Vercel Technology Adoption in E-commerce
Discover 25.3k verified e-commerce stores using Vercel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 28.9k domains. 25.3k verified as active stores with physical delivery.
· · Next full refresh: April 2026
25.3k verified active stores out of 28.9k detected · 87.7% verification rate
E-commerce Platforms Distribution
Custom leads with 91.7% of stores with physical delivery (23,212 stores) , followed by Shopify (3.9%) and TakeDrop (2.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
23,212 stores
980 stores
727 stores
253 stores
53 stores
22 stores
19 stores
17 stores
15 stores
7 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 23212 | 91.67% |
| Shopify | 980 | 3.87% |
| TakeDrop | 727 | 2.87% |
| BigCommerce | 253 | 1.00% |
| Magento | 53 | 0.21% |
| WooCommerce | 22 | 0.09% |
| Store.link E-commerce Platform | 19 | 0.08% |
| VTEX | 17 | 0.07% |
| SAP Commerce Cloud | 15 | 0.06% |
| Blaze | 7 | 0.03% |
| Tray | 5 | 0.02% |
| Ideasoft | 4 | 0.02% |
| Salesforce Commerce Cloud | 3 | 0.01% |
| Nuvemshop | 3 | 0.01% |
| Nexaseller E-commerce Platform | 2 | 0.01% |
All Stores Distribution
Custom holds 86.4% share of all Vercel e-commerce stores (23,212) , with Shopify at 6.0% and TakeDrop at 2.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
23,212 stores
1,613 stores
774 stores
362 stores
225 stores
287 stores
29 stores
27 stores
103 stores
71 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 23212 | 86.42% |
| Shopify | 1613 | 6.01% |
| TakeDrop | 774 | 2.88% |
| BigCommerce | 362 | 1.35% |
| Magento | 225 | 0.84% |
| WooCommerce | 287 | 1.07% |
| Store.link E-commerce Platform | 29 | 0.11% |
| VTEX | 27 | 0.10% |
| SAP Commerce Cloud | 103 | 0.38% |
| Blaze | 71 | 0.26% |
| Tray | 19 | 0.07% |
| Ideasoft | 34 | 0.13% |
| Salesforce Commerce Cloud | 3 | 0.01% |
| Nuvemshop | 6 | 0.02% |
| Nexaseller E-commerce Platform | 94 | 0.35% |
Categories Distribution
Clothing & Accessories leads with 23.6% of all stores (5,116 stores) , followed by Health & Beauty (20.0%) and Food & Beverages (12.4%) .
Base: 21,672 AI-verified stores with physical delivery and detected product categories (85.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
5,116 stores
4,334 stores
2,682 stores
1,266 stores
1,179 stores
1,163 stores
996 stores
887 stores
825 stores
780 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 5116 | 23.61% |
| Health & Beauty | 4334 | 20.00% |
| Food & Beverages | 2682 | 12.38% |
| Electronics & Technology | 1266 | 5.84% |
| Sporting Goods & Outdoor Gear | 1179 | 5.44% |
| Home & Garden | 1163 | 5.37% |
| Toys & Games | 996 | 4.60% |
| Jewelry & Watches | 887 | 4.09% |
| Arts & Entertainment | 825 | 3.81% |
| Gifts & Special Occasions | 780 | 3.60% |
| Business & Industrial | 742 | 3.42% |
| Furniture & Home Decor | 591 | 2.73% |
| Tools & Hardware | 467 | 2.15% |
| Vehicles & Parts | 342 | 1.58% |
| Pets & Pet Supplies | 302 | 1.39% |
Payment Providers Distribution
PayPal leads with 20.2% among AI-verified physical stores (1,894 stores) , followed by Stripe Connect (15.5%) and Apple Pay (11.2%) .
Base: 5,631 AI-verified physical stores with detectable payment providers (19.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,894 stores
1,452 stores
1,045 stores
908 stores
881 stores
834 stores
710 stores
591 stores
260 stores
158 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1894 | 20.22% |
| Stripe Connect | 1452 | 15.50% |
| Apple Pay | 1045 | 11.15% |
| American Express | 908 | 9.69% |
| Google Pay | 881 | 9.40% |
| Klarna | 834 | 8.90% |
| MasterCard | 710 | 7.58% |
| VISA | 591 | 6.31% |
| Razorpay | 260 | 2.78% |
| Bancontact | 158 | 1.69% |
| iDEAL | 142 | 1.52% |
| Boleto | 133 | 1.42% |
| JCB | 126 | 1.34% |
| Adyen | 121 | 1.29% |
| Bolt | 114 | 1.22% |
Shipping Carriers Distribution
DHL leads with 20.4% among AI-verified physical stores (877 stores) , followed by UPS (19.0%) and FedEx (13.6%) .
Base: 3,696 AI-verified physical stores with detectable shipping carriers (12.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 877 | 20.42% |
| UPS | 817 | 19.02% |
| FedEx | 582 | 13.55% |
| USPS | 510 | 11.87% |
| DPD | 362 | 8.43% |
| GLS | 213 | 4.96% |
| Royal Mail | 149 | 3.47% |
| Delhivery | 117 | 2.72% |
| PostNL | 111 | 2.58% |
| Hermes | 108 | 2.51% |
| InPost | 104 | 2.42% |
| PostNord | 90 | 2.10% |
| Australia Post | 89 | 2.07% |
| Correios | 88 | 2.05% |
| Bluedart | 78 | 1.82% |
Store Launch Timeline
Over the past 12 months, 12,459 new stores were launched in Vercel , with the highest activity in 2026-02 (1,964 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,964 stores launched
1,568 stores launched
1,359 stores launched
1,246 stores launched
1,117 stores launched
1,176 stores launched
957 stores launched
994 stores launched
692 stores launched
720 stores launched
640 stores launched
26 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 1964 | 15.76% |
| 2026-01 | 1568 | 12.59% |
| 2025-12 | 1359 | 10.91% |
| 2025-11 | 1246 | 10.00% |
| 2025-10 | 1117 | 8.97% |
| 2025-09 | 1176 | 9.44% |
| 2025-08 | 957 | 7.68% |
| 2025-07 | 994 | 7.98% |
| 2025-06 | 692 | 5.55% |
| 2025-05 | 720 | 5.78% |
| 2025-04 | 640 | 5.14% |
| 2025-03 | 26 | 0.21% |
Active Stores by Launch Year
Currently, 25,018 active stores in Vercel are tracked in our database , with the most stores launched in 2026 (3,558 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,558 active stores
10,010 active stores
2,637 active stores
1,410 active stores
1,105 active stores
989 active stores
1,044 active stores
568 active stores
564 active stores
465 active stores
225 active stores
209 active stores
242 active stores
308 active stores
162 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3558 | 14.22% |
| 2025 | 10010 | 40.01% |
| 2024 | 2637 | 10.54% |
| 2023 | 1410 | 5.64% |
| 2022 | 1105 | 4.42% |
| 2021 | 989 | 3.95% |
| 2020 | 1044 | 4.17% |
| 2019 | 568 | 2.27% |
| 2018 | 564 | 2.25% |
| 2017 | 465 | 1.86% |
| 2016 | 225 | 0.90% |
| 2015 | 209 | 0.84% |
| 2014 | 242 | 0.97% |
| 2013 | 308 | 1.23% |
| 2012 | 162 | 0.65% |
| 2011 | 161 | 0.64% |
| 2010 | 133 | 0.53% |
| 2009 | 144 | 0.58% |
| 2008 | 105 | 0.42% |
| 2007 | 104 | 0.42% |
| 2006 | 84 | 0.34% |
| 2005 | 65 | 0.26% |
| 2004 | 104 | 0.42% |
| 2003 | 76 | 0.30% |
| 2002 | 79 | 0.32% |
| 2001 | 101 | 0.40% |
| 2000 | 105 | 0.42% |
| 1999 | 77 | 0.31% |
| 1998 | 61 | 0.24% |
| 1997 | 57 | 0.23% |
| 1996 | 47 | 0.19% |
| 1995 | 19 | 0.08% |
Geographic Distribution
United States leads with 24.3% (3,591 AI-verified stores) , followed by India (14.8%) and Poland (6.8%) .
Base: 14,782 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,591 AI-verified stores
2,181 AI-verified stores
1,000 AI-verified stores
827 AI-verified stores
796 AI-verified stores
737 AI-verified stores
635 AI-verified stores
598 AI-verified stores
513 AI-verified stores
419 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3591 | 24.29% |
| India | 2181 | 14.75% |
| Poland | 1000 | 6.76% |
| United Kingdom | 827 | 5.59% |
| Brazil | 796 | 5.38% |
| Japan | 737 | 4.99% |
| France | 635 | 4.30% |
| Thailand | 598 | 4.05% |
| Germany | 513 | 3.47% |
| Netherlands | 419 | 2.83% |
| Mexico | 413 | 2.79% |
| Canada | 395 | 2.67% |
| Turkey | 392 | 2.65% |
| Bangladesh | 381 | 2.58% |
| Australia | 370 | 2.50% |
| Pakistan | 365 | 2.47% |
| Nigeria | 310 | 2.10% |
| Vietnam | 309 | 2.09% |
| Argentina | 282 | 1.91% |
| Sweden | 268 | 1.81% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Custom - Food & Beverages
Custom - Clothing & Accessories
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.9k | 100.00% |
| Emails | 14.5k | 50.12% |
| Phones | 2.9k | 10.02% |
| Ecommerce platform | 27.8k | 96.16% |
| Couriers | 3.7k | 12.78% |
| Payment Providers | 5.6k | 19.47% |
| Categories | 22.4k | 77.39% |
| Social Media | 15.5k | 53.54% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Vercel e-commerce landscape:
Analyze 25.3k verified e-commerce stores on Vercel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Vercel e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Vercel e-commerce intelligence?
-
We track 25.3k verified Vercel e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 33.7% among stores with at least one detectable social profile (12,144 stores) , followed by Facebook (26.2%) and YouTube (9.6%) .
Base: 15,482 stores with any detectable social profile (53.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,144 stores
9,460 stores
3,465 stores
3,446 stores
2,477 stores
2,023 stores
1,220 stores
1,042 stores
745 stores
57 stores
Visual Distribution