WordPress Technology Adoption in E-commerce
Discover 2.5m verified e-commerce stores using WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.6m domains. 2.5m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
2.5m verified active stores out of 5.6m detected · 44.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 94.9% of stores with physical delivery (2,337,411 stores) , followed by Custom (4.3%) and Welcart (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,337,411 stores
106,967 stores
7,201 stores
3,018 stores
2,951 stores
1,615 stores
891 stores
730 stores
533 stores
425 stores
Visual Distribution
2,337,411 stores
106,967 stores
7,201 stores
3,018 stores
2,951 stores
1,615 stores
891 stores
730 stores
533 stores
425 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2337411 | 94.90% |
| Custom | 106967 | 4.34% |
| Welcart | 7201 | 0.29% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 3018 | 0.12% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 2951 | 0.12% |
| PrestaShop | 1615 | 0.07% |
| Shopify | 891 | 0.04% |
| Salesforce Commerce Cloud | 730 | 0.03% |
| Commerce7 | 533 | 0.02% |
| Magento | 425 | 0.02% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 96.1% share of all WordPress e-commerce stores (5,276,693) , with Custom at 1.9% and Welcart at 0.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,276,693 stores
106,967 stores
11,917 stores
7,559 stores
7,987 stores
1,787 stores
2,978 stores
742 stores
2,035 stores
4,014 stores
Visual Distribution
5,276,693 stores
106,967 stores
11,917 stores
7,559 stores
7,987 stores
1,787 stores
2,978 stores
742 stores
2,035 stores
4,014 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5276693 | 96.11% |
| Custom | 106967 | 1.95% |
| Welcart | 11917 | 0.22% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 7559 | 0.14% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 7987 | 0.15% |
| PrestaShop | 1787 | 0.03% |
| Shopify | 2978 | 0.05% |
| Salesforce Commerce Cloud | 742 | 0.01% |
| Commerce7 | 2035 | 0.04% |
| Magento | 4014 | 0.07% |
Categories Distribution
Health & Beauty stores with 16.2% of all stores (347,922 stores) , followed by Clothing & Accessories (15.7%) and Food & Beverages (12.8%) .
Base: 2,150,154 AI-verified stores with physical delivery and detected product categories (87.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
347,922 stores
337,048 stores
275,050 stores
155,746 stores
152,758 stores
132,333 stores
105,285 stores
101,653 stores
100,892 stores
87,125 stores
Visual Distribution
347,922 stores
337,048 stores
275,050 stores
155,746 stores
152,758 stores
132,333 stores
105,285 stores
101,653 stores
100,892 stores
87,125 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 347922 | 16.18% |
| Clothing & Accessories | 337048 | 15.68% |
| Food & Beverages | 275050 | 12.79% |
| Home & Garden | 155746 | 7.24% |
| Sporting Goods & Outdoor Gear | 152758 | 7.10% |
| Electronics & Technology | 132333 | 6.15% |
| Tools & Hardware | 105285 | 4.90% |
| Arts & Entertainment | 101653 | 4.73% |
| Business & Industrial | 100892 | 4.69% |
| Gifts & Special Occasions | 87125 | 4.05% |
Payment Providers Distribution
PayPal stores with 30.2% among AI-verified physical stores (301,642 stores) , followed by MasterCard (15.7%) and Stripe Connect (13.5%) .
Base: 909,800 AI-verified physical stores with detectable payment providers (16.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
301,642 stores
157,193 stores
135,290 stores
103,945 stores
48,920 stores
47,128 stores
46,814 stores
38,528 stores
30,756 stores
26,030 stores
Visual Distribution
301,642 stores
157,193 stores
135,290 stores
103,945 stores
48,920 stores
47,128 stores
46,814 stores
38,528 stores
30,756 stores
26,030 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 301642 | 30.18% |
| MasterCard | 157193 | 15.73% |
| Stripe Connect | 135290 | 13.54% |
| American Express | 103945 | 10.40% |
| Apple Pay | 48920 | 4.89% |
| Klarna | 47128 | 4.72% |
| VISA | 46814 | 4.68% |
| Google Pay | 38528 | 3.86% |
| JCB | 30756 | 3.08% |
| Bolt | 26030 | 2.60% |
Shipping Carriers Distribution
DHL stores with 19.0% among AI-verified physical stores (106,020 stores) , followed by UPS (18.1%) and USPS (13.4%) .
Base: 606,110 AI-verified physical stores with detectable shipping carriers (10.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
106,020 stores
100,762 stores
74,542 stores
63,139 stores
47,796 stores
31,356 stores
20,594 stores
16,297 stores
15,948 stores
14,864 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 106020 | 19.02% |
| UPS | 100762 | 18.07% |
| USPS | 74542 | 13.37% |
| FedEx | 63139 | 11.32% |
| DPD | 47796 | 8.57% |
| GLS | 31356 | 5.62% |
| Royal Mail | 20594 | 3.69% |
| PostNL | 16297 | 2.92% |
| Colissimo | 15948 | 2.86% |
| InPost | 14864 | 2.67% |
Store Launch Timeline
Over the past 12 months, 640,178 new stores were launched in WordPress , with the highest activity in 2026-04 (65,096 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
65,096 stores launched
62,517 stores launched
44,687 stores launched
61,350 stores launched
57,367 stores launched
59,325 stores launched
57,435 stores launched
56,727 stores launched
50,376 stores launched
54,131 stores launched
46,415 stores launched
24,752 stores launched
Monthly Trend
10.2% of last 12 months
9.8% of last 12 months
7.0% of last 12 months
9.6% of last 12 months
9.0% of last 12 months
9.3% of last 12 months
9.0% of last 12 months
8.9% of last 12 months
7.9% of last 12 months
8.5% of last 12 months
7.3% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 65096 | 10.17% |
| 2026-03 | 62517 | 9.77% |
| 2026-02 | 44687 | 6.98% |
| 2026-01 | 61350 | 9.58% |
| 2025-12 | 57367 | 8.96% |
| 2025-11 | 59325 | 9.27% |
| 2025-10 | 57435 | 8.97% |
| 2025-09 | 56727 | 8.86% |
| 2025-08 | 50376 | 7.87% |
| 2025-07 | 54131 | 8.46% |
| 2025-06 | 46415 | 7.25% |
| 2025-05 | 24752 | 3.87% |
Active Stores by Launch Year
Currently, 2,464,600 active stores in WordPress are tracked in our database , with the most stores launched in 2026 (239,068 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
239,068 active stores
547,196 active stores
271,883 active stores
192,804 active stores
150,624 active stores
160,570 active stores
156,248 active stores
105,377 active stores
109,228 active stores
86,623 active stores
48,354 active stores
40,592 active stores
42,534 active stores
55,373 active stores
32,337 active stores
Distribution by Launch Year
9.7% of tracked active stores
22.2% of tracked active stores
11.0% of tracked active stores
7.8% of tracked active stores
6.1% of tracked active stores
6.5% of tracked active stores
6.3% of tracked active stores
4.3% of tracked active stores
4.4% of tracked active stores
3.5% of tracked active stores
2.0% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
2.2% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 239068 | 9.70% |
| 2025 | 547196 | 22.20% |
| 2024 | 271883 | 11.03% |
| 2023 | 192804 | 7.82% |
| 2022 | 150624 | 6.11% |
| 2021 | 160570 | 6.52% |
| 2020 | 156248 | 6.34% |
| 2019 | 105377 | 4.28% |
| 2018 | 109228 | 4.43% |
| 2017 | 86623 | 3.51% |
| 2016 | 48354 | 1.96% |
| 2015 | 40592 | 1.65% |
| 2014 | 42534 | 1.73% |
| 2013 | 55373 | 2.25% |
| 2012 | 32337 | 1.31% |
Geographic Distribution
United States stores with 24.3% (387,320 AI-verified stores) , followed by India (7.8%) and United Kingdom (6.4%) .
Base: 1,596,265 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
387,320 AI-verified stores
124,056 AI-verified stores
101,536 AI-verified stores
94,652 AI-verified stores
86,035 AI-verified stores
85,618 AI-verified stores
83,592 AI-verified stores
79,461 AI-verified stores
75,976 AI-verified stores
65,306 AI-verified stores
Visual Distribution
387,320 AI-verified stores
124,056 AI-verified stores
101,536 AI-verified stores
94,652 AI-verified stores
86,035 AI-verified stores
85,618 AI-verified stores
83,592 AI-verified stores
79,461 AI-verified stores
75,976 AI-verified stores
65,306 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 387320 | 24.26% |
| India | 124056 | 7.77% |
| United Kingdom | 101536 | 6.36% |
| Germany | 94652 | 5.93% |
| Iran | 86035 | 5.39% |
| France | 85618 | 5.36% |
| Spain | 83592 | 5.24% |
| Italy | 79461 | 4.98% |
| Vietnam | 75976 | 4.76% |
| Netherlands | 65306 | 4.09% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Pets & Pet Supplies
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.6m | 100.00% |
| Emails | 3.5m | 63.09% |
| Phones | 2.5m | 43.85% |
| Ecommerce platform | 5.6m | 99.61% |
| Couriers | 606.1k | 10.83% |
| Payment Providers | 909.8k | 16.25% |
| Categories | 2.4m | 42.98% |
| Social Media | 3.4m | 60.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WordPress e-commerce landscape:
Analyze 2.5m verified e-commerce stores on WordPress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WordPress e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WordPress e-commerce intelligence?
-
We track 2.5m verified WordPress e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 30.5% among stores with at least one detectable social profile (1,131,268 stores) , followed by Instagram (28.4%) and YouTube (8.6%) .
Base: 3,396,045 stores with any detectable social profile (60.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,131,268 stores
1,050,369 stores
317,756 stores
240,940 stores
232,643 stores
215,852 stores
187,316 stores
171,895 stores
149,770 stores
6,219 stores
Visual Distribution
1,131,268 stores
1,050,369 stores
317,756 stores
240,940 stores
232,643 stores
215,852 stores
187,316 stores
171,895 stores
149,770 stores
6,219 stores