Panama E-commerce Database

Explore 3.8k e-commerce stores in the Panama. Instant access to technologies, contacts, platforms, and market dynamics.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Shopify leads with 41.3% of stores with physical delivery (1,556 stores) , followed by WooCommerce (31.2%) and Custom (18.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 41.3%

1,556 stores

1,175 stores

Custom 18.2%

687 stores

256 stores

39 stores

24 stores

14 stores

6 stores

VTEX 0.2%

6 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Panama
Platform Stores with Physical Delivery Percentage
Shopify 1556 41.31%
WooCommerce 1175 31.19%
Custom 687 18.24%
Wix eCommerce 256 6.80%
Magento 39 1.04%
PrestaShop 24 0.64%
GoDaddy Online Store 14 0.37%
OpenCart 6 0.16%
VTEX 6 0.16%
BigCommerce 4 0.11%

All Stores Distribution

Shopify holds 33.3% share of all Panama e-commerce stores (1,873) , with WooCommerce at 38.9% and Custom at 12.2% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 33.3%

1,873 stores

2,189 stores

Custom 12.2%

687 stores

758 stores

46 stores

31 stores

14 stores

15 stores

VTEX 0.1%

6 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Panama
Platform Total Stores Percentage
Shopify 1873 33.30%
WooCommerce 2189 38.92%
Custom 687 12.21%
Wix eCommerce 758 13.48%
Magento 46 0.82%
PrestaShop 31 0.55%
GoDaddy Online Store 14 0.25%
OpenCart 15 0.27%
VTEX 6 0.11%
BigCommerce 6 0.11%

Categories Distribution

Health & Beauty leads with 18.6% of all stores (493 stores) , followed by Clothing & Accessories (15.7%) and Electronics & Technology (12.4%) .

Top 10 Categories

Health & Beauty 18.6%

493 stores

Clothing & Accessories 15.7%

417 stores

Electronics & Technology 12.4%

328 stores

Food & Beverages 10.9%

290 stores

Home & Garden 6.7%

179 stores

Business & Industrial 5.9%

156 stores

Jewelry & Watches 5.1%

135 stores

Vehicles & Parts 4.9%

129 stores

Furniture & Home Decor 4.7%

124 stores

Tools & Hardware 3.1%

82 stores

Visual Distribution

Distribution of top 10 Panama store categories (November 2025)
Distribution of categories in Panama e-commerce stores
Category Number of Stores Percentage
Health & Beauty 493 18.59%
Clothing & Accessories 417 15.72%
Electronics & Technology 328 12.37%
Food & Beverages 290 10.94%
Home & Garden 179 6.75%
Business & Industrial 156 5.88%
Jewelry & Watches 135 5.09%
Vehicles & Parts 129 4.86%
Furniture & Home Decor 124 4.68%
Tools & Hardware 82 3.09%
Gifts & Special Occasions 73 2.75%
Pets & Pet Supplies 73 2.75%
Sporting Goods & Outdoor Gear 65 2.45%
Arts & Entertainment 64 2.41%
Toys & Games 44 1.66%

Payment Providers Distribution

MasterCard leads with 32.5% among AI-verified physical stores (202 stores) , followed by American Express (20.3%) and PayPal (17.1%) .

Base: 430 AI-verified physical stores with detectable payment providers (11.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

202 stores

126 stores

PayPal 17.1%

106 stores

VISA 12.2%

76 stores

38 stores

Bolt 1.9%

12 stores

11 stores

11 stores

9 stores

JCB 1.3%

8 stores

Visual Distribution

Distribution of top 10 Panama payment providers (November 2025)
Distribution of payment providers in Panama e-commerce stores
Payment Provider Store Count Market Share
MasterCard 202 32.53%
American Express 126 20.29%
PayPal 106 17.07%
VISA 76 12.24%
Stripe Connect 38 6.12%
Bolt 12 1.93%
Paddle 11 1.77%
Boleto 11 1.77%
Apple Pay 9 1.45%
JCB 8 1.29%
BitCoin 8 1.29%
Google Pay 5 0.81%
PayU 4 0.64%
2Checkout 3 0.48%
UnionPay 2 0.32%

Shipping Carriers Distribution

UPS leads with 31.1% among AI-verified physical stores (113 stores) , followed by DHL (24.8%) and Correos (12.7%) .

Base: 284 AI-verified physical stores with detectable shipping carriers (7.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 31.1%

113 stores

DHL 24.8%

90 stores

Correos 12.7%

46 stores

USPS 9.6%

35 stores

FedEx 8.3%

30 stores

9 stores

8 stores

TCS 1.9%

7 stores

MRW 1.7%

6 stores

TIPSA 1.4%

5 stores

Visual Distribution

Distribution of top 10 Panama shipping carriers (November 2025)
Distribution of shipping carriers in Panama e-commerce stores
Shipping Carrier Store Count Market Share
UPS 113 31.13%
DHL 90 24.79%
Correos 46 12.67%
USPS 35 9.64%
FedEx 30 8.26%
Speedy 9 2.48%
Hermes 8 2.20%
TCS 7 1.93%
MRW 6 1.65%
TIPSA 5 1.38%
TNT 4 1.10%
Yamato Japan 3 0.83%
Estafeta 3 0.83%
Correios 2 0.55%
China Post 2 0.55%

Store Launch Timeline

Over the past 12 months, 676 new stores were launched in Panama , with the highest activity in 2025-10 (62 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 9.2%

62 stores launched

2025-09 9.3%

63 stores launched

2025-08 12.0%

81 stores launched

2025-07 10.4%

70 stores launched

2025-06 7.2%

49 stores launched

2025-05 10.5%

71 stores launched

2025-04 10.1%

68 stores launched

2025-03 7.5%

51 stores launched

2025-02 6.5%

44 stores launched

2025-01 7.2%

49 stores launched

2024-12 6.8%

46 stores launched

2024-11 3.3%

22 stores launched

Monthly Trend

Monthly store launches in Panama (November 2025)
Monthly store launches in Panama over the past 12 months
Month Stores Launched Percentage
2025-10 62 9.17%
2025-09 63 9.32%
2025-08 81 11.98%
2025-07 70 10.36%
2025-06 49 7.25%
2025-05 71 10.50%
2025-04 68 10.06%
2025-03 51 7.54%
2025-02 44 6.51%
2025-01 49 7.25%
2024-12 46 6.80%
2024-11 22 3.25%

Active Stores by Launch Year

Currently, 3,789 active stores in Panama are tracked in our database , with the most stores launched in 2025 (610 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.1%

610 active stores

2024 10.8%

408 active stores

2023 9.1%

343 active stores

2022 7.2%

271 active stores

2021 8.0%

302 active stores

2020 12.0%

453 active stores

2019 5.5%

209 active stores

2018 5.0%

188 active stores

2017 3.9%

148 active stores

2016 2.8%

107 active stores

2015 2.2%

83 active stores

2014 2.3%

88 active stores

2013 2.5%

95 active stores

2012 1.5%

57 active stores

2011 2.1%

81 active stores

Distribution by Launch Year

Active stores in Panama by original launch year (November 2025)
Active stores in Panama by launch year
Launch Year Active Stores Percentage
2025 610 16.10%
2024 408 10.77%
2023 343 9.05%
2022 271 7.15%
2021 302 7.97%
2020 453 11.96%
2019 209 5.52%
2018 188 4.96%
2017 148 3.91%
2016 107 2.82%
2015 83 2.19%
2014 88 2.32%
2013 95 2.51%
2012 57 1.50%
2011 81 2.14%
2010 48 1.27%
2009 37 0.98%
2008 38 1.00%
2007 41 1.08%
2006 26 0.69%
2005 22 0.58%
2004 26 0.69%
2003 27 0.71%
2002 23 0.61%
2001 18 0.48%
2000 15 0.40%
1999 7 0.18%
1998 6 0.16%
1997 10 0.26%
1996 2 0.05%

Social Media Usage

Instagram leads with 35.4% among stores with at least one detectable social profile (2,600 stores) , followed by Facebook (27.2%) and YouTube (9.1%) .

Base: 2,828 stores with any detectable social profile (74.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 35.4%

2,600 stores

Facebook 27.2%

1,997 stores

YouTube 9.1%

671 stores

TikTok 7.5%

548 stores

WhatsApp 6.3%

463 stores

Twitter 6.0%

441 stores

LinkedIn 4.1%

298 stores

X 2.3%

168 stores

Pinterest 2.1%

156 stores

Vimeo 0.1%

5 stores

Visual Distribution

Distribution of social media platforms in Panama (November 2025)
Distribution of social media platforms in Panama e-commerce stores
Social Platform Store Count Market Share
Instagram 2600 35.39%
Facebook 1997 27.18%
YouTube 671 9.13%
TikTok 548 7.46%
WhatsApp 463 6.30%
Twitter 441 6.00%
LinkedIn 298 4.06%
X 168 2.29%
Pinterest 156 2.12%
Vimeo 5 0.07%

Dataset Coverage

Field Rows count Coverage
Website 3.8k 100.00%
Emails 2.3k 61.71%
Phones 1.4k 37.97%
Ecommerce platform 3.8k 100.00%
Couriers 284.0 7.48%
Payment Providers 430.0 11.33%
Categories 2.8k 72.83%
Social Media 2.8k 74.52%

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Data Format & Delivery

Available Formats

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Use Cases

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Frequently Asked Questions

What data is included in the Panama E-commerce Database?

Our database covers over 3.8k Panama physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

How quickly can I access the full dataset after purchase?

You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.

What licensing options are available?

We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.

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