Typekit Technology Adoption in E-commerce
Discover 151.8k verified e-commerce stores using Typekit. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 627.3k domains. 151.8k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
151.8k verified active stores out of 627.3k detected · 24.2% verification rate
E-commerce Platforms Distribution
Squarespace Commerce stores with 60.7% of stores with physical delivery (90,250 stores) , followed by Shopify (16.4%) and Custom (10.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
90,250 stores
24,354 stores
14,968 stores
12,342 stores
1,976 stores
1,044 stores
956 stores
794 stores
452 stores
443 stores
Visual Distribution
90,250 stores
24,354 stores
14,968 stores
12,342 stores
1,976 stores
1,044 stores
956 stores
794 stores
452 stores
443 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Squarespace Commerce | 90250 | 60.74% |
| Shopify | 24354 | 16.39% |
| Custom | 14968 | 10.07% |
| WooCommerce | 12342 | 8.31% |
| Magento | 1976 | 1.33% |
| Cafe24 | 1044 | 0.70% |
| PrestaShop | 956 | 0.64% |
| BigCommerce | 794 | 0.53% |
| Salesforce Commerce Cloud | 452 | 0.30% |
| Shoptet | 443 | 0.30% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Squarespace Commerce holds 86.5% share of all Typekit e-commerce stores (532,892) , with Shopify at 4.4% and Custom at 2.4% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
532,892 stores
26,981 stores
14,968 stores
33,881 stores
2,389 stores
1,125 stores
1,082 stores
942 stores
588 stores
452 stores
Visual Distribution
532,892 stores
26,981 stores
14,968 stores
33,881 stores
2,389 stores
1,125 stores
1,082 stores
942 stores
588 stores
452 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Squarespace Commerce | 532892 | 86.46% |
| Shopify | 26981 | 4.38% |
| Custom | 14968 | 2.43% |
| WooCommerce | 33881 | 5.50% |
| Magento | 2389 | 0.39% |
| Cafe24 | 1125 | 0.18% |
| PrestaShop | 1082 | 0.18% |
| BigCommerce | 942 | 0.15% |
| Salesforce Commerce Cloud | 588 | 0.10% |
| Shoptet | 452 | 0.07% |
Categories Distribution
Health & Beauty stores with 15.5% of all stores (20,574 stores) , followed by Arts & Entertainment (15.3%) and Food & Beverages (14.4%) .
Base: 132,914 AI-verified stores with physical delivery and detected product categories (87.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
20,574 stores
20,312 stores
19,126 stores
19,055 stores
12,527 stores
8,332 stores
7,639 stores
6,081 stores
5,773 stores
3,023 stores
Visual Distribution
20,574 stores
20,312 stores
19,126 stores
19,055 stores
12,527 stores
8,332 stores
7,639 stores
6,081 stores
5,773 stores
3,023 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 20574 | 15.48% |
| Arts & Entertainment | 20312 | 15.28% |
| Food & Beverages | 19126 | 14.39% |
| Clothing & Accessories | 19055 | 14.34% |
| Sporting Goods & Outdoor Gear | 12527 | 9.42% |
| Gifts & Special Occasions | 8332 | 6.27% |
| Toys & Games | 7639 | 5.75% |
| Jewelry & Watches | 6081 | 4.58% |
| Home & Garden | 5773 | 4.34% |
| Tools & Hardware | 3023 | 2.27% |
Payment Providers Distribution
PayPal stores with 24.1% among AI-verified physical stores (13,295 stores) , followed by Stripe Connect (15.6%) and American Express (15.5%) .
Base: 58,787 AI-verified physical stores with detectable payment providers (9.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
13,295 stores
8,623 stores
8,561 stores
5,463 stores
4,870 stores
3,248 stores
3,023 stores
1,901 stores
1,717 stores
1,245 stores
Visual Distribution
13,295 stores
8,623 stores
8,561 stores
5,463 stores
4,870 stores
3,248 stores
3,023 stores
1,901 stores
1,717 stores
1,245 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 13295 | 24.06% |
| Stripe Connect | 8623 | 15.60% |
| American Express | 8561 | 15.49% |
| Klarna | 5463 | 9.88% |
| MasterCard | 4870 | 8.81% |
| Apple Pay | 3248 | 5.88% |
| Giropay | 3023 | 5.47% |
| VISA | 1901 | 3.44% |
| Google Pay | 1717 | 3.11% |
| Bolt | 1245 | 2.25% |
Shipping Carriers Distribution
USPS stores with 24.7% among AI-verified physical stores (9,102 stores) , followed by UPS (19.6%) and FedEx (10.7%) .
Base: 42,961 AI-verified physical stores with detectable shipping carriers (6.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
9,102 stores
7,205 stores
3,932 stores
3,878 stores
3,854 stores
2,136 stores
1,693 stores
1,151 stores
774 stores
762 stores
Visual Distribution
9,102 stores
7,205 stores
3,932 stores
3,878 stores
3,854 stores
2,136 stores
1,693 stores
1,151 stores
774 stores
762 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 9102 | 24.72% |
| UPS | 7205 | 19.57% |
| FedEx | 3932 | 10.68% |
| Royal Mail | 3878 | 10.53% |
| DHL | 3854 | 10.47% |
| DPD | 2136 | 5.80% |
| Australia Post | 1693 | 4.60% |
| GLS | 1151 | 3.13% |
| Canada Post | 774 | 2.10% |
| Colissimo | 762 | 2.07% |
Store Launch Timeline
Over the past 12 months, 10,112 new stores were launched in Typekit , with the highest activity in 2026-04 (726 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
726 stores launched
844 stores launched
642 stores launched
791 stores launched
719 stores launched
885 stores launched
965 stores launched
1,045 stores launched
969 stores launched
1,029 stores launched
959 stores launched
538 stores launched
Monthly Trend
7.2% of last 12 months
8.3% of last 12 months
6.3% of last 12 months
7.8% of last 12 months
7.1% of last 12 months
8.8% of last 12 months
9.5% of last 12 months
10.3% of last 12 months
9.6% of last 12 months
10.2% of last 12 months
9.5% of last 12 months
5.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 726 | 7.18% |
| 2026-03 | 844 | 8.35% |
| 2026-02 | 642 | 6.35% |
| 2026-01 | 791 | 7.82% |
| 2025-12 | 719 | 7.11% |
| 2025-11 | 885 | 8.75% |
| 2025-10 | 965 | 9.54% |
| 2025-09 | 1045 | 10.33% |
| 2025-08 | 969 | 9.58% |
| 2025-07 | 1029 | 10.18% |
| 2025-06 | 959 | 9.48% |
| 2025-05 | 538 | 5.32% |
Active Stores by Launch Year
Currently, 150,840 active stores in Typekit are tracked in our database , with the most stores launched in 2026 (3,078 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,078 active stores
11,701 active stores
16,480 active stores
15,445 active stores
13,437 active stores
13,694 active stores
13,206 active stores
8,320 active stores
8,586 active stores
8,648 active stores
4,319 active stores
3,621 active stores
3,890 active stores
3,943 active stores
2,648 active stores
Distribution by Launch Year
2.0% of tracked active stores
7.8% of tracked active stores
10.9% of tracked active stores
10.2% of tracked active stores
8.9% of tracked active stores
9.1% of tracked active stores
8.8% of tracked active stores
5.5% of tracked active stores
5.7% of tracked active stores
5.7% of tracked active stores
2.9% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
2.6% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3078 | 2.04% |
| 2025 | 11701 | 7.76% |
| 2024 | 16480 | 10.93% |
| 2023 | 15445 | 10.24% |
| 2022 | 13437 | 8.91% |
| 2021 | 13694 | 9.08% |
| 2020 | 13206 | 8.75% |
| 2019 | 8320 | 5.52% |
| 2018 | 8586 | 5.69% |
| 2017 | 8648 | 5.73% |
| 2016 | 4319 | 2.86% |
| 2015 | 3621 | 2.40% |
| 2014 | 3890 | 2.58% |
| 2013 | 3943 | 2.61% |
| 2012 | 2648 | 1.76% |
Geographic Distribution
United States stores with 53.4% (64,811 AI-verified stores) , followed by United Kingdom (12.6%) and Australia (7.0%) .
Base: 121,350 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
64,811 AI-verified stores
15,233 AI-verified stores
8,444 AI-verified stores
6,110 AI-verified stores
3,819 AI-verified stores
3,236 AI-verified stores
2,499 AI-verified stores
2,230 AI-verified stores
2,166 AI-verified stores
1,853 AI-verified stores
Visual Distribution
64,811 AI-verified stores
15,233 AI-verified stores
8,444 AI-verified stores
6,110 AI-verified stores
3,819 AI-verified stores
3,236 AI-verified stores
2,499 AI-verified stores
2,230 AI-verified stores
2,166 AI-verified stores
1,853 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 64811 | 53.41% |
| United Kingdom | 15233 | 12.55% |
| Australia | 8444 | 6.96% |
| Canada | 6110 | 5.04% |
| France | 3819 | 3.15% |
| Germany | 3236 | 2.67% |
| Netherlands | 2499 | 2.06% |
| Japan | 2230 | 1.84% |
| Italy | 2166 | 1.78% |
| New Zealand | 1853 | 1.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Salesforce Commerce Cloud - Food & Beverages
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Squarespace Commerce - Gifts & Special Occasions
Squarespace Commerce - Clothing & Accessories
WooCommerce - Food & Beverages
Squarespace Commerce - Sporting Goods & Outdoor Gear
Shopify - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 627.3k | 100.00% |
| Emails | 362.7k | 57.82% |
| Phones | 89.9k | 14.33% |
| Ecommerce platform | 625.5k | 99.71% |
| Couriers | 43.0k | 6.85% |
| Payment Providers | 58.8k | 9.37% |
| Categories | 161.3k | 25.71% |
| Social Media | 525.4k | 83.75% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Typekit e-commerce landscape:
Analyze 151.8k verified e-commerce stores on Typekit - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Typekit e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Typekit e-commerce intelligence?
-
We track 151.8k verified Typekit e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 40.7% among stores with at least one detectable social profile (120,391 stores) , followed by Facebook (28.1%) and YouTube (8.6%) .
Base: 525,388 stores with any detectable social profile (83.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
120,391 stores
83,313 stores
25,532 stores
19,024 stores
17,248 stores
14,181 stores
10,838 stores
3,759 stores
1,057 stores
698 stores
Visual Distribution
120,391 stores
83,313 stores
25,532 stores
19,024 stores
17,248 stores
14,181 stores
10,838 stores
3,759 stores
1,057 stores
698 stores