Uruguay E-commerce Market
Explore 8.0k verified e-commerce stores in the Uruguay. Compare platforms, categories, PSP/carrier signals, available contacts, and merchant-size segments.
Scanned from 300M+ domains. 10.8k with e-commerce signals. 8.0k verified as active stores.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
E-commerce Platforms Distribution
WooCommerce stores with 44.0% of stores with physical delivery (3,456 stores) , followed by Shopify (25.6%) and Custom (20.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,456 stores
2,005 stores
1,605 stores
503 stores
121 stores
43 stores
34 stores
29 stores
26 stores
25 stores
Visual Distribution
3,456 stores
2,005 stores
1,605 stores
503 stores
121 stores
43 stores
34 stores
29 stores
26 stores
25 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 3456 | 44.04% |
| Shopify | 2005 | 25.55% |
| Custom | 1605 | 20.45% |
| Wix eCommerce | 503 | 6.41% |
| PrestaShop | 121 | 1.54% |
| OpenCart | 43 | 0.55% |
| Magento | 34 | 0.43% |
| VTEX | 29 | 0.37% |
| Emidica | 26 | 0.33% |
| VirtueMart | 25 | 0.32% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 50.6% share of all Uruguay e-commerce stores (5,287) , with Shopify at 20.2% and Custom at 15.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,287 stores
2,107 stores
1,605 stores
1,109 stores
150 stores
57 stores
44 stores
29 stores
26 stores
42 stores
Visual Distribution
5,287 stores
2,107 stores
1,605 stores
1,109 stores
150 stores
57 stores
44 stores
29 stores
26 stores
42 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5287 | 50.56% |
| Shopify | 2107 | 20.15% |
| Custom | 1605 | 15.35% |
| Wix eCommerce | 1109 | 10.61% |
| PrestaShop | 150 | 1.43% |
| OpenCart | 57 | 0.55% |
| Magento | 44 | 0.42% |
| VTEX | 29 | 0.28% |
| Emidica | 26 | 0.25% |
| VirtueMart | 42 | 0.40% |
Categories Distribution
Clothing & Accessories stores with 25.1% of all stores (1,750 stores) , followed by Health & Beauty (11.2%) and Home & Garden (9.7%) .
Base: 6,978 AI-verified stores with physical delivery and detected product categories (87.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,750 stores
781 stores
674 stores
609 stores
608 stores
323 stores
319 stores
314 stores
310 stores
290 stores
Visual Distribution
1,750 stores
781 stores
674 stores
609 stores
608 stores
323 stores
319 stores
314 stores
310 stores
290 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1750 | 25.08% |
| Health & Beauty | 781 | 11.19% |
| Home & Garden | 674 | 9.66% |
| Electronics & Technology | 609 | 8.73% |
| Food & Beverages | 608 | 8.71% |
| Tools & Hardware | 323 | 4.63% |
| Furniture & Home Decor | 319 | 4.57% |
| Sporting Goods & Outdoor Gear | 314 | 4.50% |
| Jewelry & Watches | 310 | 4.44% |
| Arts & Entertainment | 290 | 4.16% |
Payment Providers Distribution
Mercado Pago stores with 55.7% among AI-verified physical stores (899 stores) , followed by VISA (12.2%) and MasterCard (12.1%) .
Base: 1,281 AI-verified physical stores with detectable payment providers (16.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
899 stores
197 stores
195 stores
127 stores
105 stores
39 stores
16 stores
9 stores
6 stores
6 stores
Visual Distribution
899 stores
197 stores
195 stores
127 stores
105 stores
39 stores
16 stores
9 stores
6 stores
6 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Mercado Pago | 899 | 55.67% |
| VISA | 197 | 12.20% |
| MasterCard | 195 | 12.07% |
| American Express | 127 | 7.86% |
| PayPal | 105 | 6.50% |
| Stripe Connect | 39 | 2.41% |
| Bolt | 16 | 0.99% |
| Apple Pay | 9 | 0.56% |
| JCB | 6 | 0.37% |
| Google Pay | 6 | 0.37% |
Shipping Carriers Distribution
UPS stores with 32.2% among AI-verified physical stores (105 stores) , followed by TNT (15.6%) and DHL (15.0%) .
Base: 290 AI-verified physical stores with detectable shipping carriers (3.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
105 stores
51 stores
49 stores
36 stores
34 stores
21 stores
9 stores
6 stores
3 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 105 | 32.21% |
| TNT | 51 | 15.64% |
| DHL | 49 | 15.03% |
| Correos | 36 | 11.04% |
| FedEx | 34 | 10.43% |
| Hermes | 21 | 6.44% |
| USPS | 9 | 2.76% |
| Speedy | 6 | 1.84% |
| MRW | 3 | 0.92% |
| JX | 3 | 0.92% |
Store Launch Timeline
Over the past 12 months, 2,135 new stores were launched in Uruguay , with the highest activity in 2026-04 (178 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
178 stores launched
235 stores launched
181 stores launched
188 stores launched
167 stores launched
199 stores launched
185 stores launched
222 stores launched
180 stores launched
155 stores launched
157 stores launched
88 stores launched
Monthly Trend
8.3% of last 12 months
11.0% of last 12 months
8.5% of last 12 months
8.8% of last 12 months
7.8% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
10.4% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
7.4% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 178 | 8.34% |
| 2026-03 | 235 | 11.01% |
| 2026-02 | 181 | 8.48% |
| 2026-01 | 188 | 8.81% |
| 2025-12 | 167 | 7.82% |
| 2025-11 | 199 | 9.32% |
| 2025-10 | 185 | 8.67% |
| 2025-09 | 222 | 10.40% |
| 2025-08 | 180 | 8.43% |
| 2025-07 | 155 | 7.26% |
| 2025-06 | 157 | 7.35% |
| 2025-05 | 88 | 4.12% |
Active Stores by Launch Year
Currently, 7,992 active stores in Uruguay are tracked in our database , with the most stores launched in 2026 (806 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
806 active stores
1,821 active stores
987 active stores
767 active stores
535 active stores
587 active stores
531 active stores
305 active stores
397 active stores
245 active stores
120 active stores
87 active stores
62 active stores
113 active stores
76 active stores
Distribution by Launch Year
10.1% of tracked active stores
22.8% of tracked active stores
12.3% of tracked active stores
9.6% of tracked active stores
6.7% of tracked active stores
7.3% of tracked active stores
6.6% of tracked active stores
3.8% of tracked active stores
5.0% of tracked active stores
3.1% of tracked active stores
1.5% of tracked active stores
1.1% of tracked active stores
0.8% of tracked active stores
1.4% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 806 | 10.09% |
| 2025 | 1821 | 22.79% |
| 2024 | 987 | 12.35% |
| 2023 | 767 | 9.60% |
| 2022 | 535 | 6.69% |
| 2021 | 587 | 7.34% |
| 2020 | 531 | 6.64% |
| 2019 | 305 | 3.82% |
| 2018 | 397 | 4.97% |
| 2017 | 245 | 3.07% |
| 2016 | 120 | 1.50% |
| 2015 | 87 | 1.09% |
| 2014 | 62 | 0.78% |
| 2013 | 113 | 1.41% |
| 2012 | 76 | 0.95% |
Featured Stores
A selection of notable and recently launched stores in this segment.
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Arts & Entertainment
Custom
Custom
Shopify - Jewelry & Watches
WooCommerce - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.0k | 100.00% |
| Emails | 3.7k | 45.78% |
| Phones | 3.2k | 39.40% |
| Ecommerce platform | 8.0k | 100.00% |
| Couriers | 290.0 | 3.62% |
| Payment Providers | 1.3k | 15.99% |
| Categories | 7.3k | 90.71% |
| Social Media | 6.2k | 77.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Uruguay e-commerce landscape:
Analyze 8.0k verified e-commerce stores in Uruguay - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Uruguay e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Explore Other Markets
Frequently Asked Questions
- What data is included in the Uruguay e-commerce intelligence?
-
We track 8.0k verified Uruguay e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 40.9% among stores with at least one detectable social profile (5,773 stores) , followed by Facebook (29.0%) and WhatsApp (9.5%) .
Base: 6,173 stores with any detectable social profile (77.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,773 stores
4,102 stores
1,337 stores
1,017 stores
703 stores
405 stores
357 stores
262 stores
159 stores
11 stores
Visual Distribution
5,773 stores
4,102 stores
1,337 stores
1,017 stores
703 stores
405 stores
357 stores
262 stores
159 stores
11 stores