WordPress Technology Adoption in E-commerce
Discover 3.6m e-commerce stores using WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 75.1% of stores with physical delivery (2,715,444 stores) , followed by Custom (24.3%) and Welcart (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,715,444 stores
879,425 stores
7,863 stores
2,877 stores
2,673 stores
2,142 stores
1,765 stores
1,040 stores
795 stores
775 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2715444 | 75.08% |
| Custom | 879425 | 24.32% |
| Welcart | 7863 | 0.22% |
| EasyDigitalDownloads | 2877 | 0.08% |
| WooCommerce, EasyDigitalDownloads | 2673 | 0.07% |
| Salesforce Commerce Cloud | 2142 | 0.06% |
| PrestaShop | 1765 | 0.05% |
| Commerce7 | 1040 | 0.03% |
| Ecwid | 795 | 0.02% |
| Shopify | 775 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 773 | 0.02% |
| Magento | 406 | 0.01% |
| BigCommerce | 373 | 0.01% |
| TradePending | 195 | 0.01% |
| Intershop | 179 | 0.00% |
All Stores Distribution
WooCommerce holds 84.9% share of all WordPress e-commerce stores (5,285,809) , with Custom at 14.1% and Welcart at 0.2% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,285,809 stores
879,425 stores
12,557 stores
24,452 stores
6,063 stores
2,164 stores
2,004 stores
1,632 stores
2,007 stores
1,483 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5285809 | 84.87% |
| Custom | 879425 | 14.12% |
| Welcart | 12557 | 0.20% |
| EasyDigitalDownloads | 24452 | 0.39% |
| WooCommerce, EasyDigitalDownloads | 6063 | 0.10% |
| Salesforce Commerce Cloud | 2164 | 0.03% |
| PrestaShop | 2004 | 0.03% |
| Commerce7 | 1632 | 0.03% |
| Ecwid | 2007 | 0.03% |
| Shopify | 1483 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 4946 | 0.08% |
| Magento | 2958 | 0.05% |
| BigCommerce | 1883 | 0.03% |
| TradePending | 685 | 0.01% |
| Intershop | 216 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 17.0% of all stores (443,276 stores) , followed by Health & Beauty (16.2%) and Food & Beverages (12.2%) .
Top 10 Categories
443,276 stores
424,202 stores
318,579 stores
236,718 stores
181,756 stores
156,011 stores
145,622 stores
138,423 stores
101,143 stores
100,307 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 443276 | 16.95% |
| Health & Beauty | 424202 | 16.22% |
| Food & Beverages | 318579 | 12.18% |
| Electronics & Technology | 236718 | 9.05% |
| Home & Garden | 181756 | 6.95% |
| Furniture & Home Decor | 156011 | 5.97% |
| Business & Industrial | 145622 | 5.57% |
| Vehicles & Parts | 138423 | 5.29% |
| Jewelry & Watches | 101143 | 3.87% |
| Arts & Entertainment | 100307 | 3.84% |
| Sporting Goods & Outdoor Gear | 85042 | 3.25% |
| Tools & Hardware | 83187 | 3.18% |
| Gifts & Special Occasions | 76172 | 2.91% |
| Books & Media | 68738 | 2.63% |
| Pets & Pet Supplies | 55962 | 2.14% |
Payment Providers Distribution
PayPal leads with 29.2% among AI-verified physical stores (299,614 stores) , followed by MasterCard (16.6%) and Stripe Connect (12.9%) .
Base: 904,979 AI-verified physical stores with detectable payment providers (14.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
299,614 stores
169,799 stores
132,456 stores
121,704 stores
49,220 stores
43,690 stores
43,522 stores
41,264 stores
33,609 stores
27,491 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 299614 | 29.22% |
| MasterCard | 169799 | 16.56% |
| Stripe Connect | 132456 | 12.92% |
| American Express | 121704 | 11.87% |
| VISA | 49220 | 4.80% |
| JCB | 43690 | 4.26% |
| Apple Pay | 43522 | 4.24% |
| Klarna | 41264 | 4.02% |
| Google Pay | 33609 | 3.28% |
| Bolt | 27491 | 2.68% |
| BitCoin | 15765 | 1.54% |
| Mercado Pago | 12365 | 1.21% |
| Paddle | 12285 | 1.20% |
| Bancontact | 11418 | 1.11% |
| Mollie | 11331 | 1.10% |
Shipping Carriers Distribution
UPS leads with 18.7% among AI-verified physical stores (101,518 stores) , followed by DHL (17.8%) and USPS (13.4%) .
Base: 601,978 AI-verified physical stores with detectable shipping carriers (9.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 101518 | 18.66% |
| DHL | 96854 | 17.80% |
| USPS | 72645 | 13.35% |
| FedEx | 58757 | 10.80% |
| DPD | 44409 | 8.16% |
| GLS | 30090 | 5.53% |
| Royal Mail | 19686 | 3.62% |
| Estes | 17662 | 3.25% |
| Correos | 16205 | 2.98% |
| TNT | 15585 | 2.86% |
| PostNL | 15511 | 2.85% |
| Почта России | 14890 | 2.74% |
| Hermes | 14400 | 2.65% |
| InPost | 13226 | 2.43% |
| Correios | 12572 | 2.31% |
Store Launch Timeline
Over the past 12 months, 935,196 new stores were launched in WordPress , with the highest activity in 2025-10 (91,744 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
91,744 stores launched
87,947 stores launched
85,252 stores launched
91,183 stores launched
79,767 stores launched
81,714 stores launched
84,456 stores launched
84,960 stores launched
74,394 stores launched
73,420 stores launched
67,705 stores launched
32,654 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 91744 | 9.81% |
| 2025-09 | 87947 | 9.40% |
| 2025-08 | 85252 | 9.12% |
| 2025-07 | 91183 | 9.75% |
| 2025-06 | 79767 | 8.53% |
| 2025-05 | 81714 | 8.74% |
| 2025-04 | 84456 | 9.03% |
| 2025-03 | 84960 | 9.08% |
| 2025-02 | 74394 | 7.95% |
| 2025-01 | 73420 | 7.85% |
| 2024-12 | 67705 | 7.24% |
| 2024-11 | 32654 | 3.49% |
Active Stores by Launch Year
Currently, 3,568,014 active stores in WordPress are tracked in our database , with the most stores launched in 2025 (836,885 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
836,885 active stores
477,423 active stores
299,042 active stores
230,439 active stores
244,562 active stores
233,188 active stores
164,959 active stores
167,076 active stores
133,286 active stores
83,792 active stores
69,873 active stores
73,818 active stores
97,768 active stores
57,901 active stores
58,188 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 836885 | 23.46% |
| 2024 | 477423 | 13.38% |
| 2023 | 299042 | 8.38% |
| 2022 | 230439 | 6.46% |
| 2021 | 244562 | 6.85% |
| 2020 | 233188 | 6.54% |
| 2019 | 164959 | 4.62% |
| 2018 | 167076 | 4.68% |
| 2017 | 133286 | 3.74% |
| 2016 | 83792 | 2.35% |
| 2015 | 69873 | 1.96% |
| 2014 | 73818 | 2.07% |
| 2013 | 97768 | 2.74% |
| 2012 | 57901 | 1.62% |
| 2011 | 58188 | 1.63% |
| 2010 | 49254 | 1.38% |
| 2009 | 44436 | 1.25% |
| 2008 | 36014 | 1.01% |
| 2007 | 33090 | 0.93% |
| 2006 | 23240 | 0.65% |
| 2005 | 20134 | 0.56% |
| 2004 | 26162 | 0.73% |
| 2003 | 20910 | 0.59% |
| 2002 | 19313 | 0.54% |
| 2001 | 23342 | 0.65% |
| 2000 | 17163 | 0.48% |
| 1999 | 12025 | 0.34% |
| 1998 | 7874 | 0.22% |
| 1997 | 4113 | 0.12% |
| 1996 | 2336 | 0.07% |
| 1995 | 408 | 0.01% |
Geographic Distribution
United States leads with 20.9% (442,598 AI-verified stores) , followed by Iran (8.4%) and Spain (7.1%) .
Base: 2,118,893 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
442,598 AI-verified stores
178,337 AI-verified stores
151,017 AI-verified stores
140,563 AI-verified stores
137,930 AI-verified stores
100,340 AI-verified stores
99,913 AI-verified stores
92,893 AI-verified stores
89,727 AI-verified stores
78,569 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 442598 | 20.89% |
| Iran | 178337 | 8.42% |
| Spain | 151017 | 7.13% |
| United Kingdom | 140563 | 6.63% |
| India | 137930 | 6.51% |
| France | 100340 | 4.74% |
| Russia | 99913 | 4.72% |
| Italy | 92893 | 4.38% |
| Vietnam | 89727 | 4.23% |
| Japan | 78569 | 3.71% |
| Brazil | 75135 | 3.55% |
| Poland | 74908 | 3.54% |
| Netherlands | 73539 | 3.47% |
| Turkey | 69673 | 3.29% |
| Germany | 67082 | 3.17% |
| Australia | 59486 | 2.81% |
| Canada | 53905 | 2.54% |
| Mexico | 46933 | 2.21% |
| South Africa | 44122 | 2.08% |
| China | 42223 | 1.99% |
Featured Stores
Discover the strongest performers and newest entrants in WordPress's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Health & Beauty
WooCommerce — Health & Beauty
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
WooCommerce — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.3m | 100.00% |
| Emails | 3.8m | 60.53% |
| Phones | 1.4m | 22.56% |
| Ecommerce platform | 6.2m | 99.57% |
| Couriers | 602.0k | 9.61% |
| Payment Providers | 905.0k | 14.45% |
| Categories | 3.7m | 59.51% |
| Social Media | 3.5m | 56.25% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed WordPress E-commerce Database to:
Gain actionable insights into 3.6m physical stores in WordPress.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at WordPress online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the WordPress E-commerce Database?
-
Our database covers over 3.6m WordPress physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.1% among stores with at least one detectable social profile (1,512,931 stores) , followed by Instagram (27.7%) and YouTube (9.4%) .
Base: 3,523,578 stores with any detectable social profile (56.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,512,931 stores
1,389,802 stores
471,839 stores
395,926 stores
366,846 stores
256,182 stores
215,424 stores
202,702 stores
196,055 stores
13,386 stores
Visual Distribution