Yoast SEO Technology Adoption in E-commerce
Discover 1.3m e-commerce stores using Yoast SEO. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 80.1% of stores with physical delivery (1,028,106 stores) , followed by Custom (19.5%) and EasyDigitalDownloads (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,028,106 stores
250,055 stores
1,272 stores
666 stores
543 stores
537 stores
518 stores
293 stores
270 stores
210 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1028106 | 80.13% |
| Custom | 250055 | 19.49% |
| EasyDigitalDownloads | 1272 | 0.10% |
| Commerce7 | 666 | 0.05% |
| Welcart | 543 | 0.04% |
| WooCommerce, EasyDigitalDownloads | 537 | 0.04% |
| EasyDigitalDownloads, WooCommerce | 518 | 0.04% |
| Salesforce Commerce Cloud | 293 | 0.02% |
| Ecwid | 270 | 0.02% |
| TradePending | 210 | 0.02% |
| Magento | 194 | 0.02% |
| Shopify | 180 | 0.01% |
| BigCommerce | 62 | 0.00% |
| Magento, WooCommerce | 56 | 0.00% |
| Foxy.io | 48 | 0.00% |
All Stores Distribution
WooCommerce holds 87.8% share of all Yoast SEO e-commerce stores (1,933,714) , with Custom at 11.3% and EasyDigitalDownloads at 0.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,933,714 stores
250,055 stores
10,218 stores
1,000 stores
830 stores
1,752 stores
1,695 stores
371 stores
465 stores
248 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1933714 | 87.76% |
| Custom | 250055 | 11.35% |
| EasyDigitalDownloads | 10218 | 0.46% |
| Commerce7 | 1000 | 0.05% |
| Welcart | 830 | 0.04% |
| WooCommerce, EasyDigitalDownloads | 1752 | 0.08% |
| EasyDigitalDownloads, WooCommerce | 1695 | 0.08% |
| Salesforce Commerce Cloud | 371 | 0.02% |
| Ecwid | 465 | 0.02% |
| TradePending | 248 | 0.01% |
| Magento | 1485 | 0.07% |
| Shopify | 957 | 0.04% |
| BigCommerce | 196 | 0.01% |
| Magento, WooCommerce | 190 | 0.01% |
| Foxy.io | 131 | 0.01% |
Categories Distribution
Health & Beauty leads with 16.1% of all stores (157,376 stores) , followed by Clothing & Accessories (15.5%) and Food & Beverages (12.1%) .
Top 10 Categories
157,376 stores
151,947 stores
118,694 stores
80,239 stores
72,848 stores
65,350 stores
59,765 stores
57,916 stores
36,448 stores
35,045 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 157376 | 16.10% |
| Clothing & Accessories | 151947 | 15.54% |
| Food & Beverages | 118694 | 12.14% |
| Electronics & Technology | 80239 | 8.21% |
| Home & Garden | 72848 | 7.45% |
| Business & Industrial | 65350 | 6.68% |
| Furniture & Home Decor | 59765 | 6.11% |
| Vehicles & Parts | 57916 | 5.92% |
| Tools & Hardware | 36448 | 3.73% |
| Jewelry & Watches | 35045 | 3.58% |
| Arts & Entertainment | 33968 | 3.47% |
| Sporting Goods & Outdoor Gear | 33966 | 3.47% |
| Gifts & Special Occasions | 32287 | 3.30% |
| Books & Media | 21311 | 2.18% |
| Pets & Pet Supplies | 20519 | 2.10% |
Payment Providers Distribution
PayPal leads with 28.3% among AI-verified physical stores (116,064 stores) , followed by MasterCard (14.7%) and Stripe Connect (14.4%) .
Base: 386,994 AI-verified physical stores with detectable payment providers (17.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
116,064 stores
60,310 stores
59,160 stores
43,838 stores
22,850 stores
21,774 stores
17,351 stores
13,170 stores
13,088 stores
10,641 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 116064 | 28.28% |
| MasterCard | 60310 | 14.70% |
| Stripe Connect | 59160 | 14.42% |
| American Express | 43838 | 10.68% |
| VISA | 22850 | 5.57% |
| Klarna | 21774 | 5.31% |
| Apple Pay | 17351 | 4.23% |
| Google Pay | 13170 | 3.21% |
| Bolt | 13088 | 3.19% |
| JCB | 10641 | 2.59% |
| BitCoin | 7219 | 1.76% |
| Bancontact | 6950 | 1.69% |
| Mollie | 6181 | 1.51% |
| iDEAL | 6160 | 1.50% |
| Przelewy24 | 5617 | 1.37% |
Shipping Carriers Distribution
UPS leads with 17.4% among AI-verified physical stores (40,099 stores) , followed by DHL (17.2%) and USPS (10.8%) .
Base: 264,897 AI-verified physical stores with detectable shipping carriers (12.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
40,099 stores
39,791 stores
24,988 stores
22,172 stores
19,942 stores
16,167 stores
10,203 stores
9,296 stores
7,800 stores
7,722 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 40099 | 17.36% |
| DHL | 39791 | 17.23% |
| USPS | 24988 | 10.82% |
| FedEx | 22172 | 9.60% |
| DPD | 19942 | 8.64% |
| GLS | 16167 | 7.00% |
| Royal Mail | 10203 | 4.42% |
| PostNL | 9296 | 4.03% |
| Почта России | 7800 | 3.38% |
| Correos | 7722 | 3.34% |
| TNT | 7541 | 3.27% |
| Colissimo | 6782 | 2.94% |
| Estes | 6554 | 2.84% |
| InPost | 6328 | 2.74% |
| СДЭК | 5547 | 2.40% |
Store Launch Timeline
Over the past 12 months, 239,314 new stores were launched in Yoast SEO , with the highest activity in 2025-11 (21,850 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
21,850 stores launched
19,273 stores launched
22,079 stores launched
21,532 stores launched
23,362 stores launched
20,832 stores launched
20,717 stores launched
21,525 stores launched
21,333 stores launched
18,256 stores launched
19,254 stores launched
9,301 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 21850 | 9.13% |
| 2025-10 | 19273 | 8.05% |
| 2025-09 | 22079 | 9.23% |
| 2025-08 | 21532 | 9.00% |
| 2025-07 | 23362 | 9.76% |
| 2025-06 | 20832 | 8.70% |
| 2025-05 | 20717 | 8.66% |
| 2025-04 | 21525 | 8.99% |
| 2025-03 | 21333 | 8.91% |
| 2025-02 | 18256 | 7.63% |
| 2025-01 | 19254 | 8.05% |
| 2024-12 | 9301 | 3.89% |
Active Stores by Launch Year
Currently, 1,280,647 active stores in Yoast SEO are tracked in our database , with the most stores launched in 2025 (230,155 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
230,155 active stores
136,239 active stores
101,859 active stores
84,906 active stores
94,591 active stores
96,102 active stores
70,432 active stores
72,016 active stores
60,089 active stores
35,960 active stores
30,380 active stores
30,200 active stores
39,123 active stores
23,867 active stores
23,338 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 230155 | 17.97% |
| 2024 | 136239 | 10.64% |
| 2023 | 101859 | 7.95% |
| 2022 | 84906 | 6.63% |
| 2021 | 94591 | 7.39% |
| 2020 | 96102 | 7.50% |
| 2019 | 70432 | 5.50% |
| 2018 | 72016 | 5.62% |
| 2017 | 60089 | 4.69% |
| 2016 | 35960 | 2.81% |
| 2015 | 30380 | 2.37% |
| 2014 | 30200 | 2.36% |
| 2013 | 39123 | 3.05% |
| 2012 | 23867 | 1.86% |
| 2011 | 23338 | 1.82% |
| 2010 | 20448 | 1.60% |
| 2009 | 18890 | 1.48% |
| 2008 | 15268 | 1.19% |
| 2007 | 14242 | 1.11% |
| 2006 | 10224 | 0.80% |
| 2005 | 8943 | 0.70% |
| 2004 | 11572 | 0.90% |
| 2003 | 9431 | 0.74% |
| 2002 | 8908 | 0.70% |
| 2001 | 10695 | 0.84% |
| 2000 | 8364 | 0.65% |
| 1999 | 6288 | 0.49% |
| 1998 | 4197 | 0.33% |
| 1997 | 2325 | 0.18% |
| 1996 | 1361 | 0.11% |
| 1995 | 234 | 0.02% |
Geographic Distribution
United States leads with 19.0% (150,158 AI-verified stores) , followed by Spain (9.8%) and Iran (7.6%) .
Base: 791,773 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
150,158 AI-verified stores
77,442 AI-verified stores
60,343 AI-verified stores
57,656 AI-verified stores
47,800 AI-verified stores
47,379 AI-verified stores
45,079 AI-verified stores
37,696 AI-verified stores
37,190 AI-verified stores
31,720 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 150158 | 18.96% |
| Spain | 77442 | 9.78% |
| Iran | 60343 | 7.62% |
| United Kingdom | 57656 | 7.28% |
| Russia | 47800 | 6.04% |
| France | 47379 | 5.98% |
| Italy | 45079 | 5.69% |
| Vietnam | 37696 | 4.76% |
| Netherlands | 37190 | 4.70% |
| Poland | 31720 | 4.01% |
| India | 31341 | 3.96% |
| Australia | 26167 | 3.30% |
| Germany | 22753 | 2.87% |
| Brazil | 22309 | 2.82% |
| Canada | 20636 | 2.61% |
| Turkey | 18197 | 2.30% |
| South Africa | 15234 | 1.92% |
| Mexico | 15052 | 1.90% |
| Greece | 13899 | 1.76% |
| Ukraine | 13722 | 1.73% |
Featured Stores
Discover the strongest performers and newest entrants in Yoast SEO's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
WooCommerce — Home & Garden
WooCommerce — Electronics & Technology
WooCommerce
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.2m | 100.00% |
| Emails | 1.4m | 63.95% |
| Phones | 669.9k | 30.23% |
| Ecommerce platform | 2.2m | 99.55% |
| Couriers | 264.9k | 11.96% |
| Payment Providers | 387.0k | 17.47% |
| Categories | 1.5m | 66.04% |
| Social Media | 1.5m | 67.70% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Yoast SEO E-commerce Database to:
Gain actionable insights into 1.3m physical stores in Yoast SEO.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Yoast SEO online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Yoast SEO E-commerce Database?
-
Our database covers over 1.3m Yoast SEO physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 31.0% among stores with at least one detectable social profile (681,788 stores) , followed by Instagram (27.8%) and YouTube (9.8%) .
Base: 1,500,012 stores with any detectable social profile (67.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
681,788 stores
613,144 stores
216,505 stores
158,087 stores
154,775 stores
106,323 stores
96,476 stores
86,330 stores
83,357 stores
4,879 stores
Visual Distribution