Zoorate Technology Adoption in E-commerce
Discover 480 verified e-commerce stores using Zoorate. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 485 domains. 480 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
480 verified active stores out of 485 detected · 99.0% verification rate
E-commerce Platforms Distribution
Magento stores with 75.8% of stores with physical delivery (364 stores) , followed by Custom (10.6%) and PrestaShop (6.9%) .
Base: 480 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
364 stores
51 stores
33 stores
15 stores
9 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
364 stores
51 stores
33 stores
15 stores
9 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Magento | 364 | 75.83% |
| Custom | 51 | 10.63% |
| PrestaShop | 33 | 6.88% |
| WooCommerce | 15 | 3.13% |
| Shopify | 9 | 1.88% |
| OpenCart | 2 | 0.42% |
| Modified eCommerce, Modified | 2 | 0.42% |
| Storeden, TeamSystem Commerce | 1 | 0.21% |
| Salesforce Commerce Cloud | 1 | 0.21% |
| Modified, Modified eCommerce | 1 | 0.21% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Magento holds 75.3% share of detected Zoorate e-commerce signals (365) , with Custom at 10.5% and PrestaShop at 6.8% (June 2026) .
Base: 485 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
365 websites
51 websites
33 websites
17 websites
10 websites
2 websites
2 websites
1 websites
1 websites
1 websites
Visual Distribution
365 websites
51 websites
33 websites
17 websites
10 websites
2 websites
2 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Magento | 365 | 75.26% |
| Custom | 51 | 10.52% |
| PrestaShop | 33 | 6.80% |
| WooCommerce | 17 | 3.51% |
| Shopify | 10 | 2.06% |
| OpenCart | 2 | 0.41% |
| Modified eCommerce, Modified | 2 | 0.41% |
| Storeden, TeamSystem Commerce | 1 | 0.21% |
| Salesforce Commerce Cloud | 1 | 0.21% |
| Modified, Modified eCommerce | 1 | 0.21% |
Categories Distribution
Arts & Entertainment stores with 74.2% of all stores (356 stores) , followed by Health & Beauty (5.4%) and Clothing & Accessories (4.0%) .
Base: 480 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
356 stores
26 stores
19 stores
17 stores
14 stores
10 stores
10 stores
4 stores
4 stores
3 stores
Visual Distribution
356 stores
26 stores
19 stores
17 stores
14 stores
10 stores
10 stores
4 stores
4 stores
3 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Arts & Entertainment | 356 | 74.17% |
| Health & Beauty | 26 | 5.42% |
| Clothing & Accessories | 19 | 3.96% |
| Food & Beverages | 17 | 3.54% |
| Home & Garden | 14 | 2.92% |
| Business & Industrial | 10 | 2.08% |
| Electronics & Technology | 10 | 2.08% |
| Gifts & Special Occasions | 4 | 0.83% |
| Jewelry & Watches | 4 | 0.83% |
| Sporting Goods & Outdoor Gear | 3 | 0.63% |
Payment Providers Distribution
PayPal accounts for 49.0% of displayed detection occurrences (408 occurrences) , followed by Quaderno (41.9%) and MasterCard (2.0%) .
Base: 832 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
408 occurrences
349 occurrences
17 occurrences
15 occurrences
15 occurrences
13 occurrences
7 occurrences
3 occurrences
3 occurrences
2 occurrences
Visual Distribution
408 occurrences
349 occurrences
17 occurrences
15 occurrences
15 occurrences
13 occurrences
7 occurrences
3 occurrences
3 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 408 | 49.04% |
| Quaderno | 349 | 41.95% |
| MasterCard | 17 | 2.04% |
| American Express | 15 | 1.80% |
| VISA | 15 | 1.80% |
| Klarna | 13 | 1.56% |
| PostePay | 7 | 0.84% |
| Google Pay | 3 | 0.36% |
| Apple Pay | 3 | 0.36% |
| Carta Aura | 2 | 0.24% |
Shipping Carriers Distribution
TNT accounts for 19.8% of displayed detection occurrences (16 occurrences) , followed by GLS (16.0%) and BRT (14.8%) .
Base: 81 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
16 occurrences
13 occurrences
12 occurrences
10 occurrences
9 occurrences
8 occurrences
6 occurrences
4 occurrences
2 occurrences
1 occurrences
Visual Distribution
16 occurrences
13 occurrences
12 occurrences
10 occurrences
9 occurrences
8 occurrences
6 occurrences
4 occurrences
2 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| TNT | 16 | 19.75% |
| GLS | 13 | 16.05% |
| BRT | 12 | 14.81% |
| Corriere Espresso | 10 | 12.35% |
| UPS | 9 | 11.11% |
| Poste Italiane | 8 | 9.88% |
| DHL | 6 | 7.41% |
| ASM | 4 | 4.94% |
| DPD | 2 | 2.47% |
| IDEX | 1 | 1.23% |
Active Stores by Launch Year
Currently, 405 active stores in Zoorate are tracked in our database , with the most stores launched in 2024 (3 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3 active stores
2 active stores
5 active stores
121 active stores
39 active stores
8 active stores
15 active stores
16 active stores
49 active stores
19 active stores
31 active stores
43 active stores
8 active stores
3 active stores
6 active stores
Distribution by Launch Year
0.7% of tracked active stores
0.5% of tracked active stores
1.2% of tracked active stores
29.9% of tracked active stores
9.6% of tracked active stores
2.0% of tracked active stores
3.7% of tracked active stores
4.0% of tracked active stores
12.1% of tracked active stores
4.7% of tracked active stores
7.7% of tracked active stores
10.6% of tracked active stores
2.0% of tracked active stores
0.7% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 3 | 0.74% |
| 2023 | 2 | 0.49% |
| 2022 | 5 | 1.23% |
| 2021 | 121 | 29.88% |
| 2020 | 39 | 9.63% |
| 2019 | 8 | 1.98% |
| 2018 | 15 | 3.70% |
| 2017 | 16 | 3.95% |
| 2016 | 49 | 12.10% |
| 2015 | 19 | 4.69% |
| 2014 | 31 | 7.65% |
| 2013 | 43 | 10.62% |
| 2012 | 8 | 1.98% |
| 2011 | 3 | 0.74% |
| 2010 | 6 | 1.48% |
Geographic Distribution
Italy stores with 98.1% (471 active verified stores) , followed by United Kingdom (0.4%) and Germany (0.4%) .
Base: 480 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
471 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
Visual Distribution
471 active verified stores
2 active verified stores
2 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
1 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Italy | 471 | 98.13% |
| United Kingdom | 2 | 0.42% |
| Germany | 2 | 0.42% |
| Romania | 1 | 0.21% |
| France | 1 | 0.21% |
| United States | 1 | 0.21% |
| San Marino | 1 | 0.21% |
| Spain | 1 | 0.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Health & Beauty
Magento - Home & Garden
Magento - Arts & Entertainment
PrestaShop - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 485 | 100.00% |
| Emails | 424 | 87.42% |
| Phones | 458 | 94.43% |
| Ecommerce platform | 484 | 99.79% |
| Couriers | 48 | 9.90% |
| Payment Providers | 421 | 86.80% |
| Categories | 479 | 98.76% |
| Social Media | 461 | 95.05% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Zoorate e-commerce landscape:
Analyze 480 verified e-commerce stores on Zoorate - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Zoorate e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Zoorate e-commerce intelligence?
-
We track 480 verified Zoorate e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.3% of displayed detection occurrences (456 occurrences) , followed by Instagram (32.4%) and YouTube (29.2%) .
Base: 1,328 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
456 occurrences
430 occurrences
388 occurrences
19 occurrences
18 occurrences
9 occurrences
4 occurrences
2 occurrences
1 occurrences
1 occurrences
Visual Distribution
456 occurrences
430 occurrences
388 occurrences
19 occurrences
18 occurrences
9 occurrences
4 occurrences
2 occurrences
1 occurrences
1 occurrences