Thrive Leads Technology Adoption in E-commerce

Discover 320 verified e-commerce stores using Thrive Leads. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.8k domains. 320 verified as active stores with physical delivery.

Verified stores
320
active stores with physical delivery
Top country
United States
96 verified stores
Top payment signal
PayPal
70 detection occurrences
Top carrier signal
USPS
23 detection occurrences
Top category
Health & Beauty
55 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

320 verified active stores out of 1.8k detected · 17.9% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 95.9% of stores with physical delivery (307 stores) , followed by Custom (4.1%) and Ordercall (0.0%) .

Base: 320 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

307 stores

13 stores

Ordercall 0.0%

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Thrive Leads
Platform Stores with Physical Delivery Percentage
WooCommerce 307 95.94%
Custom 13 4.06%
Ordercall 0 0.00%
Magento 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 98.1% share of detected Thrive Leads e-commerce signals (1,758) , with Custom at 0.7% and Ordercall at 0.1% (June 2026) .

Base: 1,792 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

1,758 websites

13 websites

Ordercall 0.1%

1 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Thrive Leads
Platform Websites with Signals Percentage
WooCommerce 1758 98.10%
Custom 13 0.73%
Ordercall 1 0.06%
Magento 1 0.06%

Categories Distribution

Health & Beauty stores with 17.2% of all stores (55 stores) , followed by Food & Beverages (14.1%) and Clothing & Accessories (10.0%) .

Base: 320 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 17.2%

55 stores

Food & Beverages 14.1%

45 stores

Clothing & Accessories 10.0%

32 stores

Sporting Goods & Outdoor Gear 8.1%

26 stores

Arts & Entertainment 6.6%

21 stores

Home & Garden 6.3%

20 stores

Electronics & Technology 6.3%

20 stores

Gifts & Special Occasions 3.1%

10 stores

Vehicles & Parts 2.8%

9 stores

Business & Industrial 2.8%

9 stores

Visual Distribution

Distribution of top 10 Thrive Leads store categories (June 2026)
Distribution of categories in Thrive Leads e-commerce stores
Category Number of Stores Percentage
Health & Beauty 55 17.19%
Food & Beverages 45 14.06%
Clothing & Accessories 32 10.00%
Sporting Goods & Outdoor Gear 26 8.13%
Arts & Entertainment 21 6.56%
Home & Garden 20 6.25%
Electronics & Technology 20 6.25%
Gifts & Special Occasions 10 3.13%
Vehicles & Parts 9 2.81%
Business & Industrial 9 2.81%

Payment Providers Distribution

PayPal accounts for 33.3% of displayed detection occurrences (70 occurrences) , followed by Stripe Connect (17.1%) and MasterCard (15.2%) .

Base: 210 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 33.3%

70 occurrences

36 occurrences

32 occurrences

22 occurrences

15 occurrences

11 occurrences

7 occurrences

SEPA 2.9%

6 occurrences

VISA 2.9%

6 occurrences

iDEAL 2.4%

5 occurrences

Visual Distribution

Distribution of top 10 Thrive Leads payment providers (June 2026)
Distribution of payment providers in Thrive Leads e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 70 33.33%
Stripe Connect 36 17.14%
MasterCard 32 15.24%
American Express 22 10.48%
Klarna 15 7.14%
Apple Pay 11 5.24%
Google Pay 7 3.33%
SEPA 6 2.86%
VISA 6 2.86%
iDEAL 5 2.38%

Shipping Carriers Distribution

USPS accounts for 21.3% of displayed detection occurrences (23 occurrences) , followed by UPS (18.5%) and DHL (15.7%) .

Base: 108 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 21.3%

23 occurrences

UPS 18.5%

20 occurrences

DHL 15.7%

17 occurrences

GLS 9.3%

10 occurrences

7 occurrences

7 occurrences

7 occurrences

FedEx 6.5%

7 occurrences

5 occurrences

DPD 4.6%

5 occurrences

Visual Distribution

Distribution of top 10 Thrive Leads shipping carriers (June 2026)
Distribution of shipping carriers in Thrive Leads e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 23 21.30%
UPS 20 18.52%
DHL 17 15.74%
GLS 10 9.26%
Australia Post 7 6.48%
Royal Mail 7 6.48%
Correos 7 6.48%
FedEx 7 6.48%
PostNL 5 4.63%
DPD 5 4.63%

Store Launch Timeline

Over the past 12 months, 6 new stores were launched in Thrive Leads , with the highest activity in 2026-03 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-03 16.7%

1 stores launched

2025-12 16.7%

1 stores launched

2025-11 16.7%

1 stores launched

2025-10 16.7%

1 stores launched

2025-09 16.7%

1 stores launched

2025-07 16.7%

1 stores launched

Monthly Trend

Monthly store launches in Thrive Leads (June 2026)
Monthly store launches in Thrive Leads over the past 12 months
Month Stores Launched Percentage
2026-03 1 16.67%
2025-12 1 16.67%
2025-11 1 16.67%
2025-10 1 16.67%
2025-09 1 16.67%
2025-07 1 16.67%

Active Stores by Launch Year

Currently, 319 active stores in Thrive Leads are tracked in our database , with the most stores launched in 2026 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.3%

1 active stores

2025 3.1%

10 active stores

2024 3.1%

10 active stores

2023 4.1%

13 active stores

2022 5.3%

17 active stores

2021 6.9%

22 active stores

2020 6.9%

22 active stores

2019 11.9%

38 active stores

2018 11.9%

38 active stores

2017 9.1%

29 active stores

2016 5.0%

16 active stores

2015 4.7%

15 active stores

2014 3.4%

11 active stores

2013 6.0%

19 active stores

2012 2.2%

7 active stores

Distribution by Launch Year

Active stores in Thrive Leads by original launch year (June 2026)
Active stores in Thrive Leads by launch year
Launch Year Active Stores Percentage
2026 1 0.31%
2025 10 3.13%
2024 10 3.13%
2023 13 4.08%
2022 17 5.33%
2021 22 6.90%
2020 22 6.90%
2019 38 11.91%
2018 38 11.91%
2017 29 9.09%
2016 16 5.02%
2015 15 4.70%
2014 11 3.45%
2013 19 5.96%
2012 7 2.19%

Social Media Usage

Facebook accounts for 31.0% of displayed detection occurrences (226 occurrences) , followed by Instagram (26.1%) and YouTube (11.8%) .

Base: 729 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.0%

226 occurrences

Instagram 26.1%

190 occurrences

YouTube 11.8%

86 occurrences

Twitter 11.1%

81 occurrences

Pinterest 7.7%

56 occurrences

X 4.4%

32 occurrences

LinkedIn 4.3%

31 occurrences

TikTok 1.8%

13 occurrences

WhatsApp 1.6%

12 occurrences

Twitch 0.3%

2 occurrences

Visual Distribution

Distribution of social media platforms in Thrive Leads (June 2026)
Distribution of social media platforms in Thrive Leads e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 226 31.00%
Instagram 190 26.06%
YouTube 86 11.80%
Twitter 81 11.11%
Pinterest 56 7.68%
X 32 4.39%
LinkedIn 31 4.25%
TikTok 13 1.78%
WhatsApp 12 1.65%
Twitch 2 0.27%

Geographic Distribution

United States stores with 30.0% (96 active verified stores) , followed by Germany (10.9%) and Spain (7.2%) .

Base: 320 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

96 active verified stores

Germany 10.9%

35 active verified stores

Spain 7.2%

23 active verified stores

18 active verified stores

16 active verified stores

13 active verified stores

12 active verified stores

9 active verified stores

8 active verified stores

6 active verified stores

Visual Distribution

Geographic distribution of stores using Thrive Leads (June 2026)
Geographic distribution of stores using Thrive Leads
Country AI-Verified Store Count Market Share
United States 96 30.00%
Germany 35 10.94%
Spain 23 7.19%
France 18 5.63%
Netherlands 16 5.00%
United Kingdom 13 4.06%
Australia 12 3.75%
Slovakia 9 2.81%
Canada 8 2.50%
Vietnam 6 1.88%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 1.8k 100.00%
Emails 1k 56.53%
Phones 600 33.48%
Ecommerce platform 1.8k 98.94%
Couriers 223 12.44%
Payment Providers 499 27.85%
Categories 346 19.31%
Social Media 1.4k 76.62%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Thrive Leads e-commerce landscape:

Analyze 320 verified e-commerce stores on Thrive Leads - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Thrive Leads e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Thrive Leads e-commerce intelligence?

We track 320 verified Thrive Leads e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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