WidgetWhats Technology Adoption in E-commerce
Discover 292 verified e-commerce stores using WidgetWhats. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 486 domains. 292 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
292 verified active stores out of 486 detected · 60.1% verification rate
E-commerce Platforms Distribution
Custom stores with 33.9% of stores with physical delivery (99 stores) , followed by WooCommerce (16.1%) and Shopify (7.9%) .
Base: 292 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
99 stores
47 stores
23 stores
20 stores
16 stores
12 stores
12 stores
7 stores
5 stores
4 stores
Visual Distribution
99 stores
47 stores
23 stores
20 stores
16 stores
12 stores
12 stores
7 stores
5 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 99 | 33.90% |
| WooCommerce | 47 | 16.10% |
| Shopify | 23 | 7.88% |
| Magento | 20 | 6.85% |
| OpenCart | 16 | 5.48% |
| Wix eCommerce | 12 | 4.11% |
| PrestaShop | 12 | 4.11% |
| Gambio | 7 | 2.40% |
| 1C-Bitrix | 5 | 1.71% |
| Jumpseller | 4 | 1.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 20.4% share of detected WidgetWhats e-commerce signals (99) , with WooCommerce at 28.8% and Shopify at 4.9% (June 2026) .
Base: 486 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
99 websites
140 websites
24 websites
24 websites
16 websites
73 websites
12 websites
7 websites
11 websites
7 websites
Visual Distribution
99 websites
140 websites
24 websites
24 websites
16 websites
73 websites
12 websites
7 websites
11 websites
7 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 99 | 20.37% |
| WooCommerce | 140 | 28.81% |
| Shopify | 24 | 4.94% |
| Magento | 24 | 4.94% |
| OpenCart | 16 | 3.29% |
| Wix eCommerce | 73 | 15.02% |
| PrestaShop | 12 | 2.47% |
| Gambio | 7 | 1.44% |
| 1C-Bitrix | 11 | 2.26% |
| Jumpseller | 7 | 1.44% |
Categories Distribution
Clothing & Accessories stores with 10.6% of all stores (31 stores) , followed by Vehicles & Parts (10.3%) and Health & Beauty (9.9%) .
Base: 292 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
31 stores
30 stores
29 stores
28 stores
25 stores
24 stores
21 stores
20 stores
17 stores
16 stores
Visual Distribution
31 stores
30 stores
29 stores
28 stores
25 stores
24 stores
21 stores
20 stores
17 stores
16 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 31 | 10.62% |
| Vehicles & Parts | 30 | 10.27% |
| Health & Beauty | 29 | 9.93% |
| Home & Garden | 28 | 9.59% |
| Food & Beverages | 25 | 8.56% |
| Electronics & Technology | 24 | 8.22% |
| Gifts & Special Occasions | 21 | 7.19% |
| Business & Industrial | 20 | 6.85% |
| Sporting Goods & Outdoor Gear | 17 | 5.82% |
| Tools & Hardware | 16 | 5.48% |
Payment Providers Distribution
PayPal accounts for 27.5% of displayed detection occurrences (25 occurrences) , followed by MasterCard (14.3%) and American Express (9.9%) .
Base: 91 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
25 occurrences
13 occurrences
9 occurrences
9 occurrences
9 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
Visual Distribution
25 occurrences
13 occurrences
9 occurrences
9 occurrences
9 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 25 | 27.47% |
| MasterCard | 13 | 14.29% |
| American Express | 9 | 9.89% |
| Klarna | 9 | 9.89% |
| VISA | 9 | 9.89% |
| Google Pay | 8 | 8.79% |
| Apple Pay | 6 | 6.59% |
| Stripe Connect | 5 | 5.49% |
| JCB | 4 | 4.40% |
| Boleto | 3 | 3.30% |
Shipping Carriers Distribution
DHL accounts for 20.3% of displayed detection occurrences (12 occurrences) , followed by GLS (16.9%) and UPS (13.6%) .
Base: 59 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
12 occurrences
10 occurrences
8 occurrences
7 occurrences
7 occurrences
5 occurrences
4 occurrences
2 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 12 | 20.34% |
| GLS | 10 | 16.95% |
| UPS | 8 | 13.56% |
| Correios | 7 | 11.86% |
| DPD | 7 | 11.86% |
| Correos | 5 | 8.47% |
| Seur | 4 | 6.78% |
| Colissimo | 2 | 3.39% |
| FedEx | 2 | 3.39% |
| Chronopost | 2 | 3.39% |
Store Launch Timeline
Over the past 12 months, 16 new stores were launched in WidgetWhats , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
1 stores launched
2 stores launched
1 stores launched
2 stores launched
1 stores launched
1 stores launched
3 stores launched
2 stores launched
1 stores launched
Monthly Trend
12.5% of last 12 months
6.3% of last 12 months
12.5% of last 12 months
6.3% of last 12 months
12.5% of last 12 months
6.3% of last 12 months
6.3% of last 12 months
18.8% of last 12 months
12.5% of last 12 months
6.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 12.50% |
| 2026-04 | 1 | 6.25% |
| 2026-03 | 2 | 12.50% |
| 2026-02 | 1 | 6.25% |
| 2026-01 | 2 | 12.50% |
| 2025-12 | 1 | 6.25% |
| 2025-11 | 1 | 6.25% |
| 2025-08 | 3 | 18.75% |
| 2025-07 | 2 | 12.50% |
| 2025-06 | 1 | 6.25% |
Active Stores by Launch Year
Currently, 291 active stores in WidgetWhats are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8 active stores
17 active stores
16 active stores
14 active stores
17 active stores
31 active stores
36 active stores
17 active stores
21 active stores
16 active stores
15 active stores
9 active stores
5 active stores
14 active stores
9 active stores
Distribution by Launch Year
2.7% of tracked active stores
5.8% of tracked active stores
5.5% of tracked active stores
4.8% of tracked active stores
5.8% of tracked active stores
10.7% of tracked active stores
12.4% of tracked active stores
5.8% of tracked active stores
7.2% of tracked active stores
5.5% of tracked active stores
5.2% of tracked active stores
3.1% of tracked active stores
1.7% of tracked active stores
4.8% of tracked active stores
3.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8 | 2.75% |
| 2025 | 17 | 5.84% |
| 2024 | 16 | 5.50% |
| 2023 | 14 | 4.81% |
| 2022 | 17 | 5.84% |
| 2021 | 31 | 10.65% |
| 2020 | 36 | 12.37% |
| 2019 | 17 | 5.84% |
| 2018 | 21 | 7.22% |
| 2017 | 16 | 5.50% |
| 2016 | 15 | 5.15% |
| 2015 | 9 | 3.09% |
| 2014 | 5 | 1.72% |
| 2013 | 14 | 4.81% |
| 2012 | 9 | 3.09% |
Geographic Distribution
India stores with 9.6% (28 active verified stores) , followed by Pakistan (6.5%) and Romania (6.2%) .
Base: 292 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
28 active verified stores
19 active verified stores
18 active verified stores
14 active verified stores
14 active verified stores
14 active verified stores
12 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
Visual Distribution
28 active verified stores
19 active verified stores
18 active verified stores
14 active verified stores
14 active verified stores
14 active verified stores
12 active verified stores
12 active verified stores
11 active verified stores
11 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 28 | 9.59% |
| Pakistan | 19 | 6.51% |
| Romania | 18 | 6.16% |
| Spain | 14 | 4.79% |
| Italy | 14 | 4.79% |
| Brazil | 14 | 4.79% |
| Germany | 12 | 4.11% |
| Mexico | 12 | 4.11% |
| Malaysia | 11 | 3.77% |
| Colombia | 11 | 3.77% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
Konimbo - Home & Garden
Custom - Vehicles & Parts
Custom - Electronics & Technology
WooCommerce - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart - Books & Media
Shopify - Vehicles & Parts
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 486 | 100.00% |
| Emails | 323 | 66.46% |
| Phones | 323 | 66.46% |
| Ecommerce platform | 480 | 98.77% |
| Couriers | 64 | 13.17% |
| Payment Providers | 88 | 18.11% |
| Categories | 294 | 60.49% |
| Social Media | 411 | 84.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WidgetWhats e-commerce landscape:
Analyze 292 verified e-commerce stores on WidgetWhats - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WidgetWhats e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WidgetWhats e-commerce intelligence?
-
We track 292 verified WidgetWhats e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.8% of displayed detection occurrences (217 occurrences) , followed by Instagram (27.0%) and YouTube (10.5%) .
Base: 704 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
217 occurrences
190 occurrences
74 occurrences
56 occurrences
51 occurrences
44 occurrences
30 occurrences
29 occurrences
11 occurrences
2 occurrences
Visual Distribution
217 occurrences
190 occurrences
74 occurrences
56 occurrences
51 occurrences
44 occurrences
30 occurrences
29 occurrences
11 occurrences
2 occurrences