Firebase Technology Adoption in E-commerce

Discover 16.3k verified e-commerce stores using Firebase. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 25.3k domains. 16.3k verified as active stores with physical delivery.

· · Next full refresh: April 2026

16.3k verified active stores out of 25.3k detected · 64.5% verification rate

E-commerce Platforms Distribution

Custom leads with 67.0% of stores with physical delivery (10,720 stores) , followed by WooCommerce (14.4%) and Shopify (7.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 67.0%

10,720 stores

2,296 stores

1,258 stores

621 stores

526 stores

174 stores

70 stores

69 stores

60 stores

45 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Firebase
Platform Stores with Physical Delivery Percentage
Custom 10720 67.05%
WooCommerce 2296 14.36%
Shopify 1258 7.87%
Magento 621 3.88%
1C-Bitrix 526 3.29%
CartPe 174 1.09%
Active IT Zone Core 70 0.44%
PrestaShop 69 0.43%
OpenCart 60 0.38%
nopCommerce 45 0.28%
Cafe24 33 0.21%
GEOvendas 32 0.20%
CS Cart, CS-Cart 30 0.19%
CS-Cart, CS Cart 29 0.18%
Shoptet 26 0.16%

Categories Distribution

Health & Beauty leads with 21.2% of all stores (2,869 stores) , followed by Clothing & Accessories (17.3%) and Food & Beverages (12.5%) .

Base: 13,542 AI-verified stores with physical delivery and detected product categories (83.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 21.2%

2,869 stores

Clothing & Accessories 17.3%

2,344 stores

Food & Beverages 12.5%

1,699 stores

Home & Garden 9.1%

1,227 stores

Electronics & Technology 8.3%

1,127 stores

Sporting Goods & Outdoor Gear 6.1%

826 stores

Tools & Hardware 5.4%

732 stores

Jewelry & Watches 3.2%

428 stores

Business & Industrial 3.1%

423 stores

Vehicles & Parts 3.0%

408 stores

Visual Distribution

Distribution of top 10 Firebase store categories (March 2026)
Distribution of categories in Firebase e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2869 21.19%
Clothing & Accessories 2344 17.31%
Food & Beverages 1699 12.55%
Home & Garden 1227 9.06%
Electronics & Technology 1127 8.32%
Sporting Goods & Outdoor Gear 826 6.10%
Tools & Hardware 732 5.41%
Jewelry & Watches 428 3.16%
Business & Industrial 423 3.12%
Vehicles & Parts 408 3.01%
Toys & Games 388 2.87%
Gifts & Special Occasions 344 2.54%
Arts & Entertainment 297 2.19%
Furniture & Home Decor 296 2.19%
Books & Media 134 0.99%

Payment Providers Distribution

PayPal leads with 20.6% among AI-verified physical stores (761 stores) , followed by MasterCard (14.1%) and Stripe Connect (13.0%) .

Base: 3,224 AI-verified physical stores with detectable payment providers (12.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 20.6%

761 stores

519 stores

480 stores

VISA 10.4%

382 stores

300 stores

282 stores

165 stores

154 stores

123 stores

Paytm 3.0%

112 stores

Visual Distribution

Distribution of top 10 Firebase payment providers (March 2026)
Distribution of payment providers in Firebase e-commerce stores
Payment Provider Store Count Market Share
PayPal 761 20.63%
MasterCard 519 14.07%
Stripe Connect 480 13.01%
VISA 382 10.36%
American Express 300 8.13%
Google Pay 282 7.64%
Apple Pay 165 4.47%
Razorpay 154 4.17%
Klarna 123 3.33%
Paytm 112 3.04%
JCB 111 3.01%
Boleto 106 2.87%
Bolt 99 2.68%
Mercado Pago 53 1.44%
MTN Mobile Money 42 1.14%

Shipping Carriers Distribution

UPS leads with 16.0% among AI-verified physical stores (347 stores) , followed by DHL (12.7%) and СДЭК (11.3%) .

Base: 2,360 AI-verified physical stores with detectable shipping carriers (9.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 16.0%

347 stores

DHL 12.7%

275 stores

246 stores

FedEx 8.5%

184 stores

157 stores

USPS 6.8%

147 stores

DPD 5.9%

128 stores

96 stores

86 stores

Visual Distribution

Distribution of top 10 Firebase shipping carriers (March 2026)
Distribution of shipping carriers in Firebase e-commerce stores
Shipping Carrier Store Count Market Share
UPS 347 15.98%
DHL 275 12.66%
СДЭК 246 11.33%
FedEx 184 8.47%
Почта России 162 7.46%
Correios 157 7.23%
USPS 147 6.77%
DPD 128 5.89%
Delhivery 96 4.42%
Hermes 86 3.96%
GLS 82 3.78%
Bluedart 71 3.27%
DTDC 65 2.99%
Royal Mail 64 2.95%
Estes 62 2.85%

Store Launch Timeline

Over the past 12 months, 5,149 new stores were launched in Firebase , with the highest activity in 2026-02 (501 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 9.7%

501 stores launched

2026-01 10.7%

550 stores launched

2025-12 11.4%

585 stores launched

2025-11 9.4%

483 stores launched

2025-10 8.1%

418 stores launched

2025-09 10.4%

537 stores launched

2025-08 9.8%

507 stores launched

2025-07 7.8%

402 stores launched

2025-06 7.5%

388 stores launched

2025-05 8.2%

423 stores launched

2025-04 6.6%

341 stores launched

2025-03 0.3%

14 stores launched

Monthly Trend

Monthly store launches in Firebase (March 2026)
Monthly store launches in Firebase over the past 12 months
Month Stores Launched Percentage
2026-02 501 9.73%
2026-01 550 10.68%
2025-12 585 11.36%
2025-11 483 9.38%
2025-10 418 8.12%
2025-09 537 10.43%
2025-08 507 9.85%
2025-07 402 7.81%
2025-06 388 7.54%
2025-05 423 8.22%
2025-04 341 6.62%
2025-03 14 0.27%

Active Stores by Launch Year

Currently, 15,966 active stores in Firebase are tracked in our database , with the most stores launched in 2026 (1,057 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 6.6%

1,057 active stores

2025 30.5%

4,864 active stores

2024 9.9%

1,579 active stores

2023 7.5%

1,192 active stores

2022 7.0%

1,113 active stores

2021 6.4%

1,017 active stores

2020 6.0%

950 active stores

2019 4.1%

659 active stores

2018 4.0%

642 active stores

2017 3.6%

575 active stores

2016 1.8%

295 active stores

2015 1.7%

278 active stores

2014 1.8%

283 active stores

2013 1.8%

285 active stores

2012 1.2%

184 active stores

Distribution by Launch Year

Active stores in Firebase by original launch year (March 2026)
Active stores in Firebase by launch year
Launch Year Active Stores Percentage
2026 1057 6.62%
2025 4864 30.46%
2024 1579 9.89%
2023 1192 7.47%
2022 1113 6.97%
2021 1017 6.37%
2020 950 5.95%
2019 659 4.13%
2018 642 4.02%
2017 575 3.60%
2016 295 1.85%
2015 278 1.74%
2014 283 1.77%
2013 285 1.79%
2012 184 1.15%
2011 157 0.98%
2010 140 0.88%
2009 128 0.80%
2008 79 0.49%
2007 69 0.43%
2006 66 0.41%
2005 51 0.32%
2004 54 0.34%
2003 42 0.26%
2002 49 0.31%
2001 45 0.28%
2000 41 0.26%
1999 19 0.12%
1998 31 0.19%
1997 9 0.06%
1996 10 0.06%
1995 3 0.02%

Social Media Usage

Instagram leads with 26.8% among stores with at least one detectable social profile (6,673 stores) , followed by Facebook (26.6%) and YouTube (11.8%) .

Base: 15,217 stores with any detectable social profile (60.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 26.8%

6,673 stores

Facebook 26.6%

6,623 stores

YouTube 11.8%

2,953 stores

Twitter 11.3%

2,815 stores

LinkedIn 5.9%

1,468 stores

TikTok 4.6%

1,136 stores

WhatsApp 4.5%

1,110 stores

Pinterest 4.4%

1,088 stores

X 4.1%

1,024 stores

Reddit 0.2%

39 stores

Visual Distribution

Distribution of social media platforms in Firebase (March 2026)
Distribution of social media platforms in Firebase e-commerce stores
Social Platform Store Count Market Share
Instagram 6673 26.77%
Facebook 6623 26.57%
YouTube 2953 11.85%
Twitter 2815 11.29%
LinkedIn 1468 5.89%
TikTok 1136 4.56%
WhatsApp 1110 4.45%
Pinterest 1088 4.36%
X 1024 4.11%
Reddit 39 0.16%

Geographic Distribution

India leads with 22.6% (2,355 AI-verified stores) , followed by United States (13.9%) and Belarus (10.5%) .

Base: 10,438 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

India 22.6%

2,355 AI-verified stores

1,448 AI-verified stores

Belarus 10.5%

1,100 AI-verified stores

899 AI-verified stores

782 AI-verified stores

605 AI-verified stores

Peru 4.1%

433 AI-verified stores

377 AI-verified stores

260 AI-verified stores

230 AI-verified stores

Visual Distribution

Geographic distribution of stores using Firebase (March 2026)
Geographic distribution of stores using Firebase
Country AI-Verified Store Count Market Share
India 2355 22.56%
United States 1448 13.87%
Belarus 1100 10.54%
Russia 899 8.61%
Brazil 782 7.49%
Indonesia 605 5.80%
Peru 433 4.15%
United Kingdom 377 3.61%
Pakistan 260 2.49%
Mexico 230 2.20%
Bangladesh 228 2.18%
Vietnam 226 2.17%
France 209 2.00%
Italy 205 1.96%
Spain 194 1.86%
Hong Kong 189 1.81%
Canada 188 1.80%
Taiwan 175 1.68%
Turkey 168 1.61%
Germany 167 1.60%

Data Coverage

Field Rows count Coverage
Website 25.3k 100.00%
Emails 10.7k 42.19%
Phones 4.3k 16.90%
Ecommerce platform 24.6k 97.51%
Couriers 2.4k 9.34%
Payment Providers 3.2k 12.76%
Categories 14.5k 57.51%
Social Media 15.2k 60.22%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Firebase e-commerce landscape:

Analyze 16.3k verified e-commerce stores on Firebase - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Firebase e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Firebase e-commerce intelligence?

We track 16.3k verified Firebase e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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