RD Station Technology Adoption in E-commerce

Discover 3.7k e-commerce stores using RD Station. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 37.3% of stores with physical delivery (1,346 stores) , followed by WooCommerce (16.8%) and Shopify (9.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 37.3%

1,346 stores

606 stores

347 stores

Tray 9.4%

340 stores

325 stores

202 stores

Vnda 2.2%

79 stores

72 stores

VTEX 1.8%

65 stores

Dooca 1.7%

60 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in RD Station
Platform Stores with Physical Delivery Percentage
Custom 1346 37.30%
WooCommerce 606 16.79%
Shopify 347 9.61%
Tray 340 9.42%
Loja Integrada 325 9.01%
Magento 202 5.60%
Vnda 79 2.19%
Irroba 72 2.00%
VTEX 65 1.80%
Dooca 60 1.66%
Wix eCommerce 53 1.47%
Nuvemshop 41 1.14%
Wake Commerce, Wake 27 0.75%
Wake 25 0.69%
PrestaShop 21 0.58%

All Stores Distribution

Custom holds 23.6% share of all RD Station e-commerce stores (1,346) , with WooCommerce at 36.8% and Shopify at 6.7% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 23.6%

1,346 stores

2,103 stores

382 stores

Tray 6.8%

386 stores

338 stores

244 stores

Vnda 1.5%

84 stores

74 stores

VTEX 1.4%

78 stores

Dooca 1.3%

72 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in RD Station
Platform Total Stores Percentage
Custom 1346 23.57%
WooCommerce 2103 36.82%
Shopify 382 6.69%
Tray 386 6.76%
Loja Integrada 338 5.92%
Magento 244 4.27%
Vnda 84 1.47%
Irroba 74 1.30%
VTEX 78 1.37%
Dooca 72 1.26%
Wix eCommerce 466 8.16%
Nuvemshop 57 1.00%
Wake Commerce, Wake 30 0.53%
Wake 25 0.44%
PrestaShop 26 0.46%

Categories Distribution

Health & Beauty leads with 20.3% of all stores (625 stores) , followed by Clothing & Accessories (18.1%) and Food & Beverages (11.0%) .

Top 10 Categories

Health & Beauty 20.3%

625 stores

Clothing & Accessories 18.1%

557 stores

Food & Beverages 11.0%

339 stores

Electronics & Technology 7.6%

232 stores

Business & Industrial 7.2%

222 stores

Home & Garden 6.3%

192 stores

Tools & Hardware 5.3%

162 stores

Vehicles & Parts 4.9%

150 stores

Jewelry & Watches 4.5%

137 stores

Furniture & Home Decor 4.5%

137 stores

Visual Distribution

Distribution of top 10 RD Station store categories (November 2025)
Distribution of categories in RD Station e-commerce stores
Category Number of Stores Percentage
Health & Beauty 625 20.35%
Clothing & Accessories 557 18.13%
Food & Beverages 339 11.04%
Electronics & Technology 232 7.55%
Business & Industrial 222 7.23%
Home & Garden 192 6.25%
Tools & Hardware 162 5.27%
Vehicles & Parts 150 4.88%
Jewelry & Watches 137 4.46%
Furniture & Home Decor 137 4.46%
Books & Media 90 2.93%
Sporting Goods & Outdoor Gear 79 2.57%
Gifts & Special Occasions 62 2.02%
Pets & Pet Supplies 50 1.63%
Office Supplies 38 1.24%

Payment Providers Distribution

Boleto leads with 40.5% among AI-verified physical stores (692 stores) , followed by American Express (13.0%) and Hipercard (9.8%) .

Base: 1,250 AI-verified physical stores with detectable payment providers (20.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Boleto 40.5%

692 stores

222 stores

168 stores

134 stores

130 stores

84 stores

82 stores

52 stores

VISA 2.5%

42 stores

JCB 2.1%

36 stores

Visual Distribution

Distribution of top 10 RD Station payment providers (November 2025)
Distribution of payment providers in RD Station e-commerce stores
Payment Provider Store Count Market Share
Boleto 692 40.47%
American Express 222 12.98%
Hipercard 168 9.82%
MasterCard 134 7.84%
Mercado Pago 130 7.60%
PagSeguro 84 4.91%
PayPal 82 4.80%
Pagar.me 52 3.04%
VISA 42 2.46%
JCB 36 2.11%
Stripe Connect 23 1.35%
PayU 17 0.99%
Bolt 12 0.70%
Paddle 10 0.58%
Apple Pay 6 0.35%

Shipping Carriers Distribution

Correios leads with 55.6% among AI-verified physical stores (988 stores) , followed by Estes (29.7%) and TNT (4.2%) .

Base: 1,882 AI-verified physical stores with detectable shipping carriers (30.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

988 stores

Estes 29.7%

528 stores

TNT 4.2%

74 stores

UPS 2.1%

37 stores

32 stores

DHL 1.3%

23 stores

FedEx 1.0%

18 stores

15 stores

GLS 0.6%

11 stores

Loggi 0.6%

11 stores

Visual Distribution

Distribution of top 10 RD Station shipping carriers (November 2025)
Distribution of shipping carriers in RD Station e-commerce stores
Shipping Carrier Store Count Market Share
Correios 988 55.57%
Estes 528 29.70%
TNT 74 4.16%
UPS 37 2.08%
Total Express 32 1.80%
DHL 23 1.29%
FedEx 18 1.01%
Hermes 15 0.84%
GLS 11 0.62%
Loggi 11 0.62%
USPS 10 0.56%
FMX 9 0.51%
Braspress 8 0.45%
TCS 7 0.39%
BRT 7 0.39%

Store Launch Timeline

Over the past 12 months, 239 new stores were launched in RD Station , with the highest activity in 2025-10 (19 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.9%

19 stores launched

2025-09 8.4%

20 stores launched

2025-08 8.4%

20 stores launched

2025-07 7.5%

18 stores launched

2025-06 9.2%

22 stores launched

2025-05 10.5%

25 stores launched

2025-04 6.7%

16 stores launched

2025-03 4.2%

10 stores launched

2025-02 10.0%

24 stores launched

2025-01 5.9%

14 stores launched

2024-12 14.6%

35 stores launched

2024-11 6.7%

16 stores launched

Monthly Trend

Monthly store launches in RD Station (November 2025)
Monthly store launches in RD Station over the past 12 months
Month Stores Launched Percentage
2025-10 19 7.95%
2025-09 20 8.37%
2025-08 20 8.37%
2025-07 18 7.53%
2025-06 22 9.21%
2025-05 25 10.46%
2025-04 16 6.69%
2025-03 10 4.18%
2025-02 24 10.04%
2025-01 14 5.86%
2024-12 35 14.64%
2024-11 16 6.69%

Active Stores by Launch Year

Currently, 3,701 active stores in RD Station are tracked in our database , with the most stores launched in 2025 (188 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 5.1%

188 active stores

2024 8.3%

308 active stores

2023 6.1%

224 active stores

2022 6.2%

229 active stores

2021 7.1%

263 active stores

2020 7.8%

288 active stores

2019 5.4%

201 active stores

2018 5.4%

201 active stores

2017 4.6%

171 active stores

2016 3.6%

134 active stores

2015 2.8%

102 active stores

2014 3.0%

111 active stores

2013 3.1%

114 active stores

2012 2.0%

73 active stores

2011 2.5%

93 active stores

Distribution by Launch Year

Active stores in RD Station by original launch year (November 2025)
Active stores in RD Station by launch year
Launch Year Active Stores Percentage
2025 188 5.08%
2024 308 8.32%
2023 224 6.05%
2022 229 6.19%
2021 263 7.11%
2020 288 7.78%
2019 201 5.43%
2018 201 5.43%
2017 171 4.62%
2016 134 3.62%
2015 102 2.76%
2014 111 3.00%
2013 114 3.08%
2012 73 1.97%
2011 93 2.51%
2010 83 2.24%
2009 95 2.57%
2008 80 2.16%
2007 80 2.16%
2006 72 1.95%
2005 44 1.19%
2004 77 2.08%
2003 63 1.70%
2002 82 2.22%
2001 89 2.40%
2000 87 2.35%
1999 54 1.46%
1998 57 1.54%
1997 32 0.86%
1996 6 0.16%

Social Media Usage

Instagram leads with 26.9% among stores with at least one detectable social profile (3,250 stores) , followed by Facebook (24.1%) and WhatsApp (16.2%) .

Base: 5,641 stores with any detectable social profile (92.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 26.9%

3,250 stores

Facebook 24.1%

2,906 stores

WhatsApp 16.2%

1,956 stores

YouTube 13.7%

1,657 stores

LinkedIn 6.7%

804 stores

TikTok 4.1%

490 stores

Pinterest 3.9%

472 stores

Twitter 2.7%

322 stores

X 1.8%

212 stores

Vimeo 0.0%

6 stores

Visual Distribution

Distribution of social media platforms in RD Station (November 2025)
Distribution of social media platforms in RD Station e-commerce stores
Social Platform Store Count Market Share
Instagram 3250 26.92%
Facebook 2906 24.07%
WhatsApp 1956 16.20%
YouTube 1657 13.72%
LinkedIn 804 6.66%
TikTok 490 4.06%
Pinterest 472 3.91%
Twitter 322 2.67%
X 212 1.76%
Vimeo 6 0.05%

Geographic Distribution

Brazil leads with 91.2% (3,226 AI-verified stores) , followed by Colombia (2.7%) and Mexico (1.9%) .

Base: 3,538 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Brazil 91.2%

3,226 AI-verified stores

94 AI-verified stores

66 AI-verified stores

59 AI-verified stores

18 AI-verified stores

Spain 0.5%

16 AI-verified stores

12 AI-verified stores

Chile 0.3%

10 AI-verified stores

8 AI-verified stores

5 AI-verified stores

Visual Distribution

Geographic distribution of stores using RD Station (November 2025)
Geographic distribution of stores using RD Station
Country AI-Verified Store Count Market Share
Brazil 3226 91.18%
Colombia 94 2.66%
Mexico 66 1.87%
United States 59 1.67%
Portugal 18 0.51%
Spain 16 0.45%
Argentina 12 0.34%
Chile 10 0.28%
Paraguay 8 0.23%
France 5 0.14%
Uruguay 4 0.11%
United Kingdom 3 0.08%
Peru 3 0.08%
Italy 3 0.08%
China 2 0.06%
India 2 0.06%
Netherlands 2 0.06%
Ireland 2 0.06%
Japan 2 0.06%
Romania 1 0.03%

Dataset Coverage

Field Rows count Coverage
Website 6.1k 100.00%
Emails 3.7k 60.75%
Phones 3.1k 51.27%
Ecommerce platform 6.0k 98.43%
Couriers 1.9k 30.70%
Payment Providers 1.3k 20.39%
Categories 4.2k 68.14%
Social Media 5.6k 92.02%

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Frequently Asked Questions

What data is included in the RD Station E-commerce Database?

Our database covers over 3.7k RD Station physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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