Amazon ELB Technology Adoption in E-commerce

Discover 1.7k e-commerce stores using Amazon ELB. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Raku-uru Cart leads with 69.5% of stores with physical delivery (1,181 stores) , followed by Custom (28.4%) and EC-CUBE (1.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

1,181 stores

Custom 28.4%

483 stores

17 stores

5 stores

4 stores

2 stores

2 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Amazon ELB
Platform Stores with Physical Delivery Percentage
Raku-uru Cart 1181 69.51%
Custom 483 28.43%
EC-CUBE 17 1.00%
Magento 5 0.29%
SAP Commerce Cloud 4 0.24%
WooCommerce 2 0.12%
OpenCart 2 0.12%
HCL Commerce 1 0.06%
nopCommerce 1 0.06%
osCommerce 1 0.06%
PrestaShop 1 0.06%
Shopify 1 0.06%
Gumroad 0 0.00%

All Stores Distribution

Raku-uru Cart holds 71.3% share of all Amazon ELB e-commerce stores (1,336) , with Custom at 25.8% and EC-CUBE at 0.9% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,336 stores

Custom 25.8%

483 stores

17 stores

7 stores

4 stores

15 stores

2 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Amazon ELB
Platform Total Stores Percentage
Raku-uru Cart 1336 71.29%
Custom 483 25.77%
EC-CUBE 17 0.91%
Magento 7 0.37%
SAP Commerce Cloud 4 0.21%
WooCommerce 15 0.80%
OpenCart 2 0.11%
HCL Commerce 2 0.11%
nopCommerce 1 0.05%
osCommerce 1 0.05%
PrestaShop 1 0.05%
Shopify 2 0.11%
Gumroad 3 0.16%

Categories Distribution

Food & Beverages leads with 54.6% of all stores (768 stores) , followed by Vehicles & Parts (10.3%) and Health & Beauty (9.4%) .

Top 10 Categories

Food & Beverages 54.6%

768 stores

Vehicles & Parts 10.3%

145 stores

Health & Beauty 9.4%

132 stores

Gifts & Special Occasions 5.5%

77 stores

Clothing & Accessories 3.8%

53 stores

Sporting Goods & Outdoor Gear 3.6%

51 stores

Electronics & Technology 2.8%

40 stores

Arts & Entertainment 2.6%

37 stores

Tools & Hardware 1.8%

25 stores

Home & Garden 1.3%

18 stores

Visual Distribution

Distribution of top 10 Amazon ELB store categories (December 2025)
Distribution of categories in Amazon ELB e-commerce stores
Category Number of Stores Percentage
Food & Beverages 768 54.58%
Vehicles & Parts 145 10.31%
Health & Beauty 132 9.38%
Gifts & Special Occasions 77 5.47%
Clothing & Accessories 53 3.77%
Sporting Goods & Outdoor Gear 51 3.62%
Electronics & Technology 40 2.84%
Arts & Entertainment 37 2.63%
Tools & Hardware 25 1.78%
Home & Garden 18 1.28%
Furniture & Home Decor 16 1.14%
Pets & Pet Supplies 15 1.07%
Business & Industrial 11 0.78%
Toys & Games 10 0.71%
Books & Media 9 0.64%

Payment Providers Distribution

VISA leads with 21.9% among AI-verified physical stores (70 stores) , followed by JCB (20.7%) and PayPal (13.8%) .

Base: 205 AI-verified physical stores with detectable payment providers (10.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 21.9%

70 stores

JCB 20.7%

66 stores

PayPal 13.8%

44 stores

37 stores

Bolt 10.3%

33 stores

17 stores

16 stores

12 stores

9 stores

4 stores

Visual Distribution

Distribution of top 10 Amazon ELB payment providers (December 2025)
Distribution of payment providers in Amazon ELB e-commerce stores
Payment Provider Store Count Market Share
VISA 70 21.94%
JCB 66 20.69%
PayPal 44 13.79%
MasterCard 37 11.60%
Bolt 33 10.34%
Zip Pay 17 5.33%
American Express 16 5.02%
Stripe Connect 12 3.76%
Boleto 9 2.82%
Paddle 4 1.25%
Apple Pay 3 0.94%
Klarna 2 0.63%
Worldpay 2 0.63%
Google Pay 2 0.63%
Braintree 2 0.63%

Shipping Carriers Distribution

UPS leads with 25.5% among AI-verified physical stores (37 stores) , followed by USPS (20.7%) and FedEx (20.0%) .

Base: 99 AI-verified physical stores with detectable shipping carriers (5.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 25.5%

37 stores

USPS 20.7%

30 stores

FedEx 20.0%

29 stores

GLS 18.6%

27 stores

Estes 3.4%

5 stores

3 stores

TCS 2.1%

3 stores

DHL 1.4%

2 stores

2 stores

DPD 1.4%

2 stores

Visual Distribution

Distribution of top 10 Amazon ELB shipping carriers (December 2025)
Distribution of shipping carriers in Amazon ELB e-commerce stores
Shipping Carrier Store Count Market Share
UPS 37 25.52%
USPS 30 20.69%
FedEx 29 20.00%
GLS 27 18.62%
Estes 5 3.45%
Royal Mail 3 2.07%
TCS 3 2.07%
DHL 2 1.38%
Correios 2 1.38%
DPD 2 1.38%
Yodel 1 0.69%
Yamato Japan 1 0.69%
Arrow XL 1 0.69%
PostNord 1 0.69%
Hunter Express 1 0.69%

Store Launch Timeline

Over the past 12 months, 94 new stores were launched in Amazon ELB , with the highest activity in 2025-11 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 7.4%

7 stores launched

2025-10 7.4%

7 stores launched

2025-09 8.5%

8 stores launched

2025-08 4.3%

4 stores launched

2025-07 7.4%

7 stores launched

2025-06 8.5%

8 stores launched

2025-05 7.4%

7 stores launched

2025-04 18.1%

17 stores launched

2025-03 10.6%

10 stores launched

2025-02 9.6%

9 stores launched

2025-01 6.4%

6 stores launched

2024-12 4.3%

4 stores launched

Monthly Trend

Monthly store launches in Amazon ELB (December 2025)
Monthly store launches in Amazon ELB over the past 12 months
Month Stores Launched Percentage
2025-11 7 7.45%
2025-10 7 7.45%
2025-09 8 8.51%
2025-08 4 4.26%
2025-07 7 7.45%
2025-06 8 8.51%
2025-05 7 7.45%
2025-04 17 18.09%
2025-03 10 10.64%
2025-02 9 9.57%
2025-01 6 6.38%
2024-12 4 4.26%

Active Stores by Launch Year

Currently, 1,669 active stores in Amazon ELB are tracked in our database , with the most stores launched in 2025 (90 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.4%

90 active stores

2024 6.0%

100 active stores

2023 6.7%

112 active stores

2022 12.6%

211 active stores

2021 13.6%

227 active stores

2020 13.9%

232 active stores

2019 6.8%

114 active stores

2018 4.6%

77 active stores

2017 3.8%

63 active stores

2016 2.0%

34 active stores

2015 2.4%

40 active stores

2014 0.7%

12 active stores

2013 2.3%

39 active stores

2012 1.5%

25 active stores

2011 1.8%

30 active stores

Distribution by Launch Year

Active stores in Amazon ELB by original launch year (December 2025)
Active stores in Amazon ELB by launch year
Launch Year Active Stores Percentage
2025 90 5.39%
2024 100 5.99%
2023 112 6.71%
2022 211 12.64%
2021 227 13.60%
2020 232 13.90%
2019 114 6.83%
2018 77 4.61%
2017 63 3.77%
2016 34 2.04%
2015 40 2.40%
2014 12 0.72%
2013 39 2.34%
2012 25 1.50%
2011 30 1.80%
2010 31 1.86%
2009 23 1.38%
2008 27 1.62%
2007 24 1.44%
2006 24 1.44%
2005 15 0.90%
2004 26 1.56%
2003 12 0.72%
2002 15 0.90%
2001 28 1.68%
2000 17 1.02%
1999 10 0.60%
1998 6 0.36%
1997 1 0.06%
1996 2 0.12%
1995 2 0.12%

Social Media Usage

Facebook leads with 42.1% among stores with at least one detectable social profile (1,292 stores) , followed by Twitter (31.9%) and Instagram (16.1%) .

Base: 1,580 stores with any detectable social profile (82.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 42.1%

1,292 stores

Twitter 31.9%

981 stores

Instagram 16.1%

494 stores

YouTube 5.2%

161 stores

X 1.7%

52 stores

LinkedIn 1.3%

41 stores

TikTok 0.8%

24 stores

Pinterest 0.6%

18 stores

WhatsApp 0.1%

4 stores

Vimeo 0.1%

4 stores

Visual Distribution

Distribution of social media platforms in Amazon ELB (December 2025)
Distribution of social media platforms in Amazon ELB e-commerce stores
Social Platform Store Count Market Share
Facebook 1292 42.07%
Twitter 981 31.94%
Instagram 494 16.09%
YouTube 161 5.24%
X 52 1.69%
LinkedIn 41 1.34%
TikTok 24 0.78%
Pinterest 18 0.59%
WhatsApp 4 0.13%
Vimeo 4 0.13%

Geographic Distribution

Japan leads with 74.9% (1,217 AI-verified stores) , followed by Australia (8.0%) and United States (7.0%) .

Base: 1,624 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 74.9%

1,217 AI-verified stores

130 AI-verified stores

114 AI-verified stores

48 AI-verified stores

27 AI-verified stores

23 AI-verified stores

9 AI-verified stores

8 AI-verified stores

6 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using Amazon ELB (December 2025)
Geographic distribution of stores using Amazon ELB
Country AI-Verified Store Count Market Share
Japan 1217 74.94%
Australia 130 8.00%
United States 114 7.02%
Brazil 48 2.96%
Hungary 27 1.66%
Lithuania 23 1.42%
Canada 9 0.55%
Argentina 8 0.49%
United Kingdom 6 0.37%
New Zealand 6 0.37%
South Korea 5 0.31%
Spain 5 0.31%
India 4 0.25%
Mexico 4 0.25%
Germany 4 0.25%
Denmark 3 0.18%
Chile 3 0.18%
Vietnam 3 0.18%
France 3 0.18%
Malaysia 2 0.12%

Dataset Coverage

Field Rows count Coverage
Website 1.9k 100.00%
Emails 1.6k 82.15%
Phones 348.0 18.27%
Ecommerce platform 1.9k 98.37%
Couriers 99.0 5.20%
Payment Providers 205.0 10.76%
Categories 1.5k 79.79%
Social Media 1.6k 82.94%

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Frequently Asked Questions

What data is included in the Amazon ELB E-commerce Database?

Our database covers over 1.7k Amazon ELB physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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