SplitIt Technology Adoption in E-commerce

Discover 53.0 e-commerce stores using SplitIt. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Shopify leads with 54.7% of stores with physical delivery (29 stores) , followed by WooCommerce (26.4%) and Custom (9.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 54.7%

29 stores

14 stores

5 stores

4 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in SplitIt
Platform Stores with Physical Delivery Percentage
Shopify 29 54.72%
WooCommerce 14 26.42%
Custom 5 9.43%
BigCommerce 4 7.55%
Wix eCommerce, AppSell 1 1.89%
1C-Bitrix 0 0.00%

All Stores Distribution

Shopify holds 44.1% share of all SplitIt e-commerce stores (30) , with WooCommerce at 39.7% and Custom at 7.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Shopify 44.1%

30 stores

27 stores

5 stores

4 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in SplitIt
Platform Total Stores Percentage
Shopify 30 44.12%
WooCommerce 27 39.71%
Custom 5 7.35%
BigCommerce 4 5.88%
Wix eCommerce, AppSell 1 1.47%
1C-Bitrix 1 1.47%

Categories Distribution

Health & Beauty leads with 22.4% of all stores (11 stores) , followed by Clothing & Accessories (16.3%) and Electronics & Technology (16.3%) .

Top 10 Categories

Health & Beauty 22.4%

11 stores

Clothing & Accessories 16.3%

8 stores

Electronics & Technology 16.3%

8 stores

Jewelry & Watches 12.2%

6 stores

Furniture & Home Decor 12.2%

6 stores

Vehicles & Parts 8.2%

4 stores

Food & Beverages 4.1%

2 stores

Home & Garden 4.1%

2 stores

Pets & Pet Supplies 2.0%

1 stores

Arts & Entertainment 2.0%

1 stores

Visual Distribution

Distribution of top 10 SplitIt store categories (December 2025)
Distribution of categories in SplitIt e-commerce stores
Category Number of Stores Percentage
Health & Beauty 11 22.45%
Clothing & Accessories 8 16.33%
Electronics & Technology 8 16.33%
Jewelry & Watches 6 12.24%
Furniture & Home Decor 6 12.24%
Vehicles & Parts 4 8.16%
Food & Beverages 2 4.08%
Home & Garden 2 4.08%
Pets & Pet Supplies 1 2.04%
Arts & Entertainment 1 2.04%

Payment Providers Distribution

SplitIt leads with 27.6% among AI-verified physical stores (53 stores) , followed by PayPal (16.1%) and MasterCard (7.8%) .

Base: 72 AI-verified physical stores with detectable payment providers (100.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

SplitIt 27.6%

53 stores

PayPal 16.1%

31 stores

15 stores

14 stores

12 stores

11 stores

10 stores

VISA 5.2%

10 stores

9 stores

7 stores

Visual Distribution

Distribution of top 10 SplitIt payment providers (December 2025)
Distribution of payment providers in SplitIt e-commerce stores
Payment Provider Store Count Market Share
SplitIt 53 27.60%
PayPal 31 16.15%
MasterCard 15 7.81%
American Express 14 7.29%
Stripe Connect 12 6.25%
Klarna 11 5.73%
Apple Pay 10 5.21%
VISA 10 5.21%
Affirm 9 4.69%
Amazon Pay 7 3.65%
Google Pay 6 3.13%
Airwallex 4 2.08%
Amazon Payments 4 2.08%
Sezzle 4 2.08%
iDEAL 2 1.04%

Shipping Carriers Distribution

UPS leads with 20.2% among AI-verified physical stores (18 stores) , followed by DHL (16.9%) and FedEx (14.6%) .

Base: 43 AI-verified physical stores with detectable shipping carriers (59.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.2%

18 stores

DHL 16.9%

15 stores

FedEx 14.6%

13 stores

DPD 12.4%

11 stores

USPS 7.9%

7 stores

GLS 5.6%

5 stores

5 stores

5 stores

3 stores

TNT 2.2%

2 stores

Visual Distribution

Distribution of top 10 SplitIt shipping carriers (December 2025)
Distribution of shipping carriers in SplitIt e-commerce stores
Shipping Carrier Store Count Market Share
UPS 18 20.22%
DHL 15 16.85%
FedEx 13 14.61%
DPD 11 12.36%
USPS 7 7.87%
GLS 5 5.62%
Deutsche Post 5 5.62%
Hermes 5 5.62%
Royal Mail 3 3.37%
TNT 2 2.25%
DoorDash 1 1.12%
AO Logistics 1 1.12%
PostNL 1 1.12%
Mondial Relay 1 1.12%
Asendia 1 1.12%

Store Launch Timeline

Over the past 12 months, 5 new stores were launched in SplitIt , with the highest activity in 2025-11 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 20.0%

1 stores launched

2025-09 20.0%

1 stores launched

2025-07 20.0%

1 stores launched

2025-05 20.0%

1 stores launched

2025-03 20.0%

1 stores launched

Monthly Trend

Monthly store launches in SplitIt (December 2025)
Monthly store launches in SplitIt over the past 12 months
Month Stores Launched Percentage
2025-11 1 20.00%
2025-09 1 20.00%
2025-07 1 20.00%
2025-05 1 20.00%
2025-03 1 20.00%

Active Stores by Launch Year

Currently, 53 active stores in SplitIt are tracked in our database , with the most stores launched in 2025 (5 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 9.4%

5 active stores

2024 5.7%

3 active stores

2023 3.8%

2 active stores

2022 9.4%

5 active stores

2021 1.9%

1 active stores

2020 7.5%

4 active stores

2019 9.4%

5 active stores

2018 11.3%

6 active stores

2017 3.8%

2 active stores

2016 5.7%

3 active stores

2015 5.7%

3 active stores

2014 7.5%

4 active stores

2011 1.9%

1 active stores

2010 1.9%

1 active stores

2009 1.9%

1 active stores

Distribution by Launch Year

Active stores in SplitIt by original launch year (December 2025)
Active stores in SplitIt by launch year
Launch Year Active Stores Percentage
2025 5 9.43%
2024 3 5.66%
2023 2 3.77%
2022 5 9.43%
2021 1 1.89%
2020 4 7.55%
2019 5 9.43%
2018 6 11.32%
2017 2 3.77%
2016 3 5.66%
2015 3 5.66%
2014 4 7.55%
2011 1 1.89%
2010 1 1.89%
2009 1 1.89%
2004 1 1.89%
2001 2 3.77%
2000 1 1.89%
1999 1 1.89%
1998 2 3.77%

Social Media Usage

Instagram leads with 27.3% among stores with at least one detectable social profile (48 stores) , followed by Facebook (24.4%) and YouTube (15.3%) .

Base: 64 stores with any detectable social profile (88.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 27.3%

48 stores

Facebook 24.4%

43 stores

YouTube 15.3%

27 stores

Twitter 10.8%

19 stores

TikTok 7.4%

13 stores

Pinterest 5.1%

9 stores

LinkedIn 3.4%

6 stores

X 3.4%

6 stores

WhatsApp 2.3%

4 stores

SoundCloud 0.6%

1 stores

Visual Distribution

Distribution of social media platforms in SplitIt (December 2025)
Distribution of social media platforms in SplitIt e-commerce stores
Social Platform Store Count Market Share
Instagram 48 27.27%
Facebook 43 24.43%
YouTube 27 15.34%
Twitter 19 10.80%
TikTok 13 7.39%
Pinterest 9 5.11%
LinkedIn 6 3.41%
X 6 3.41%
WhatsApp 4 2.27%
SoundCloud 1 0.57%

Geographic Distribution

United States leads with 36.5% (19 AI-verified stores) , followed by United Kingdom (30.8%) and Australia (5.8%) .

Base: 52 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

19 AI-verified stores

16 AI-verified stores

3 AI-verified stores

Italy 3.8%

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Spain 1.9%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using SplitIt (December 2025)
Geographic distribution of stores using SplitIt
Country AI-Verified Store Count Market Share
United States 19 36.54%
United Kingdom 16 30.77%
Australia 3 5.77%
Italy 2 3.85%
Germany 1 1.92%
Croatia 1 1.92%
Spain 1 1.92%
United Arab Emirates 1 1.92%
Sweden 1 1.92%
Lithuania 1 1.92%
Netherlands 1 1.92%
France 1 1.92%
Portugal 1 1.92%
Switzerland 1 1.92%
India 1 1.92%
Ireland 1 1.92%
Hong Kong 0 0.00%
Taiwan 0 0.00%
Singapore 0 0.00%
Russia 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 72.0 100.00%
Emails 54.0 75.00%
Phones 27.0 37.50%
Ecommerce platform 68.0 94.44%
Couriers 43.0 59.72%
Payment Providers 72.0 100.00%
Categories 58.0 80.56%
Social Media 64.0 88.89%

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