Themify Builder Technology Adoption in E-commerce
Discover 5.1k verified e-commerce stores using Themify Builder. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.9k domains. 5.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.1k verified active stores out of 10.9k detected · 47.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.5% of stores with physical delivery (4,914 stores) , followed by Custom (4.3%) and Welcart (0.1%) .
Base: 5,144 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,914 stores
221 stores
5 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
4,914 stores
221 stores
5 stores
1 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 4914 | 95.53% |
| Custom | 221 | 4.30% |
| Welcart | 5 | 0.10% |
| VTEX, WooCommerce | 1 | 0.02% |
| WooCommerce, Ideasoft | 1 | 0.02% |
| WooCommerce, VTEX | 1 | 0.02% |
| Shoptet | 1 | 0.02% |
| WooCommerce, Shopify | 0 | 0.00% |
| Shopify | 0 | 0.00% |
| Mağazan Olsun | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.1% share of detected Themify Builder e-commerce signals (10,582) , with Custom at 2.0% and Welcart at 0.1% (June 2026) .
Base: 10,901 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
10,582 websites
221 websites
13 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
2 websites
Visual Distribution
10,582 websites
221 websites
13 websites
1 websites
1 websites
1 websites
1 websites
1 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 10582 | 97.07% |
| Custom | 221 | 2.03% |
| Welcart | 13 | 0.12% |
| VTEX, WooCommerce | 1 | 0.01% |
| WooCommerce, Ideasoft | 1 | 0.01% |
| WooCommerce, VTEX | 1 | 0.01% |
| Shoptet | 1 | 0.01% |
| WooCommerce, Shopify | 1 | 0.01% |
| Shopify | 1 | 0.01% |
| Mağazan Olsun | 2 | 0.02% |
Categories Distribution
Health & Beauty stores with 13.2% of all stores (678 stores) , followed by Clothing & Accessories (12.7%) and Food & Beverages (11.4%) .
Base: 5,144 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
678 stores
655 stores
585 stores
316 stores
314 stores
296 stores
268 stores
267 stores
212 stores
201 stores
Visual Distribution
678 stores
655 stores
585 stores
316 stores
314 stores
296 stores
268 stores
267 stores
212 stores
201 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 678 | 13.18% |
| Clothing & Accessories | 655 | 12.73% |
| Food & Beverages | 585 | 11.37% |
| Sporting Goods & Outdoor Gear | 316 | 6.14% |
| Gifts & Special Occasions | 314 | 6.10% |
| Arts & Entertainment | 296 | 5.75% |
| Home & Garden | 268 | 5.21% |
| Business & Industrial | 267 | 5.19% |
| Electronics & Technology | 212 | 4.12% |
| Tools & Hardware | 201 | 3.91% |
Payment Providers Distribution
PayPal accounts for 33.1% of displayed detection occurrences (535 occurrences) , followed by Stripe Connect (14.7%) and MasterCard (11.8%) .
Base: 1,615 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
535 occurrences
238 occurrences
191 occurrences
150 occurrences
121 occurrences
107 occurrences
102 occurrences
77 occurrences
57 occurrences
37 occurrences
Visual Distribution
535 occurrences
238 occurrences
191 occurrences
150 occurrences
121 occurrences
107 occurrences
102 occurrences
77 occurrences
57 occurrences
37 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 535 | 33.13% |
| Stripe Connect | 238 | 14.74% |
| MasterCard | 191 | 11.83% |
| American Express | 150 | 9.29% |
| Klarna | 121 | 7.49% |
| VISA | 107 | 6.63% |
| Apple Pay | 102 | 6.32% |
| Google Pay | 77 | 4.77% |
| Przelewy24 | 57 | 3.53% |
| Bolt | 37 | 2.29% |
Shipping Carriers Distribution
UPS accounts for 19.6% of displayed detection occurrences (174 occurrences) , followed by DHL (19.1%) and USPS (11.6%) .
Base: 886 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
174 occurrences
169 occurrences
103 occurrences
101 occurrences
78 occurrences
69 occurrences
60 occurrences
58 occurrences
43 occurrences
31 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 174 | 19.64% |
| DHL | 169 | 19.07% |
| USPS | 103 | 11.63% |
| DPD | 101 | 11.40% |
| FedEx | 78 | 8.80% |
| GLS | 69 | 7.79% |
| Royal Mail | 60 | 6.77% |
| InPost | 58 | 6.55% |
| CTT | 43 | 4.85% |
| PostNL | 31 | 3.50% |
Store Launch Timeline
Over the past 12 months, 732 new stores were launched in Themify Builder , with the highest activity in 2026-05 (33 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
33 stores launched
45 stores launched
66 stores launched
41 stores launched
78 stores launched
68 stores launched
89 stores launched
73 stores launched
70 stores launched
75 stores launched
62 stores launched
32 stores launched
Monthly Trend
4.5% of last 12 months
6.1% of last 12 months
9.0% of last 12 months
5.6% of last 12 months
10.7% of last 12 months
9.3% of last 12 months
12.2% of last 12 months
10.0% of last 12 months
9.6% of last 12 months
10.2% of last 12 months
8.5% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 33 | 4.51% |
| 2026-04 | 45 | 6.15% |
| 2026-03 | 66 | 9.02% |
| 2026-02 | 41 | 5.60% |
| 2026-01 | 78 | 10.66% |
| 2025-12 | 68 | 9.29% |
| 2025-11 | 89 | 12.16% |
| 2025-10 | 73 | 9.97% |
| 2025-09 | 70 | 9.56% |
| 2025-08 | 75 | 10.25% |
| 2025-07 | 62 | 8.47% |
| 2025-06 | 32 | 4.37% |
Active Stores by Launch Year
Currently, 5,137 active stores in Themify Builder are tracked in our database , with the most stores launched in 2026 (270 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
270 active stores
716 active stores
510 active stores
442 active stores
356 active stores
378 active stores
388 active stores
302 active stores
304 active stores
252 active stores
153 active stores
112 active stores
103 active stores
168 active stores
63 active stores
Distribution by Launch Year
5.3% of tracked active stores
13.9% of tracked active stores
9.9% of tracked active stores
8.6% of tracked active stores
6.9% of tracked active stores
7.4% of tracked active stores
7.6% of tracked active stores
5.9% of tracked active stores
5.9% of tracked active stores
4.9% of tracked active stores
3.0% of tracked active stores
2.2% of tracked active stores
2.0% of tracked active stores
3.3% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 270 | 5.26% |
| 2025 | 716 | 13.94% |
| 2024 | 510 | 9.93% |
| 2023 | 442 | 8.60% |
| 2022 | 356 | 6.93% |
| 2021 | 378 | 7.36% |
| 2020 | 388 | 7.55% |
| 2019 | 302 | 5.88% |
| 2018 | 304 | 5.92% |
| 2017 | 252 | 4.91% |
| 2016 | 153 | 2.98% |
| 2015 | 112 | 2.18% |
| 2014 | 103 | 2.01% |
| 2013 | 168 | 3.27% |
| 2012 | 63 | 1.23% |
Geographic Distribution
United States stores with 16.5% (851 active verified stores) , followed by Indonesia (11.6%) and United Kingdom (5.9%) .
Base: 5,144 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
851 active verified stores
595 active verified stores
305 active verified stores
233 active verified stores
211 active verified stores
202 active verified stores
166 active verified stores
148 active verified stores
140 active verified stores
135 active verified stores
Visual Distribution
851 active verified stores
595 active verified stores
305 active verified stores
233 active verified stores
211 active verified stores
202 active verified stores
166 active verified stores
148 active verified stores
140 active verified stores
135 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 851 | 16.54% |
| Indonesia | 595 | 11.57% |
| United Kingdom | 305 | 5.93% |
| India | 233 | 4.53% |
| Poland | 211 | 4.10% |
| Germany | 202 | 3.93% |
| Netherlands | 166 | 3.23% |
| Australia | 148 | 2.88% |
| Portugal | 140 | 2.72% |
| Canada | 135 | 2.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Home & Garden
WooCommerce - Vehicles & Parts
WooCommerce
WooCommerce - Home & Garden
WooCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Gifts & Special Occasions
WooCommerce - Gifts & Special Occasions
WooCommerce - Electronics & Technology
WooCommerce - Health & Beauty
WooCommerce - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.9k | 100.00% |
| Emails | 5.8k | 53.04% |
| Phones | 4.3k | 39.03% |
| Ecommerce platform | 10.9k | 99.55% |
| Couriers | 1.2k | 10.93% |
| Payment Providers | 1.8k | 16.68% |
| Categories | 5.1k | 46.65% |
| Social Media | 7.6k | 69.30% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Themify Builder e-commerce landscape:
Analyze 5.1k verified e-commerce stores on Themify Builder - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Themify Builder e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Themify Builder e-commerce intelligence?
-
We track 5.1k verified Themify Builder e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.4% of displayed detection occurrences (2,944 occurrences) , followed by Instagram (27.6%) and YouTube (11.8%) .
Base: 9,684 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,944 occurrences
2,673 occurrences
1,144 occurrences
770 occurrences
706 occurrences
573 occurrences
314 occurrences
309 occurrences
239 occurrences
12 occurrences
Visual Distribution
2,944 occurrences
2,673 occurrences
1,144 occurrences
770 occurrences
706 occurrences
573 occurrences
314 occurrences
309 occurrences
239 occurrences
12 occurrences