Panama E-commerce Market
Explore 2.9k verified e-commerce stores in the Panama. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 5.6k with e-commerce signals. 2.9k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
E-commerce Platforms Distribution
Shopify stores with 44.8% of stores with physical delivery (1,270 stores) , followed by WooCommerce (37.2%) and Custom (8.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,270 stores
1,054 stores
233 stores
154 stores
46 stores
43 stores
9 stores
9 stores
8 stores
8 stores
Visual Distribution
1,270 stores
1,054 stores
233 stores
154 stores
46 stores
43 stores
9 stores
9 stores
8 stores
8 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1270 | 44.81% |
| WooCommerce | 1054 | 37.19% |
| Custom | 233 | 8.22% |
| Wix eCommerce | 154 | 5.43% |
| PrestaShop | 46 | 1.62% |
| Magento | 43 | 1.52% |
| VTEX | 9 | 0.32% |
| GoDaddy Online Store | 9 | 0.32% |
| Shopify, Shopoe | 8 | 0.28% |
| BigCommerce | 8 | 0.28% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Shopify holds 25.8% share of all Panama e-commerce stores (1,377) , with WooCommerce at 53.6% and Custom at 4.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,377 stores
2,861 stores
233 stores
720 stores
52 stores
49 stores
10 stores
18 stores
8 stores
10 stores
Visual Distribution
1,377 stores
2,861 stores
233 stores
720 stores
52 stores
49 stores
10 stores
18 stores
8 stores
10 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 1377 | 25.80% |
| WooCommerce | 2861 | 53.60% |
| Custom | 233 | 4.36% |
| Wix eCommerce | 720 | 13.49% |
| PrestaShop | 52 | 0.97% |
| Magento | 49 | 0.92% |
| VTEX | 10 | 0.19% |
| GoDaddy Online Store | 18 | 0.34% |
| Shopify, Shopoe | 8 | 0.15% |
| BigCommerce | 10 | 0.19% |
Categories Distribution
Clothing & Accessories stores with 19.5% of all stores (495 stores) , followed by Health & Beauty (16.2%) and Food & Beverages (10.5%) .
Base: 2,534 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
495 stores
411 stores
267 stores
212 stores
195 stores
138 stores
118 stores
113 stores
109 stores
107 stores
Visual Distribution
495 stores
411 stores
267 stores
212 stores
195 stores
138 stores
118 stores
113 stores
109 stores
107 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 495 | 19.53% |
| Health & Beauty | 411 | 16.22% |
| Food & Beverages | 267 | 10.54% |
| Electronics & Technology | 212 | 8.37% |
| Home & Garden | 195 | 7.70% |
| Sporting Goods & Outdoor Gear | 138 | 5.45% |
| Tools & Hardware | 118 | 4.66% |
| Jewelry & Watches | 113 | 4.46% |
| Business & Industrial | 109 | 4.30% |
| Furniture & Home Decor | 107 | 4.22% |
Payment Providers Distribution
MasterCard stores with 28.8% among AI-verified physical stores (113 stores) , followed by PayPal (23.7%) and American Express (15.8%) .
Base: 269 AI-verified physical stores with detectable payment providers (9.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
113 stores
93 stores
62 stores
50 stores
32 stores
14 stores
5 stores
4 stores
4 stores
4 stores
Visual Distribution
113 stores
93 stores
62 stores
50 stores
32 stores
14 stores
5 stores
4 stores
4 stores
4 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 113 | 28.83% |
| PayPal | 93 | 23.72% |
| American Express | 62 | 15.82% |
| VISA | 50 | 12.76% |
| Stripe Connect | 32 | 8.16% |
| Bolt | 14 | 3.57% |
| JCB | 5 | 1.28% |
| Apple Pay | 4 | 1.02% |
| Boleto | 4 | 1.02% |
| Mercado Pago | 4 | 1.02% |
Shipping Carriers Distribution
UPS stores with 38.4% among AI-verified physical stores (84 stores) , followed by DHL (21.9%) and Correos (12.3%) .
Base: 171 AI-verified physical stores with detectable shipping carriers (5.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
84 stores
48 stores
27 stores
18 stores
16 stores
6 stores
4 stores
4 stores
4 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 84 | 38.36% |
| DHL | 48 | 21.92% |
| Correos | 27 | 12.33% |
| USPS | 18 | 8.22% |
| FedEx | 16 | 7.31% |
| Hermes | 6 | 2.74% |
| TIPSA | 4 | 1.83% |
| Purolator | 4 | 1.83% |
| Canada Post | 4 | 1.83% |
| ASM | 2 | 0.91% |
Store Launch Timeline
Over the past 12 months, 485 new stores were launched in Panama , with the highest activity in 2026-05 (51 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
51 stores launched
47 stores launched
51 stores launched
39 stores launched
49 stores launched
29 stores launched
36 stores launched
39 stores launched
42 stores launched
44 stores launched
45 stores launched
13 stores launched
Monthly Trend
10.5% of last 12 months
9.7% of last 12 months
10.5% of last 12 months
8.0% of last 12 months
10.1% of last 12 months
6.0% of last 12 months
7.4% of last 12 months
8.0% of last 12 months
8.7% of last 12 months
9.1% of last 12 months
9.3% of last 12 months
2.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 51 | 10.52% |
| 2026-04 | 47 | 9.69% |
| 2026-03 | 51 | 10.52% |
| 2026-02 | 39 | 8.04% |
| 2026-01 | 49 | 10.10% |
| 2025-12 | 29 | 5.98% |
| 2025-11 | 36 | 7.42% |
| 2025-10 | 39 | 8.04% |
| 2025-09 | 42 | 8.66% |
| 2025-08 | 44 | 9.07% |
| 2025-07 | 45 | 9.28% |
| 2025-06 | 13 | 2.68% |
Active Stores by Launch Year
Currently, 2,892 active stores in Panama are tracked in our database , with the most stores launched in 2026 (238 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
238 active stores
443 active stores
320 active stores
242 active stores
201 active stores
226 active stores
337 active stores
129 active stores
148 active stores
88 active stores
63 active stores
50 active stores
44 active stores
60 active stores
35 active stores
Distribution by Launch Year
8.2% of tracked active stores
15.3% of tracked active stores
11.1% of tracked active stores
8.4% of tracked active stores
7.0% of tracked active stores
7.8% of tracked active stores
11.7% of tracked active stores
4.5% of tracked active stores
5.1% of tracked active stores
3.0% of tracked active stores
2.2% of tracked active stores
1.7% of tracked active stores
1.5% of tracked active stores
2.1% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 238 | 8.23% |
| 2025 | 443 | 15.32% |
| 2024 | 320 | 11.07% |
| 2023 | 242 | 8.37% |
| 2022 | 201 | 6.95% |
| 2021 | 226 | 7.81% |
| 2020 | 337 | 11.65% |
| 2019 | 129 | 4.46% |
| 2018 | 148 | 5.12% |
| 2017 | 88 | 3.04% |
| 2016 | 63 | 2.18% |
| 2015 | 50 | 1.73% |
| 2014 | 44 | 1.52% |
| 2013 | 60 | 2.07% |
| 2012 | 35 | 1.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Custom - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Gifts & Special Occasions
Shopify - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9k | 100.00% |
| Emails | 1.3k | 43.42% |
| Phones | 1.8k | 61.30% |
| Ecommerce platform | 2.9k | 100.00% |
| Couriers | 171.0 | 5.90% |
| Payment Providers | 269.0 | 9.29% |
| Categories | 2.6k | 90.23% |
| Social Media | 2.1k | 73.21% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Panama e-commerce landscape:
Analyze 2.9k verified e-commerce stores in Panama - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Panama e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Panama e-commerce intelligence?
-
We track 2.9k verified Panama e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 36.7% among stores with at least one detectable social profile (1,972 stores) , followed by Facebook (26.9%) and TikTok (9.8%) .
Base: 2,121 stores with any detectable social profile (73.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,972 stores
1,443 stores
524 stores
408 stores
345 stores
261 stores
170 stores
136 stores
107 stores
3 stores
Visual Distribution
1,972 stores
1,443 stores
524 stores
408 stores
345 stores
261 stores
170 stores
136 stores
107 stores
3 stores