 | 2.38% |
| FedEx | 328 | 1.03% |
| TNT | 293 | 0.92% |
| Hermes | 152 | 0.48% |
| Speedy | 101 | 0.32% |
| USPS | 66 | 0.21% |
| Raben | 59 | 0.19% |
| Colissimo | 54 | 0.17% |
| Schenker | 52 | 0.16% |
| La Poste | 49 | 0.15% |
| Blue Star | 47 | 0.15% |
Store Launch Timeline
Over the past 12 months, 9,534 new stores were launched in Hungary , with the highest activity in 2026-02 (1,092 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,092 stores launched
1,184 stores launched
953 stores launched
984 stores launched
942 stores launched
813 stores launched
694 stores launched
712 stores launched
674 stores launched
800 stores launched
654 stores launched
32 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1092 | 11.45% |
| 2026-01 | 1184 | 12.42% |
| 2025-12 | 953 | 10.00% |
| 2025-11 | 984 | 10.32% |
| 2025-10 | 942 | 9.88% |
| 2025-09 | 813 | 8.53% |
| 2025-08 | 694 | 7.28% |
| 2025-07 | 712 | 7.47% |
| 2025-06 | 674 | 7.07% |
| 2025-05 | 800 | 8.39% |
| 2025-04 | 654 | 6.86% |
| 2025-03 | 32 | 0.34% |
Active Stores by Launch Year
Currently, 51,872 active stores in Hungary are tracked in our database , with the most stores launched in 2026 (2,282 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,282 active stores
9,258 active stores
4,717 active stores
3,921 active stores
3,224 active stores
4,220 active stores
3,856 active stores
2,661 active stores
2,668 active stores
2,489 active stores
1,268 active stores
1,012 active stores
951 active stores
1,201 active stores
983 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2282 | 4.40% |
| 2025 | 9258 | 17.85% |
| 2024 | 4717 | 9.09% |
| 2023 | 3921 | 7.56% |
| 2022 | 3224 | 6.22% |
| 2021 | 4220 | 8.14% |
| 2020 | 3856 | 7.43% |
| 2019 | 2661 | 5.13% |
| 2018 | 2668 | 5.14% |
| 2017 | 2489 | 4.80% |
| 2016 | 1268 | 2.44% |
| 2015 | 1012 | 1.95% |
| 2014 | 951 | 1.83% |
| 2013 | 1201 | 2.32% |
| 2012 | 983 | 1.90% |
| 2011 | 1025 | 1.98% |
| 2010 | 946 | 1.82% |
| 2009 | 846 | 1.63% |
| 2008 | 728 | 1.40% |
| 2007 | 970 | 1.87% |
| 2006 | 401 | 0.77% |
| 2005 | 214 | 0.41% |
| 2004 | 574 | 1.11% |
| 2003 | 516 | 0.99% |
| 2002 | 295 | 0.57% |
| 2001 | 479 | 0.92% |
| 2000 | 73 | 0.14% |
| 1999 | 53 | 0.10% |
| 1998 | 36 | 0.07% |
| 1997 | 1 | 0.00% |
| 1996 | 4 | 0.01% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
HCL Commerce
Custom
Custom - Home & Garden
Custom
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Shopify
Shopify - Arts & Entertainment
Shopify - Clothing & Accessories
Shopify - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 52.0k | 100.00% |
| Emails | 37.2k | 71.47% |
| Phones | 22.0k | 42.31% |
| Ecommerce platform | 52.0k | 100.00% |
| Couriers | 21.8k | 41.94% |
| Payment Providers | 11.4k | 21.88% |
| Categories | 45.6k | 87.72% |
| Social Media | 32.2k | 61.89% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hungary e-commerce landscape:
Analyze 52.0k verified e-commerce stores in Hungary - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hungary e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Hungary e-commerce intelligence?
-
We track 52.0k verified Hungary e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
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We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
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Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 38.9% among stores with at least one detectable social profile (30,678 stores) , followed by Instagram (26.0%) and YouTube (12.6%) .
Base: 32,207 stores with any detectable social profile (61.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
30,678 stores
20,457 stores
9,934 stores
6,676 stores
5,246 stores
2,613 stores
1,771 stores
939 stores
377 stores
79 stores
Visual Distribution