Panama E-commerce Market
Explore 3.4k verified e-commerce stores in the Panama. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 6.8k with e-commerce signals. 3.4k verified as active stores.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
E-commerce Platforms Distribution
Shopify stores with 40.7% of stores with physical delivery (1,384 stores) , followed by WooCommerce (36.7%) and Custom (9.4%) .
Base: 3,397 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,384 stores
1,247 stores
318 stores
142 stores
70 stores
44 stores
42 stores
20 stores
19 stores
12 stores
Visual Distribution
1,384 stores
1,247 stores
318 stores
142 stores
70 stores
44 stores
42 stores
20 stores
19 stores
12 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1384 | 40.74% |
| WooCommerce | 1247 | 36.71% |
| Custom | 318 | 9.36% |
| Wix eCommerce | 142 | 4.18% |
| Odoo | 70 | 2.06% |
| PrestaShop | 44 | 1.30% |
| Magento | 42 | 1.24% |
| OpenCart | 20 | 0.59% |
| Ecwid | 19 | 0.56% |
| GoDaddy Online Store | 12 | 0.35% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 26.4% share of detected Panama e-commerce signals (1,808) , with WooCommerce at 45.0% and Custom at 5.0% (October 2026) .
Base: 6,844 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,808 websites
3,082 websites
345 websites
1,049 websites
81 websites
54 websites
65 websites
24 websites
25 websites
23 websites
Visual Distribution
1,808 websites
3,082 websites
345 websites
1,049 websites
81 websites
54 websites
65 websites
24 websites
25 websites
23 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1808 | 26.42% |
| WooCommerce | 3082 | 45.03% |
| Custom | 345 | 5.04% |
| Wix eCommerce | 1049 | 15.33% |
| Odoo | 81 | 1.18% |
| PrestaShop | 54 | 0.79% |
| Magento | 65 | 0.95% |
| OpenCart | 24 | 0.35% |
| Ecwid | 25 | 0.37% |
| GoDaddy Online Store | 23 | 0.34% |
Categories Distribution
Clothing & Accessories stores with 15.9% of all stores (541 stores) , followed by Health & Beauty (14.3%) and Food & Beverages (9.7%) .
Base: 3,397 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
541 stores
487 stores
328 stores
259 stores
224 stores
156 stores
153 stores
142 stores
139 stores
117 stores
Visual Distribution
541 stores
487 stores
328 stores
259 stores
224 stores
156 stores
153 stores
142 stores
139 stores
117 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 541 | 15.93% |
| Health & Beauty | 487 | 14.34% |
| Food & Beverages | 328 | 9.66% |
| Electronics & Technology | 259 | 7.62% |
| Home & Garden | 224 | 6.59% |
| Sporting Goods & Outdoor Gear | 156 | 4.59% |
| Business & Industrial | 153 | 4.50% |
| Jewelry & Watches | 142 | 4.18% |
| Tools & Hardware | 139 | 4.09% |
| Furniture & Home Decor | 117 | 3.44% |
Payment Providers Distribution
PayPal accounts for 20.1% of displayed detection occurrences (717 occurrences) , followed by MasterCard (19.9%) and VISA (19.8%) .
Base: 3,563 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active provider contract or availability at checkout.
Top 10 Payment Providers
717 occurrences
709 occurrences
704 occurrences
604 occurrences
390 occurrences
138 occurrences
86 occurrences
77 occurrences
71 occurrences
67 occurrences
Visual Distribution
717 occurrences
709 occurrences
704 occurrences
604 occurrences
390 occurrences
138 occurrences
86 occurrences
77 occurrences
71 occurrences
67 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 717 | 20.12% |
| MasterCard | 709 | 19.90% |
| VISA | 704 | 19.76% |
| Yappy | 604 | 16.95% |
| American Express | 390 | 10.95% |
| Discover | 138 | 3.87% |
| Apple Pay | 86 | 2.41% |
| Stripe | 77 | 2.16% |
| DinersClub | 71 | 1.99% |
| Cielo | 67 | 1.88% |
Shipping Carriers Distribution
DHL accounts for 30.5% of displayed detection occurrences (119 occurrences) , followed by Servientrega (27.4%) and FedEx (13.6%) .
Base: 390 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
119 occurrences
107 occurrences
53 occurrences
41 occurrences
29 occurrences
23 occurrences
6 occurrences
4 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 119 | 30.51% |
| Servientrega | 107 | 27.44% |
| FedEx | 53 | 13.59% |
| UPS | 41 | 10.51% |
| USPS | 29 | 7.44% |
| Correos | 23 | 5.90% |
| GLS | 6 | 1.54% |
| Canada Post | 4 | 1.03% |
| Correo Argentino | 4 | 1.03% |
| Purolator | 4 | 1.03% |
Store Launch Timeline
Over the past 12 months, 640 new stores were launched in Panama , with the highest activity in 2026-09 (103 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
103 stores launched
95 stores launched
78 stores launched
53 stores launched
60 stores launched
47 stores launched
42 stores launched
35 stores launched
49 stores launched
39 stores launched
34 stores launched
5 stores launched
Monthly Trend
16.1% of last 12 months
14.8% of last 12 months
12.2% of last 12 months
8.3% of last 12 months
9.4% of last 12 months
7.3% of last 12 months
6.6% of last 12 months
5.5% of last 12 months
7.7% of last 12 months
6.1% of last 12 months
5.3% of last 12 months
0.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-09 | 103 | 16.09% |
| 2026-08 | 95 | 14.84% |
| 2026-07 | 78 | 12.19% |
| 2026-06 | 53 | 8.28% |
| 2026-05 | 60 | 9.38% |
| 2026-04 | 47 | 7.34% |
| 2026-03 | 42 | 6.56% |
| 2026-02 | 35 | 5.47% |
| 2026-01 | 49 | 7.66% |
| 2025-12 | 39 | 6.09% |
| 2025-11 | 34 | 5.31% |
| 2025-10 | 5 | 0.78% |
Active Stores by Launch Year
Currently, 3,392 active stores in Panama are tracked in our database , with the most stores launched in 2026 (593 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
593 active stores
413 active stores
314 active stores
261 active stores
198 active stores
234 active stores
365 active stores
148 active stores
153 active stores
99 active stores
64 active stores
63 active stores
59 active stores
64 active stores
43 active stores
Distribution by Launch Year
17.5% of tracked active stores
12.2% of tracked active stores
9.3% of tracked active stores
7.7% of tracked active stores
5.8% of tracked active stores
6.9% of tracked active stores
10.8% of tracked active stores
4.4% of tracked active stores
4.5% of tracked active stores
2.9% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 593 | 17.48% |
| 2025 | 413 | 12.18% |
| 2024 | 314 | 9.26% |
| 2023 | 261 | 7.69% |
| 2022 | 198 | 5.84% |
| 2021 | 234 | 6.90% |
| 2020 | 365 | 10.76% |
| 2019 | 148 | 4.36% |
| 2018 | 153 | 4.51% |
| 2017 | 99 | 2.92% |
| 2016 | 64 | 1.89% |
| 2015 | 63 | 1.86% |
| 2014 | 59 | 1.74% |
| 2013 | 64 | 1.89% |
| 2012 | 43 | 1.27% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Data Coverage
Coverage among active verified stores in this country.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.4k | 100.00% |
| Emails | 2.7k | 80.57% |
| Phones | 2.2k | 64.79% |
| Ecommerce platform | 3.4k | 100.00% |
| Couriers | 321 | 9.45% |
| Payment Providers | 1.6k | 47.78% |
| Categories | 3.1k | 90.93% |
| Social Media | 2.4k | 71.21% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Panama e-commerce landscape:
Analyze 3.4k verified e-commerce stores in Panama - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store in this country with its payment providers, carriers and size tier as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Panama e-commerce intelligence?
-
We track 3.4k verified Panama e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 36.9% of displayed detection occurrences (2,265 occurrences) , followed by Facebook (26.4%) and TikTok (10.0%) .
Base: 6,130 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,265 occurrences
1,620 occurrences
615 occurrences
446 occurrences
437 occurrences
266 occurrences
182 occurrences
165 occurrences
129 occurrences
5 occurrences
Visual Distribution
2,265 occurrences
1,620 occurrences
615 occurrences
446 occurrences
437 occurrences
266 occurrences
182 occurrences
165 occurrences
129 occurrences
5 occurrences