Firebase Technology Adoption in E-commerce

Discover 24.0k e-commerce stores using Firebase. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 74.0% of stores with physical delivery (17,626 stores) , followed by WooCommerce (14.0%) and Shopify (7.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 74.0%

17,626 stores

3,331 stores

1,690 stores

579 stores

114 stores

90 stores

74 stores

71 stores

59 stores

52 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Firebase
Platform Stores with Physical Delivery Percentage
Custom 17626 74.03%
WooCommerce 3331 13.99%
Shopify 1690 7.10%
1C-Bitrix 579 2.43%
Magento 114 0.48%
PrestaShop 90 0.38%
nopCommerce 74 0.31%
BigCommerce 71 0.30%
OpenCart 59 0.25%
Moguta.CMS 52 0.22%
CS Cart 48 0.20%
Shoptet 23 0.10%
GEOvendas 22 0.09%
Squarespace Commerce 15 0.06%
osCommerce 14 0.06%

All Stores Distribution

Custom holds 64.8% share of all Firebase e-commerce stores (17,626) , with WooCommerce at 22.7% and Shopify at 7.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 64.8%

17,626 stores

6,169 stores

1,908 stores

637 stores

174 stores

104 stores

81 stores

123 stores

79 stores

52 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Firebase
Platform Total Stores Percentage
Custom 17626 64.83%
WooCommerce 6169 22.69%
Shopify 1908 7.02%
1C-Bitrix 637 2.34%
Magento 174 0.64%
PrestaShop 104 0.38%
nopCommerce 81 0.30%
BigCommerce 123 0.45%
OpenCart 79 0.29%
Moguta.CMS 52 0.19%
CS Cart 63 0.23%
Shoptet 24 0.09%
GEOvendas 61 0.22%
Squarespace Commerce 72 0.26%
osCommerce 14 0.05%

Categories Distribution

Health & Beauty leads with 18.6% of all stores (3,162 stores) , followed by Clothing & Accessories (15.1%) and Food & Beverages (15.0%) .

Top 10 Categories

Health & Beauty 18.6%

3,162 stores

Clothing & Accessories 15.1%

2,562 stores

Food & Beverages 15.0%

2,546 stores

Electronics & Technology 10.7%

1,822 stores

Home & Garden 9.7%

1,650 stores

Furniture & Home Decor 5.7%

962 stores

Vehicles & Parts 4.6%

787 stores

Business & Industrial 4.0%

680 stores

Jewelry & Watches 3.6%

615 stores

Tools & Hardware 3.0%

510 stores

Visual Distribution

Distribution of top 10 Firebase store categories (December 2025)
Distribution of categories in Firebase e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3162 18.64%
Clothing & Accessories 2562 15.10%
Food & Beverages 2546 15.01%
Electronics & Technology 1822 10.74%
Home & Garden 1650 9.73%
Furniture & Home Decor 962 5.67%
Vehicles & Parts 787 4.64%
Business & Industrial 680 4.01%
Jewelry & Watches 615 3.62%
Tools & Hardware 510 3.01%
Arts & Entertainment 413 2.43%
Gifts & Special Occasions 385 2.27%
Sporting Goods & Outdoor Gear 346 2.04%
Pets & Pet Supplies 276 1.63%
Toys & Games 250 1.47%

Payment Providers Distribution

PayPal leads with 21.2% among AI-verified physical stores (1,039 stores) , followed by MasterCard (21.2%) and Stripe Connect (12.9%) .

Base: 4,241 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.2%

1,039 stores

1,039 stores

634 stores

410 stores

VISA 7.1%

348 stores

207 stores

205 stores

JCB 3.7%

179 stores

174 stores

Bolt 3.3%

161 stores

Visual Distribution

Distribution of top 10 Firebase payment providers (December 2025)
Distribution of payment providers in Firebase e-commerce stores
Payment Provider Store Count Market Share
PayPal 1039 21.19%
MasterCard 1039 21.19%
Stripe Connect 634 12.93%
American Express 410 8.36%
VISA 348 7.10%
Apple Pay 207 4.22%
Google Pay 205 4.18%
JCB 179 3.65%
Razorpay 174 3.55%
Bolt 161 3.28%
Boleto 123 2.51%
Paytm 115 2.35%
Klarna 108 2.20%
Mercado Pago 81 1.65%
Paddle 81 1.65%

Shipping Carriers Distribution

UPS leads with 17.3% among AI-verified physical stores (421 stores) , followed by DHL (13.1%) and Почта России (9.0%) .

Base: 2,664 AI-verified physical stores with detectable shipping carriers (9.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.3%

421 stores

DHL 13.1%

320 stores

FedEx 8.3%

201 stores

177 stores

163 stores

DPD 6.6%

160 stores

USPS 5.5%

134 stores

119 stores

GLS 4.5%

109 stores

Visual Distribution

Distribution of top 10 Firebase shipping carriers (December 2025)
Distribution of shipping carriers in Firebase e-commerce stores
Shipping Carrier Store Count Market Share
UPS 421 17.30%
DHL 320 13.15%
Почта России 218 8.96%
FedEx 201 8.26%
СДЭК 177 7.27%
Correios 163 6.70%
DPD 160 6.57%
USPS 134 5.51%
Hermes 119 4.89%
GLS 109 4.48%
Delhivery 104 4.27%
Estes 93 3.82%
Bluedart 76 3.12%
Royal Mail 70 2.88%
DTDC 69 2.83%

Store Launch Timeline

Over the past 12 months, 6,033 new stores were launched in Firebase , with the highest activity in 2025-11 (573 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 9.5%

573 stores launched

2025-10 7.0%

422 stores launched

2025-09 9.1%

546 stores launched

2025-08 9.1%

550 stores launched

2025-07 9.3%

561 stores launched

2025-06 9.1%

548 stores launched

2025-05 10.0%

604 stores launched

2025-04 9.0%

541 stores launched

2025-03 9.1%

547 stores launched

2025-02 8.6%

516 stores launched

2025-01 7.1%

426 stores launched

2024-12 3.3%

199 stores launched

Monthly Trend

Monthly store launches in Firebase (December 2025)
Monthly store launches in Firebase over the past 12 months
Month Stores Launched Percentage
2025-11 573 9.50%
2025-10 422 6.99%
2025-09 546 9.05%
2025-08 550 9.12%
2025-07 561 9.30%
2025-06 548 9.08%
2025-05 604 10.01%
2025-04 541 8.97%
2025-03 547 9.07%
2025-02 516 8.55%
2025-01 426 7.06%
2024-12 199 3.30%

Active Stores by Launch Year

Currently, 20,867 active stores in Firebase are tracked in our database , with the most stores launched in 2025 (5,842 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 28.0%

5,842 active stores

2024 12.6%

2,620 active stores

2023 8.7%

1,816 active stores

2022 7.5%

1,556 active stores

2021 7.4%

1,539 active stores

2020 6.9%

1,444 active stores

2019 4.5%

934 active stores

2018 4.7%

975 active stores

2017 3.9%

819 active stores

2016 2.1%

447 active stores

2015 1.8%

377 active stores

2014 2.0%

409 active stores

2013 2.1%

429 active stores

2012 1.3%

263 active stores

2011 1.1%

231 active stores

Distribution by Launch Year

Active stores in Firebase by original launch year (December 2025)
Active stores in Firebase by launch year
Launch Year Active Stores Percentage
2025 5842 28.00%
2024 2620 12.56%
2023 1816 8.70%
2022 1556 7.46%
2021 1539 7.38%
2020 1444 6.92%
2019 934 4.48%
2018 975 4.67%
2017 819 3.92%
2016 447 2.14%
2015 377 1.81%
2014 409 1.96%
2013 429 2.06%
2012 263 1.26%
2011 231 1.11%
2010 175 0.84%
2009 166 0.80%
2008 135 0.65%
2007 122 0.58%
2006 83 0.40%
2005 79 0.38%
2004 76 0.36%
2003 69 0.33%
2002 57 0.27%
2001 72 0.35%
2000 49 0.23%
1999 23 0.11%
1998 35 0.17%
1997 11 0.05%
1996 10 0.05%
1995 4 0.02%

Social Media Usage

Facebook leads with 27.6% among stores with at least one detectable social profile (8,692 stores) , followed by Instagram (25.8%) and YouTube (12.1%) .

Base: 14,426 stores with any detectable social profile (51.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.6%

8,692 stores

Instagram 25.8%

8,142 stores

YouTube 12.1%

3,805 stores

Twitter 11.5%

3,617 stores

LinkedIn 6.6%

2,081 stores

WhatsApp 4.6%

1,462 stores

TikTok 4.3%

1,360 stores

Pinterest 4.1%

1,284 stores

X 3.3%

1,038 stores

Vimeo 0.1%

38 stores

Visual Distribution

Distribution of social media platforms in Firebase (December 2025)
Distribution of social media platforms in Firebase e-commerce stores
Social Platform Store Count Market Share
Facebook 8692 27.58%
Instagram 8142 25.83%
YouTube 3805 12.07%
Twitter 3617 11.48%
LinkedIn 2081 6.60%
WhatsApp 1462 4.64%
TikTok 1360 4.31%
Pinterest 1284 4.07%
X 1038 3.29%
Vimeo 38 0.12%

Geographic Distribution

United States leads with 19.4% (2,586 AI-verified stores) , followed by India (17.3%) and Belarus (12.4%) .

Base: 13,332 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

2,586 AI-verified stores

India 17.3%

2,309 AI-verified stores

Belarus 12.4%

1,650 AI-verified stores

1,058 AI-verified stores

975 AI-verified stores

518 AI-verified stores

Iran 3.0%

403 AI-verified stores

Spain 2.9%

384 AI-verified stores

Japan 2.6%

353 AI-verified stores

344 AI-verified stores

Visual Distribution

Geographic distribution of stores using Firebase (December 2025)
Geographic distribution of stores using Firebase
Country AI-Verified Store Count Market Share
United States 2586 19.40%
India 2309 17.32%
Belarus 1650 12.38%
Russia 1058 7.94%
Brazil 975 7.31%
United Kingdom 518 3.89%
Iran 403 3.02%
Spain 384 2.88%
Japan 353 2.65%
Turkey 344 2.58%
Mexico 333 2.50%
Belgium 318 2.39%
France 305 2.29%
Vietnam 277 2.08%
Canada 273 2.05%
Italy 257 1.93%
Pakistan 256 1.92%
China 250 1.88%
Bangladesh 243 1.82%
Indonesia 240 1.80%

Dataset Coverage

Field Rows count Coverage
Website 28.2k 100.00%
Emails 13.5k 47.98%
Phones 5.3k 18.80%
Ecommerce platform 27.6k 98.04%
Couriers 2.7k 9.45%
Payment Providers 4.2k 15.05%
Categories 19.2k 68.03%
Social Media 14.4k 51.18%

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Frequently Asked Questions

What data is included in the Firebase E-commerce Database?

Our database covers over 24.0k Firebase physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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