RD Station Technology Adoption in E-commerce
Discover 2.4k verified e-commerce stores using RD Station. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.8k domains. 2.4k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
2.4k verified active stores out of 4.8k detected · 50.5% verification rate
E-commerce Platforms Distribution
Custom stores with 17.0% of stores with physical delivery (376 stores) , followed by WooCommerce (15.5%) and Tray (15.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
376 stores
344 stores
344 stores
325 stores
272 stores
170 stores
65 stores
65 stores
44 stores
42 stores
Visual Distribution
376 stores
344 stores
344 stores
325 stores
272 stores
170 stores
65 stores
65 stores
44 stores
42 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 376 | 16.99% |
| WooCommerce | 344 | 15.54% |
| Tray | 344 | 15.54% |
| Shopify | 325 | 14.69% |
| Loja Integrada | 272 | 12.29% |
| Magento | 170 | 7.68% |
| Irroba | 65 | 2.94% |
| VTEX | 65 | 2.94% |
| Nuvemshop | 44 | 1.99% |
| Wix eCommerce | 42 | 1.90% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
Custom holds 8.7% share of all RD Station e-commerce stores (376) , with WooCommerce at 45.1% and Tray at 8.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
376 stores
1,949 stores
358 stores
339 stores
278 stores
196 stores
68 stores
74 stores
44 stores
458 stores
Visual Distribution
376 stores
1,949 stores
358 stores
339 stores
278 stores
196 stores
68 stores
74 stores
44 stores
458 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 376 | 8.70% |
| WooCommerce | 1949 | 45.08% |
| Tray | 358 | 8.28% |
| Shopify | 339 | 7.84% |
| Loja Integrada | 278 | 6.43% |
| Magento | 196 | 4.53% |
| Irroba | 68 | 1.57% |
| VTEX | 74 | 1.71% |
| Nuvemshop | 44 | 1.02% |
| Wix eCommerce | 458 | 10.59% |
Categories Distribution
Clothing & Accessories stores with 20.1% of all stores (451 stores) , followed by Health & Beauty (18.4%) and Food & Beverages (9.8%) .
Base: 2,244 AI-verified stores with physical delivery and detected product categories (92.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
451 stores
413 stores
219 stores
213 stores
161 stores
121 stores
116 stores
111 stores
104 stores
79 stores
Visual Distribution
451 stores
413 stores
219 stores
213 stores
161 stores
121 stores
116 stores
111 stores
104 stores
79 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 451 | 20.10% |
| Health & Beauty | 413 | 18.40% |
| Food & Beverages | 219 | 9.76% |
| Home & Garden | 213 | 9.49% |
| Business & Industrial | 161 | 7.17% |
| Electronics & Technology | 121 | 5.39% |
| Tools & Hardware | 116 | 5.17% |
| Jewelry & Watches | 111 | 4.95% |
| Sporting Goods & Outdoor Gear | 104 | 4.63% |
| Furniture & Home Decor | 79 | 3.52% |
Payment Providers Distribution
Boleto stores with 41.2% among AI-verified physical stores (651 stores) , followed by American Express (9.4%) and Mercado Pago (8.5%) .
Base: 1,073 AI-verified physical stores with detectable payment providers (22.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
651 stores
149 stores
134 stores
117 stores
110 stores
104 stores
80 stores
64 stores
43 stores
43 stores
Visual Distribution
651 stores
149 stores
134 stores
117 stores
110 stores
104 stores
80 stores
64 stores
43 stores
43 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 651 | 41.23% |
| American Express | 149 | 9.44% |
| Mercado Pago | 134 | 8.49% |
| Hipercard | 117 | 7.41% |
| MasterCard | 110 | 6.97% |
| PagSeguro | 104 | 6.59% |
| PayPal | 80 | 5.07% |
| Pagar.me | 64 | 4.05% |
| Stelo | 43 | 2.72% |
| Koin | 43 | 2.72% |
Shipping Carriers Distribution
Correios stores with 61.6% among AI-verified physical stores (855 stores) , followed by Estes (28.1%) and TNT (2.7%) .
Base: 1,531 AI-verified physical stores with detectable shipping carriers (31.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
855 stores
391 stores
37 stores
27 stores
20 stores
10 stores
8 stores
8 stores
7 stores
7 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 855 | 61.56% |
| Estes | 391 | 28.15% |
| TNT | 37 | 2.66% |
| Total Express | 27 | 1.94% |
| UPS | 20 | 1.44% |
| Loggi | 10 | 0.72% |
| Hermes | 8 | 0.58% |
| FedEx | 8 | 0.58% |
| BRT | 7 | 0.50% |
| DHL | 7 | 0.50% |
Store Launch Timeline
Over the past 12 months, 101 new stores were launched in RD Station , with the highest activity in 2026-05 (9 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9 stores launched
5 stores launched
9 stores launched
3 stores launched
8 stores launched
9 stores launched
7 stores launched
16 stores launched
9 stores launched
11 stores launched
9 stores launched
6 stores launched
Monthly Trend
8.9% of last 12 months
5.0% of last 12 months
8.9% of last 12 months
3.0% of last 12 months
7.9% of last 12 months
8.9% of last 12 months
6.9% of last 12 months
15.8% of last 12 months
8.9% of last 12 months
10.9% of last 12 months
8.9% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 9 | 8.91% |
| 2026-04 | 5 | 4.95% |
| 2026-03 | 9 | 8.91% |
| 2026-02 | 3 | 2.97% |
| 2026-01 | 8 | 7.92% |
| 2025-12 | 9 | 8.91% |
| 2025-11 | 7 | 6.93% |
| 2025-10 | 16 | 15.84% |
| 2025-09 | 9 | 8.91% |
| 2025-08 | 11 | 10.89% |
| 2025-07 | 9 | 8.91% |
| 2025-06 | 6 | 5.94% |
Active Stores by Launch Year
Currently, 2,426 active stores in RD Station are tracked in our database , with the most stores launched in 2026 (35 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
35 active stores
122 active stores
157 active stores
143 active stores
148 active stores
192 active stores
201 active stores
138 active stores
125 active stores
110 active stores
92 active stores
63 active stores
69 active stores
67 active stores
48 active stores
Distribution by Launch Year
1.4% of tracked active stores
5.0% of tracked active stores
6.5% of tracked active stores
5.9% of tracked active stores
6.1% of tracked active stores
7.9% of tracked active stores
8.3% of tracked active stores
5.7% of tracked active stores
5.2% of tracked active stores
4.5% of tracked active stores
3.8% of tracked active stores
2.6% of tracked active stores
2.8% of tracked active stores
2.8% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 35 | 1.44% |
| 2025 | 122 | 5.03% |
| 2024 | 157 | 6.47% |
| 2023 | 143 | 5.89% |
| 2022 | 148 | 6.10% |
| 2021 | 192 | 7.91% |
| 2020 | 201 | 8.29% |
| 2019 | 138 | 5.69% |
| 2018 | 125 | 5.15% |
| 2017 | 110 | 4.53% |
| 2016 | 92 | 3.79% |
| 2015 | 63 | 2.60% |
| 2014 | 69 | 2.84% |
| 2013 | 67 | 2.76% |
| 2012 | 48 | 1.98% |
Geographic Distribution
Brazil stores with 93.4% (2,259 AI-verified stores) , followed by Colombia (2.6%) and Mexico (1.2%) .
Base: 2,419 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2,259 AI-verified stores
62 AI-verified stores
28 AI-verified stores
26 AI-verified stores
12 AI-verified stores
7 AI-verified stores
5 AI-verified stores
4 AI-verified stores
2 AI-verified stores
2 AI-verified stores
Visual Distribution
2,259 AI-verified stores
62 AI-verified stores
28 AI-verified stores
26 AI-verified stores
12 AI-verified stores
7 AI-verified stores
5 AI-verified stores
4 AI-verified stores
2 AI-verified stores
2 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 2259 | 93.39% |
| Colombia | 62 | 2.56% |
| Mexico | 28 | 1.16% |
| United States | 26 | 1.07% |
| Portugal | 12 | 0.50% |
| Chile | 7 | 0.29% |
| Paraguay | 5 | 0.21% |
| Spain | 4 | 0.17% |
| Ecuador | 2 | 0.08% |
| Uruguay | 2 | 0.08% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Vnda - Clothing & Accessories
Magento - Home & Garden
VTEX - Health & Beauty
Magento
VTEX - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Loja Integrada - Health & Beauty
Shopify - Health & Beauty
VTEX - Health & Beauty
Magento - Business & Industrial
Loja Integrada - Business & Industrial
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.8k | 100.00% |
| Emails | 2.8k | 58.51% |
| Phones | 2.9k | 60.92% |
| Ecommerce platform | 4.7k | 98.40% |
| Couriers | 1.5k | 31.79% |
| Payment Providers | 1.1k | 22.28% |
| Categories | 2.4k | 50.56% |
| Social Media | 4.5k | 94.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the RD Station e-commerce landscape:
Analyze 2.4k verified e-commerce stores on RD Station - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across RD Station e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the RD Station e-commerce intelligence?
-
We track 2.4k verified RD Station e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 27.8% among stores with at least one detectable social profile (2,244 stores) , followed by Facebook (24.1%) and WhatsApp (17.3%) .
Base: 4,528 stores with any detectable social profile (94.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,244 stores
1,950 stores
1,398 stores
996 stores
460 stores
439 stores
366 stores
169 stores
51 stores
6 stores
Visual Distribution
2,244 stores
1,950 stores
1,398 stores
996 stores
460 stores
439 stores
366 stores
169 stores
51 stores
6 stores