WordPress Block Editor Technology Adoption in E-commerce

Discover 502.5k verified e-commerce stores using WordPress Block Editor. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.1m domains. 502.5k verified as active stores with physical delivery.

Verified stores
502.5k
active stores with physical delivery
Top country
United States
83,270 verified stores
Top payment signal
PayPal
55,377 detection occurrences
Top carrier signal
DHL
17,685 detection occurrences
Top category
Health & Beauty
71,266 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

502.5k verified active stores out of 1.1m detected · 47.3% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 95.3% of stores with physical delivery (478,791 stores) , followed by Custom (4.2%) and Welcart (0.3%) .

Base: 502,543 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

478,791 stores

21,062 stores

1,343 stores

299 stores

92 stores

90 stores

85 stores

Shopify, WooCommerce 0.0%

69 stores

WooCommerce, Shopify 0.0%

54 stores

WooCommerce, Ideasoft 0.0%

49 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in WordPress Block Editor
Platform Stores with Physical Delivery Percentage
WooCommerce 478791 95.27%
Custom 21062 4.19%
Welcart 1343 0.27%
OpenCart 299 0.06%
Magento 92 0.02%
Shopify 90 0.02%
Commerce7 85 0.02%
Shopify, WooCommerce 69 0.01%
WooCommerce, Shopify 54 0.01%
WooCommerce, Ideasoft 49 0.01%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 96.6% share of detected WordPress Block Editor e-commerce signals (1,026,153) , with Custom at 2.0% and Welcart at 0.2% (June 2026) .

Base: 1,061,883 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

1,026,153 websites

21,062 websites

2,179 websites

327 websites

281 websites

456 websites

333 websites

Shopify, WooCommerce 0.0%

97 websites

WooCommerce, Shopify 0.0%

97 websites

WooCommerce, Ideasoft 0.0%

71 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in WordPress Block Editor
Platform Websites with Signals Percentage
WooCommerce 1026153 96.64%
Custom 21062 1.98%
Welcart 2179 0.21%
OpenCart 327 0.03%
Magento 281 0.03%
Shopify 456 0.04%
Commerce7 333 0.03%
Shopify, WooCommerce 97 0.01%
WooCommerce, Shopify 97 0.01%
WooCommerce, Ideasoft 71 0.01%

Categories Distribution

Health & Beauty stores with 14.2% of all stores (71,266 stores) , followed by Clothing & Accessories (13.7%) and Food & Beverages (10.9%) .

Base: 502,543 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 14.2%

71,266 stores

Clothing & Accessories 13.7%

68,920 stores

Food & Beverages 10.9%

54,653 stores

Sporting Goods & Outdoor Gear 6.4%

32,053 stores

Home & Garden 5.5%

27,792 stores

Electronics & Technology 5.0%

25,303 stores

Arts & Entertainment 5.0%

25,053 stores

Toys & Games 3.8%

18,873 stores

Gifts & Special Occasions 3.5%

17,749 stores

Business & Industrial 3.4%

17,126 stores

Visual Distribution

Distribution of top 10 WordPress Block Editor store categories (June 2026)
Distribution of categories in WordPress Block Editor e-commerce stores
Category Number of Stores Percentage
Health & Beauty 71266 14.18%
Clothing & Accessories 68920 13.71%
Food & Beverages 54653 10.88%
Sporting Goods & Outdoor Gear 32053 6.38%
Home & Garden 27792 5.53%
Electronics & Technology 25303 5.03%
Arts & Entertainment 25053 4.99%
Toys & Games 18873 3.76%
Gifts & Special Occasions 17749 3.53%
Business & Industrial 17126 3.41%

Payment Providers Distribution

PayPal accounts for 35.4% of displayed detection occurrences (55,377 occurrences) , followed by Stripe Connect (17.2%) and MasterCard (11.2%) .

Base: 156,501 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 35.4%

55,377 occurrences

26,870 occurrences

17,462 occurrences

13,959 occurrences

9,845 occurrences

9,321 occurrences

8,446 occurrences

VISA 4.6%

7,135 occurrences

Bolt 3.2%

4,946 occurrences

3,140 occurrences

Visual Distribution

Distribution of top 10 WordPress Block Editor payment providers (June 2026)
Distribution of payment providers in WordPress Block Editor e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 55377 35.38%
Stripe Connect 26870 17.17%
MasterCard 17462 11.16%
American Express 13959 8.92%
Apple Pay 9845 6.29%
Klarna 9321 5.96%
Google Pay 8446 5.40%
VISA 7135 4.56%
Bolt 4946 3.16%
Przelewy24 3140 2.01%

Shipping Carriers Distribution

DHL accounts for 20.2% of displayed detection occurrences (17,685 occurrences) , followed by UPS (20.1%) and USPS (14.9%) .

Base: 87,337 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.2%

17,685 occurrences

UPS 20.1%

17,595 occurrences

USPS 14.9%

13,009 occurrences

FedEx 13.1%

11,480 occurrences

DPD 9.5%

8,311 occurrences

GLS 6.0%

5,256 occurrences

4,207 occurrences

3,781 occurrences

3,191 occurrences

2,822 occurrences

Visual Distribution

Distribution of top 10 WordPress Block Editor shipping carriers (June 2026)
Distribution of shipping carriers in WordPress Block Editor e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 17685 20.25%
UPS 17595 20.15%
USPS 13009 14.90%
FedEx 11480 13.14%
DPD 8311 9.52%
GLS 5256 6.02%
Royal Mail 4207 4.82%
InPost 3781 4.33%
Colissimo 3191 3.65%
PostNL 2822 3.23%

Store Launch Timeline

Over the past 12 months, 149,560 new stores were launched in WordPress Block Editor , with the highest activity in 2026-05 (12,717 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 8.5%

12,717 stores launched

2026-04 9.9%

14,749 stores launched

2026-03 9.1%

13,552 stores launched

2026-02 7.3%

10,973 stores launched

2026-01 9.3%

13,969 stores launched

2025-12 8.6%

12,876 stores launched

2025-11 9.5%

14,166 stores launched

2025-10 8.9%

13,332 stores launched

2025-09 8.7%

13,056 stores launched

2025-08 8.1%

12,164 stores launched

2025-07 8.5%

12,707 stores launched

2025-06 3.5%

5,299 stores launched

Monthly Trend

Monthly store launches in WordPress Block Editor (June 2026)
Monthly store launches in WordPress Block Editor over the past 12 months
Month Stores Launched Percentage
2026-05 12717 8.50%
2026-04 14749 9.86%
2026-03 13552 9.06%
2026-02 10973 7.34%
2026-01 13969 9.34%
2025-12 12876 8.61%
2025-11 14166 9.47%
2025-10 13332 8.91%
2025-09 13056 8.73%
2025-08 12164 8.13%
2025-07 12707 8.50%
2025-06 5299 3.54%

Active Stores by Launch Year

Currently, 501,708 active stores in WordPress Block Editor are tracked in our database , with the most stores launched in 2026 (66,896 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 13.3%

66,896 active stores

2025 24.3%

122,150 active stores

2024 12.4%

62,082 active stores

2023 8.4%

42,116 active stores

2022 6.3%

31,783 active stores

2021 6.0%

29,982 active stores

2020 5.2%

25,854 active stores

2019 3.4%

17,143 active stores

2018 3.5%

17,672 active stores

2017 2.7%

13,624 active stores

2016 1.5%

7,299 active stores

2015 1.3%

6,393 active stores

2014 1.4%

6,806 active stores

2013 1.8%

9,270 active stores

2012 1.1%

5,283 active stores

Distribution by Launch Year

Active stores in WordPress Block Editor by original launch year (June 2026)
Active stores in WordPress Block Editor by launch year
Launch Year Active Stores Percentage
2026 66896 13.33%
2025 122150 24.35%
2024 62082 12.37%
2023 42116 8.39%
2022 31783 6.33%
2021 29982 5.98%
2020 25854 5.15%
2019 17143 3.42%
2018 17672 3.52%
2017 13624 2.72%
2016 7299 1.45%
2015 6393 1.27%
2014 6806 1.36%
2013 9270 1.85%
2012 5283 1.05%

Social Media Usage

Facebook accounts for 30.0% of displayed detection occurrences (210,996 occurrences) , followed by Instagram (29.7%) and YouTube (8.2%) .

Base: 703,484 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.0%

210,996 occurrences

Instagram 29.7%

208,946 occurrences

YouTube 8.2%

57,994 occurrences

TikTok 6.5%

45,655 occurrences

Twitter 6.5%

45,380 occurrences

LinkedIn 5.5%

38,624 occurrences

X 5.0%

35,164 occurrences

Pinterest 4.8%

33,536 occurrences

WhatsApp 3.6%

25,490 occurrences

Dribbble 0.2%

1,699 occurrences

Visual Distribution

Distribution of social media platforms in WordPress Block Editor (June 2026)
Distribution of social media platforms in WordPress Block Editor e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 210996 29.99%
Instagram 208946 29.70%
YouTube 57994 8.24%
TikTok 45655 6.49%
Twitter 45380 6.45%
LinkedIn 38624 5.49%
X 35164 5.00%
Pinterest 33536 4.77%
WhatsApp 25490 3.62%
Dribbble 1699 0.24%

Geographic Distribution

United States stores with 16.6% (83,270 active verified stores) , followed by India (5.7%) and Germany (4.6%) .

Base: 502,543 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

83,270 active verified stores

India 5.7%

28,693 active verified stores

23,083 active verified stores

21,649 active verified stores

19,407 active verified stores

Spain 3.3%

16,677 active verified stores

Italy 3.1%

15,403 active verified stores

13,224 active verified stores

12,488 active verified stores

8,688 active verified stores

Visual Distribution

Geographic distribution of stores using WordPress Block Editor (June 2026)
Geographic distribution of stores using WordPress Block Editor
Country AI-Verified Store Count Market Share
United States 83270 16.57%
India 28693 5.71%
Germany 23083 4.59%
United Kingdom 21649 4.31%
France 19407 3.86%
Spain 16677 3.32%
Italy 15403 3.07%
Poland 13224 2.63%
Netherlands 12488 2.48%
Brazil 8688 1.73%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1.1m 100.00%
Emails 620.7k 58.45%
Phones 412.8k 38.87%
Ecommerce platform 1.1m 99.52%
Couriers 102.7k 9.67%
Payment Providers 159.3k 15.00%
Categories 480.6k 45.26%
Social Media 608k 57.26%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the WordPress Block Editor e-commerce landscape:

Analyze 502.5k verified e-commerce stores on WordPress Block Editor - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across WordPress Block Editor e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the WordPress Block Editor e-commerce intelligence?

We track 502.5k verified WordPress Block Editor e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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