Quantcast Measure Technology Adoption in E-commerce

Discover 4.6k e-commerce stores using Quantcast Measure. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 92.9% of stores with physical delivery (4,275 stores) , followed by WooCommerce (4.8%) and Welcart (0.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 92.9%

4,275 stores

222 stores

38 stores

28 stores

6 stores

BASE 0.1%

6 stores

5 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Quantcast Measure
Platform Stores with Physical Delivery Percentage
Custom 4275 92.93%
WooCommerce 222 4.83%
Welcart 38 0.83%
Shopify 28 0.61%
Yahoo! Ecommerce 6 0.13%
BASE 6 0.13%
SAP Commerce Cloud 5 0.11%
Salesforce Commerce Cloud 4 0.09%
MakeShop 3 0.07%
EasyDigitalDownloads 3 0.07%
Volusion 3 0.07%
Welcart, WooCommerce 2 0.04%
BigCommerce 2 0.04%
PrestaShop 2 0.04%
FurnitureDealer 1 0.02%

All Stores Distribution

Custom holds 77.3% share of all Quantcast Measure e-commerce stores (4,275) , with WooCommerce at 14.7% and Welcart at 4.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 77.3%

4,275 stores

814 stores

225 stores

30 stores

9 stores

BASE 0.9%

50 stores

37 stores

8 stores

60 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Quantcast Measure
Platform Total Stores Percentage
Custom 4275 77.32%
WooCommerce 814 14.72%
Welcart 225 4.07%
Shopify 30 0.54%
Yahoo! Ecommerce 9 0.16%
BASE 50 0.90%
SAP Commerce Cloud 37 0.67%
Salesforce Commerce Cloud 5 0.09%
MakeShop 8 0.14%
EasyDigitalDownloads 60 1.09%
Volusion 5 0.09%
Welcart, WooCommerce 6 0.11%
BigCommerce 2 0.04%
PrestaShop 2 0.04%
FurnitureDealer 1 0.02%

Categories Distribution

Food & Beverages leads with 20.6% of all stores (667 stores) , followed by Health & Beauty (15.8%) and Electronics & Technology (9.4%) .

Top 10 Categories

Food & Beverages 20.6%

667 stores

Health & Beauty 15.8%

512 stores

Electronics & Technology 9.4%

305 stores

Vehicles & Parts 8.3%

269 stores

Sporting Goods & Outdoor Gear 8.2%

266 stores

Clothing & Accessories 7.0%

227 stores

Home & Garden 6.0%

194 stores

Arts & Entertainment 5.2%

168 stores

Collectibles & Hobbies 4.3%

140 stores

Pets & Pet Supplies 3.7%

119 stores

Visual Distribution

Distribution of top 10 Quantcast Measure store categories (December 2025)
Distribution of categories in Quantcast Measure e-commerce stores
Category Number of Stores Percentage
Food & Beverages 667 20.57%
Health & Beauty 512 15.79%
Electronics & Technology 305 9.41%
Vehicles & Parts 269 8.30%
Sporting Goods & Outdoor Gear 266 8.20%
Clothing & Accessories 227 7.00%
Home & Garden 194 5.98%
Arts & Entertainment 168 5.18%
Collectibles & Hobbies 140 4.32%
Pets & Pet Supplies 119 3.67%
Gifts & Special Occasions 109 3.36%
Toys & Games 79 2.44%
Books & Media 73 2.25%
Jewelry & Watches 64 1.97%
Furniture & Home Decor 50 1.54%

Payment Providers Distribution

VISA leads with 17.4% among AI-verified physical stores (69 stores) , followed by JCB (17.1%) and PayPal (15.6%) .

Base: 325 AI-verified physical stores with detectable payment providers (5.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 17.4%

69 stores

JCB 17.1%

68 stores

PayPal 15.6%

62 stores

48 stores

38 stores

26 stores

20 stores

Bolt 4.3%

17 stores

15 stores

11 stores

Visual Distribution

Distribution of top 10 Quantcast Measure payment providers (December 2025)
Distribution of payment providers in Quantcast Measure e-commerce stores
Payment Provider Store Count Market Share
VISA 69 17.38%
JCB 68 17.13%
PayPal 62 15.62%
American Express 48 12.09%
MasterCard 38 9.57%
Stripe Connect 26 6.55%
Apple Pay 20 5.04%
Bolt 17 4.28%
Google Pay 15 3.78%
Amazon Pay 11 2.77%
Klarna 7 1.76%
iDEAL 5 1.26%
AliPay 4 1.01%
BitCoin 4 1.01%
DinersClub 3 0.76%

Shipping Carriers Distribution

UPS leads with 21.5% among AI-verified physical stores (29 stores) , followed by FedEx (14.1%) and USPS (13.3%) .

Base: 173 AI-verified physical stores with detectable shipping carriers (3.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 21.5%

29 stores

FedEx 14.1%

19 stores

USPS 13.3%

18 stores

DHL 9.6%

13 stores

7 stores

DPD 4.4%

6 stores

6 stores

6 stores

TCS 3.7%

5 stores

GLS 3.7%

5 stores

Visual Distribution

Distribution of top 10 Quantcast Measure shipping carriers (December 2025)
Distribution of shipping carriers in Quantcast Measure e-commerce stores
Shipping Carrier Store Count Market Share
UPS 29 21.48%
FedEx 19 14.07%
USPS 18 13.33%
DHL 13 9.63%
Correos 7 5.19%
DPD 6 4.44%
Hermes 6 4.44%
Japan Post 6 4.44%
TCS 5 3.70%
GLS 5 3.70%
Yamato Japan 5 3.70%
TNT 4 2.96%
Royal Mail 4 2.96%
Speedy 4 2.96%
Blue Star 4 2.96%

Store Launch Timeline

Over the past 12 months, 635 new stores were launched in Quantcast Measure , with the highest activity in 2025-11 (51 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.0%

51 stores launched

2025-10 7.7%

49 stores launched

2025-09 6.1%

39 stores launched

2025-08 7.6%

48 stores launched

2025-07 6.3%

40 stores launched

2025-06 7.2%

46 stores launched

2025-05 9.0%

57 stores launched

2025-04 8.0%

51 stores launched

2025-03 10.7%

68 stores launched

2025-02 13.2%

84 stores launched

2025-01 12.6%

80 stores launched

2024-12 3.5%

22 stores launched

Monthly Trend

Monthly store launches in Quantcast Measure (December 2025)
Monthly store launches in Quantcast Measure over the past 12 months
Month Stores Launched Percentage
2025-11 51 8.03%
2025-10 49 7.72%
2025-09 39 6.14%
2025-08 48 7.56%
2025-07 40 6.30%
2025-06 46 7.24%
2025-05 57 8.98%
2025-04 51 8.03%
2025-03 68 10.71%
2025-02 84 13.23%
2025-01 80 12.60%
2024-12 22 3.46%

Active Stores by Launch Year

Currently, 4,526 active stores in Quantcast Measure are tracked in our database , with the most stores launched in 2025 (613 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.5%

613 active stores

2024 12.5%

567 active stores

2023 11.0%

497 active stores

2022 9.5%

431 active stores

2021 9.9%

450 active stores

2020 10.0%

451 active stores

2019 6.4%

291 active stores

2018 5.0%

225 active stores

2017 3.6%

161 active stores

2016 1.9%

88 active stores

2015 1.8%

81 active stores

2014 1.5%

68 active stores

2013 2.2%

98 active stores

2012 1.0%

46 active stores

2011 1.3%

57 active stores

Distribution by Launch Year

Active stores in Quantcast Measure by original launch year (December 2025)
Active stores in Quantcast Measure by launch year
Launch Year Active Stores Percentage
2025 613 13.54%
2024 567 12.53%
2023 497 10.98%
2022 431 9.52%
2021 450 9.94%
2020 451 9.96%
2019 291 6.43%
2018 225 4.97%
2017 161 3.56%
2016 88 1.94%
2015 81 1.79%
2014 68 1.50%
2013 98 2.17%
2012 46 1.02%
2011 57 1.26%
2010 51 1.13%
2009 64 1.41%
2008 50 1.10%
2007 34 0.75%
2006 35 0.77%
2005 28 0.62%
2004 26 0.57%
2003 21 0.46%
2002 15 0.33%
2001 29 0.64%
2000 22 0.49%
1999 14 0.31%
1998 3 0.07%
1997 4 0.09%
1996 3 0.07%
1995 3 0.07%

Social Media Usage

Facebook leads with 23.7% among stores with at least one detectable social profile (1,330 stores) , followed by Twitter (22.1%) and Instagram (18.5%) .

Base: 2,735 stores with any detectable social profile (48.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 23.7%

1,330 stores

Twitter 22.1%

1,239 stores

Instagram 18.5%

1,039 stores

X 12.4%

695 stores

YouTube 7.9%

443 stores

Pinterest 7.4%

417 stores

LinkedIn 5.9%

332 stores

TikTok 1.7%

97 stores

Twitch 0.1%

7 stores

Medium 0.1%

3 stores

Visual Distribution

Distribution of social media platforms in Quantcast Measure (December 2025)
Distribution of social media platforms in Quantcast Measure e-commerce stores
Social Platform Store Count Market Share
Facebook 1330 23.74%
Twitter 1239 22.12%
Instagram 1039 18.55%
X 695 12.41%
YouTube 443 7.91%
Pinterest 417 7.44%
LinkedIn 332 5.93%
TikTok 97 1.73%
Twitch 7 0.12%
Medium 3 0.05%

Geographic Distribution

Japan leads with 88.6% (3,570 AI-verified stores) , followed by United States (6.0%) and Taiwan (1.3%) .

Base: 4,030 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 88.6%

3,570 AI-verified stores

243 AI-verified stores

51 AI-verified stores

35 AI-verified stores

China 0.4%

18 AI-verified stores

15 AI-verified stores

13 AI-verified stores

11 AI-verified stores

Spain 0.2%

10 AI-verified stores

Italy 0.2%

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using Quantcast Measure (December 2025)
Geographic distribution of stores using Quantcast Measure
Country AI-Verified Store Count Market Share
Japan 3570 88.59%
United States 243 6.03%
Taiwan 51 1.27%
United Kingdom 35 0.87%
China 18 0.45%
Australia 15 0.37%
Canada 13 0.32%
Indonesia 11 0.27%
Spain 10 0.25%
Italy 10 0.25%
Netherlands 9 0.22%
India 8 0.20%
South Africa 6 0.15%
Slovakia 6 0.15%
Turkey 5 0.12%
Ireland 4 0.10%
Vietnam 4 0.10%
Brazil 4 0.10%
Germany 4 0.10%
France 4 0.10%

Dataset Coverage

Field Rows count Coverage
Website 5.6k 100.00%
Emails 860.0 15.29%
Phones 240.0 4.27%
Ecommerce platform 5.6k 98.86%
Couriers 173.0 3.08%
Payment Providers 325.0 5.78%
Categories 3.7k 66.14%
Social Media 2.7k 48.61%

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