Honduras E-commerce Market

Explore 1.6k verified e-commerce stores in the Honduras. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 2.5k with e-commerce signals. 1.6k verified as active stores.

Verified stores
1.6k
active stores with physical delivery
Top platform
Shopify
734 verified stores
Top payment signal
PayPal
46 stores detected
Top carrier signal
UPS
47 stores detected
Top category
Health & Beauty
367 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: June 2026

E-commerce Platforms Distribution

Shopify stores with 47.8% of stores with physical delivery (734 stores) , followed by WooCommerce (28.5%) and Custom (13.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 47.8%

734 stores

437 stores

Custom 13.4%

205 stores

99 stores

26 stores

15 stores

Stock Manager Advance (SMA) with Shop Module 0.3%

5 stores

InstanteStore 0.3%

5 stores

VTEX 0.3%

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (May 2026)
E-commerce platforms distribution for stores with physical delivery in Honduras
Platform Stores with Physical Delivery Percentage
Shopify 734 47.82%
WooCommerce 437 28.47%
Custom 205 13.36%
Wix eCommerce 99 6.45%
PrestaShop 26 1.69%
Magento 15 0.98%
Stock Manager Advance (SMA) with Shop Module 5 0.33%
InstanteStore 5 0.33%
GoDaddy Online Store 5 0.33%
VTEX 4 0.26%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Shopify holds 31.7% share of all Honduras e-commerce stores (778) , with WooCommerce at 42.9% and Custom at 8.4% (May 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Shopify 31.7%

778 stores

1,053 stores

205 stores

333 stores

27 stores

16 stores

Stock Manager Advance (SMA) with Shop Module 0.7%

17 stores

InstanteStore 0.3%

8 stores

11 stores

VTEX 0.2%

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (May 2026)
E-commerce platforms distribution for all stores in Honduras
Platform Total Stores Percentage
Shopify 778 31.73%
WooCommerce 1053 42.94%
Custom 205 8.36%
Wix eCommerce 333 13.58%
PrestaShop 27 1.10%
Magento 16 0.65%
Stock Manager Advance (SMA) with Shop Module 17 0.69%
InstanteStore 8 0.33%
GoDaddy Online Store 11 0.45%
VTEX 4 0.16%

Categories Distribution

Health & Beauty stores with 26.6% of all stores (367 stores) , followed by Clothing & Accessories (19.8%) and Electronics & Technology (10.2%) .

Base: 1,379 AI-verified stores with physical delivery and detected product categories (88.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 26.6%

367 stores

Clothing & Accessories 19.8%

273 stores

Electronics & Technology 10.2%

140 stores

Food & Beverages 7.9%

109 stores

Jewelry & Watches 6.7%

93 stores

Home & Garden 4.7%

65 stores

Gifts & Special Occasions 3.4%

47 stores

Sporting Goods & Outdoor Gear 3.3%

46 stores

Furniture & Home Decor 3.3%

45 stores

Tools & Hardware 2.8%

39 stores

Visual Distribution

Distribution of top 10 Honduras store categories (May 2026)
Distribution of categories in Honduras e-commerce stores
Category Number of Stores Percentage
Health & Beauty 367 26.61%
Clothing & Accessories 273 19.80%
Electronics & Technology 140 10.15%
Food & Beverages 109 7.90%
Jewelry & Watches 93 6.74%
Home & Garden 65 4.71%
Gifts & Special Occasions 47 3.41%
Sporting Goods & Outdoor Gear 46 3.34%
Furniture & Home Decor 45 3.26%
Tools & Hardware 39 2.83%

Payment Providers Distribution

PayPal stores with 26.0% among AI-verified physical stores (46 stores) , followed by MasterCard (24.3%) and American Express (13.6%) .

Base: 110 AI-verified physical stores with detectable payment providers (7.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.0%

46 stores

43 stores

24 stores

VISA 9.6%

17 stores

12 stores

10 stores

Bolt 4.0%

7 stores

JCB 2.3%

4 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 Honduras payment providers (May 2026)
Distribution of payment providers in Honduras e-commerce stores
Payment Provider Store Count Market Share
PayPal 46 25.99%
MasterCard 43 24.29%
American Express 24 13.56%
VISA 17 9.60%
Stripe Connect 12 6.78%
Apple Pay 10 5.65%
Bolt 7 3.95%
JCB 4 2.26%
BitCoin 3 1.69%
Klarna 2 1.13%

Shipping Carriers Distribution

UPS stores with 54.0% among AI-verified physical stores (47 stores) , followed by Correos (12.6%) and DHL (9.2%) .

Base: 75 AI-verified physical stores with detectable shipping carriers (4.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 54.0%

47 stores

Correos 12.6%

11 stores

DHL 9.2%

8 stores

FedEx 4.6%

4 stores

4 stores

4 stores

USPS 2.3%

2 stores

TNT 1.1%

1 stores

JX 1.1%

1 stores

1 stores

Visual Distribution

Distribution of top 10 Honduras shipping carriers (May 2026)
Distribution of shipping carriers in Honduras e-commerce stores
Shipping Carrier Store Count Market Share
UPS 47 54.02%
Correos 11 12.64%
DHL 8 9.20%
FedEx 4 4.60%
Hermes 4 4.60%
Speedy 4 4.60%
USPS 2 2.30%
TNT 1 1.15%
JX 1 1.15%
InPost 1 1.15%

Store Launch Timeline

Over the past 12 months, 402 new stores were launched in Honduras , with the highest activity in 2026-04 (25 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-04 6.2%

25 stores launched

2026-03 8.5%

34 stores launched

2026-02 12.9%

52 stores launched

2026-01 9.2%

37 stores launched

2025-12 6.2%

25 stores launched

2025-11 8.0%

32 stores launched

2025-10 9.0%

36 stores launched

2025-09 9.0%

36 stores launched

2025-08 9.2%

37 stores launched

2025-07 8.5%

34 stores launched

2025-06 9.5%

38 stores launched

2025-05 4.0%

16 stores launched

Monthly Trend

Monthly store launches in Honduras (May 2026)
Monthly store launches in Honduras over the past 12 months
Month Stores Launched Percentage
2026-04 25 6.22%
2026-03 34 8.46%
2026-02 52 12.94%
2026-01 37 9.20%
2025-12 25 6.22%
2025-11 32 7.96%
2025-10 36 8.96%
2025-09 36 8.96%
2025-08 37 9.20%
2025-07 34 8.46%
2025-06 38 9.45%
2025-05 16 3.98%

Active Stores by Launch Year

Currently, 1,558 active stores in Honduras are tracked in our database , with the most stores launched in 2026 (150 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 9.6%

150 active stores

2025 22.9%

357 active stores

2024 14.3%

223 active stores

2023 9.8%

153 active stores

2022 7.6%

118 active stores

2021 6.9%

108 active stores

2020 8.5%

133 active stores

2019 3.4%

53 active stores

2018 3.0%

46 active stores

2017 2.6%

40 active stores

2016 1.0%

15 active stores

2015 1.0%

16 active stores

2014 1.7%

27 active stores

2013 1.7%

27 active stores

2012 1.2%

19 active stores

Distribution by Launch Year

Active stores in Honduras by original launch year (May 2026)
Active stores in Honduras by launch year
Launch Year Active Stores Percentage
2026 150 9.63%
2025 357 22.91%
2024 223 14.31%
2023 153 9.82%
2022 118 7.57%
2021 108 6.93%
2020 133 8.54%
2019 53 3.40%
2018 46 2.95%
2017 40 2.57%
2016 15 0.96%
2015 16 1.03%
2014 27 1.73%
2013 27 1.73%
2012 19 1.22%

Social Media Usage

Instagram stores with 34.7% among stores with at least one detectable social profile (1,001 stores) , followed by Facebook (32.0%) and TikTok (13.3%) .

Base: 1,117 stores with any detectable social profile (71.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.7%

1,001 stores

Facebook 32.0%

921 stores

TikTok 13.3%

382 stores

WhatsApp 5.6%

161 stores

YouTube 4.9%

141 stores

Twitter 3.2%

93 stores

Pinterest 2.3%

66 stores

LinkedIn 2.0%

59 stores

X 1.9%

54 stores

Dribbble 0.1%

3 stores

Visual Distribution

Distribution of social media platforms in Honduras (May 2026)
Distribution of social media platforms in Honduras e-commerce stores
Social Platform Store Count Market Share
Instagram 1001 34.74%
Facebook 921 31.97%
TikTok 382 13.26%
WhatsApp 161 5.59%
YouTube 141 4.89%
Twitter 93 3.23%
Pinterest 66 2.29%
LinkedIn 59 2.05%
X 54 1.87%
Dribbble 3 0.10%

Data Coverage

Field Rows count Coverage
Website 1.6k 100.00%
Emails 622.0 39.77%
Phones 828.0 52.94%
Ecommerce platform 1.6k 100.00%
Couriers 75.0 4.80%
Payment Providers 110.0 7.03%
Categories 1.4k 89.77%
Social Media 1.1k 71.42%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Honduras e-commerce landscape:

Analyze 1.6k verified e-commerce stores in Honduras - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Honduras e-commerce.

Filter Honduras stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Honduras e-commerce intelligence?

We track 1.6k verified Honduras e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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