WordPress Technology Adoption in E-commerce
Discover 2.4m verified e-commerce stores using WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.7m domains. 2.4m verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.4m verified active stores out of 5.7m detected · 43.0% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 95.2% of stores with physical delivery (2,312,989 stores) , followed by Custom (4.1%) and Welcart (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,312,989 stores
100,798 stores
7,799 stores
1,643 stores
1,268 stores
1,140 stores
1,114 stores
954 stores
712 stores
677 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2312989 | 95.16% |
| Custom | 100798 | 4.15% |
| Welcart | 7799 | 0.32% |
| PrestaShop | 1643 | 0.07% |
| Salesforce Commerce Cloud | 1268 | 0.05% |
| EasyDigitalDownloads, WooCommerce | 1140 | 0.05% |
| WooCommerce, EasyDigitalDownloads | 1114 | 0.05% |
| Shopify | 954 | 0.04% |
| EasyDigitalDownloads | 712 | 0.03% |
| Ecwid | 677 | 0.03% |
| Magento | 558 | 0.02% |
| Commerce7 | 374 | 0.02% |
| WooCommerce, Shopify | 190 | 0.01% |
| Intershop | 183 | 0.01% |
| BigCommerce | 181 | 0.01% |
All Stores Distribution
WooCommerce holds 97.0% share of all WordPress e-commerce stores (5,466,449) , with Custom at 1.8% and Welcart at 0.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
5,466,449 stores
100,798 stores
12,205 stores
1,865 stores
1,287 stores
5,459 stores
5,846 stores
3,883 stores
26,426 stores
1,444 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 5466449 | 97.00% |
| Custom | 100798 | 1.79% |
| Welcart | 12205 | 0.22% |
| PrestaShop | 1865 | 0.03% |
| Salesforce Commerce Cloud | 1287 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 5459 | 0.10% |
| WooCommerce, EasyDigitalDownloads | 5846 | 0.10% |
| Shopify | 3883 | 0.07% |
| EasyDigitalDownloads | 26426 | 0.47% |
| Ecwid | 1444 | 0.03% |
| Magento | 4992 | 0.09% |
| Commerce7 | 2046 | 0.04% |
| WooCommerce, Shopify | 535 | 0.01% |
| Intershop | 223 | 0.00% |
| BigCommerce | 1835 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 20.3% of all stores (378,598 stores) , followed by Health & Beauty (17.9%) and Food & Beverages (12.0%) .
Base: 1,862,564 AI-verified stores with physical delivery and detected product categories (76.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
378,598 stores
332,606 stores
224,093 stores
173,898 stores
122,878 stores
114,286 stores
93,363 stores
64,565 stores
63,082 stores
58,384 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 378598 | 20.33% |
| Health & Beauty | 332606 | 17.86% |
| Food & Beverages | 224093 | 12.03% |
| Electronics & Technology | 173898 | 9.34% |
| Home & Garden | 122878 | 6.60% |
| Furniture & Home Decor | 114286 | 6.14% |
| Jewelry & Watches | 93363 | 5.01% |
| Vehicles & Parts | 64565 | 3.47% |
| Gifts & Special Occasions | 63082 | 3.39% |
| Sporting Goods & Outdoor Gear | 58384 | 3.13% |
| Business & Industrial | 57310 | 3.08% |
| Tools & Hardware | 56381 | 3.03% |
| Arts & Entertainment | 51651 | 2.77% |
| Pets & Pet Supplies | 40052 | 2.15% |
| Toys & Games | 31417 | 1.69% |
Payment Providers Distribution
PayPal leads with 29.2% among AI-verified physical stores (286,409 stores) , followed by MasterCard (16.5%) and Stripe Connect (12.9%) .
Base: 868,400 AI-verified physical stores with detectable payment providers (15.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
286,409 stores
161,558 stores
126,504 stores
109,607 stores
46,679 stores
45,894 stores
45,304 stores
37,665 stores
35,315 stores
25,464 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 286409 | 29.21% |
| MasterCard | 161558 | 16.48% |
| Stripe Connect | 126504 | 12.90% |
| American Express | 109607 | 11.18% |
| Klarna | 46679 | 4.76% |
| VISA | 45894 | 4.68% |
| Apple Pay | 45304 | 4.62% |
| JCB | 37665 | 3.84% |
| Google Pay | 35315 | 3.60% |
| Bolt | 25464 | 2.60% |
| BitCoin | 13086 | 1.33% |
| Bancontact | 12537 | 1.28% |
| Mercado Pago | 11606 | 1.18% |
| Przelewy24 | 11582 | 1.18% |
| Mollie | 11221 | 1.14% |
Shipping Carriers Distribution
DHL leads with 19.0% among AI-verified physical stores (101,516 stores) , followed by UPS (18.3%) and USPS (13.1%) .
Base: 577,835 AI-verified physical stores with detectable shipping carriers (10.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 101516 | 19.03% |
| UPS | 97413 | 18.26% |
| USPS | 69624 | 13.05% |
| FedEx | 58199 | 10.91% |
| DPD | 45651 | 8.56% |
| GLS | 30206 | 5.66% |
| Royal Mail | 19916 | 3.73% |
| PostNL | 16093 | 3.02% |
| TNT | 14947 | 2.80% |
| Colissimo | 14942 | 2.80% |
| InPost | 14015 | 2.63% |
| Estes | 13495 | 2.53% |
| Hermes | 13226 | 2.48% |
| Correios | 12473 | 2.34% |
| Correos | 11715 | 2.20% |
Store Launch Timeline
Over the past 12 months, 667,657 new stores were launched in WordPress , with the highest activity in 2026-02 (50,036 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
50,036 stores launched
68,303 stores launched
64,306 stores launched
64,126 stores launched
62,717 stores launched
60,211 stores launched
52,834 stores launched
57,364 stores launched
49,615 stores launched
49,535 stores launched
47,416 stores launched
41,194 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 50036 | 7.49% |
| 2026-01 | 68303 | 10.23% |
| 2025-12 | 64306 | 9.63% |
| 2025-11 | 64126 | 9.60% |
| 2025-10 | 62717 | 9.39% |
| 2025-09 | 60211 | 9.02% |
| 2025-08 | 52834 | 7.91% |
| 2025-07 | 57364 | 8.59% |
| 2025-06 | 49615 | 7.43% |
| 2025-05 | 49535 | 7.42% |
| 2025-04 | 47416 | 7.10% |
| 2025-03 | 41194 | 6.17% |
Active Stores by Launch Year
Currently, 2,427,670 active stores in WordPress are tracked in our database , with the most stores launched in 2026 (118,865 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
118,865 active stores
613,813 active stores
280,828 active stores
196,679 active stores
151,993 active stores
162,087 active stores
157,464 active stores
106,056 active stores
109,552 active stores
86,379 active stores
48,454 active stores
40,504 active stores
42,581 active stores
55,461 active stores
32,385 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 118865 | 4.90% |
| 2025 | 613813 | 25.28% |
| 2024 | 280828 | 11.57% |
| 2023 | 196679 | 8.10% |
| 2022 | 151993 | 6.26% |
| 2021 | 162087 | 6.68% |
| 2020 | 157464 | 6.49% |
| 2019 | 106056 | 4.37% |
| 2018 | 109552 | 4.51% |
| 2017 | 86379 | 3.56% |
| 2016 | 48454 | 2.00% |
| 2015 | 40504 | 1.67% |
| 2014 | 42581 | 1.75% |
| 2013 | 55461 | 2.28% |
| 2012 | 32385 | 1.33% |
| 2011 | 32623 | 1.34% |
| 2010 | 27870 | 1.15% |
| 2009 | 25088 | 1.03% |
| 2008 | 20266 | 0.83% |
| 2007 | 18663 | 0.77% |
| 2006 | 13089 | 0.54% |
| 2005 | 11459 | 0.47% |
| 2004 | 14759 | 0.61% |
| 2003 | 11998 | 0.49% |
| 2002 | 10910 | 0.45% |
| 2001 | 13424 | 0.55% |
| 2000 | 9576 | 0.39% |
| 1999 | 6834 | 0.28% |
| 1998 | 4416 | 0.18% |
| 1997 | 2207 | 0.09% |
| 1996 | 1166 | 0.05% |
| 1995 | 221 | 0.01% |
Geographic Distribution
United States leads with 26.5% (424,311 AI-verified stores) , followed by India (7.8%) and United Kingdom (6.4%) .
Base: 1,599,765 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
424,311 AI-verified stores
124,249 AI-verified stores
102,886 AI-verified stores
92,625 AI-verified stores
82,116 AI-verified stores
79,986 AI-verified stores
75,772 AI-verified stores
73,524 AI-verified stores
70,879 AI-verified stores
64,771 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 424311 | 26.52% |
| India | 124249 | 7.77% |
| United Kingdom | 102886 | 6.43% |
| Germany | 92625 | 5.79% |
| France | 82116 | 5.13% |
| Iran | 79986 | 5.00% |
| Italy | 75772 | 4.74% |
| Spain | 73524 | 4.60% |
| Vietnam | 70879 | 4.43% |
| Netherlands | 64771 | 4.05% |
| Brazil | 56848 | 3.55% |
| Russia | 56624 | 3.54% |
| Poland | 50805 | 3.18% |
| Australia | 43723 | 2.73% |
| Canada | 37555 | 2.35% |
| Turkey | 35370 | 2.21% |
| Pakistan | 34810 | 2.18% |
| South Africa | 33557 | 2.10% |
| Romania | 29684 | 1.86% |
| Japan | 29670 | 1.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
WooCommerce - Pets & Pet Supplies
Custom - Vehicles & Parts
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce - Electronics & Technology
WooCommerce - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.7m | 100.00% |
| Emails | 3.5m | 61.04% |
| Phones | 1.3m | 22.71% |
| Ecommerce platform | 5.6m | 99.80% |
| Couriers | 577.8k | 10.22% |
| Payment Providers | 868.4k | 15.35% |
| Categories | 2.2m | 38.18% |
| Social Media | 3.4m | 60.34% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WordPress e-commerce landscape:
Analyze 2.4m verified e-commerce stores on WordPress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WordPress e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WordPress e-commerce intelligence?
-
We track 2.4m verified WordPress e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 30.4% among stores with at least one detectable social profile (1,117,867 stores) , followed by Instagram (28.1%) and YouTube (8.6%) .
Base: 3,412,757 stores with any detectable social profile (60.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,117,867 stores
1,031,013 stores
316,973 stores
244,066 stores
237,407 stores
222,358 stores
182,347 stores
167,627 stores
149,377 stores
6,253 stores
Visual Distribution