Panama E-commerce Database

Explore 2.9k verified e-commerce stores in the Panama. Instant access to technologies, contacts, platforms, and market dynamics.

Scanned from 300M+ domains. 5.2k with e-commerce signals. 2.9k verified as active stores.

· · Next full refresh: April 2026

E-commerce Platforms Distribution

Shopify leads with 50.8% of stores with physical delivery (1,452 stores) , followed by WooCommerce (33.9%) and Wix eCommerce (6.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 50.8%

1,452 stores

968 stores

182 stores

123 stores

52 stores

48 stores

11 stores

8 stores

7 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Panama
Platform Stores with Physical Delivery Percentage
Shopify 1452 50.80%
WooCommerce 968 33.87%
Wix eCommerce 182 6.37%
Custom 123 4.30%
PrestaShop 52 1.82%
Magento 48 1.68%
GoDaddy Online Store 11 0.38%
YouCan 8 0.28%
OpenCart 7 0.24%
BigCommerce 7 0.24%

Categories Distribution

Clothing & Accessories leads with 19.9% of all stores (430 stores) , followed by Health & Beauty (18.4%) and Electronics & Technology (13.2%) .

Base: 2,164 AI-verified stores with physical delivery and detected product categories (74.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 19.9%

430 stores

Health & Beauty 18.4%

399 stores

Electronics & Technology 13.2%

285 stores

Food & Beverages 12.1%

261 stores

Jewelry & Watches 6.1%

132 stores

Home & Garden 6.1%

131 stores

Furniture & Home Decor 4.7%

101 stores

Tools & Hardware 3.0%

65 stores

Sporting Goods & Outdoor Gear 2.9%

63 stores

Gifts & Special Occasions 2.9%

62 stores

Visual Distribution

Distribution of top 10 Panama store categories (March 2026)
Distribution of categories in Panama e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 430 19.87%
Health & Beauty 399 18.44%
Electronics & Technology 285 13.17%
Food & Beverages 261 12.06%
Jewelry & Watches 132 6.10%
Home & Garden 131 6.05%
Furniture & Home Decor 101 4.67%
Tools & Hardware 65 3.00%
Sporting Goods & Outdoor Gear 63 2.91%
Gifts & Special Occasions 62 2.87%
Vehicles & Parts 56 2.59%
Pets & Pet Supplies 51 2.36%
Toys & Games 44 2.03%
Business & Industrial 43 1.99%
Arts & Entertainment 41 1.89%

Payment Providers Distribution

MasterCard leads with 30.5% among AI-verified physical stores (182 stores) , followed by American Express (21.4%) and PayPal (20.1%) .

Base: 402 AI-verified physical stores with detectable payment providers (13.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

182 stores

128 stores

PayPal 20.1%

120 stores

VISA 12.1%

72 stores

35 stores

Bolt 2.7%

16 stores

8 stores

8 stores

5 stores

JCB 0.8%

5 stores

Visual Distribution

Distribution of top 10 Panama payment providers (March 2026)
Distribution of payment providers in Panama e-commerce stores
Payment Provider Store Count Market Share
MasterCard 182 30.49%
American Express 128 21.44%
PayPal 120 20.10%
VISA 72 12.06%
Stripe Connect 35 5.86%
Bolt 16 2.68%
Apple Pay 8 1.34%
BitCoin 8 1.34%
Google Pay 5 0.84%
JCB 5 0.84%
Mercado Pago 4 0.67%
LiteCoin 4 0.67%
Boleto 4 0.67%
UnionPay 3 0.50%
2Checkout 3 0.50%

Shipping Carriers Distribution

UPS leads with 34.6% among AI-verified physical stores (97 stores) , followed by DHL (26.8%) and Correos (10.4%) .

Base: 217 AI-verified physical stores with detectable shipping carriers (7.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 34.6%

97 stores

DHL 26.8%

75 stores

Correos 10.4%

29 stores

FedEx 10.0%

28 stores

USPS 6.1%

17 stores

8 stores

5 stores

TIPSA 1.4%

4 stores

3 stores

GLS 1.1%

3 stores

Visual Distribution

Distribution of top 10 Panama shipping carriers (March 2026)
Distribution of shipping carriers in Panama e-commerce stores
Shipping Carrier Store Count Market Share
UPS 97 34.64%
DHL 75 26.79%
Correos 29 10.36%
FedEx 28 10.00%
USPS 17 6.07%
Hermes 8 2.86%
Speedy 5 1.79%
TIPSA 4 1.43%
Canada Post 3 1.07%
GLS 3 1.07%
MRW 3 1.07%
Purolator 3 1.07%
TNT 2 0.71%
Yamato Japan 2 0.71%
CTT 1 0.36%

Store Launch Timeline

Over the past 12 months, 583 new stores were launched in Panama , with the highest activity in 2026-02 (36 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 6.2%

36 stores launched

2026-01 10.1%

59 stores launched

2025-12 8.7%

51 stores launched

2025-11 9.4%

55 stores launched

2025-10 8.7%

51 stores launched

2025-09 7.0%

41 stores launched

2025-08 10.3%

60 stores launched

2025-07 7.7%

45 stores launched

2025-06 5.7%

33 stores launched

2025-05 8.9%

52 stores launched

2025-04 9.3%

54 stores launched

2025-03 7.9%

46 stores launched

Monthly Trend

Monthly store launches in Panama (March 2026)
Monthly store launches in Panama over the past 12 months
Month Stores Launched Percentage
2026-02 36 6.17%
2026-01 59 10.12%
2025-12 51 8.75%
2025-11 55 9.43%
2025-10 51 8.75%
2025-09 41 7.03%
2025-08 60 10.29%
2025-07 45 7.72%
2025-06 33 5.66%
2025-05 52 8.92%
2025-04 54 9.26%
2025-03 46 7.89%

Active Stores by Launch Year

Currently, 2,890 active stores in Panama are tracked in our database , with the most stores launched in 2026 (95 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 3.3%

95 active stores

2025 19.2%

554 active stores

2024 11.4%

330 active stores

2023 8.9%

258 active stores

2022 7.1%

205 active stores

2021 8.0%

232 active stores

2020 11.8%

342 active stores

2019 4.5%

129 active stores

2018 4.9%

141 active stores

2017 3.2%

93 active stores

2016 1.8%

51 active stores

2015 1.9%

56 active stores

2014 1.6%

47 active stores

2013 2.0%

57 active stores

2012 1.1%

33 active stores

Distribution by Launch Year

Active stores in Panama by original launch year (March 2026)
Active stores in Panama by launch year
Launch Year Active Stores Percentage
2026 95 3.29%
2025 554 19.17%
2024 330 11.42%
2023 258 8.93%
2022 205 7.09%
2021 232 8.03%
2020 342 11.83%
2019 129 4.46%
2018 141 4.88%
2017 93 3.22%
2016 51 1.76%
2015 56 1.94%
2014 47 1.63%
2013 57 1.97%
2012 33 1.14%
2011 51 1.76%
2010 29 1.00%
2009 15 0.52%
2008 23 0.80%
2007 32 1.11%
2006 16 0.55%
2005 15 0.52%
2004 18 0.62%
2003 14 0.48%
2002 13 0.45%
2001 12 0.42%
2000 12 0.42%
1999 6 0.21%
1998 3 0.10%
1997 7 0.24%
1996 1 0.03%

Social Media Usage

Instagram leads with 36.6% among stores with at least one detectable social profile (1,989 stores) , followed by Facebook (27.0%) and TikTok (9.8%) .

Base: 2,143 stores with any detectable social profile (74.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 36.6%

1,989 stores

Facebook 27.0%

1,470 stores

TikTok 9.8%

534 stores

YouTube 7.9%

427 stores

WhatsApp 6.1%

334 stores

Twitter 5.1%

279 stores

LinkedIn 3.0%

161 stores

Pinterest 2.6%

144 stores

X 1.8%

96 stores

Dribbble 0.1%

4 stores

Visual Distribution

Distribution of social media platforms in Panama (March 2026)
Distribution of social media platforms in Panama e-commerce stores
Social Platform Store Count Market Share
Instagram 1989 36.58%
Facebook 1470 27.03%
TikTok 534 9.82%
YouTube 427 7.85%
WhatsApp 334 6.14%
Twitter 279 5.13%
LinkedIn 161 2.96%
Pinterest 144 2.65%
X 96 1.77%
Dribbble 4 0.07%

Data Coverage

Field Rows count Coverage
Website 2.9k 100.00%
Emails 1.7k 57.70%
Phones 840.0 29.01%
Ecommerce platform 2.9k 100.00%
Couriers 217.0 7.49%
Payment Providers 402.0 13.88%
Categories 2.3k 78.38%
Social Media 2.1k 74.00%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Panama e-commerce landscape:

Analyze 2.9k verified e-commerce stores in Panama - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Panama e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Panama e-commerce intelligence?

We track 2.9k verified Panama e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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