Netlify Technology Adoption in E-commerce
Discover 9.0k e-commerce stores using Netlify. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 93.1% of stores with physical delivery (8,416 stores) , followed by Shopify (2.5%) and Swell (1.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,416 stores
225 stores
106 stores
104 stores
78 stores
32 stores
27 stores
21 stores
15 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 8416 | 93.09% |
| Shopify | 225 | 2.49% |
| Swell | 106 | 1.17% |
| Snipcart | 104 | 1.15% |
| WooCommerce | 78 | 0.86% |
| Magento | 32 | 0.35% |
| BigCommerce | 27 | 0.30% |
| Squarespace Commerce | 21 | 0.23% |
| Ecwid | 15 | 0.17% |
| Salesforce Commerce Cloud | 4 | 0.04% |
| PrestaShop | 3 | 0.03% |
| Foxy.io | 3 | 0.03% |
| SAP Commerce Cloud | 3 | 0.03% |
| BASE | 2 | 0.02% |
| Commerce7 | 2 | 0.02% |
All Stores Distribution
Custom holds 82.8% share of all Netlify e-commerce stores (8,416) , with Shopify at 4.2% and Swell at 1.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
8,416 stores
430 stores
122 stores
380 stores
503 stores
75 stores
68 stores
63 stores
49 stores
13 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 8416 | 82.76% |
| Shopify | 430 | 4.23% |
| Swell | 122 | 1.20% |
| Snipcart | 380 | 3.74% |
| WooCommerce | 503 | 4.95% |
| Magento | 75 | 0.74% |
| BigCommerce | 68 | 0.67% |
| Squarespace Commerce | 63 | 0.62% |
| Ecwid | 49 | 0.48% |
| Salesforce Commerce Cloud | 13 | 0.13% |
| PrestaShop | 4 | 0.04% |
| Foxy.io | 10 | 0.10% |
| SAP Commerce Cloud | 19 | 0.19% |
| BASE | 12 | 0.12% |
| Commerce7 | 5 | 0.05% |
Categories Distribution
Food & Beverages leads with 15.9% of all stores (958 stores) , followed by Health & Beauty (15.1%) and Clothing & Accessories (13.8%) .
Top 10 Categories
958 stores
909 stores
834 stores
828 stores
458 stores
365 stores
304 stores
264 stores
193 stores
178 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 958 | 15.86% |
| Health & Beauty | 909 | 15.05% |
| Clothing & Accessories | 834 | 13.81% |
| Vehicles & Parts | 828 | 13.71% |
| Electronics & Technology | 458 | 7.58% |
| Furniture & Home Decor | 365 | 6.04% |
| Home & Garden | 304 | 5.03% |
| Arts & Entertainment | 264 | 4.37% |
| Jewelry & Watches | 193 | 3.20% |
| Sporting Goods & Outdoor Gear | 178 | 2.95% |
| Business & Industrial | 176 | 2.91% |
| Tools & Hardware | 147 | 2.43% |
| Books & Media | 144 | 2.38% |
| Gifts & Special Occasions | 141 | 2.33% |
| Pets & Pet Supplies | 140 | 2.32% |
Payment Providers Distribution
PayPal leads with 20.9% among AI-verified physical stores (382 stores) , followed by Stripe Connect (16.4%) and American Express (10.4%) .
Base: 1,738 AI-verified physical stores with detectable payment providers (16.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
382 stores
300 stores
190 stores
173 stores
166 stores
106 stores
106 stores
98 stores
74 stores
68 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 382 | 20.85% |
| Stripe Connect | 300 | 16.38% |
| American Express | 190 | 10.37% |
| ClickBank | 173 | 9.44% |
| MasterCard | 166 | 9.06% |
| Apple Pay | 106 | 5.79% |
| Klarna | 106 | 5.79% |
| Google Pay | 98 | 5.35% |
| Bolt | 74 | 4.04% |
| VISA | 68 | 3.71% |
| Paddle | 58 | 3.17% |
| BitCoin | 40 | 2.18% |
| Boleto | 30 | 1.64% |
| Amazon Pay | 21 | 1.15% |
| Mollie | 20 | 1.09% |
Shipping Carriers Distribution
UPS leads with 21.2% among AI-verified physical stores (184 stores) , followed by DHL (15.0%) and FedEx (13.0%) .
Base: 1,030 AI-verified physical stores with detectable shipping carriers (9.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 184 | 21.25% |
| DHL | 130 | 15.01% |
| FedEx | 113 | 13.05% |
| USPS | 109 | 12.59% |
| GLS | 50 | 5.77% |
| Speedy | 43 | 4.97% |
| Correios | 42 | 4.85% |
| Estes | 34 | 3.93% |
| Royal Mail | 29 | 3.35% |
| BRT | 28 | 3.23% |
| Australia Post | 27 | 3.12% |
| Poste Italiane | 27 | 3.12% |
| DPD | 19 | 2.19% |
| Hermes | 16 | 1.85% |
| PostNord | 15 | 1.73% |
Store Launch Timeline
Over the past 12 months, 2,323 new stores were launched in Netlify , with the highest activity in 2025-11 (394 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
394 stores launched
235 stores launched
200 stores launched
250 stores launched
234 stores launched
203 stores launched
189 stores launched
155 stores launched
125 stores launched
143 stores launched
118 stores launched
77 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 394 | 16.96% |
| 2025-10 | 235 | 10.12% |
| 2025-09 | 200 | 8.61% |
| 2025-08 | 250 | 10.76% |
| 2025-07 | 234 | 10.07% |
| 2025-06 | 203 | 8.74% |
| 2025-05 | 189 | 8.14% |
| 2025-04 | 155 | 6.67% |
| 2025-03 | 125 | 5.38% |
| 2025-02 | 143 | 6.16% |
| 2025-01 | 118 | 5.08% |
| 2024-12 | 77 | 3.31% |
Active Stores by Launch Year
Currently, 8,255 active stores in Netlify are tracked in our database , with the most stores launched in 2025 (2,247 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,247 active stores
984 active stores
688 active stores
541 active stores
607 active stores
596 active stores
402 active stores
346 active stores
293 active stores
134 active stores
116 active stores
105 active stores
196 active stores
88 active stores
95 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 2247 | 27.22% |
| 2024 | 984 | 11.92% |
| 2023 | 688 | 8.33% |
| 2022 | 541 | 6.55% |
| 2021 | 607 | 7.35% |
| 2020 | 596 | 7.22% |
| 2019 | 402 | 4.87% |
| 2018 | 346 | 4.19% |
| 2017 | 293 | 3.55% |
| 2016 | 134 | 1.62% |
| 2015 | 116 | 1.41% |
| 2014 | 105 | 1.27% |
| 2013 | 196 | 2.37% |
| 2012 | 88 | 1.07% |
| 2011 | 95 | 1.15% |
| 2010 | 102 | 1.24% |
| 2009 | 100 | 1.21% |
| 2008 | 70 | 0.85% |
| 2007 | 71 | 0.86% |
| 2006 | 47 | 0.57% |
| 2005 | 48 | 0.58% |
| 2004 | 45 | 0.55% |
| 2003 | 54 | 0.65% |
| 2002 | 57 | 0.69% |
| 2001 | 55 | 0.67% |
| 2000 | 52 | 0.63% |
| 1999 | 41 | 0.50% |
| 1998 | 35 | 0.42% |
| 1997 | 17 | 0.21% |
| 1996 | 16 | 0.19% |
| 1995 | 7 | 0.08% |
Geographic Distribution
United States leads with 32.9% (1,734 AI-verified stores) , followed by Australia (16.1%) and United Kingdom (7.8%) .
Base: 5,272 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,734 AI-verified stores
847 AI-verified stores
410 AI-verified stores
353 AI-verified stores
224 AI-verified stores
193 AI-verified stores
179 AI-verified stores
148 AI-verified stores
143 AI-verified stores
133 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1734 | 32.89% |
| Australia | 847 | 16.07% |
| United Kingdom | 410 | 7.78% |
| India | 353 | 6.70% |
| Canada | 224 | 4.25% |
| Brazil | 193 | 3.66% |
| France | 179 | 3.40% |
| Turkey | 148 | 2.81% |
| Spain | 143 | 2.71% |
| Italy | 133 | 2.52% |
| Netherlands | 123 | 2.33% |
| Germany | 122 | 2.31% |
| Japan | 113 | 2.14% |
| Mexico | 97 | 1.84% |
| Indonesia | 91 | 1.73% |
| Argentina | 82 | 1.56% |
| Poland | 78 | 1.48% |
| Sweden | 75 | 1.42% |
| China | 66 | 1.25% |
| South Africa | 61 | 1.16% |
Featured Stores
Discover the strongest performers and newest entrants in Netlify's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom — Clothing & Accessories
Custom
Custom
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.8k | 100.00% |
| Emails | 4.5k | 41.93% |
| Phones | 1.7k | 15.99% |
| Ecommerce platform | 10.4k | 96.69% |
| Couriers | 1.0k | 9.58% |
| Payment Providers | 1.7k | 16.17% |
| Categories | 6.7k | 62.33% |
| Social Media | 5.5k | 51.60% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed Netlify E-commerce Database to:
Gain actionable insights into 9.0k physical stores in Netlify.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Netlify online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Netlify E-commerce Database?
-
Our database covers over 9.0k Netlify physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 30.6% among stores with at least one detectable social profile (3,674 stores) , followed by Facebook (28.3%) and YouTube (11.2%) .
Base: 5,547 stores with any detectable social profile (51.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,674 stores
3,388 stores
1,342 stores
1,045 stores
922 stores
725 stores
356 stores
306 stores
205 stores
26 stores
Visual Distribution