Umbraco Technology Adoption in E-commerce
Discover 275 verified e-commerce stores using Umbraco. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 385 domains. 275 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
275 verified active stores out of 385 detected · 71.4% verification rate
E-commerce Platforms Distribution
Custom stores with 96.7% of stores with physical delivery (266 stores) , followed by nopCommerce (1.5%) and DanDomain Webshop, ScanNet Webshop (0.4%) .
Base: 275 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
266 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
266 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 266 | 96.73% |
| nopCommerce | 4 | 1.45% |
| DanDomain Webshop, ScanNet Webshop | 1 | 0.36% |
| BigCommerce | 1 | 0.36% |
| ScanNet Webshop, DanDomain Webshop | 1 | 0.36% |
| WooCommerce | 1 | 0.36% |
| Shopify | 1 | 0.36% |
| HCL Commerce | 0 | 0.00% |
| RunFree | 0 | 0.00% |
| Pimcore | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 69.1% share of detected Umbraco e-commerce signals (266) , with nopCommerce at 1.0% and DanDomain Webshop, ScanNet Webshop at 0.3% (June 2026) .
Base: 385 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
266 websites
4 websites
1 websites
1 websites
1 websites
14 websites
1 websites
1 websites
1 websites
3 websites
Visual Distribution
266 websites
4 websites
1 websites
1 websites
1 websites
14 websites
1 websites
1 websites
1 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 266 | 69.09% |
| nopCommerce | 4 | 1.04% |
| DanDomain Webshop, ScanNet Webshop | 1 | 0.26% |
| BigCommerce | 1 | 0.26% |
| ScanNet Webshop, DanDomain Webshop | 1 | 0.26% |
| WooCommerce | 14 | 3.64% |
| Shopify | 1 | 0.26% |
| HCL Commerce | 1 | 0.26% |
| RunFree | 1 | 0.26% |
| Pimcore | 3 | 0.78% |
Categories Distribution
Business & Industrial stores with 17.1% of all stores (47 stores) , followed by Home & Garden (12.0%) and Tools & Hardware (8.7%) .
Base: 275 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
47 stores
33 stores
24 stores
21 stores
20 stores
17 stores
14 stores
13 stores
12 stores
12 stores
Visual Distribution
47 stores
33 stores
24 stores
21 stores
20 stores
17 stores
14 stores
13 stores
12 stores
12 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 47 | 17.09% |
| Home & Garden | 33 | 12.00% |
| Tools & Hardware | 24 | 8.73% |
| Health & Beauty | 21 | 7.64% |
| Sporting Goods & Outdoor Gear | 20 | 7.27% |
| Food & Beverages | 17 | 6.18% |
| Furniture & Home Decor | 14 | 5.09% |
| Vehicles & Parts | 13 | 4.73% |
| Toys & Games | 12 | 4.36% |
| Electronics & Technology | 12 | 4.36% |
Payment Providers Distribution
PayPal accounts for 19.6% of displayed detection occurrences (28 occurrences) , followed by Klarna (16.8%) and MasterCard (14.0%) .
Base: 143 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
28 occurrences
24 occurrences
20 occurrences
18 occurrences
17 occurrences
11 occurrences
8 occurrences
6 occurrences
6 occurrences
5 occurrences
Visual Distribution
28 occurrences
24 occurrences
20 occurrences
18 occurrences
17 occurrences
11 occurrences
8 occurrences
6 occurrences
6 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 28 | 19.58% |
| Klarna | 24 | 16.78% |
| MasterCard | 20 | 13.99% |
| VISA | 18 | 12.59% |
| American Express | 17 | 11.89% |
| JCB | 11 | 7.69% |
| Apple Pay | 8 | 5.59% |
| Stripe Connect | 6 | 4.20% |
| Bancontact | 6 | 4.20% |
| iDEAL | 5 | 3.50% |
Shipping Carriers Distribution
DHL accounts for 23.8% of displayed detection occurrences (24 occurrences) , followed by UPS (20.8%) and FedEx (14.9%) .
Base: 101 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
24 occurrences
21 occurrences
15 occurrences
14 occurrences
6 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 24 | 23.76% |
| UPS | 21 | 20.79% |
| FedEx | 15 | 14.85% |
| GLS | 14 | 13.86% |
| Royal Mail | 6 | 5.94% |
| PostNord | 5 | 4.95% |
| DPD | 5 | 4.95% |
| USPS | 4 | 3.96% |
| PostNL | 4 | 3.96% |
| Schenker | 3 | 2.97% |
Store Launch Timeline
Over the past 12 months, 14 new stores were launched in Umbraco , with the highest activity in 2026-04 (3 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3 stores launched
1 stores launched
3 stores launched
3 stores launched
2 stores launched
1 stores launched
1 stores launched
Monthly Trend
21.4% of last 12 months
7.1% of last 12 months
21.4% of last 12 months
21.4% of last 12 months
14.3% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 3 | 21.43% |
| 2026-03 | 1 | 7.14% |
| 2025-11 | 3 | 21.43% |
| 2025-10 | 3 | 21.43% |
| 2025-08 | 2 | 14.29% |
| 2025-07 | 1 | 7.14% |
| 2025-06 | 1 | 7.14% |
Active Stores by Launch Year
Currently, 272 active stores in Umbraco are tracked in our database , with the most stores launched in 2026 (4 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4 active stores
24 active stores
13 active stores
7 active stores
10 active stores
11 active stores
12 active stores
7 active stores
18 active stores
16 active stores
7 active stores
7 active stores
3 active stores
6 active stores
9 active stores
Distribution by Launch Year
1.5% of tracked active stores
8.8% of tracked active stores
4.8% of tracked active stores
2.6% of tracked active stores
3.7% of tracked active stores
4.0% of tracked active stores
4.4% of tracked active stores
2.6% of tracked active stores
6.6% of tracked active stores
5.9% of tracked active stores
2.6% of tracked active stores
2.6% of tracked active stores
1.1% of tracked active stores
2.2% of tracked active stores
3.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4 | 1.47% |
| 2025 | 24 | 8.82% |
| 2024 | 13 | 4.78% |
| 2023 | 7 | 2.57% |
| 2022 | 10 | 3.68% |
| 2021 | 11 | 4.04% |
| 2020 | 12 | 4.41% |
| 2019 | 7 | 2.57% |
| 2018 | 18 | 6.62% |
| 2017 | 16 | 5.88% |
| 2016 | 7 | 2.57% |
| 2015 | 7 | 2.57% |
| 2014 | 3 | 1.10% |
| 2013 | 6 | 2.21% |
| 2012 | 9 | 3.31% |
Geographic Distribution
United Kingdom stores with 13.5% (37 active verified stores) , followed by Netherlands (9.5%) and Denmark (9.5%) .
Base: 275 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
37 active verified stores
26 active verified stores
26 active verified stores
20 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
12 active verified stores
11 active verified stores
7 active verified stores
Visual Distribution
37 active verified stores
26 active verified stores
26 active verified stores
20 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
12 active verified stores
11 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United Kingdom | 37 | 13.45% |
| Netherlands | 26 | 9.45% |
| Denmark | 26 | 9.45% |
| Norway | 20 | 7.27% |
| United States | 19 | 6.91% |
| New Zealand | 14 | 5.09% |
| Sweden | 13 | 4.73% |
| Belgium | 12 | 4.36% |
| Faroe Islands | 11 | 4.00% |
| Spain | 7 | 2.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Food & Beverages
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 385 | 100.00% |
| Emails | 253 | 65.71% |
| Phones | 256 | 66.49% |
| Ecommerce platform | 326 | 84.68% |
| Couriers | 99 | 25.71% |
| Payment Providers | 116 | 30.13% |
| Categories | 258 | 67.01% |
| Social Media | 313 | 81.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Umbraco e-commerce landscape:
Analyze 275 verified e-commerce stores on Umbraco - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Umbraco e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Umbraco e-commerce intelligence?
-
We track 275 verified Umbraco e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.2% of displayed detection occurrences (214 occurrences) , followed by Instagram (21.2%) and YouTube (17.7%) .
Base: 708 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
214 occurrences
150 occurrences
125 occurrences
125 occurrences
32 occurrences
27 occurrences
16 occurrences
16 occurrences
2 occurrences
1 occurrences
Visual Distribution
214 occurrences
150 occurrences
125 occurrences
125 occurrences
32 occurrences
27 occurrences
16 occurrences
16 occurrences
2 occurrences
1 occurrences