Yoast SEO Technology Adoption in E-commerce
Discover 778.4k verified e-commerce stores using Yoast SEO. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7m domains. 778.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
778.4k verified active stores out of 1.7m detected · 44.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.4% of stores with physical delivery (750,010 stores) , followed by Custom (3.3%) and Welcart (0.1%) .
Base: 778,369 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
750,010 stores
25,959 stores
484 stores
253 stores
192 stores
163 stores
128 stores
51 stores
51 stores
49 stores
Visual Distribution
750,010 stores
25,959 stores
484 stores
253 stores
192 stores
163 stores
128 stores
51 stores
51 stores
49 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 750010 | 96.36% |
| Custom | 25959 | 3.34% |
| Welcart | 484 | 0.06% |
| Commerce7 | 253 | 0.03% |
| NCR Commerce Cloud | 192 | 0.02% |
| Magento | 163 | 0.02% |
| Shopify | 128 | 0.02% |
| Salesforce Commerce Cloud | 51 | 0.01% |
| WooCommerce, Ideasoft | 51 | 0.01% |
| BigCommerce | 49 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.4% share of detected Yoast SEO e-commerce signals (1,704,990) , with Custom at 1.5% and Welcart at 0.0% (June 2026) .
Base: 1,749,978 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,704,990 websites
25,959 websites
802 websites
1,144 websites
275 websites
1,254 websites
760 websites
57 websites
78 websites
160 websites
Visual Distribution
1,704,990 websites
25,959 websites
802 websites
1,144 websites
275 websites
1,254 websites
760 websites
57 websites
78 websites
160 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1704990 | 97.43% |
| Custom | 25959 | 1.48% |
| Welcart | 802 | 0.05% |
| Commerce7 | 1144 | 0.07% |
| NCR Commerce Cloud | 275 | 0.02% |
| Magento | 1254 | 0.07% |
| Shopify | 760 | 0.04% |
| Salesforce Commerce Cloud | 57 | 0.00% |
| WooCommerce, Ideasoft | 78 | 0.00% |
| BigCommerce | 160 | 0.01% |
Categories Distribution
Health & Beauty stores with 13.5% of all stores (104,729 stores) , followed by Food & Beverages (11.5%) and Clothing & Accessories (11.3%) .
Base: 778,369 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
104,729 stores
89,441 stores
87,911 stores
57,148 stores
52,279 stores
43,329 stores
38,164 stores
37,754 stores
36,793 stores
30,882 stores
Visual Distribution
104,729 stores
89,441 stores
87,911 stores
57,148 stores
52,279 stores
43,329 stores
38,164 stores
37,754 stores
36,793 stores
30,882 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 104729 | 13.45% |
| Food & Beverages | 89441 | 11.49% |
| Clothing & Accessories | 87911 | 11.29% |
| Home & Garden | 57148 | 7.34% |
| Sporting Goods & Outdoor Gear | 52279 | 6.72% |
| Tools & Hardware | 43329 | 5.57% |
| Arts & Entertainment | 38164 | 4.90% |
| Business & Industrial | 37754 | 4.85% |
| Electronics & Technology | 36793 | 4.73% |
| Gifts & Special Occasions | 30882 | 3.97% |
Payment Providers Distribution
PayPal accounts for 31.2% of displayed detection occurrences (102,233 occurrences) , followed by Stripe Connect (15.7%) and MasterCard (15.3%) .
Base: 327,840 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
102,233 occurrences
51,592 occurrences
50,157 occurrences
33,579 occurrences
20,674 occurrences
19,225 occurrences
17,857 occurrences
14,033 occurrences
11,257 occurrences
7,233 occurrences
Visual Distribution
102,233 occurrences
51,592 occurrences
50,157 occurrences
33,579 occurrences
20,674 occurrences
19,225 occurrences
17,857 occurrences
14,033 occurrences
11,257 occurrences
7,233 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 102233 | 31.18% |
| Stripe Connect | 51592 | 15.74% |
| MasterCard | 50157 | 15.30% |
| American Express | 33579 | 10.24% |
| Klarna | 20674 | 6.31% |
| VISA | 19225 | 5.86% |
| Apple Pay | 17857 | 5.45% |
| Google Pay | 14033 | 4.28% |
| Bolt | 11257 | 3.43% |
| Bancontact | 7233 | 2.21% |
Shipping Carriers Distribution
DHL accounts for 20.5% of displayed detection occurrences (34,220 occurrences) , followed by UPS (19.3%) and USPS (10.9%) .
Base: 166,933 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
34,220 occurrences
32,289 occurrences
18,219 occurrences
18,159 occurrences
18,147 occurrences
14,530 occurrences
8,903 occurrences
8,362 occurrences
8,128 occurrences
5,976 occurrences
Visual Distribution
34,220 occurrences
32,289 occurrences
18,219 occurrences
18,159 occurrences
18,147 occurrences
14,530 occurrences
8,903 occurrences
8,362 occurrences
8,128 occurrences
5,976 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 34220 | 20.50% |
| UPS | 32289 | 19.34% |
| USPS | 18219 | 10.91% |
| DPD | 18159 | 10.88% |
| FedEx | 18147 | 10.87% |
| GLS | 14530 | 8.70% |
| Royal Mail | 8903 | 5.33% |
| Colissimo | 8362 | 5.01% |
| PostNL | 8128 | 4.87% |
| InPost | 5976 | 3.58% |
Store Launch Timeline
Over the past 12 months, 152,813 new stores were launched in Yoast SEO , with the highest activity in 2026-05 (12,067 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12,067 stores launched
18,507 stores launched
14,548 stores launched
8,827 stores launched
14,826 stores launched
14,294 stores launched
14,742 stores launched
13,934 stores launched
13,619 stores launched
11,402 stores launched
11,308 stores launched
4,739 stores launched
Monthly Trend
7.9% of last 12 months
12.1% of last 12 months
9.5% of last 12 months
5.8% of last 12 months
9.7% of last 12 months
9.4% of last 12 months
9.6% of last 12 months
9.1% of last 12 months
8.9% of last 12 months
7.5% of last 12 months
7.4% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 12067 | 7.90% |
| 2026-04 | 18507 | 12.11% |
| 2026-03 | 14548 | 9.52% |
| 2026-02 | 8827 | 5.78% |
| 2026-01 | 14826 | 9.70% |
| 2025-12 | 14294 | 9.35% |
| 2025-11 | 14742 | 9.65% |
| 2025-10 | 13934 | 9.12% |
| 2025-09 | 13619 | 8.91% |
| 2025-08 | 11402 | 7.46% |
| 2025-07 | 11308 | 7.40% |
| 2025-06 | 4739 | 3.10% |
Active Stores by Launch Year
Currently, 776,903 active stores in Yoast SEO are tracked in our database , with the most stores launched in 2026 (69,568 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
69,568 active stores
122,145 active stores
69,368 active stores
55,761 active stores
47,569 active stores
54,924 active stores
56,222 active stores
39,917 active stores
41,351 active stores
34,866 active stores
20,146 active stores
16,826 active stores
16,743 active stores
21,755 active stores
13,007 active stores
Distribution by Launch Year
9.0% of tracked active stores
15.7% of tracked active stores
8.9% of tracked active stores
7.2% of tracked active stores
6.1% of tracked active stores
7.1% of tracked active stores
7.2% of tracked active stores
5.1% of tracked active stores
5.3% of tracked active stores
4.5% of tracked active stores
2.6% of tracked active stores
2.2% of tracked active stores
2.2% of tracked active stores
2.8% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 69568 | 8.95% |
| 2025 | 122145 | 15.72% |
| 2024 | 69368 | 8.93% |
| 2023 | 55761 | 7.18% |
| 2022 | 47569 | 6.12% |
| 2021 | 54924 | 7.07% |
| 2020 | 56222 | 7.24% |
| 2019 | 39917 | 5.14% |
| 2018 | 41351 | 5.32% |
| 2017 | 34866 | 4.49% |
| 2016 | 20146 | 2.59% |
| 2015 | 16826 | 2.17% |
| 2014 | 16743 | 2.16% |
| 2013 | 21755 | 2.80% |
| 2012 | 13007 | 1.67% |
Geographic Distribution
United States stores with 14.2% (110,349 active verified stores) , followed by Spain (5.0%) and France (4.9%) .
Base: 778,369 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
110,349 active verified stores
38,719 active verified stores
38,212 active verified stores
36,537 active verified stores
36,140 active verified stores
30,676 active verified stores
29,375 active verified stores
25,848 active verified stores
25,827 active verified stores
22,263 active verified stores
Visual Distribution
110,349 active verified stores
38,719 active verified stores
38,212 active verified stores
36,537 active verified stores
36,140 active verified stores
30,676 active verified stores
29,375 active verified stores
25,848 active verified stores
25,827 active verified stores
22,263 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 110349 | 14.18% |
| Spain | 38719 | 4.97% |
| France | 38212 | 4.91% |
| United Kingdom | 36537 | 4.69% |
| Italy | 36140 | 4.64% |
| Germany | 30676 | 3.94% |
| Netherlands | 29375 | 3.77% |
| Vietnam | 25848 | 3.32% |
| Russia | 25827 | 3.32% |
| India | 22263 | 2.86% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Pets & Pet Supplies
Custom
WooCommerce - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce
WooCommerce - Clothing & Accessories
WooCommerce - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7m | 100.00% |
| Emails | 1.1m | 63.63% |
| Phones | 841.7k | 48.10% |
| Ecommerce platform | 1.7m | 99.53% |
| Couriers | 227k | 12.97% |
| Payment Providers | 335k | 19.14% |
| Categories | 786k | 44.92% |
| Social Media | 1.2m | 69.58% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Yoast SEO e-commerce landscape:
Analyze 778.4k verified e-commerce stores on Yoast SEO - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Yoast SEO e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Yoast SEO e-commerce intelligence?
-
We track 778.4k verified Yoast SEO e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.0% of displayed detection occurrences (433,547 occurrences) , followed by Instagram (28.9%) and YouTube (9.0%) .
Base: 1,353,918 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
433,547 occurrences
391,562 occurrences
122,229 occurrences
81,570 occurrences
79,334 occurrences
71,360 occurrences
62,600 occurrences
61,318 occurrences
48,080 occurrences
2,318 occurrences
Visual Distribution
433,547 occurrences
391,562 occurrences
122,229 occurrences
81,570 occurrences
79,334 occurrences
71,360 occurrences
62,600 occurrences
61,318 occurrences
48,080 occurrences
2,318 occurrences