Carta Aura Payment Provider Usage Database

Explore 970.0 e-commerce stores accepting Carta Aura. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 41.0% of stores with physical delivery (397 stores) , followed by Custom (17.8%) and PrestaShop (15.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

397 stores

Custom 17.8%

172 stores

153 stores

Shopify 13.6%

132 stores

40 stores

37 stores

12 stores

6 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Carta Aura
Platform Stores with Physical Delivery Percentage
WooCommerce 397 40.97%
Custom 172 17.75%
PrestaShop 153 15.79%
Shopify 132 13.62%
Magento 40 4.13%
CS Cart 37 3.82%
Wix eCommerce 12 1.24%
nopCommerce 6 0.62%
TeamSystem Commerce, Storeden 6 0.62%
OpenCart 4 0.41%
JTL Shop 3 0.31%
Big Cartel 2 0.21%
Squarespace Commerce 2 0.21%
Craft Commerce 2 0.21%
Arastta 1 0.10%

All Stores Distribution

WooCommerce holds 43.0% share of all Carta Aura e-commerce stores (445) , with Custom at 16.6% and PrestaShop at 15.4% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

445 stores

Custom 16.6%

172 stores

159 stores

Shopify 13.1%

135 stores

44 stores

38 stores

15 stores

6 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Carta Aura
Platform Total Stores Percentage
WooCommerce 445 43.04%
Custom 172 16.63%
PrestaShop 159 15.38%
Shopify 135 13.06%
Magento 44 4.26%
CS Cart 38 3.68%
Wix eCommerce 15 1.45%
nopCommerce 6 0.58%
TeamSystem Commerce, Storeden 6 0.58%
OpenCart 4 0.39%
JTL Shop 3 0.29%
Big Cartel 2 0.19%
Squarespace Commerce 2 0.19%
Craft Commerce 2 0.19%
Arastta 1 0.10%

Categories Distribution

Health & Beauty leads with 21.0% of all stores (180 stores) , followed by Food & Beverages (19.0%) and Clothing & Accessories (16.4%) .

Top 10 Categories

Health & Beauty 21.0%

180 stores

Food & Beverages 19.0%

163 stores

Clothing & Accessories 16.4%

141 stores

Home & Garden 8.4%

72 stores

Jewelry & Watches 5.7%

49 stores

Electronics & Technology 5.6%

48 stores

Vehicles & Parts 4.4%

38 stores

Sporting Goods & Outdoor Gear 3.4%

29 stores

Tools & Hardware 3.1%

27 stores

Furniture & Home Decor 3.0%

26 stores

Visual Distribution

Distribution of top 10 Carta Aura store categories (November 2025)
Distribution of categories in Carta Aura e-commerce stores
Category Number of Stores Percentage
Health & Beauty 180 20.98%
Food & Beverages 163 19.00%
Clothing & Accessories 141 16.43%
Home & Garden 72 8.39%
Jewelry & Watches 49 5.71%
Electronics & Technology 48 5.59%
Vehicles & Parts 38 4.43%
Sporting Goods & Outdoor Gear 29 3.38%
Tools & Hardware 27 3.15%
Furniture & Home Decor 26 3.03%
Business & Industrial 25 2.91%
Arts & Entertainment 19 2.21%
Gifts & Special Occasions 19 2.21%
Pets & Pet Supplies 14 1.63%
Toys & Games 8 0.93%

Shipping Carriers Distribution

GLS leads with 22.1% among AI-verified physical stores (193 stores) , followed by Corriere Espresso (13.4%) and BRT (13.3%) .

Base: 489 AI-verified physical stores with detectable shipping carriers (46.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 22.1%

193 stores

117 stores

BRT 13.3%

116 stores

UPS 11.4%

100 stores

TNT 10.9%

95 stores

DHL 9.6%

84 stores

75 stores

FedEx 5.0%

44 stores

Posti 1.6%

14 stores

DPD 1.4%

12 stores

Visual Distribution

Distribution of top 10 Carta Aura shipping carriers (November 2025)
Distribution of shipping carriers in Carta Aura e-commerce stores
Shipping Carrier Store Count Market Share
GLS 193 22.08%
Corriere Espresso 117 13.39%
BRT 116 13.27%
UPS 100 11.44%
TNT 95 10.87%
DHL 84 9.61%
Poste Italiane 75 8.58%
FedEx 44 5.03%
Posti 14 1.60%
DPD 12 1.37%
Hermes 8 0.92%
BRT Bartolini 6 0.69%
Schenker 4 0.46%
FMX 3 0.34%
Speedy 3 0.34%

Store Launch Timeline

Over the past 12 months, 45 new stores were launched in Carta Aura , with the highest activity in 2025-10 (2 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 4.4%

2 stores launched

2025-09 11.1%

5 stores launched

2025-08 4.4%

2 stores launched

2025-07 4.4%

2 stores launched

2025-06 13.3%

6 stores launched

2025-05 8.9%

4 stores launched

2025-04 13.3%

6 stores launched

2025-03 6.7%

3 stores launched

2025-02 6.7%

3 stores launched

2025-01 11.1%

5 stores launched

2024-12 6.7%

3 stores launched

2024-11 8.9%

4 stores launched

Monthly Trend

Monthly store launches in Carta Aura (November 2025)
Monthly store launches in Carta Aura over the past 12 months
Month Stores Launched Percentage
2025-10 2 4.44%
2025-09 5 11.11%
2025-08 2 4.44%
2025-07 2 4.44%
2025-06 6 13.33%
2025-05 4 8.89%
2025-04 6 13.33%
2025-03 3 6.67%
2025-02 3 6.67%
2025-01 5 11.11%
2024-12 3 6.67%
2024-11 4 8.89%

Active Stores by Launch Year

Currently, 970 active stores in Carta Aura are tracked in our database , with the most stores launched in 2025 (38 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 3.9%

38 active stores

2024 5.4%

52 active stores

2023 5.4%

52 active stores

2022 5.5%

53 active stores

2021 8.0%

78 active stores

2020 7.7%

75 active stores

2019 4.5%

44 active stores

2018 5.9%

57 active stores

2017 6.7%

65 active stores

2016 5.5%

53 active stores

2015 3.7%

36 active stores

2014 5.1%

49 active stores

2013 5.3%

51 active stores

2012 3.9%

38 active stores

2011 3.4%

33 active stores

Distribution by Launch Year

Active stores in Carta Aura by original launch year (November 2025)
Active stores in Carta Aura by launch year
Launch Year Active Stores Percentage
2025 38 3.92%
2024 52 5.36%
2023 52 5.36%
2022 53 5.46%
2021 78 8.04%
2020 75 7.73%
2019 44 4.54%
2018 57 5.88%
2017 65 6.70%
2016 53 5.46%
2015 36 3.71%
2014 49 5.05%
2013 51 5.26%
2012 38 3.92%
2011 33 3.40%
2010 24 2.47%
2009 43 4.43%
2008 13 1.34%
2007 19 1.96%
2006 11 1.13%
2005 11 1.13%
2004 18 1.86%
2003 9 0.93%
2002 13 1.34%
2001 12 1.24%
2000 11 1.13%
1999 6 0.62%
1998 2 0.21%
1997 2 0.21%
1996 2 0.21%

Social Media Usage

Facebook leads with 36.9% among stores with at least one detectable social profile (702 stores) , followed by Instagram (32.8%) and YouTube (8.0%) .

Base: 820 stores with any detectable social profile (78.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 36.9%

702 stores

Instagram 32.8%

625 stores

YouTube 8.0%

152 stores

Twitter 5.9%

112 stores

WhatsApp 5.7%

109 stores

LinkedIn 3.6%

68 stores

TikTok 3.5%

67 stores

Pinterest 2.7%

51 stores

X 0.8%

15 stores

Vimeo 0.2%

3 stores

Visual Distribution

Distribution of social media platforms in Carta Aura (November 2025)
Distribution of social media platforms in Carta Aura e-commerce stores
Social Platform Store Count Market Share
Facebook 702 36.87%
Instagram 625 32.83%
YouTube 152 7.98%
Twitter 112 5.88%
WhatsApp 109 5.72%
LinkedIn 68 3.57%
TikTok 67 3.52%
Pinterest 51 2.68%
X 15 0.79%
Vimeo 3 0.16%

Geographic Distribution

Italy leads with 94.5% (902 AI-verified stores) , followed by United States (1.9%) and France (0.6%) .

Base: 954 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 94.5%

902 AI-verified stores

18 AI-verified stores

6 AI-verified stores

4 AI-verified stores

3 AI-verified stores

3 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

2 AI-verified stores

Visual Distribution

Geographic distribution of stores using Carta Aura (November 2025)
Geographic distribution of stores using Carta Aura
Country AI-Verified Store Count Market Share
Italy 902 94.55%
United States 18 1.89%
France 6 0.63%
San Marino 4 0.42%
Argentina 3 0.31%
Germany 3 0.31%
United Kingdom 2 0.21%
Switzerland 2 0.21%
Romania 2 0.21%
Brazil 2 0.21%
Spain 2 0.21%
Belgium 1 0.10%
Russia 1 0.10%
Cocos (Keeling) Islands 1 0.10%
Canada 1 0.10%
Japan 1 0.10%
India 1 0.10%
New Zealand 1 0.10%
China 1 0.10%
Ireland 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 1.0k 100.00%
Emails 972.0 92.66%
Phones 664.0 63.30%
Ecommerce platform 1.0k 99.14%
Couriers 489.0 46.62%
Payment Providers 1.0k 100.00%
Categories 924.0 88.08%
Social Media 820.0 78.17%

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Frequently Asked Questions

What data is included in the Carta Aura E-commerce Database?

Our database covers over 970.0 Carta Aura physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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