WPMU DEV Smush Technology Adoption in E-commerce
Discover 26.5k verified e-commerce stores using WPMU DEV Smush. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 63.9k domains. 26.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
26.5k verified active stores out of 63.9k detected · 41.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 97.4% of stores with physical delivery (25,849 stores) , followed by Custom (2.4%) and Welcart (0.0%) .
Base: 26,541 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
25,849 stores
635 stores
13 stores
7 stores
2 stores
2 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
25,849 stores
635 stores
13 stores
7 stores
2 stores
2 stores
2 stores
2 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 25849 | 97.39% |
| Custom | 635 | 2.39% |
| Welcart | 13 | 0.05% |
| Commerce7 | 7 | 0.03% |
| Ideasoft, WooCommerce | 2 | 0.01% |
| Cafe24 | 2 | 0.01% |
| WooCommerce, FreshStore | 2 | 0.01% |
| WooCommerce, Cafe24 | 2 | 0.01% |
| FreshStore, WooCommerce | 2 | 0.01% |
| Empreender, WooCommerce | 2 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.0% share of detected WPMU DEV Smush e-commerce signals (62,654) , with Custom at 1.0% and Welcart at 0.0% (June 2026) .
Base: 63,918 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
62,654 websites
635 websites
30 websites
23 websites
2 websites
122 websites
3 websites
3 websites
3 websites
2 websites
Visual Distribution
62,654 websites
635 websites
30 websites
23 websites
2 websites
122 websites
3 websites
3 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 62654 | 98.02% |
| Custom | 635 | 0.99% |
| Welcart | 30 | 0.05% |
| Commerce7 | 23 | 0.04% |
| Ideasoft, WooCommerce | 2 | 0.00% |
| Cafe24 | 122 | 0.19% |
| WooCommerce, FreshStore | 3 | 0.00% |
| WooCommerce, Cafe24 | 3 | 0.00% |
| FreshStore, WooCommerce | 3 | 0.00% |
| Empreender, WooCommerce | 2 | 0.00% |
Categories Distribution
Health & Beauty stores with 14.0% of all stores (3,727 stores) , followed by Clothing & Accessories (12.4%) and Food & Beverages (11.9%) .
Base: 26,541 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
3,727 stores
3,284 stores
3,147 stores
1,725 stores
1,635 stores
1,544 stores
1,245 stores
1,221 stores
1,173 stores
1,161 stores
Visual Distribution
3,727 stores
3,284 stores
3,147 stores
1,725 stores
1,635 stores
1,544 stores
1,245 stores
1,221 stores
1,173 stores
1,161 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3727 | 14.04% |
| Clothing & Accessories | 3284 | 12.37% |
| Food & Beverages | 3147 | 11.86% |
| Home & Garden | 1725 | 6.50% |
| Arts & Entertainment | 1635 | 6.16% |
| Sporting Goods & Outdoor Gear | 1544 | 5.82% |
| Gifts & Special Occasions | 1245 | 4.69% |
| Electronics & Technology | 1221 | 4.60% |
| Tools & Hardware | 1173 | 4.42% |
| Business & Industrial | 1161 | 4.37% |
Payment Providers Distribution
PayPal accounts for 31.7% of displayed detection occurrences (3,120 occurrences) , followed by MasterCard (16.4%) and Stripe Connect (15.4%) .
Base: 9,830 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,120 occurrences
1,613 occurrences
1,510 occurrences
1,056 occurrences
589 occurrences
532 occurrences
495 occurrences
432 occurrences
248 occurrences
235 occurrences
Visual Distribution
3,120 occurrences
1,613 occurrences
1,510 occurrences
1,056 occurrences
589 occurrences
532 occurrences
495 occurrences
432 occurrences
248 occurrences
235 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 3120 | 31.74% |
| MasterCard | 1613 | 16.41% |
| Stripe Connect | 1510 | 15.36% |
| American Express | 1056 | 10.74% |
| VISA | 589 | 5.99% |
| Apple Pay | 532 | 5.41% |
| Klarna | 495 | 5.04% |
| Google Pay | 432 | 4.39% |
| Bolt | 248 | 2.52% |
| Mercado Pago | 235 | 2.39% |
Shipping Carriers Distribution
UPS accounts for 20.9% of displayed detection occurrences (1,287 occurrences) , followed by DHL (17.7%) and USPS (14.1%) .
Base: 6,156 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,287 occurrences
1,087 occurrences
867 occurrences
841 occurrences
564 occurrences
475 occurrences
334 occurrences
250 occurrences
228 occurrences
223 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 1287 | 20.91% |
| DHL | 1087 | 17.66% |
| USPS | 867 | 14.08% |
| FedEx | 841 | 13.66% |
| DPD | 564 | 9.16% |
| GLS | 475 | 7.72% |
| Royal Mail | 334 | 5.43% |
| PostNL | 250 | 4.06% |
| Correos | 228 | 3.70% |
| InPost | 223 | 3.62% |
Store Launch Timeline
Over the past 12 months, 3,077 new stores were launched in WPMU DEV Smush , with the highest activity in 2026-05 (203 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
203 stores launched
203 stores launched
214 stores launched
201 stores launched
235 stores launched
226 stores launched
295 stores launched
287 stores launched
357 stores launched
326 stores launched
375 stores launched
155 stores launched
Monthly Trend
6.6% of last 12 months
6.6% of last 12 months
7.0% of last 12 months
6.5% of last 12 months
7.6% of last 12 months
7.3% of last 12 months
9.6% of last 12 months
9.3% of last 12 months
11.6% of last 12 months
10.6% of last 12 months
12.2% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 203 | 6.60% |
| 2026-04 | 203 | 6.60% |
| 2026-03 | 214 | 6.95% |
| 2026-02 | 201 | 6.53% |
| 2026-01 | 235 | 7.64% |
| 2025-12 | 226 | 7.34% |
| 2025-11 | 295 | 9.59% |
| 2025-10 | 287 | 9.33% |
| 2025-09 | 357 | 11.60% |
| 2025-08 | 326 | 10.59% |
| 2025-07 | 375 | 12.19% |
| 2025-06 | 155 | 5.04% |
Active Stores by Launch Year
Currently, 26,518 active stores in WPMU DEV Smush are tracked in our database , with the most stores launched in 2026 (1,067 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,067 active stores
3,274 active stores
2,305 active stores
2,025 active stores
1,947 active stores
2,320 active stores
2,728 active stores
1,706 active stores
1,500 active stores
1,198 active stores
714 active stores
584 active stores
604 active stores
760 active stores
439 active stores
Distribution by Launch Year
4.0% of tracked active stores
12.3% of tracked active stores
8.7% of tracked active stores
7.6% of tracked active stores
7.3% of tracked active stores
8.7% of tracked active stores
10.3% of tracked active stores
6.4% of tracked active stores
5.7% of tracked active stores
4.5% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
2.3% of tracked active stores
2.9% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1067 | 4.02% |
| 2025 | 3274 | 12.35% |
| 2024 | 2305 | 8.69% |
| 2023 | 2025 | 7.64% |
| 2022 | 1947 | 7.34% |
| 2021 | 2320 | 8.75% |
| 2020 | 2728 | 10.29% |
| 2019 | 1706 | 6.43% |
| 2018 | 1500 | 5.66% |
| 2017 | 1198 | 4.52% |
| 2016 | 714 | 2.69% |
| 2015 | 584 | 2.20% |
| 2014 | 604 | 2.28% |
| 2013 | 760 | 2.87% |
| 2012 | 439 | 1.66% |
Geographic Distribution
United States stores with 14.2% (3,761 active verified stores) , followed by Spain (5.5%) and India (5.4%) .
Base: 26,541 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,761 active verified stores
1,464 active verified stores
1,439 active verified stores
1,428 active verified stores
888 active verified stores
816 active verified stores
813 active verified stores
701 active verified stores
698 active verified stores
662 active verified stores
Visual Distribution
3,761 active verified stores
1,464 active verified stores
1,439 active verified stores
1,428 active verified stores
888 active verified stores
816 active verified stores
813 active verified stores
701 active verified stores
698 active verified stores
662 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3761 | 14.17% |
| Spain | 1464 | 5.52% |
| India | 1439 | 5.42% |
| United Kingdom | 1428 | 5.38% |
| France | 888 | 3.35% |
| Netherlands | 816 | 3.07% |
| Italy | 813 | 3.06% |
| Australia | 701 | 2.64% |
| South Africa | 698 | 2.63% |
| Germany | 662 | 2.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
WooCommerce
WooCommerce
WooCommerce - Furniture & Home Decor
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Furniture & Home Decor
WooCommerce - Furniture & Home Decor
WooCommerce - Clothing & Accessories
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 63.9k | 100.00% |
| Emails | 42.8k | 67.01% |
| Phones | 32.1k | 50.19% |
| Ecommerce platform | 63.7k | 99.66% |
| Couriers | 8.2k | 12.85% |
| Payment Providers | 11.4k | 17.80% |
| Categories | 26.9k | 42.01% |
| Social Media | 48k | 75.08% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WPMU DEV Smush e-commerce landscape:
Analyze 26.5k verified e-commerce stores on WPMU DEV Smush - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WPMU DEV Smush e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WPMU DEV Smush e-commerce intelligence?
-
We track 26.5k verified WPMU DEV Smush e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.0% of displayed detection occurrences (16,628 occurrences) , followed by Instagram (30.7%) and YouTube (9.2%) .
Base: 52,021 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,628 occurrences
15,965 occurrences
4,810 occurrences
3,131 occurrences
2,752 occurrences
2,546 occurrences
2,447 occurrences
2,004 occurrences
1,662 occurrences
76 occurrences
Visual Distribution
16,628 occurrences
15,965 occurrences
4,810 occurrences
3,131 occurrences
2,752 occurrences
2,546 occurrences
2,447 occurrences
2,004 occurrences
1,662 occurrences
76 occurrences