Panama E-commerce Database

Explore 3.1k e-commerce stores in the Panama. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

Shopify leads with 59.8% of stores with physical delivery (1,863 stores) , followed by WooCommerce (28.0%) and Wix eCommerce (6.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 59.8%

1,863 stores

873 stores

214 stores

68 stores

42 stores

31 stores

7 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Panama
Platform Stores with Physical Delivery Percentage
Shopify 1863 59.77%
WooCommerce 873 28.01%
Wix eCommerce 214 6.87%
Custom 68 2.18%
Magento 42 1.35%
PrestaShop 31 0.99%
GoDaddy Online Store 9 0.29%
OpenCart 7 0.22%
BigCommerce 5 0.16%
Squarespace Commerce 5 0.16%

All Stores Distribution

Shopify holds 38.0% share of all Panama e-commerce stores (1,955) , with WooCommerce at 43.3% and Wix eCommerce at 14.7% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 38.0%

1,955 stores

2,227 stores

754 stores

68 stores

44 stores

34 stores

20 stores

15 stores

6 stores

19 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Panama
Platform Total Stores Percentage
Shopify 1955 38.02%
WooCommerce 2227 43.31%
Wix eCommerce 754 14.66%
Custom 68 1.32%
Magento 44 0.86%
PrestaShop 34 0.66%
GoDaddy Online Store 20 0.39%
OpenCart 15 0.29%
BigCommerce 6 0.12%
Squarespace Commerce 19 0.37%

Categories Distribution

Clothing & Accessories leads with 19.7% of all stores (442 stores) , followed by Health & Beauty (18.8%) and Electronics & Technology (12.6%) .

Top 10 Categories

Clothing & Accessories 19.7%

442 stores

Health & Beauty 18.8%

422 stores

Electronics & Technology 12.6%

283 stores

Food & Beverages 11.7%

263 stores

Home & Garden 6.1%

137 stores

Jewelry & Watches 6.1%

137 stores

Furniture & Home Decor 4.6%

104 stores

Business & Industrial 3.0%

67 stores

Gifts & Special Occasions 2.9%

65 stores

Vehicles & Parts 2.9%

65 stores

Visual Distribution

Distribution of top 10 Panama store categories (January 2026)
Distribution of categories in Panama e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 442 19.71%
Health & Beauty 422 18.81%
Electronics & Technology 283 12.62%
Food & Beverages 263 11.73%
Home & Garden 137 6.11%
Jewelry & Watches 137 6.11%
Furniture & Home Decor 104 4.64%
Business & Industrial 67 2.99%
Gifts & Special Occasions 65 2.90%
Vehicles & Parts 65 2.90%
Pets & Pet Supplies 61 2.72%
Tools & Hardware 55 2.45%
Arts & Entertainment 48 2.14%
Sporting Goods & Outdoor Gear 47 2.10%
Toys & Games 47 2.10%

Payment Providers Distribution

MasterCard leads with 29.3% among AI-verified physical stores (157 stores) , followed by American Express (21.8%) and PayPal (18.3%) .

Base: 363 AI-verified physical stores with detectable payment providers (11.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

157 stores

117 stores

PayPal 18.3%

98 stores

VISA 11.0%

59 stores

37 stores

Bolt 2.8%

15 stores

10 stores

10 stores

9 stores

JCB 0.9%

5 stores

Visual Distribution

Distribution of top 10 Panama payment providers (January 2026)
Distribution of payment providers in Panama e-commerce stores
Payment Provider Store Count Market Share
MasterCard 157 29.29%
American Express 117 21.83%
PayPal 98 18.28%
VISA 59 11.01%
Stripe Connect 37 6.90%
Bolt 15 2.80%
Paddle 10 1.87%
Apple Pay 10 1.87%
BitCoin 9 1.68%
JCB 5 0.93%
Boleto 5 0.93%
Google Pay 5 0.93%
LiteCoin 3 0.56%
PayU 3 0.56%
UnionPay 3 0.56%

Shipping Carriers Distribution

DHL leads with 27.9% among AI-verified physical stores (74 stores) , followed by UPS (27.9%) and Correos (12.5%) .

Base: 202 AI-verified physical stores with detectable shipping carriers (6.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 27.9%

74 stores

UPS 27.9%

74 stores

Correos 12.5%

33 stores

FedEx 9.8%

26 stores

USPS 5.3%

14 stores

9 stores

7 stores

TIPSA 1.9%

5 stores

MRW 1.5%

4 stores

TNT 1.5%

4 stores

Visual Distribution

Distribution of top 10 Panama shipping carriers (January 2026)
Distribution of shipping carriers in Panama e-commerce stores
Shipping Carrier Store Count Market Share
DHL 74 27.92%
UPS 74 27.92%
Correos 33 12.45%
FedEx 26 9.81%
USPS 14 5.28%
Hermes 9 3.40%
Speedy 7 2.64%
TIPSA 5 1.89%
MRW 4 1.51%
TNT 4 1.51%
GLS 4 1.51%
Estafeta 3 1.13%
Canada Post 3 1.13%
Purolator 3 1.13%
Yamato Japan 2 0.75%

Store Launch Timeline

Over the past 12 months, 733 new stores were launched in Panama , with the highest activity in 2025-12 (23 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 3.1%

23 stores launched

2025-11 7.5%

55 stores launched

2025-10 7.9%

58 stores launched

2025-09 9.5%

70 stores launched

2025-08 10.9%

80 stores launched

2025-07 9.7%

71 stores launched

2025-06 7.0%

51 stores launched

2025-05 11.1%

81 stores launched

2025-04 13.0%

95 stores launched

2025-03 10.6%

78 stores launched

2025-02 6.5%

48 stores launched

2025-01 3.1%

23 stores launched

Monthly Trend

Monthly store launches in Panama (January 2026)
Monthly store launches in Panama over the past 12 months
Month Stores Launched Percentage
2025-12 23 3.14%
2025-11 55 7.50%
2025-10 58 7.91%
2025-09 70 9.55%
2025-08 80 10.91%
2025-07 71 9.69%
2025-06 51 6.96%
2025-05 81 11.05%
2025-04 95 12.96%
2025-03 78 10.64%
2025-02 48 6.55%
2025-01 23 3.14%

Active Stores by Launch Year

Currently, 3,142 active stores in Panama are tracked in our database , with the most stores launched in 2025 (751 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 23.9%

751 active stores

2024 11.0%

345 active stores

2023 8.4%

264 active stores

2022 6.4%

202 active stores

2021 7.4%

232 active stores

2020 11.7%

368 active stores

2019 4.9%

154 active stores

2018 4.2%

133 active stores

2017 3.2%

100 active stores

2016 1.9%

61 active stores

2015 1.9%

61 active stores

2014 2.0%

63 active stores

2013 2.2%

69 active stores

2012 1.4%

43 active stores

2011 2.0%

64 active stores

Distribution by Launch Year

Active stores in Panama by original launch year (January 2026)
Active stores in Panama by launch year
Launch Year Active Stores Percentage
2025 751 23.90%
2024 345 10.98%
2023 264 8.40%
2022 202 6.43%
2021 232 7.38%
2020 368 11.71%
2019 154 4.90%
2018 133 4.23%
2017 100 3.18%
2016 61 1.94%
2015 61 1.94%
2014 63 2.01%
2013 69 2.20%
2012 43 1.37%
2011 64 2.04%
2010 28 0.89%
2009 20 0.64%
2008 25 0.80%
2007 30 0.95%
2006 18 0.57%
2005 17 0.54%
2004 20 0.64%
2003 19 0.60%
2002 17 0.54%
2001 14 0.45%
2000 9 0.29%
1999 5 0.16%
1998 2 0.06%
1997 6 0.19%
1996 2 0.06%

Social Media Usage

Instagram leads with 37.0% among stores with at least one detectable social profile (2,067 stores) , followed by Facebook (27.5%) and TikTok (9.7%) .

Base: 2,210 stores with any detectable social profile (70.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 37.0%

2,067 stores

Facebook 27.5%

1,539 stores

TikTok 9.7%

543 stores

YouTube 8.2%

456 stores

WhatsApp 5.3%

295 stores

Twitter 5.3%

294 stores

LinkedIn 2.8%

159 stores

Pinterest 2.5%

142 stores

X 1.6%

92 stores

Vimeo 0.1%

5 stores

Visual Distribution

Distribution of social media platforms in Panama (January 2026)
Distribution of social media platforms in Panama e-commerce stores
Social Platform Store Count Market Share
Instagram 2067 36.96%
Facebook 1539 27.52%
TikTok 543 9.71%
YouTube 456 8.15%
WhatsApp 295 5.28%
Twitter 294 5.26%
LinkedIn 159 2.84%
Pinterest 142 2.54%
X 92 1.65%
Vimeo 5 0.09%

Dataset Coverage

Field Rows count Coverage
Website 3.1k 100.00%
Emails 1.8k 55.75%
Phones 970.0 30.81%
Ecommerce platform 3.1k 100.00%
Couriers 202.0 6.42%
Payment Providers 363.0 11.53%
Categories 2.4k 74.65%
Social Media 2.2k 70.20%

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Data Format & Delivery

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Frequently Asked Questions

What data is included in the Panama E-commerce Database?

Our database covers over 3.1k Panama physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

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