WordPress Technology Adoption in E-commerce
Discover 2.3m verified e-commerce stores using WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.0m domains. 2.3m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.3m verified active stores out of 5.0m detected · 44.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.3% of stores with physical delivery (2,146,693 stores) , followed by Custom (4.2%) and Welcart (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,146,693 stores
93,603 stores
7,036 stores
1,490 stores
804 stores
527 stores
330 stores
208 stores
207 stores
207 stores
Visual Distribution
2,146,693 stores
93,603 stores
7,036 stores
1,490 stores
804 stores
527 stores
330 stores
208 stores
207 stores
207 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2146693 | 95.32% |
| Custom | 93603 | 4.16% |
| Welcart | 7036 | 0.31% |
| PrestaShop | 1490 | 0.07% |
| Shopify | 804 | 0.04% |
| Commerce7 | 527 | 0.02% |
| Magento | 330 | 0.01% |
| Ideasoft, WooCommerce | 208 | 0.01% |
| NCR Commerce Cloud | 207 | 0.01% |
| WooCommerce, Ideasoft | 207 | 0.01% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 97.6% share of all WordPress e-commerce stores (4,883,525) , with Custom at 1.9% and Welcart at 0.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,883,525 stores
93,603 stores
11,686 stores
1,653 stores
2,659 stores
2,004 stores
3,648 stores
288 stores
297 stores
302 stores
Visual Distribution
4,883,525 stores
93,603 stores
11,686 stores
1,653 stores
2,659 stores
2,004 stores
3,648 stores
288 stores
297 stores
302 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 4883525 | 97.64% |
| Custom | 93603 | 1.87% |
| Welcart | 11686 | 0.23% |
| PrestaShop | 1653 | 0.03% |
| Shopify | 2659 | 0.05% |
| Commerce7 | 2004 | 0.04% |
| Magento | 3648 | 0.07% |
| Ideasoft, WooCommerce | 288 | 0.01% |
| NCR Commerce Cloud | 297 | 0.01% |
| WooCommerce, Ideasoft | 302 | 0.01% |
Categories Distribution
Health & Beauty stores with 16.1% of all stores (317,554 stores) , followed by Clothing & Accessories (15.5%) and Food & Beverages (12.9%) .
Base: 1,972,261 AI-verified stores with physical delivery and detected product categories (87.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
317,554 stores
305,647 stores
254,141 stores
143,264 stores
143,015 stores
115,585 stores
96,836 stores
96,678 stores
92,952 stores
81,833 stores
Visual Distribution
317,554 stores
305,647 stores
254,141 stores
143,264 stores
143,015 stores
115,585 stores
96,836 stores
96,678 stores
92,952 stores
81,833 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 317554 | 16.10% |
| Clothing & Accessories | 305647 | 15.50% |
| Food & Beverages | 254141 | 12.89% |
| Sporting Goods & Outdoor Gear | 143264 | 7.26% |
| Home & Garden | 143015 | 7.25% |
| Electronics & Technology | 115585 | 5.86% |
| Arts & Entertainment | 96836 | 4.91% |
| Tools & Hardware | 96678 | 4.90% |
| Business & Industrial | 92952 | 4.71% |
| Gifts & Special Occasions | 81833 | 4.15% |
Payment Providers Distribution
PayPal stores with 29.6% among AI-verified physical stores (278,098 stores) , followed by MasterCard (14.7%) and Stripe Connect (13.7%) .
Base: 841,401 AI-verified physical stores with detectable payment providers (16.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
278,098 stores
138,195 stores
129,054 stores
97,524 stores
53,528 stores
45,194 stores
44,714 stores
43,892 stores
25,403 stores
24,248 stores
Visual Distribution
278,098 stores
138,195 stores
129,054 stores
97,524 stores
53,528 stores
45,194 stores
44,714 stores
43,892 stores
25,403 stores
24,248 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 278098 | 29.55% |
| MasterCard | 138195 | 14.69% |
| Stripe Connect | 129054 | 13.71% |
| American Express | 97524 | 10.36% |
| Apple Pay | 53528 | 5.69% |
| Klarna | 45194 | 4.80% |
| VISA | 44714 | 4.75% |
| Google Pay | 43892 | 4.66% |
| JCB | 25403 | 2.70% |
| Bolt | 24248 | 2.58% |
Shipping Carriers Distribution
DHL stores with 19.1% among AI-verified physical stores (98,086 stores) , followed by UPS (17.9%) and USPS (12.4%) .
Base: 558,302 AI-verified physical stores with detectable shipping carriers (11.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
98,086 stores
91,907 stores
63,449 stores
56,737 stores
46,122 stores
29,857 stores
19,149 stores
15,567 stores
15,475 stores
14,625 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 98086 | 19.12% |
| UPS | 91907 | 17.92% |
| USPS | 63449 | 12.37% |
| FedEx | 56737 | 11.06% |
| DPD | 46122 | 8.99% |
| GLS | 29857 | 5.82% |
| Royal Mail | 19149 | 3.73% |
| Colissimo | 15567 | 3.04% |
| PostNL | 15475 | 3.02% |
| InPost | 14625 | 2.85% |
Store Launch Timeline
Over the past 12 months, 565,402 new stores were launched in WordPress , with the highest activity in 2026-05 (53,262 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
53,262 stores launched
58,690 stores launched
53,682 stores launched
38,725 stores launched
52,362 stores launched
48,795 stores launched
50,779 stores launched
49,497 stores launched
49,233 stores launched
43,917 stores launched
47,448 stores launched
19,012 stores launched
Monthly Trend
9.4% of last 12 months
10.4% of last 12 months
9.5% of last 12 months
6.8% of last 12 months
9.3% of last 12 months
8.6% of last 12 months
9.0% of last 12 months
8.8% of last 12 months
8.7% of last 12 months
7.8% of last 12 months
8.4% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 53262 | 9.42% |
| 2026-04 | 58690 | 10.38% |
| 2026-03 | 53682 | 9.49% |
| 2026-02 | 38725 | 6.85% |
| 2026-01 | 52362 | 9.26% |
| 2025-12 | 48795 | 8.63% |
| 2025-11 | 50779 | 8.98% |
| 2025-10 | 49497 | 8.75% |
| 2025-09 | 49233 | 8.71% |
| 2025-08 | 43917 | 7.77% |
| 2025-07 | 47448 | 8.39% |
| 2025-06 | 19012 | 3.36% |
Active Stores by Launch Year
Currently, 2,250,927 active stores in WordPress are tracked in our database , with the most stores launched in 2026 (260,306 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
260,306 active stores
450,987 active stores
239,209 active stores
172,564 active stores
136,161 active stores
146,879 active stores
144,492 active stores
97,726 active stores
101,726 active stores
81,227 active stores
45,320 active stores
37,993 active stores
39,556 active stores
51,588 active stores
30,401 active stores
Distribution by Launch Year
11.6% of tracked active stores
20.0% of tracked active stores
10.6% of tracked active stores
7.7% of tracked active stores
6.0% of tracked active stores
6.5% of tracked active stores
6.4% of tracked active stores
4.3% of tracked active stores
4.5% of tracked active stores
3.6% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.8% of tracked active stores
2.3% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 260306 | 11.56% |
| 2025 | 450987 | 20.04% |
| 2024 | 239209 | 10.63% |
| 2023 | 172564 | 7.67% |
| 2022 | 136161 | 6.05% |
| 2021 | 146879 | 6.53% |
| 2020 | 144492 | 6.42% |
| 2019 | 97726 | 4.34% |
| 2018 | 101726 | 4.52% |
| 2017 | 81227 | 3.61% |
| 2016 | 45320 | 2.01% |
| 2015 | 37993 | 1.69% |
| 2014 | 39556 | 1.76% |
| 2013 | 51588 | 2.29% |
| 2012 | 30401 | 1.35% |
Geographic Distribution
United States stores with 24.1% (342,736 AI-verified stores) , followed by India (7.9%) and United Kingdom (6.6%) .
Base: 1,420,207 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
342,736 AI-verified stores
112,376 AI-verified stores
94,325 AI-verified stores
88,725 AI-verified stores
80,276 AI-verified stores
79,194 AI-verified stores
75,069 AI-verified stores
68,786 AI-verified stores
61,964 AI-verified stores
52,699 AI-verified stores
Visual Distribution
342,736 AI-verified stores
112,376 AI-verified stores
94,325 AI-verified stores
88,725 AI-verified stores
80,276 AI-verified stores
79,194 AI-verified stores
75,069 AI-verified stores
68,786 AI-verified stores
61,964 AI-verified stores
52,699 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 342736 | 24.13% |
| India | 112376 | 7.91% |
| United Kingdom | 94325 | 6.64% |
| Germany | 88725 | 6.25% |
| France | 80276 | 5.65% |
| Spain | 79194 | 5.58% |
| Italy | 75069 | 5.29% |
| Vietnam | 68786 | 4.84% |
| Netherlands | 61964 | 4.36% |
| Russia | 52699 | 3.71% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
WooCommerce - Pets & Pet Supplies
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Food & Beverages
WooCommerce - Food & Beverages
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.0m | 100.00% |
| Emails | 3.1m | 62.17% |
| Phones | 2.2m | 44.48% |
| Ecommerce platform | 5.0m | 99.60% |
| Couriers | 558.3k | 11.07% |
| Payment Providers | 841.4k | 16.68% |
| Categories | 2.2m | 43.73% |
| Social Media | 3.1m | 61.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WordPress e-commerce landscape:
Analyze 2.3m verified e-commerce stores on WordPress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WordPress e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WordPress e-commerce intelligence?
-
We track 2.3m verified WordPress e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 31.0% among stores with at least one detectable social profile (1,059,623 stores) , followed by Instagram (28.5%) and YouTube (8.7%) .
Base: 3,082,057 stores with any detectable social profile (61.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,059,623 stores
973,208 stores
298,544 stores
212,088 stores
210,643 stores
187,737 stores
180,980 stores
152,542 stores
133,426 stores
5,784 stores
Visual Distribution
1,059,623 stores
973,208 stores
298,544 stores
212,088 stores
210,643 stores
187,737 stores
180,980 stores
152,542 stores
133,426 stores
5,784 stores