WordPress Technology Adoption in E-commerce
Discover 2.9m e-commerce stores using WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 96.2% of stores with physical delivery (2,772,482 stores) , followed by Custom (3.1%) and Welcart (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,772,482 stores
88,395 stores
8,889 stores
1,864 stores
1,597 stores
1,571 stores
1,526 stores
1,029 stores
842 stores
689 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2772482 | 96.24% |
| Custom | 88395 | 3.07% |
| Welcart | 8889 | 0.31% |
| PrestaShop | 1864 | 0.06% |
| EasyDigitalDownloads, WooCommerce | 1597 | 0.06% |
| EasyDigitalDownloads | 1571 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 1526 | 0.05% |
| Shopify | 1029 | 0.04% |
| Ecwid | 842 | 0.03% |
| Salesforce Commerce Cloud | 689 | 0.02% |
| Magento | 587 | 0.02% |
| Commerce7 | 560 | 0.02% |
| BigCommerce | 253 | 0.01% |
| MakeShop | 200 | 0.01% |
| Intershop | 195 | 0.01% |
All Stores Distribution
WooCommerce holds 97.3% share of all WordPress e-commerce stores (5,539,103) , with Custom at 1.6% and Welcart at 0.2% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
5,539,103 stores
88,395 stores
12,473 stores
2,013 stores
5,657 stores
25,958 stores
5,830 stores
3,045 stores
1,556 stores
1,425 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5539103 | 97.27% |
| Custom | 88395 | 1.55% |
| Welcart | 12473 | 0.22% |
| PrestaShop | 2013 | 0.04% |
| EasyDigitalDownloads, WooCommerce | 5657 | 0.10% |
| EasyDigitalDownloads | 25958 | 0.46% |
| WooCommerce, EasyDigitalDownloads | 5830 | 0.10% |
| Shopify | 3045 | 0.05% |
| Ecwid | 1556 | 0.03% |
| Salesforce Commerce Cloud | 1425 | 0.03% |
| Magento | 5070 | 0.09% |
| Commerce7 | 1849 | 0.03% |
| BigCommerce | 1706 | 0.03% |
| MakeShop | 311 | 0.01% |
| Intershop | 231 | 0.00% |
Categories Distribution
Clothing & Accessories leads with 20.1% of all stores (427,707 stores) , followed by Health & Beauty (17.1%) and Food & Beverages (12.4%) .
Top 10 Categories
427,707 stores
364,597 stores
263,299 stores
197,536 stores
140,353 stores
132,109 stores
99,594 stores
82,233 stores
76,632 stores
70,073 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 427707 | 20.09% |
| Health & Beauty | 364597 | 17.13% |
| Food & Beverages | 263299 | 12.37% |
| Electronics & Technology | 197536 | 9.28% |
| Home & Garden | 140353 | 6.59% |
| Furniture & Home Decor | 132109 | 6.21% |
| Jewelry & Watches | 99594 | 4.68% |
| Business & Industrial | 82233 | 3.86% |
| Vehicles & Parts | 76632 | 3.60% |
| Gifts & Special Occasions | 70073 | 3.29% |
| Arts & Entertainment | 66586 | 3.13% |
| Tools & Hardware | 65975 | 3.10% |
| Sporting Goods & Outdoor Gear | 64472 | 3.03% |
| Pets & Pet Supplies | 43253 | 2.03% |
| Toys & Games | 34474 | 1.62% |
Payment Providers Distribution
PayPal leads with 29.7% among AI-verified physical stores (324,180 stores) , followed by MasterCard (16.6%) and Stripe Connect (12.8%) .
Base: 923,091 AI-verified physical stores with detectable payment providers (16.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
324,180 stores
181,007 stores
139,270 stores
126,252 stores
52,169 stores
50,872 stores
49,193 stores
41,743 stores
37,986 stores
24,247 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 324180 | 29.68% |
| MasterCard | 181007 | 16.57% |
| Stripe Connect | 139270 | 12.75% |
| American Express | 126252 | 11.56% |
| Klarna | 52169 | 4.78% |
| VISA | 50872 | 4.66% |
| Apple Pay | 49193 | 4.50% |
| JCB | 41743 | 3.82% |
| Google Pay | 37986 | 3.48% |
| Bolt | 24247 | 2.22% |
| BitCoin | 14400 | 1.32% |
| Bancontact | 13415 | 1.23% |
| Mollie | 13089 | 1.20% |
| Przelewy24 | 12254 | 1.12% |
| Mercado Pago | 12068 | 1.10% |
Shipping Carriers Distribution
DHL leads with 19.1% among AI-verified physical stores (110,239 stores) , followed by UPS (18.3%) and USPS (13.3%) .
Base: 605,141 AI-verified physical stores with detectable shipping carriers (10.6% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 110239 | 19.14% |
| UPS | 105551 | 18.32% |
| USPS | 76765 | 13.33% |
| FedEx | 63656 | 11.05% |
| DPD | 49211 | 8.54% |
| GLS | 32233 | 5.60% |
| Royal Mail | 21872 | 3.80% |
| PostNL | 17705 | 3.07% |
| Estes | 16426 | 2.85% |
| TNT | 15172 | 2.63% |
| Hermes | 14480 | 2.51% |
| InPost | 14288 | 2.48% |
| Colissimo | 13065 | 2.27% |
| Correios | 12977 | 2.25% |
| Correos | 12435 | 2.16% |
Store Launch Timeline
Over the past 12 months, 763,506 new stores were launched in WordPress , with the highest activity in 2025-12 (69,385 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
69,385 stores launched
71,559 stores launched
67,433 stores launched
67,979 stores launched
64,530 stores launched
74,776 stores launched
65,120 stores launched
66,861 stores launched
66,672 stores launched
67,565 stores launched
58,638 stores launched
22,988 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 69385 | 9.09% |
| 2025-11 | 71559 | 9.37% |
| 2025-10 | 67433 | 8.83% |
| 2025-09 | 67979 | 8.90% |
| 2025-08 | 64530 | 8.45% |
| 2025-07 | 74776 | 9.79% |
| 2025-06 | 65120 | 8.53% |
| 2025-05 | 66861 | 8.76% |
| 2025-04 | 66672 | 8.73% |
| 2025-03 | 67565 | 8.85% |
| 2025-02 | 58638 | 7.68% |
| 2025-01 | 22988 | 3.01% |
Active Stores by Launch Year
Currently, 2,878,671 active stores in WordPress are tracked in our database , with the most stores launched in 2026 (289 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
289 active stores
796,616 active stores
363,922 active stores
239,623 active stores
184,602 active stores
196,300 active stores
186,252 active stores
125,294 active stores
129,811 active stores
102,660 active stores
59,802 active stores
49,597 active stores
51,928 active stores
69,010 active stores
39,783 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 289 | 0.01% |
| 2025 | 796616 | 27.67% |
| 2024 | 363922 | 12.64% |
| 2023 | 239623 | 8.32% |
| 2022 | 184602 | 6.41% |
| 2021 | 196300 | 6.82% |
| 2020 | 186252 | 6.47% |
| 2019 | 125294 | 4.35% |
| 2018 | 129811 | 4.51% |
| 2017 | 102660 | 3.57% |
| 2016 | 59802 | 2.08% |
| 2015 | 49597 | 1.72% |
| 2014 | 51928 | 1.80% |
| 2013 | 69010 | 2.40% |
| 2012 | 39783 | 1.38% |
| 2011 | 40742 | 1.42% |
| 2010 | 34650 | 1.20% |
| 2009 | 31257 | 1.09% |
| 2008 | 25433 | 0.88% |
| 2007 | 23513 | 0.82% |
| 2006 | 16377 | 0.57% |
| 2005 | 14328 | 0.50% |
| 2004 | 18906 | 0.66% |
| 2003 | 15302 | 0.53% |
| 2002 | 13906 | 0.48% |
| 2001 | 17311 | 0.60% |
| 2000 | 12268 | 0.43% |
| 1999 | 8775 | 0.30% |
| 1998 | 5678 | 0.20% |
| 1997 | 2887 | 0.10% |
| 1996 | 1571 | 0.05% |
| 1995 | 278 | 0.01% |
Geographic Distribution
United States leads with 20.3% (323,409 AI-verified stores) , followed by India (7.8%) and United Kingdom (7.0%) .
Base: 1,592,826 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
323,409 AI-verified stores
124,296 AI-verified stores
112,249 AI-verified stores
99,075 AI-verified stores
88,631 AI-verified stores
84,225 AI-verified stores
83,096 AI-verified stores
82,197 AI-verified stores
72,914 AI-verified stores
69,949 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 323409 | 20.30% |
| India | 124296 | 7.80% |
| United Kingdom | 112249 | 7.05% |
| Vietnam | 99075 | 6.22% |
| Germany | 88631 | 5.56% |
| France | 84225 | 5.29% |
| Iran | 83096 | 5.22% |
| Italy | 82197 | 5.16% |
| Spain | 72914 | 4.58% |
| Netherlands | 69949 | 4.39% |
| Russia | 65061 | 4.08% |
| Brazil | 63073 | 3.96% |
| Poland | 56008 | 3.52% |
| Australia | 48998 | 3.08% |
| Turkey | 42255 | 2.65% |
| Canada | 40471 | 2.54% |
| South Africa | 40035 | 2.51% |
| Romania | 32557 | 2.04% |
| Greece | 32418 | 2.04% |
| Pakistan | 31909 | 2.00% |
Featured Stores
Discover the strongest performers and newest entrants in WordPress's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Electronics & Technology
WooCommerce - Clothing & Accessories
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.7m | 100.00% |
| Emails | 3.6m | 62.96% |
| Phones | 1.3m | 23.21% |
| Ecommerce platform | 5.7m | 99.52% |
| Couriers | 605.1k | 10.56% |
| Payment Providers | 923.1k | 16.11% |
| Categories | 3.4m | 60.16% |
| Social Media | 3.4m | 59.90% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
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Maximize Your ROI
Use our detailed WordPress E-commerce Database to:
Gain actionable insights into 2.9m physical stores in WordPress.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at WordPress online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
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Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the WordPress E-commerce Database?
-
Our database covers over 2.9m WordPress physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.6% among stores with at least one detectable social profile (1,333,868 stores) , followed by Instagram (27.6%) and YouTube (8.9%) .
Base: 3,432,748 stores with any detectable social profile (59.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,333,868 stores
1,203,089 stores
388,929 stores
302,128 stores
298,909 stores
258,162 stores
202,922 stores
184,678 stores
174,060 stores
8,449 stores
Visual Distribution