Honduras E-commerce Market

Explore 1.4k verified e-commerce stores in the Honduras. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.

Scanned from 300M+ domains. 2.3k with e-commerce signals. 1.4k verified as active stores.

Verified stores
1.4k
active stores with physical delivery
Top platform
Shopify
653 verified stores
Top payment signal
PayPal
43 stores detected
Top carrier signal
UPS
42 stores detected
Top category
Health & Beauty
320 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

E-commerce Platforms Distribution

Shopify stores with 46.9% of stores with physical delivery (653 stores) , followed by WooCommerce (28.8%) and Custom (13.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 46.9%

653 stores

401 stores

Custom 13.6%

189 stores

90 stores

27 stores

15 stores

InstanteStore 0.4%

5 stores

VTEX 0.3%

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Honduras
Platform Stores with Physical Delivery Percentage
Shopify 653 46.94%
WooCommerce 401 28.83%
Custom 189 13.59%
Wix eCommerce 90 6.47%
PrestaShop 27 1.94%
Magento 15 1.08%
InstanteStore 5 0.36%
GoDaddy Online Store 4 0.29%
VTEX 4 0.29%
Squarespace Commerce 3 0.22%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Shopify holds 30.4% share of all Honduras e-commerce stores (695) , with WooCommerce at 43.5% and Custom at 8.3% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Shopify 30.4%

695 stores

995 stores

189 stores

311 stores

27 stores

16 stores

InstanteStore 0.3%

8 stores

11 stores

VTEX 0.2%

4 stores

30 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in Honduras
Platform Total Stores Percentage
Shopify 695 30.40%
WooCommerce 995 43.53%
Custom 189 8.27%
Wix eCommerce 311 13.60%
PrestaShop 27 1.18%
Magento 16 0.70%
InstanteStore 8 0.35%
GoDaddy Online Store 11 0.48%
VTEX 4 0.17%
Squarespace Commerce 30 1.31%

Categories Distribution

Health & Beauty stores with 25.5% of all stores (320 stores) , followed by Clothing & Accessories (19.8%) and Electronics & Technology (10.1%) .

Base: 1,254 AI-verified stores with physical delivery and detected product categories (88.7% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 25.5%

320 stores

Clothing & Accessories 19.8%

248 stores

Electronics & Technology 10.1%

127 stores

Food & Beverages 8.7%

109 stores

Jewelry & Watches 7.0%

88 stores

Home & Garden 4.5%

56 stores

Gifts & Special Occasions 3.6%

45 stores

Furniture & Home Decor 3.3%

42 stores

Sporting Goods & Outdoor Gear 3.0%

38 stores

Business & Industrial 2.9%

36 stores

Visual Distribution

Distribution of top 10 Honduras store categories (June 2026)
Distribution of categories in Honduras e-commerce stores
Category Number of Stores Percentage
Health & Beauty 320 25.52%
Clothing & Accessories 248 19.78%
Electronics & Technology 127 10.13%
Food & Beverages 109 8.69%
Jewelry & Watches 88 7.02%
Home & Garden 56 4.47%
Gifts & Special Occasions 45 3.59%
Furniture & Home Decor 42 3.35%
Sporting Goods & Outdoor Gear 38 3.03%
Business & Industrial 36 2.87%

Payment Providers Distribution

PayPal stores with 29.3% among AI-verified physical stores (43 stores) , followed by MasterCard (22.4%) and American Express (10.9%) .

Base: 88 AI-verified physical stores with detectable payment providers (6.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.3%

43 stores

33 stores

16 stores

13 stores

VISA 8.2%

12 stores

Bolt 4.1%

6 stores

5 stores

JCB 2.7%

4 stores

3 stores

PayU 2.0%

3 stores

Visual Distribution

Distribution of top 10 Honduras payment providers (June 2026)
Distribution of payment providers in Honduras e-commerce stores
Payment Provider Store Count Market Share
PayPal 43 29.25%
MasterCard 33 22.45%
American Express 16 10.88%
Stripe Connect 13 8.84%
VISA 12 8.16%
Bolt 6 4.08%
Apple Pay 5 3.40%
JCB 4 2.72%
BitCoin 3 2.04%
PayU 3 2.04%

Shipping Carriers Distribution

UPS stores with 50.6% among AI-verified physical stores (42 stores) , followed by Correos (14.5%) and DHL (9.6%) .

Base: 71 AI-verified physical stores with detectable shipping carriers (5.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 50.6%

42 stores

Correos 14.5%

12 stores

DHL 9.6%

8 stores

FedEx 4.8%

4 stores

4 stores

4 stores

USPS 2.4%

2 stores

1 stores

1 stores

GLS 1.2%

1 stores

Visual Distribution

Distribution of top 10 Honduras shipping carriers (June 2026)
Distribution of shipping carriers in Honduras e-commerce stores
Shipping Carrier Store Count Market Share
UPS 42 50.60%
Correos 12 14.46%
DHL 8 9.64%
FedEx 4 4.82%
Speedy 4 4.82%
Hermes 4 4.82%
USPS 2 2.41%
InPost 1 1.20%
TForce 1 1.20%
GLS 1 1.20%

Store Launch Timeline

Over the past 12 months, 341 new stores were launched in Honduras , with the highest activity in 2026-05 (39 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 11.4%

39 stores launched

2026-04 10.0%

34 stores launched

2026-03 7.9%

27 stores launched

2026-02 10.9%

37 stores launched

2026-01 9.1%

31 stores launched

2025-12 4.7%

16 stores launched

2025-11 7.9%

27 stores launched

2025-10 8.8%

30 stores launched

2025-09 8.5%

29 stores launched

2025-08 8.8%

30 stores launched

2025-07 7.9%

27 stores launched

2025-06 4.1%

14 stores launched

Monthly Trend

Monthly store launches in Honduras (June 2026)
Monthly store launches in Honduras over the past 12 months
Month Stores Launched Percentage
2026-05 39 11.44%
2026-04 34 9.97%
2026-03 27 7.92%
2026-02 37 10.85%
2026-01 31 9.09%
2025-12 16 4.69%
2025-11 27 7.92%
2025-10 30 8.80%
2025-09 29 8.50%
2025-08 30 8.80%
2025-07 27 7.92%
2025-06 14 4.11%

Active Stores by Launch Year

Currently, 1,407 active stores in Honduras are tracked in our database , with the most stores launched in 2026 (171 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 12.2%

171 active stores

2025 20.2%

284 active stores

2024 14.0%

197 active stores

2023 10.0%

141 active stores

2022 7.3%

103 active stores

2021 7.0%

98 active stores

2020 8.5%

120 active stores

2019 3.6%

51 active stores

2018 2.8%

40 active stores

2017 2.6%

36 active stores

2016 0.9%

13 active stores

2015 1.2%

17 active stores

2014 1.6%

22 active stores

2013 1.6%

23 active stores

2012 1.1%

16 active stores

Distribution by Launch Year

Active stores in Honduras by original launch year (June 2026)
Active stores in Honduras by launch year
Launch Year Active Stores Percentage
2026 171 12.15%
2025 284 20.18%
2024 197 14.00%
2023 141 10.02%
2022 103 7.32%
2021 98 6.97%
2020 120 8.53%
2019 51 3.62%
2018 40 2.84%
2017 36 2.56%
2016 13 0.92%
2015 17 1.21%
2014 22 1.56%
2013 23 1.63%
2012 16 1.14%

Social Media Usage

Instagram stores with 34.9% among stores with at least one detectable social profile (913 stores) , followed by Facebook (31.9%) and TikTok (12.9%) .

Base: 1,018 stores with any detectable social profile (72.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 34.9%

913 stores

Facebook 31.9%

836 stores

TikTok 12.9%

337 stores

WhatsApp 5.7%

148 stores

YouTube 5.0%

130 stores

Twitter 3.2%

85 stores

Pinterest 2.5%

66 stores

LinkedIn 2.1%

54 stores

X 1.7%

45 stores

Dribbble 0.1%

3 stores

Visual Distribution

Distribution of social media platforms in Honduras (June 2026)
Distribution of social media platforms in Honduras e-commerce stores
Social Platform Store Count Market Share
Instagram 913 34.89%
Facebook 836 31.94%
TikTok 337 12.88%
WhatsApp 148 5.66%
YouTube 130 4.97%
Twitter 85 3.25%
Pinterest 66 2.52%
LinkedIn 54 2.06%
X 45 1.72%
Dribbble 3 0.11%

Data Coverage

Field Rows count Coverage
Website 1.4k 100.00%
Emails 518.0 36.63%
Phones 750.0 53.04%
Ecommerce platform 1.4k 100.00%
Couriers 71.0 5.02%
Payment Providers 88.0 6.22%
Categories 1.3k 90.52%
Social Media 1.0k 71.99%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Honduras e-commerce landscape:

Analyze 1.4k verified e-commerce stores in Honduras - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Honduras e-commerce.

Filter Honduras stores

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Build targeted list

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Find matching merchants

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Honduras e-commerce intelligence?

We track 1.4k verified Honduras e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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