Dynatrace Technology Adoption in E-commerce
Discover 6.3k verified e-commerce stores using Dynatrace. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.6k domains. 6.3k verified as active stores with physical delivery.
· · Next full refresh: April 2026
6.3k verified active stores out of 6.6k detected · 95.9% verification rate
E-commerce Platforms Distribution
Custom leads with 66.4% of stores with physical delivery (4,179 stores) , followed by SAP Commerce Cloud (31.7%) and HCL Commerce (1.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,179 stores
1,999 stores
76 stores
26 stores
6 stores
5 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4179 | 66.35% |
| SAP Commerce Cloud | 1999 | 31.74% |
| HCL Commerce | 76 | 1.21% |
| Magento | 26 | 0.41% |
| Salesforce Commerce Cloud | 6 | 0.10% |
| Punchmark | 5 | 0.08% |
| WooCommerce | 2 | 0.03% |
| SAP Commerce Cloud, Entegra Bilişim E-commerce Platform | 1 | 0.02% |
| VTEX | 1 | 0.02% |
| Volusion | 1 | 0.02% |
| Shopware | 1 | 0.02% |
| Pimcore | 1 | 0.02% |
| Stock Manager Advance (SMA) with Shop Module | 0 | 0.00% |
| Storbie | 0 | 0.00% |
| iSET | 0 | 0.00% |
All Stores Distribution
Custom holds 64.5% share of all Dynatrace e-commerce stores (4,179) , with SAP Commerce Cloud at 32.4% and HCL Commerce at 1.6% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,179 stores
2,102 stores
101 stores
34 stores
9 stores
34 stores
9 stores
1 stores
1 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 4179 | 64.46% |
| SAP Commerce Cloud | 2102 | 32.42% |
| HCL Commerce | 101 | 1.56% |
| Magento | 34 | 0.52% |
| Salesforce Commerce Cloud | 9 | 0.14% |
| Punchmark | 34 | 0.52% |
| WooCommerce | 9 | 0.14% |
| SAP Commerce Cloud, Entegra Bilişim E-commerce Platform | 1 | 0.02% |
| VTEX | 1 | 0.02% |
| Volusion | 2 | 0.03% |
| Shopware | 1 | 0.02% |
| Pimcore | 3 | 0.05% |
| Stock Manager Advance (SMA) with Shop Module | 2 | 0.03% |
| Storbie | 3 | 0.05% |
| iSET | 2 | 0.03% |
Categories Distribution
Food & Beverages leads with 48.4% of all stores (2,309 stores) , followed by Health & Beauty (38.0%) and Business & Industrial (5.2%) .
Base: 4,771 AI-verified stores with physical delivery and detected product categories (75.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,309 stores
1,811 stores
250 stores
125 stores
121 stores
37 stores
32 stores
24 stores
22 stores
14 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2309 | 48.40% |
| Health & Beauty | 1811 | 37.96% |
| Business & Industrial | 250 | 5.24% |
| Home & Garden | 125 | 2.62% |
| Clothing & Accessories | 121 | 2.54% |
| Electronics & Technology | 37 | 0.78% |
| Toys & Games | 32 | 0.67% |
| Furniture & Home Decor | 24 | 0.50% |
| Tools & Hardware | 22 | 0.46% |
| Office Supplies | 14 | 0.29% |
| Sporting Goods & Outdoor Gear | 12 | 0.25% |
| Vehicles & Parts | 9 | 0.19% |
| Arts & Entertainment | 3 | 0.06% |
| Pets & Pet Supplies | 1 | 0.02% |
| Gifts & Special Occasions | 1 | 0.02% |
Payment Providers Distribution
PayPal leads with 25.6% among AI-verified physical stores (76 stores) , followed by American Express (13.8%) and MasterCard (12.1%) .
Base: 169 AI-verified physical stores with detectable payment providers (2.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
76 stores
41 stores
36 stores
29 stores
27 stores
26 stores
14 stores
9 stores
8 stores
8 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 76 | 25.59% |
| American Express | 41 | 13.80% |
| MasterCard | 36 | 12.12% |
| Apple Pay | 29 | 9.76% |
| Google Pay | 27 | 9.09% |
| Klarna | 26 | 8.75% |
| VISA | 14 | 4.71% |
| Adyen | 9 | 3.03% |
| Bolt | 8 | 2.69% |
| SEPA | 8 | 2.69% |
| Braintree | 6 | 2.02% |
| Mercado Pago | 5 | 1.68% |
| Bancontact | 4 | 1.35% |
| Boleto | 4 | 1.35% |
| Stripe Connect | 4 | 1.35% |
Shipping Carriers Distribution
UPS leads with 35.3% among AI-verified physical stores (48 stores) , followed by USPS (15.4%) and FedEx (13.2%) .
Base: 133 AI-verified physical stores with detectable shipping carriers (2.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 48 | 35.29% |
| USPS | 21 | 15.44% |
| FedEx | 18 | 13.24% |
| DHL | 8 | 5.88% |
| DPD | 7 | 5.15% |
| ASM | 6 | 4.41% |
| Evri | 6 | 4.41% |
| Royal Mail | 4 | 2.94% |
| Postin | 3 | 2.21% |
| Posti | 3 | 2.21% |
| Estes | 3 | 2.21% |
| GLS | 3 | 2.21% |
| Australia Post | 2 | 1.47% |
| Couriers Please | 2 | 1.47% |
| Mondial Relay | 2 | 1.47% |
Store Launch Timeline
Over the past 12 months, 538 new stores were launched in Dynatrace , with the highest activity in 2026-02 (33 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
33 stores launched
47 stores launched
60 stores launched
91 stores launched
43 stores launched
44 stores launched
25 stores launched
59 stores launched
67 stores launched
44 stores launched
23 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 33 | 6.13% |
| 2026-01 | 47 | 8.74% |
| 2025-12 | 60 | 11.15% |
| 2025-11 | 91 | 16.91% |
| 2025-10 | 43 | 7.99% |
| 2025-09 | 44 | 8.18% |
| 2025-08 | 25 | 4.65% |
| 2025-07 | 59 | 10.97% |
| 2025-06 | 67 | 12.45% |
| 2025-05 | 44 | 8.18% |
| 2025-04 | 23 | 4.28% |
| 2025-03 | 2 | 0.37% |
Active Stores by Launch Year
Currently, 6,095 active stores in Dynatrace are tracked in our database , with the most stores launched in 2026 (80 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
80 active stores
557 active stores
973 active stores
632 active stores
619 active stores
624 active stores
705 active stores
482 active stores
163 active stores
113 active stores
78 active stores
47 active stores
71 active stores
84 active stores
70 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 80 | 1.31% |
| 2025 | 557 | 9.14% |
| 2024 | 973 | 15.96% |
| 2023 | 632 | 10.37% |
| 2022 | 619 | 10.16% |
| 2021 | 624 | 10.24% |
| 2020 | 705 | 11.57% |
| 2019 | 482 | 7.91% |
| 2018 | 163 | 2.67% |
| 2017 | 113 | 1.85% |
| 2016 | 78 | 1.28% |
| 2015 | 47 | 0.77% |
| 2014 | 71 | 1.16% |
| 2013 | 84 | 1.38% |
| 2012 | 70 | 1.15% |
| 2011 | 117 | 1.92% |
| 2010 | 107 | 1.76% |
| 2009 | 60 | 0.98% |
| 2008 | 82 | 1.35% |
| 2007 | 67 | 1.10% |
| 2006 | 41 | 0.67% |
| 2005 | 41 | 0.67% |
| 2004 | 44 | 0.72% |
| 2003 | 41 | 0.67% |
| 2002 | 24 | 0.39% |
| 2001 | 34 | 0.56% |
| 2000 | 30 | 0.49% |
| 1999 | 36 | 0.59% |
| 1998 | 30 | 0.49% |
| 1997 | 19 | 0.31% |
| 1996 | 13 | 0.21% |
| 1995 | 11 | 0.18% |
Geographic Distribution
France leads with 63.8% (3,725 AI-verified stores) , followed by United States (27.3%) and Canada (2.7%) .
Base: 5,842 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,725 AI-verified stores
1,594 AI-verified stores
156 AI-verified stores
46 AI-verified stores
40 AI-verified stores
32 AI-verified stores
29 AI-verified stores
22 AI-verified stores
21 AI-verified stores
21 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| France | 3725 | 63.76% |
| United States | 1594 | 27.29% |
| Canada | 156 | 2.67% |
| Germany | 46 | 0.79% |
| United Kingdom | 40 | 0.68% |
| Belgium | 32 | 0.55% |
| Italy | 29 | 0.50% |
| Switzerland | 22 | 0.38% |
| Sweden | 21 | 0.36% |
| Czechia | 21 | 0.36% |
| Austria | 21 | 0.36% |
| Spain | 20 | 0.34% |
| Netherlands | 18 | 0.31% |
| Poland | 17 | 0.29% |
| Finland | 15 | 0.26% |
| Australia | 15 | 0.26% |
| Slovakia | 14 | 0.24% |
| Mexico | 14 | 0.24% |
| Denmark | 12 | 0.21% |
| Romania | 10 | 0.17% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom
Custom - Electronics & Technology
Custom - Vehicles & Parts
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom
Custom
Custom
Custom - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.6k | 100.00% |
| Emails | 349.0 | 5.31% |
| Phones | 429.0 | 6.53% |
| Ecommerce platform | 6.5k | 99.47% |
| Couriers | 133.0 | 2.02% |
| Payment Providers | 169.0 | 2.57% |
| Categories | 4.8k | 73.06% |
| Social Media | 1.1k | 16.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Dynatrace e-commerce landscape:
Analyze 6.3k verified e-commerce stores on Dynatrace - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Dynatrace e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Dynatrace e-commerce intelligence?
-
We track 6.3k verified Dynatrace e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 26.4% among stores with at least one detectable social profile (839 stores) , followed by Instagram (23.7%) and YouTube (18.5%) .
Base: 1,100 stores with any detectable social profile (16.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
839 stores
754 stores
586 stores
330 stores
263 stores
202 stores
141 stores
23 stores
22 stores
16 stores
Visual Distribution