theTradeDesk Technology Adoption in E-commerce
Discover 1.4k verified e-commerce stores using theTradeDesk. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.4k domains. 1.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.4k verified active stores out of 2.4k detected · 56.5% verification rate
E-commerce Platforms Distribution
Shopify stores with 62.3% of stores with physical delivery (845 stores) , followed by Custom (13.0%) and WooCommerce (11.2%) .
Base: 1,357 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
845 stores
177 stores
152 stores
39 stores
31 stores
22 stores
16 stores
12 stores
8 stores
5 stores
Visual Distribution
845 stores
177 stores
152 stores
39 stores
31 stores
22 stores
16 stores
12 stores
8 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 845 | 62.27% |
| Custom | 177 | 13.04% |
| WooCommerce | 152 | 11.20% |
| Magento | 39 | 2.87% |
| BigCommerce | 31 | 2.28% |
| Salesforce Commerce Cloud | 22 | 1.62% |
| Watchfinder & Co. proprietary platform | 16 | 1.18% |
| Squarespace Commerce | 12 | 0.88% |
| Wix eCommerce | 8 | 0.59% |
| nopCommerce | 5 | 0.37% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 37.5% share of detected theTradeDesk e-commerce signals (902) , with Custom at 7.4% and WooCommerce at 27.3% (June 2026) .
Base: 2,403 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
902 websites
177 websites
657 websites
54 websites
41 websites
29 websites
17 websites
204 websites
87 websites
5 websites
Visual Distribution
902 websites
177 websites
657 websites
54 websites
41 websites
29 websites
17 websites
204 websites
87 websites
5 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 902 | 37.54% |
| Custom | 177 | 7.37% |
| WooCommerce | 657 | 27.34% |
| Magento | 54 | 2.25% |
| BigCommerce | 41 | 1.71% |
| Salesforce Commerce Cloud | 29 | 1.21% |
| Watchfinder & Co. proprietary platform | 17 | 0.71% |
| Squarespace Commerce | 204 | 8.49% |
| Wix eCommerce | 87 | 3.62% |
| nopCommerce | 5 | 0.21% |
Categories Distribution
Health & Beauty stores with 17.5% of all stores (237 stores) , followed by Food & Beverages (15.3%) and Clothing & Accessories (10.8%) .
Base: 1,357 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
237 stores
208 stores
147 stores
134 stores
128 stores
97 stores
75 stores
45 stores
44 stores
28 stores
Visual Distribution
237 stores
208 stores
147 stores
134 stores
128 stores
97 stores
75 stores
45 stores
44 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 237 | 17.46% |
| Food & Beverages | 208 | 15.33% |
| Clothing & Accessories | 147 | 10.83% |
| Home & Garden | 134 | 9.87% |
| Furniture & Home Decor | 128 | 9.43% |
| Sporting Goods & Outdoor Gear | 97 | 7.15% |
| Jewelry & Watches | 75 | 5.53% |
| Toys & Games | 45 | 3.32% |
| Tools & Hardware | 44 | 3.24% |
| Business & Industrial | 28 | 2.06% |
Payment Providers Distribution
American Express accounts for 21.3% of displayed detection occurrences (69 occurrences) , followed by PayPal (17.9%) and MasterCard (14.5%) .
Base: 324 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
69 occurrences
58 occurrences
47 occurrences
33 occurrences
31 occurrences
22 occurrences
19 occurrences
18 occurrences
14 occurrences
13 occurrences
Visual Distribution
69 occurrences
58 occurrences
47 occurrences
33 occurrences
31 occurrences
22 occurrences
19 occurrences
18 occurrences
14 occurrences
13 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 69 | 21.30% |
| PayPal | 58 | 17.90% |
| MasterCard | 47 | 14.51% |
| Klarna | 33 | 10.19% |
| Apple Pay | 31 | 9.57% |
| Google Pay | 22 | 6.79% |
| VISA | 19 | 5.86% |
| Bolt | 18 | 5.56% |
| Affirm | 14 | 4.32% |
| Stripe Connect | 13 | 4.01% |
Shipping Carriers Distribution
UPS accounts for 38.2% of displayed detection occurrences (92 occurrences) , followed by USPS (24.9%) and FedEx (22.8%) .
Base: 241 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
92 occurrences
60 occurrences
55 occurrences
20 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
Visual Distribution
92 occurrences
60 occurrences
55 occurrences
20 occurrences
3 occurrences
3 occurrences
2 occurrences
2 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 92 | 38.17% |
| USPS | 60 | 24.90% |
| FedEx | 55 | 22.82% |
| DHL | 20 | 8.30% |
| GLS | 3 | 1.24% |
| Posten Norge | 3 | 1.24% |
| Deutsche Post | 2 | 0.83% |
| DPD | 2 | 0.83% |
| Colissimo | 2 | 0.83% |
| Hermes | 2 | 0.83% |
Store Launch Timeline
Over the past 12 months, 60 new stores were launched in theTradeDesk , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
9 stores launched
7 stores launched
6 stores launched
10 stores launched
2 stores launched
7 stores launched
9 stores launched
3 stores launched
4 stores launched
1 stores launched
Monthly Trend
3.3% of last 12 months
15.0% of last 12 months
11.7% of last 12 months
10.0% of last 12 months
16.7% of last 12 months
3.3% of last 12 months
11.7% of last 12 months
15.0% of last 12 months
5.0% of last 12 months
6.7% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 3.33% |
| 2026-04 | 9 | 15.00% |
| 2026-03 | 7 | 11.67% |
| 2026-02 | 6 | 10.00% |
| 2026-01 | 10 | 16.67% |
| 2025-11 | 2 | 3.33% |
| 2025-10 | 7 | 11.67% |
| 2025-09 | 9 | 15.00% |
| 2025-08 | 3 | 5.00% |
| 2025-07 | 4 | 6.67% |
| 2025-06 | 1 | 1.67% |
Active Stores by Launch Year
Currently, 1,343 active stores in theTradeDesk are tracked in our database , with the most stores launched in 2026 (34 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
34 active stores
72 active stores
68 active stores
49 active stores
72 active stores
54 active stores
93 active stores
59 active stores
72 active stores
85 active stores
32 active stores
35 active stores
24 active stores
38 active stores
47 active stores
Distribution by Launch Year
2.5% of tracked active stores
5.4% of tracked active stores
5.1% of tracked active stores
3.6% of tracked active stores
5.4% of tracked active stores
4.0% of tracked active stores
6.9% of tracked active stores
4.4% of tracked active stores
5.4% of tracked active stores
6.3% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
1.8% of tracked active stores
2.8% of tracked active stores
3.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 34 | 2.53% |
| 2025 | 72 | 5.36% |
| 2024 | 68 | 5.06% |
| 2023 | 49 | 3.65% |
| 2022 | 72 | 5.36% |
| 2021 | 54 | 4.02% |
| 2020 | 93 | 6.92% |
| 2019 | 59 | 4.39% |
| 2018 | 72 | 5.36% |
| 2017 | 85 | 6.33% |
| 2016 | 32 | 2.38% |
| 2015 | 35 | 2.61% |
| 2014 | 24 | 1.79% |
| 2013 | 38 | 2.83% |
| 2012 | 47 | 3.50% |
Geographic Distribution
United States stores with 73.0% (991 active verified stores) , followed by Canada (3.8%) and United Kingdom (3.5%) .
Base: 1,357 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
991 active verified stores
52 active verified stores
47 active verified stores
46 active verified stores
37 active verified stores
16 active verified stores
14 active verified stores
11 active verified stores
9 active verified stores
8 active verified stores
Visual Distribution
991 active verified stores
52 active verified stores
47 active verified stores
46 active verified stores
37 active verified stores
16 active verified stores
14 active verified stores
11 active verified stores
9 active verified stores
8 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 991 | 73.03% |
| Canada | 52 | 3.83% |
| United Kingdom | 47 | 3.46% |
| Germany | 46 | 3.39% |
| Australia | 37 | 2.73% |
| New Zealand | 16 | 1.18% |
| India | 14 | 1.03% |
| France | 11 | 0.81% |
| Hong Kong | 9 | 0.66% |
| Singapore | 8 | 0.59% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Shopify - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.4k | 100.00% |
| Emails | 927 | 38.58% |
| Phones | 385 | 16.02% |
| Ecommerce platform | 2.3k | 97.34% |
| Couriers | 272 | 11.32% |
| Payment Providers | 300 | 12.48% |
| Categories | 1.3k | 55.43% |
| Social Media | 2.1k | 88.39% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the theTradeDesk e-commerce landscape:
Analyze 1.4k verified e-commerce stores on theTradeDesk - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across theTradeDesk e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the theTradeDesk e-commerce intelligence?
-
We track 1.4k verified theTradeDesk e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 25.9% of displayed detection occurrences (1,194 occurrences) , followed by Instagram (24.6%) and YouTube (14.6%) .
Base: 4,606 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,194 occurrences
1,133 occurrences
673 occurrences
474 occurrences
425 occurrences
344 occurrences
238 occurrences
95 occurrences
17 occurrences
13 occurrences
Visual Distribution
1,194 occurrences
1,133 occurrences
673 occurrences
474 occurrences
425 occurrences
344 occurrences
238 occurrences
95 occurrences
17 occurrences
13 occurrences