Select2 Technology Adoption in E-commerce
Discover 74.3k verified e-commerce stores using Select2. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 175.9k domains. 74.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
74.3k verified active stores out of 175.9k detected · 42.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 48.2% of stores with physical delivery (35,829 stores) , followed by Custom (33.2%) and Shopify (6.9%) .
Base: 74,337 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
35,829 stores
24,692 stores
5,097 stores
1,343 stores
1,090 stores
979 stores
836 stores
785 stores
439 stores
399 stores
Visual Distribution
35,829 stores
24,692 stores
5,097 stores
1,343 stores
1,090 stores
979 stores
836 stores
785 stores
439 stores
399 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 35829 | 48.20% |
| Custom | 24692 | 33.22% |
| Shopify | 5097 | 6.86% |
| Botble CMS | 1343 | 1.81% |
| Mağazan Olsun | 1090 | 1.47% |
| 1C-Bitrix | 979 | 1.32% |
| PrestaShop | 836 | 1.12% |
| OpenCart | 785 | 1.06% |
| Etiket Yazılım E-Ticaret | 439 | 0.59% |
| miniShop2 | 399 | 0.54% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 73.5% share of detected Select2 e-commerce signals (129,276) , with Custom at 14.0% and Shopify at 3.5% (June 2026) .
Base: 175,910 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
129,276 websites
24,692 websites
6,089 websites
3,398 websites
1,198 websites
2,935 websites
982 websites
918 websites
458 websites
524 websites
Visual Distribution
129,276 websites
24,692 websites
6,089 websites
3,398 websites
1,198 websites
2,935 websites
982 websites
918 websites
458 websites
524 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 129276 | 73.49% |
| Custom | 24692 | 14.04% |
| Shopify | 6089 | 3.46% |
| Botble CMS | 3398 | 1.93% |
| Mağazan Olsun | 1198 | 0.68% |
| 1C-Bitrix | 2935 | 1.67% |
| PrestaShop | 982 | 0.56% |
| OpenCart | 918 | 0.52% |
| Etiket Yazılım E-Ticaret | 458 | 0.26% |
| miniShop2 | 524 | 0.30% |
Categories Distribution
Clothing & Accessories stores with 12.8% of all stores (9,544 stores) , followed by Health & Beauty (12.4%) and Food & Beverages (10.0%) .
Base: 74,337 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
9,544 stores
9,240 stores
7,458 stores
6,465 stores
4,695 stores
4,065 stores
3,963 stores
3,792 stores
3,334 stores
3,333 stores
Visual Distribution
9,544 stores
9,240 stores
7,458 stores
6,465 stores
4,695 stores
4,065 stores
3,963 stores
3,792 stores
3,334 stores
3,333 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 9544 | 12.84% |
| Health & Beauty | 9240 | 12.43% |
| Food & Beverages | 7458 | 10.03% |
| Gifts & Special Occasions | 6465 | 8.70% |
| Home & Garden | 4695 | 6.32% |
| Electronics & Technology | 4065 | 5.47% |
| Vehicles & Parts | 3963 | 5.33% |
| Tools & Hardware | 3792 | 5.10% |
| Sporting Goods & Outdoor Gear | 3334 | 4.48% |
| Business & Industrial | 3333 | 4.48% |
Payment Providers Distribution
PayPal accounts for 24.6% of displayed detection occurrences (6,081 occurrences) , followed by MasterCard (20.0%) and Stripe Connect (11.5%) .
Base: 24,758 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
6,081 occurrences
4,955 occurrences
2,838 occurrences
2,537 occurrences
2,243 occurrences
1,773 occurrences
1,648 occurrences
1,120 occurrences
811 occurrences
752 occurrences
Visual Distribution
6,081 occurrences
4,955 occurrences
2,838 occurrences
2,537 occurrences
2,243 occurrences
1,773 occurrences
1,648 occurrences
1,120 occurrences
811 occurrences
752 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 6081 | 24.56% |
| MasterCard | 4955 | 20.01% |
| Stripe Connect | 2838 | 11.46% |
| VISA | 2537 | 10.25% |
| American Express | 2243 | 9.06% |
| Apple Pay | 1773 | 7.16% |
| Google Pay | 1648 | 6.66% |
| Klarna | 1120 | 4.52% |
| Bolt | 811 | 3.28% |
| JCB | 752 | 3.04% |
Shipping Carriers Distribution
DHL accounts for 17.5% of displayed detection occurrences (2,635 occurrences) , followed by DPD (17.3%) and UPS (16.9%) .
Base: 15,027 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
2,635 occurrences
2,603 occurrences
2,544 occurrences
1,563 occurrences
1,344 occurrences
1,011 occurrences
1,008 occurrences
947 occurrences
820 occurrences
552 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 2635 | 17.54% |
| DPD | 2603 | 17.32% |
| UPS | 2544 | 16.93% |
| GLS | 1563 | 10.40% |
| FedEx | 1344 | 8.94% |
| Omniva | 1011 | 6.73% |
| USPS | 1008 | 6.71% |
| СДЭК | 947 | 6.30% |
| Почта России | 820 | 5.46% |
| TNT | 552 | 3.67% |
Store Launch Timeline
Over the past 12 months, 13,626 new stores were launched in Select2 , with the highest activity in 2026-05 (973 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
973 stores launched
1,403 stores launched
986 stores launched
941 stores launched
1,155 stores launched
1,165 stores launched
1,102 stores launched
1,302 stores launched
1,442 stores launched
1,384 stores launched
1,254 stores launched
519 stores launched
Monthly Trend
7.1% of last 12 months
10.3% of last 12 months
7.2% of last 12 months
6.9% of last 12 months
8.5% of last 12 months
8.5% of last 12 months
8.1% of last 12 months
9.6% of last 12 months
10.6% of last 12 months
10.2% of last 12 months
9.2% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 973 | 7.14% |
| 2026-04 | 1403 | 10.30% |
| 2026-03 | 986 | 7.24% |
| 2026-02 | 941 | 6.91% |
| 2026-01 | 1155 | 8.48% |
| 2025-12 | 1165 | 8.55% |
| 2025-11 | 1102 | 8.09% |
| 2025-10 | 1302 | 9.56% |
| 2025-09 | 1442 | 10.58% |
| 2025-08 | 1384 | 10.16% |
| 2025-07 | 1254 | 9.20% |
| 2025-06 | 519 | 3.81% |
Active Stores by Launch Year
Currently, 73,721 active stores in Select2 are tracked in our database , with the most stores launched in 2026 (5,528 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,528 active stores
12,598 active stores
7,242 active stores
5,646 active stores
4,636 active stores
4,888 active stores
4,784 active stores
3,861 active stores
3,952 active stores
2,998 active stores
1,861 active stores
1,604 active stores
1,632 active stores
2,025 active stores
1,306 active stores
Distribution by Launch Year
7.5% of tracked active stores
17.1% of tracked active stores
9.8% of tracked active stores
7.7% of tracked active stores
6.3% of tracked active stores
6.6% of tracked active stores
6.5% of tracked active stores
5.2% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
2.5% of tracked active stores
2.2% of tracked active stores
2.2% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5528 | 7.50% |
| 2025 | 12598 | 17.09% |
| 2024 | 7242 | 9.82% |
| 2023 | 5646 | 7.66% |
| 2022 | 4636 | 6.29% |
| 2021 | 4888 | 6.63% |
| 2020 | 4784 | 6.49% |
| 2019 | 3861 | 5.24% |
| 2018 | 3952 | 5.36% |
| 2017 | 2998 | 4.07% |
| 2016 | 1861 | 2.52% |
| 2015 | 1604 | 2.18% |
| 2014 | 1632 | 2.21% |
| 2013 | 2025 | 2.75% |
| 2012 | 1306 | 1.77% |
Geographic Distribution
Russia stores with 9.2% (6,828 active verified stores) , followed by United States (9.0%) and India (7.0%) .
Base: 74,337 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,828 active verified stores
6,698 active verified stores
5,194 active verified stores
4,404 active verified stores
3,070 active verified stores
2,465 active verified stores
2,208 active verified stores
2,102 active verified stores
2,079 active verified stores
1,931 active verified stores
Visual Distribution
6,828 active verified stores
6,698 active verified stores
5,194 active verified stores
4,404 active verified stores
3,070 active verified stores
2,465 active verified stores
2,208 active verified stores
2,102 active verified stores
2,079 active verified stores
1,931 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 6828 | 9.19% |
| United States | 6698 | 9.01% |
| India | 5194 | 6.99% |
| Turkey | 4404 | 5.92% |
| Indonesia | 3070 | 4.13% |
| United Kingdom | 2465 | 3.32% |
| Italy | 2208 | 2.97% |
| France | 2102 | 2.83% |
| Czechia | 2079 | 2.80% |
| Lithuania | 1931 | 2.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom
Shopify - Clothing & Accessories
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
WooCommerce
WooCommerce - Health & Beauty
WooCommerce - Vehicles & Parts
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 175.9k | 100.00% |
| Emails | 111.4k | 63.31% |
| Phones | 91.1k | 51.78% |
| Ecommerce platform | 174.6k | 99.25% |
| Couriers | 19.6k | 11.17% |
| Payment Providers | 28.5k | 16.18% |
| Categories | 71.5k | 40.64% |
| Social Media | 117.6k | 66.83% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Select2 e-commerce landscape:
Analyze 74.3k verified e-commerce stores on Select2 - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Select2 e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Select2 e-commerce intelligence?
-
We track 74.3k verified Select2 e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.2% of displayed detection occurrences (39,441 occurrences) , followed by Instagram (29.6%) and YouTube (10.9%) .
Base: 130,420 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
39,441 occurrences
38,605 occurrences
14,198 occurrences
11,327 occurrences
7,872 occurrences
5,248 occurrences
5,104 occurrences
4,350 occurrences
4,029 occurrences
246 occurrences
Visual Distribution
39,441 occurrences
38,605 occurrences
14,198 occurrences
11,327 occurrences
7,872 occurrences
5,248 occurrences
5,104 occurrences
4,350 occurrences
4,029 occurrences
246 occurrences