Tilda Technology Adoption in E-commerce

Discover 39.8k e-commerce stores using Tilda. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 99.7% of stores with physical delivery (39,688 stores) , followed by Ecwid (0.1%) and 1C-Bitrix (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.7%

39,688 stores

Ecwid 0.1%

54 stores

47 stores

22 stores

5 stores

2 stores

2 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Tilda
Platform Stores with Physical Delivery Percentage
Custom 39688 99.65%
Ecwid 54 0.14%
1C-Bitrix 47 0.12%
WooCommerce 22 0.06%
OpenCart 5 0.01%
CS Cart 2 0.01%
Shopify 2 0.01%
HCL Commerce 2 0.01%
Magento 2 0.01%
Powergap 1 0.00%
PrestaShop 1 0.00%
ThriveCart 0 0.00%
Reserva INK 0 0.00%
Pimcore 0 0.00%
Gumroad 0 0.00%

All Stores Distribution

Custom holds 98.9% share of all Tilda e-commerce stores (39,688) , with Ecwid at 0.2% and 1C-Bitrix at 0.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 98.9%

39,688 stores

Ecwid 0.2%

99 stores

229 stores

50 stores

7 stores

8 stores

6 stores

16 stores

14 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Tilda
Platform Total Stores Percentage
Custom 39688 98.90%
Ecwid 99 0.25%
1C-Bitrix 229 0.57%
WooCommerce 50 0.12%
OpenCart 7 0.02%
CS Cart 8 0.02%
Shopify 6 0.01%
HCL Commerce 16 0.04%
Magento 14 0.03%
Powergap 6 0.01%
PrestaShop 1 0.00%
ThriveCart 1 0.00%
Reserva INK 1 0.00%
Pimcore 3 0.01%
Gumroad 2 0.00%

Categories Distribution

Clothing & Accessories leads with 17.1% of all stores (4,874 stores) , followed by Health & Beauty (10.7%) and Home & Garden (9.8%) .

Top 10 Categories

Clothing & Accessories 17.1%

4,874 stores

Health & Beauty 10.7%

3,048 stores

Home & Garden 9.8%

2,811 stores

Gifts & Special Occasions 9.5%

2,709 stores

Furniture & Home Decor 9.3%

2,655 stores

Food & Beverages 9.1%

2,614 stores

Business & Industrial 8.9%

2,555 stores

Vehicles & Parts 6.4%

1,817 stores

Electronics & Technology 5.7%

1,635 stores

Tools & Hardware 3.9%

1,119 stores

Visual Distribution

Distribution of top 10 Tilda store categories (December 2025)
Distribution of categories in Tilda e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 4874 17.06%
Health & Beauty 3048 10.67%
Home & Garden 2811 9.84%
Gifts & Special Occasions 2709 9.48%
Furniture & Home Decor 2655 9.29%
Food & Beverages 2614 9.15%
Business & Industrial 2555 8.94%
Vehicles & Parts 1817 6.36%
Electronics & Technology 1635 5.72%
Tools & Hardware 1119 3.92%
Jewelry & Watches 972 3.40%
Sporting Goods & Outdoor Gear 631 2.21%
Arts & Entertainment 536 1.88%
Pets & Pet Supplies 373 1.31%
Toys & Games 220 0.77%

Payment Providers Distribution

MasterCard leads with 39.1% among AI-verified physical stores (3,340 stores) , followed by VISA (26.3%) and JCB (8.8%) .

Base: 4,950 AI-verified physical stores with detectable payment providers (12.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

3,340 stores

VISA 26.3%

2,246 stores

JCB 8.8%

755 stores

578 stores

440 stores

326 stores

QIWI 2.9%

247 stores

209 stores

118 stores

99 stores

Visual Distribution

Distribution of top 10 Tilda payment providers (December 2025)
Distribution of payment providers in Tilda e-commerce stores
Payment Provider Store Count Market Share
MasterCard 3340 39.12%
VISA 2246 26.31%
JCB 755 8.84%
PayPal 578 6.77%
Apple Pay 440 5.15%
Google Pay 326 3.82%
QIWI 247 2.89%
Stripe Connect 209 2.45%
UnionPay 118 1.38%
WebMoney 99 1.16%
American Express 98 1.15%
BitCoin 29 0.34%
Przelewy24 19 0.22%
Bolt 17 0.20%
WebPay 17 0.20%

Shipping Carriers Distribution

СДЭК leads with 47.8% among AI-verified physical stores (6,809 stores) , followed by Почта России (36.6%) and Boxberry (6.3%) .

Base: 10,437 AI-verified physical stores with detectable shipping carriers (25.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

6,809 stores

5,213 stores

896 stores

DPD 2.7%

389 stores

DHL 2.6%

372 stores

UPS 1.0%

143 stores

FedEx 0.5%

71 stores

63 stores

57 stores

GLS 0.4%

50 stores

Visual Distribution

Distribution of top 10 Tilda shipping carriers (December 2025)
Distribution of shipping carriers in Tilda e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 6809 47.81%
Почта России 5213 36.60%
Boxberry 896 6.29%
DPD 389 2.73%
DHL 372 2.61%
UPS 143 1.00%
FedEx 71 0.50%
Russian Post 63 0.44%
Hermes 57 0.40%
GLS 50 0.35%
Omniva 49 0.34%
PickPoint 38 0.27%
Nova Poshta 34 0.24%
TCS 32 0.22%
USPS 26 0.18%

Store Launch Timeline

Over the past 12 months, 7,783 new stores were launched in Tilda , with the highest activity in 2025-11 (1,501 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 19.3%

1,501 stores launched

2025-10 6.8%

531 stores launched

2025-09 6.6%

513 stores launched

2025-08 7.1%

552 stores launched

2025-07 7.8%

609 stores launched

2025-06 6.8%

526 stores launched

2025-05 7.7%

603 stores launched

2025-04 8.9%

694 stores launched

2025-03 8.8%

685 stores launched

2025-02 8.7%

676 stores launched

2025-01 7.6%

588 stores launched

2024-12 3.9%

305 stores launched

Monthly Trend

Monthly store launches in Tilda (December 2025)
Monthly store launches in Tilda over the past 12 months
Month Stores Launched Percentage
2025-11 1501 19.29%
2025-10 531 6.82%
2025-09 513 6.59%
2025-08 552 7.09%
2025-07 609 7.82%
2025-06 526 6.76%
2025-05 603 7.75%
2025-04 694 8.92%
2025-03 685 8.80%
2025-02 676 8.69%
2025-01 588 7.55%
2024-12 305 3.92%

Active Stores by Launch Year

Currently, 39,679 active stores in Tilda are tracked in our database , with the most stores launched in 2025 (7,484 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 18.9%

7,484 active stores

2024 15.1%

6,002 active stores

2023 12.7%

5,032 active stores

2022 11.6%

4,610 active stores

2021 9.1%

3,599 active stores

2020 7.9%

3,131 active stores

2019 5.9%

2,324 active stores

2018 4.3%

1,717 active stores

2017 3.2%

1,277 active stores

2016 2.2%

862 active stores

2015 1.4%

548 active stores

2014 1.3%

510 active stores

2013 1.8%

725 active stores

2012 0.9%

366 active stores

2011 0.8%

309 active stores

Distribution by Launch Year

Active stores in Tilda by original launch year (December 2025)
Active stores in Tilda by launch year
Launch Year Active Stores Percentage
2025 7484 18.86%
2024 6002 15.13%
2023 5032 12.68%
2022 4610 11.62%
2021 3599 9.07%
2020 3131 7.89%
2019 2324 5.86%
2018 1717 4.33%
2017 1277 3.22%
2016 862 2.17%
2015 548 1.38%
2014 510 1.29%
2013 725 1.83%
2012 366 0.92%
2011 309 0.78%
2010 255 0.64%
2009 231 0.58%
2008 159 0.40%
2007 127 0.32%
2006 108 0.27%
2005 86 0.22%
2004 67 0.17%
2003 53 0.13%
2002 31 0.08%
2001 40 0.10%
2000 12 0.03%
1999 7 0.02%
1998 6 0.02%
1996 1 0.00%

Social Media Usage

Instagram leads with 52.2% among stores with at least one detectable social profile (13,598 stores) , followed by YouTube (16.6%) and WhatsApp (12.0%) .

Base: 18,349 stores with any detectable social profile (45.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 52.2%

13,598 stores

YouTube 16.6%

4,319 stores

WhatsApp 12.0%

3,139 stores

Facebook 11.0%

2,863 stores

TikTok 3.4%

891 stores

Pinterest 2.1%

540 stores

Twitter 1.0%

265 stores

LinkedIn 0.7%

177 stores

Behance 0.7%

174 stores

Telegram 0.4%

96 stores

Visual Distribution

Distribution of social media platforms in Tilda (December 2025)
Distribution of social media platforms in Tilda e-commerce stores
Social Platform Store Count Market Share
Instagram 13598 52.18%
YouTube 4319 16.57%
WhatsApp 3139 12.04%
Facebook 2863 10.99%
TikTok 891 3.42%
Pinterest 540 2.07%
Twitter 265 1.02%
LinkedIn 177 0.68%
Behance 174 0.67%
Telegram 96 0.37%

Geographic Distribution

Russia leads with 85.5% (31,195 AI-verified stores) , followed by Ukraine (4.6%) and Kazakhstan (3.2%) .

Base: 36,495 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 85.5%

31,195 AI-verified stores

1,662 AI-verified stores

1,181 AI-verified stores

1,101 AI-verified stores

264 AI-verified stores

127 AI-verified stores

95 AI-verified stores

95 AI-verified stores

88 AI-verified stores

Spain 0.2%

86 AI-verified stores

Visual Distribution

Geographic distribution of stores using Tilda (December 2025)
Geographic distribution of stores using Tilda
Country AI-Verified Store Count Market Share
Russia 31195 85.48%
Ukraine 1662 4.55%
Kazakhstan 1181 3.24%
Belarus 1101 3.02%
United States 264 0.72%
Uzbekistan 127 0.35%
United Arab Emirates 95 0.26%
Poland 95 0.26%
Latvia 88 0.24%
Spain 86 0.24%
Armenia 76 0.21%
United Kingdom 72 0.20%
Germany 64 0.18%
Kyrgyzstan 63 0.17%
Czechia 59 0.16%
China 58 0.16%
Azerbaijan 54 0.15%
Romania 53 0.15%
Georgia 53 0.15%
Italy 49 0.13%

Dataset Coverage

Field Rows count Coverage
Website 40.5k 100.00%
Emails 25.5k 62.96%
Phones 17.0k 41.96%
Ecommerce platform 40.1k 98.99%
Couriers 10.4k 25.75%
Payment Providers 5.0k 12.21%
Categories 29.4k 72.47%
Social Media 18.3k 45.26%

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Frequently Asked Questions

What data is included in the Tilda E-commerce Database?

Our database covers over 39.8k Tilda physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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