WordPress Technology Adoption in E-commerce

Discover 2.3m verified e-commerce stores using WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 5.0m domains. 2.3m verified as active stores with physical delivery.

Verified stores
2.3m
active stores with physical delivery
Top country
United States
342,736 verified stores
Top payment signal
PayPal
278,098 stores detected
Top carrier signal
DHL
98,086 stores detected
Top category
Health & Beauty
317,554 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

2.3m verified active stores out of 5.0m detected · 44.7% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 95.3% of stores with physical delivery (2,146,693 stores) , followed by Custom (4.2%) and Welcart (0.3%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

2,146,693 stores

93,603 stores

7,036 stores

1,490 stores

804 stores

527 stores

330 stores

Ideasoft, WooCommerce 0.0%

208 stores

NCR Commerce Cloud 0.0%

207 stores

WooCommerce, Ideasoft 0.0%

207 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in WordPress
Platform Stores with Physical Delivery Percentage
WooCommerce 2146693 95.32%
Custom 93603 4.16%
Welcart 7036 0.31%
PrestaShop 1490 0.07%
Shopify 804 0.04%
Commerce7 527 0.02%
Magento 330 0.01%
Ideasoft, WooCommerce 208 0.01%
NCR Commerce Cloud 207 0.01%
WooCommerce, Ideasoft 207 0.01%
Show broader dataset (all e-commerce signals)

All Stores Distribution

WooCommerce holds 97.6% share of all WordPress e-commerce stores (4,883,525) , with Custom at 1.9% and Welcart at 0.2% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

4,883,525 stores

93,603 stores

11,686 stores

1,653 stores

2,659 stores

2,004 stores

3,648 stores

Ideasoft, WooCommerce 0.0%

288 stores

NCR Commerce Cloud 0.0%

297 stores

WooCommerce, Ideasoft 0.0%

302 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in WordPress
Platform Total Stores Percentage
WooCommerce 4883525 97.64%
Custom 93603 1.87%
Welcart 11686 0.23%
PrestaShop 1653 0.03%
Shopify 2659 0.05%
Commerce7 2004 0.04%
Magento 3648 0.07%
Ideasoft, WooCommerce 288 0.01%
NCR Commerce Cloud 297 0.01%
WooCommerce, Ideasoft 302 0.01%

Categories Distribution

Health & Beauty stores with 16.1% of all stores (317,554 stores) , followed by Clothing & Accessories (15.5%) and Food & Beverages (12.9%) .

Base: 1,972,261 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Health & Beauty 16.1%

317,554 stores

Clothing & Accessories 15.5%

305,647 stores

Food & Beverages 12.9%

254,141 stores

Sporting Goods & Outdoor Gear 7.3%

143,264 stores

Home & Garden 7.3%

143,015 stores

Electronics & Technology 5.9%

115,585 stores

Arts & Entertainment 4.9%

96,836 stores

Tools & Hardware 4.9%

96,678 stores

Business & Industrial 4.7%

92,952 stores

Gifts & Special Occasions 4.1%

81,833 stores

Visual Distribution

Distribution of top 10 WordPress store categories (June 2026)
Distribution of categories in WordPress e-commerce stores
Category Number of Stores Percentage
Health & Beauty 317554 16.10%
Clothing & Accessories 305647 15.50%
Food & Beverages 254141 12.89%
Sporting Goods & Outdoor Gear 143264 7.26%
Home & Garden 143015 7.25%
Electronics & Technology 115585 5.86%
Arts & Entertainment 96836 4.91%
Tools & Hardware 96678 4.90%
Business & Industrial 92952 4.71%
Gifts & Special Occasions 81833 4.15%

Payment Providers Distribution

PayPal stores with 29.6% among AI-verified physical stores (278,098 stores) , followed by MasterCard (14.7%) and Stripe Connect (13.7%) .

Base: 841,401 AI-verified physical stores with detectable payment providers (16.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.6%

278,098 stores

138,195 stores

129,054 stores

97,524 stores

53,528 stores

45,194 stores

VISA 4.8%

44,714 stores

43,892 stores

JCB 2.7%

25,403 stores

Bolt 2.6%

24,248 stores

Visual Distribution

Distribution of top 10 WordPress payment providers (June 2026)
Distribution of payment providers in WordPress e-commerce stores
Payment Provider Store Count Market Share
PayPal 278098 29.55%
MasterCard 138195 14.69%
Stripe Connect 129054 13.71%
American Express 97524 10.36%
Apple Pay 53528 5.69%
Klarna 45194 4.80%
VISA 44714 4.75%
Google Pay 43892 4.66%
JCB 25403 2.70%
Bolt 24248 2.58%

Shipping Carriers Distribution

DHL stores with 19.1% among AI-verified physical stores (98,086 stores) , followed by UPS (17.9%) and USPS (12.4%) .

Base: 558,302 AI-verified physical stores with detectable shipping carriers (11.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 19.1%

98,086 stores

UPS 17.9%

91,907 stores

USPS 12.4%

63,449 stores

FedEx 11.1%

56,737 stores

DPD 9.0%

46,122 stores

GLS 5.8%

29,857 stores

19,149 stores

15,567 stores

15,475 stores

14,625 stores

Visual Distribution

Distribution of top 10 WordPress shipping carriers (June 2026)
Distribution of shipping carriers in WordPress e-commerce stores
Shipping Carrier Store Count Market Share
DHL 98086 19.12%
UPS 91907 17.92%
USPS 63449 12.37%
FedEx 56737 11.06%
DPD 46122 8.99%
GLS 29857 5.82%
Royal Mail 19149 3.73%
Colissimo 15567 3.04%
PostNL 15475 3.02%
InPost 14625 2.85%

Store Launch Timeline

Over the past 12 months, 565,402 new stores were launched in WordPress , with the highest activity in 2026-05 (53,262 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 9.4%

53,262 stores launched

2026-04 10.4%

58,690 stores launched

2026-03 9.5%

53,682 stores launched

2026-02 6.8%

38,725 stores launched

2026-01 9.3%

52,362 stores launched

2025-12 8.6%

48,795 stores launched

2025-11 9.0%

50,779 stores launched

2025-10 8.8%

49,497 stores launched

2025-09 8.7%

49,233 stores launched

2025-08 7.8%

43,917 stores launched

2025-07 8.4%

47,448 stores launched

2025-06 3.4%

19,012 stores launched

Monthly Trend

Monthly store launches in WordPress (June 2026)
Monthly store launches in WordPress over the past 12 months
Month Stores Launched Percentage
2026-05 53262 9.42%
2026-04 58690 10.38%
2026-03 53682 9.49%
2026-02 38725 6.85%
2026-01 52362 9.26%
2025-12 48795 8.63%
2025-11 50779 8.98%
2025-10 49497 8.75%
2025-09 49233 8.71%
2025-08 43917 7.77%
2025-07 47448 8.39%
2025-06 19012 3.36%

Active Stores by Launch Year

Currently, 2,250,927 active stores in WordPress are tracked in our database , with the most stores launched in 2026 (260,306 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 11.6%

260,306 active stores

2025 20.0%

450,987 active stores

2024 10.6%

239,209 active stores

2023 7.7%

172,564 active stores

2022 6.0%

136,161 active stores

2021 6.5%

146,879 active stores

2020 6.4%

144,492 active stores

2019 4.3%

97,726 active stores

2018 4.5%

101,726 active stores

2017 3.6%

81,227 active stores

2016 2.0%

45,320 active stores

2015 1.7%

37,993 active stores

2014 1.8%

39,556 active stores

2013 2.3%

51,588 active stores

2012 1.4%

30,401 active stores

Distribution by Launch Year

Active stores in WordPress by original launch year (June 2026)
Active stores in WordPress by launch year
Launch Year Active Stores Percentage
2026 260306 11.56%
2025 450987 20.04%
2024 239209 10.63%
2023 172564 7.67%
2022 136161 6.05%
2021 146879 6.53%
2020 144492 6.42%
2019 97726 4.34%
2018 101726 4.52%
2017 81227 3.61%
2016 45320 2.01%
2015 37993 1.69%
2014 39556 1.76%
2013 51588 2.29%
2012 30401 1.35%

Social Media Usage

Facebook stores with 31.0% among stores with at least one detectable social profile (1,059,623 stores) , followed by Instagram (28.5%) and YouTube (8.7%) .

Base: 3,082,057 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.0%

1,059,623 stores

Instagram 28.5%

973,208 stores

YouTube 8.7%

298,544 stores

LinkedIn 6.2%

212,088 stores

Twitter 6.2%

210,643 stores

Pinterest 5.5%

187,737 stores

TikTok 5.3%

180,980 stores

X 4.5%

152,542 stores

WhatsApp 3.9%

133,426 stores

Vimeo 0.2%

5,784 stores

Visual Distribution

Distribution of social media platforms in WordPress (June 2026)
Distribution of social media platforms in WordPress e-commerce stores
Social Platform Store Count Market Share
Facebook 1059623 31.03%
Instagram 973208 28.50%
YouTube 298544 8.74%
LinkedIn 212088 6.21%
Twitter 210643 6.17%
Pinterest 187737 5.50%
TikTok 180980 5.30%
X 152542 4.47%
WhatsApp 133426 3.91%
Vimeo 5784 0.17%

Geographic Distribution

United States stores with 24.1% (342,736 AI-verified stores) , followed by India (7.9%) and United Kingdom (6.6%) .

Base: 1,420,207 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

342,736 AI-verified stores

India 7.9%

112,376 AI-verified stores

94,325 AI-verified stores

88,725 AI-verified stores

80,276 AI-verified stores

Spain 5.6%

79,194 AI-verified stores

Italy 5.3%

75,069 AI-verified stores

68,786 AI-verified stores

61,964 AI-verified stores

52,699 AI-verified stores

Visual Distribution

Geographic distribution of stores using WordPress (June 2026)
Geographic distribution of stores using WordPress
Country AI-Verified Store Count Market Share
United States 342736 24.13%
India 112376 7.91%
United Kingdom 94325 6.64%
Germany 88725 6.25%
France 80276 5.65%
Spain 79194 5.58%
Italy 75069 5.29%
Vietnam 68786 4.84%
Netherlands 61964 4.36%
Russia 52699 3.71%

Data Coverage

Field Rows count Coverage
Website 5.0m 100.00%
Emails 3.1m 62.17%
Phones 2.2m 44.48%
Ecommerce platform 5.0m 99.60%
Couriers 558.3k 11.07%
Payment Providers 841.4k 16.68%
Categories 2.2m 43.73%
Social Media 3.1m 61.09%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the WordPress e-commerce landscape:

Analyze 2.3m verified e-commerce stores on WordPress - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across WordPress e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the WordPress e-commerce intelligence?

We track 2.3m verified WordPress e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy