WordPress Technology Adoption in E-commerce
Discover 2.3m verified e-commerce stores using WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5m domains. 2.3m verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3m verified active stores out of 5m detected · 44.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.2% of stores with physical delivery (2,146,693 stores) , followed by Custom (4.2%) and Welcart (0.3%) .
Base: 2,255,093 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,146,693 stores
93,603 stores
7,036 stores
1,490 stores
804 stores
527 stores
330 stores
208 stores
207 stores
207 stores
Visual Distribution
2,146,693 stores
93,603 stores
7,036 stores
1,490 stores
804 stores
527 stores
330 stores
208 stores
207 stores
207 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2146693 | 95.19% |
| Custom | 93603 | 4.15% |
| Welcart | 7036 | 0.31% |
| PrestaShop | 1490 | 0.07% |
| Shopify | 804 | 0.04% |
| Commerce7 | 527 | 0.02% |
| Magento | 330 | 0.01% |
| Ideasoft, WooCommerce | 208 | 0.01% |
| NCR Commerce Cloud | 207 | 0.01% |
| WooCommerce, Ideasoft | 207 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.8% share of detected WordPress e-commerce signals (4,883,525) , with Custom at 1.9% and Welcart at 0.2% (June 2026) .
Base: 5,045,219 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,883,525 websites
93,603 websites
11,686 websites
1,653 websites
2,659 websites
2,004 websites
3,648 websites
288 websites
297 websites
302 websites
Visual Distribution
4,883,525 websites
93,603 websites
11,686 websites
1,653 websites
2,659 websites
2,004 websites
3,648 websites
288 websites
297 websites
302 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 4883525 | 96.80% |
| Custom | 93603 | 1.86% |
| Welcart | 11686 | 0.23% |
| PrestaShop | 1653 | 0.03% |
| Shopify | 2659 | 0.05% |
| Commerce7 | 2004 | 0.04% |
| Magento | 3648 | 0.07% |
| Ideasoft, WooCommerce | 288 | 0.01% |
| NCR Commerce Cloud | 297 | 0.01% |
| WooCommerce, Ideasoft | 302 | 0.01% |
Categories Distribution
Health & Beauty stores with 14.1% of all stores (317,554 stores) , followed by Clothing & Accessories (13.6%) and Food & Beverages (11.3%) .
Base: 2,255,093 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
317,554 stores
305,647 stores
254,141 stores
143,264 stores
143,015 stores
115,585 stores
96,836 stores
96,678 stores
92,952 stores
81,833 stores
Visual Distribution
317,554 stores
305,647 stores
254,141 stores
143,264 stores
143,015 stores
115,585 stores
96,836 stores
96,678 stores
92,952 stores
81,833 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 317554 | 14.08% |
| Clothing & Accessories | 305647 | 13.55% |
| Food & Beverages | 254141 | 11.27% |
| Sporting Goods & Outdoor Gear | 143264 | 6.35% |
| Home & Garden | 143015 | 6.34% |
| Electronics & Technology | 115585 | 5.13% |
| Arts & Entertainment | 96836 | 4.29% |
| Tools & Hardware | 96678 | 4.29% |
| Business & Industrial | 92952 | 4.12% |
| Gifts & Special Occasions | 81833 | 3.63% |
Payment Providers Distribution
PayPal accounts for 31.6% of displayed detection occurrences (278,098 occurrences) , followed by MasterCard (15.7%) and Stripe Connect (14.7%) .
Base: 879,850 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
278,098 occurrences
138,195 occurrences
129,054 occurrences
97,524 occurrences
53,528 occurrences
45,194 occurrences
44,714 occurrences
43,892 occurrences
25,403 occurrences
24,248 occurrences
Visual Distribution
278,098 occurrences
138,195 occurrences
129,054 occurrences
97,524 occurrences
53,528 occurrences
45,194 occurrences
44,714 occurrences
43,892 occurrences
25,403 occurrences
24,248 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 278098 | 31.61% |
| MasterCard | 138195 | 15.71% |
| Stripe Connect | 129054 | 14.67% |
| American Express | 97524 | 11.08% |
| Apple Pay | 53528 | 6.08% |
| Klarna | 45194 | 5.14% |
| VISA | 44714 | 5.08% |
| Google Pay | 43892 | 4.99% |
| JCB | 25403 | 2.89% |
| Bolt | 24248 | 2.76% |
Shipping Carriers Distribution
DHL accounts for 21.7% of displayed detection occurrences (98,086 occurrences) , followed by UPS (20.4%) and USPS (14.1%) .
Base: 450,974 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
98,086 occurrences
91,907 occurrences
63,449 occurrences
56,737 occurrences
46,122 occurrences
29,857 occurrences
19,149 occurrences
15,567 occurrences
15,475 occurrences
14,625 occurrences
Visual Distribution
98,086 occurrences
91,907 occurrences
63,449 occurrences
56,737 occurrences
46,122 occurrences
29,857 occurrences
19,149 occurrences
15,567 occurrences
15,475 occurrences
14,625 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 98086 | 21.75% |
| UPS | 91907 | 20.38% |
| USPS | 63449 | 14.07% |
| FedEx | 56737 | 12.58% |
| DPD | 46122 | 10.23% |
| GLS | 29857 | 6.62% |
| Royal Mail | 19149 | 4.25% |
| Colissimo | 15567 | 3.45% |
| PostNL | 15475 | 3.43% |
| InPost | 14625 | 3.24% |
Store Launch Timeline
Over the past 12 months, 565,402 new stores were launched in WordPress , with the highest activity in 2026-05 (53,262 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
53,262 stores launched
58,690 stores launched
53,682 stores launched
38,725 stores launched
52,362 stores launched
48,795 stores launched
50,779 stores launched
49,497 stores launched
49,233 stores launched
43,917 stores launched
47,448 stores launched
19,012 stores launched
Monthly Trend
9.4% of last 12 months
10.4% of last 12 months
9.5% of last 12 months
6.8% of last 12 months
9.3% of last 12 months
8.6% of last 12 months
9.0% of last 12 months
8.8% of last 12 months
8.7% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 53262 | 9.42% |
| 2026-04 | 58690 | 10.38% |
| 2026-03 | 53682 | 9.49% |
| 2026-02 | 38725 | 6.85% |
| 2026-01 | 52362 | 9.26% |
| 2025-12 | 48795 | 8.63% |
| 2025-11 | 50779 | 8.98% |
| 2025-10 | 49497 | 8.75% |
| 2025-09 | 49233 | 8.71% |
| 2025-08 | 43917 | 7.77% |
| 2025-07 | 47448 | 8.39% |
| 2025-06 | 19012 | 3.36% |
Active Stores by Launch Year
Currently, 2,250,927 active stores in WordPress are tracked in our database , with the most stores launched in 2026 (260,306 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
260,306 active stores
450,987 active stores
239,209 active stores
172,564 active stores
136,161 active stores
146,879 active stores
144,492 active stores
97,726 active stores
101,726 active stores
81,227 active stores
45,320 active stores
37,993 active stores
39,556 active stores
51,588 active stores
30,401 active stores
Distribution by Launch Year
11.6% of tracked active stores
20.0% of tracked active stores
10.6% of tracked active stores
7.7% of tracked active stores
6.0% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
4.3% of tracked active stores
4.5% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 260306 | 11.56% |
| 2025 | 450987 | 20.04% |
| 2024 | 239209 | 10.63% |
| 2023 | 172564 | 7.67% |
| 2022 | 136161 | 6.05% |
| 2021 | 146879 | 6.53% |
| 2020 | 144492 | 6.42% |
| 2019 | 97726 | 4.34% |
| 2018 | 101726 | 4.52% |
| 2017 | 81227 | 3.61% |
| 2016 | 45320 | 2.01% |
| 2015 | 37993 | 1.69% |
| 2014 | 39556 | 1.76% |
| 2013 | 51588 | 2.29% |
| 2012 | 30401 | 1.35% |
Geographic Distribution
United States stores with 15.2% (342,736 active verified stores) , followed by India (5.0%) and United Kingdom (4.2%) .
Base: 2,255,093 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
342,736 active verified stores
112,376 active verified stores
94,325 active verified stores
88,725 active verified stores
80,276 active verified stores
79,194 active verified stores
75,069 active verified stores
68,786 active verified stores
61,964 active verified stores
52,699 active verified stores
Visual Distribution
342,736 active verified stores
112,376 active verified stores
94,325 active verified stores
88,725 active verified stores
80,276 active verified stores
79,194 active verified stores
75,069 active verified stores
68,786 active verified stores
61,964 active verified stores
52,699 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 342736 | 15.20% |
| India | 112376 | 4.98% |
| United Kingdom | 94325 | 4.18% |
| Germany | 88725 | 3.93% |
| France | 80276 | 3.56% |
| Spain | 79194 | 3.51% |
| Italy | 75069 | 3.33% |
| Vietnam | 68786 | 3.05% |
| Netherlands | 61964 | 2.75% |
| Russia | 52699 | 2.34% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Pets & Pet Supplies
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5m | 100.00% |
| Emails | 3.1m | 62.17% |
| Phones | 2.2m | 44.48% |
| Ecommerce platform | 5m | 99.60% |
| Couriers | 558.3k | 11.07% |
| Payment Providers | 841.4k | 16.68% |
| Categories | 2.2m | 43.73% |
| Social Media | 3.1m | 61.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WordPress e-commerce landscape:
Analyze 2.3m verified e-commerce stores on WordPress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WordPress e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WordPress e-commerce intelligence?
-
We track 2.3m verified WordPress e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.0% of displayed detection occurrences (1,059,623 occurrences) , followed by Instagram (28.5%) and YouTube (8.7%) .
Base: 3,414,575 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,059,623 occurrences
973,208 occurrences
298,544 occurrences
212,088 occurrences
210,643 occurrences
187,737 occurrences
180,980 occurrences
152,542 occurrences
133,426 occurrences
5,784 occurrences
Visual Distribution
1,059,623 occurrences
973,208 occurrences
298,544 occurrences
212,088 occurrences
210,643 occurrences
187,737 occurrences
180,980 occurrences
152,542 occurrences
133,426 occurrences
5,784 occurrences