RD Station Technology Adoption in E-commerce
Discover 2.7k verified e-commerce stores using RD Station. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.3k domains. 2.7k verified as active stores with physical delivery.
· · Next full refresh: April 2026
2.7k verified active stores out of 5.3k detected · 51.3% verification rate
E-commerce Platforms Distribution
Custom leads with 20.2% of stores with physical delivery (529 stores) , followed by WooCommerce (16.3%) and Shopify (14.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
529 stores
428 stores
377 stores
337 stores
307 stores
213 stores
77 stores
70 stores
60 stores
55 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 529 | 20.21% |
| WooCommerce | 428 | 16.35% |
| Shopify | 377 | 14.40% |
| Tray | 337 | 12.87% |
| Loja Integrada | 307 | 11.73% |
| Magento | 213 | 8.14% |
| Vnda | 77 | 2.94% |
| Irroba | 70 | 2.67% |
| VTEX | 60 | 2.29% |
| Nuvemshop | 55 | 2.10% |
| Wix eCommerce | 54 | 2.06% |
| Dooca | 53 | 2.02% |
| PrestaShop | 21 | 0.80% |
| OpenCart | 19 | 0.73% |
| Wake | 18 | 0.69% |
All Stores Distribution
Custom holds 10.8% share of all RD Station e-commerce stores (529) , with WooCommerce at 44.9% and Shopify at 7.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
529 stores
2,202 stores
390 stores
342 stores
311 stores
246 stores
79 stores
71 stores
66 stores
55 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 529 | 10.78% |
| WooCommerce | 2202 | 44.86% |
| Shopify | 390 | 7.94% |
| Tray | 342 | 6.97% |
| Loja Integrada | 311 | 6.34% |
| Magento | 246 | 5.01% |
| Vnda | 79 | 1.61% |
| Irroba | 71 | 1.45% |
| VTEX | 66 | 1.34% |
| Nuvemshop | 55 | 1.12% |
| Wix eCommerce | 491 | 10.00% |
| Dooca | 60 | 1.22% |
| PrestaShop | 27 | 0.55% |
| OpenCart | 20 | 0.41% |
| Wake | 20 | 0.41% |
Categories Distribution
Health & Beauty leads with 22.5% of all stores (528 stores) , followed by Clothing & Accessories (21.7%) and Food & Beverages (11.0%) .
Base: 2,351 AI-verified stores with physical delivery and detected product categories (86.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
528 stores
509 stores
259 stores
168 stores
142 stores
131 stores
127 stores
108 stores
97 stores
64 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 528 | 22.46% |
| Clothing & Accessories | 509 | 21.65% |
| Food & Beverages | 259 | 11.02% |
| Electronics & Technology | 168 | 7.15% |
| Home & Garden | 142 | 6.04% |
| Jewelry & Watches | 131 | 5.57% |
| Tools & Hardware | 127 | 5.40% |
| Furniture & Home Decor | 108 | 4.59% |
| Business & Industrial | 97 | 4.13% |
| Sporting Goods & Outdoor Gear | 64 | 2.72% |
| Vehicles & Parts | 55 | 2.34% |
| Gifts & Special Occasions | 49 | 2.08% |
| Pets & Pet Supplies | 47 | 2.00% |
| Books & Media | 35 | 1.49% |
| Office Supplies | 32 | 1.36% |
Payment Providers Distribution
Boleto leads with 40.5% among AI-verified physical stores (745 stores) , followed by American Express (10.9%) and Mercado Pago (8.2%) .
Base: 1,227 AI-verified physical stores with detectable payment providers (23.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
745 stores
201 stores
150 stores
149 stores
137 stores
115 stores
88 stores
71 stores
42 stores
42 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Boleto | 745 | 40.49% |
| American Express | 201 | 10.92% |
| Mercado Pago | 150 | 8.15% |
| Hipercard | 149 | 8.10% |
| MasterCard | 137 | 7.45% |
| PagSeguro | 115 | 6.25% |
| PayPal | 88 | 4.78% |
| Pagar.me | 71 | 3.86% |
| Stelo | 42 | 2.28% |
| Koin | 42 | 2.28% |
| VISA | 34 | 1.85% |
| JCB | 28 | 1.52% |
| Stripe Connect | 18 | 0.98% |
| Bolt | 11 | 0.60% |
| PayU | 9 | 0.49% |
Shipping Carriers Distribution
Correios leads with 58.6% among AI-verified physical stores (1,004 stores) , followed by Estes (29.7%) and TNT (3.2%) .
Base: 1,763 AI-verified physical stores with detectable shipping carriers (33.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 1004 | 58.64% |
| Estes | 508 | 29.67% |
| TNT | 54 | 3.15% |
| Total Express | 31 | 1.81% |
| UPS | 25 | 1.46% |
| DHL | 20 | 1.17% |
| FedEx | 16 | 0.93% |
| Loggi | 11 | 0.64% |
| Hermes | 9 | 0.53% |
| Braspress | 8 | 0.47% |
| Correos | 6 | 0.35% |
| GLS | 5 | 0.29% |
| Speedy | 5 | 0.29% |
| BRT | 5 | 0.29% |
| DPD | 5 | 0.29% |
Store Launch Timeline
Over the past 12 months, 130 new stores were launched in RD Station , with the highest activity in 2026-02 (8 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8 stores launched
8 stores launched
13 stores launched
8 stores launched
18 stores launched
11 stores launched
9 stores launched
11 stores launched
17 stores launched
14 stores launched
6 stores launched
7 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 8 | 6.15% |
| 2026-01 | 8 | 6.15% |
| 2025-12 | 13 | 10.00% |
| 2025-11 | 8 | 6.15% |
| 2025-10 | 18 | 13.85% |
| 2025-09 | 11 | 8.46% |
| 2025-08 | 9 | 6.92% |
| 2025-07 | 11 | 8.46% |
| 2025-06 | 17 | 13.08% |
| 2025-05 | 14 | 10.77% |
| 2025-04 | 6 | 4.62% |
| 2025-03 | 7 | 5.38% |
Active Stores by Launch Year
Currently, 2,729 active stores in RD Station are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16 active stores
141 active stores
180 active stores
160 active stores
167 active stores
206 active stores
225 active stores
155 active stores
142 active stores
132 active stores
113 active stores
61 active stores
78 active stores
73 active stores
63 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16 | 0.59% |
| 2025 | 141 | 5.17% |
| 2024 | 180 | 6.60% |
| 2023 | 160 | 5.86% |
| 2022 | 167 | 6.12% |
| 2021 | 206 | 7.55% |
| 2020 | 225 | 8.24% |
| 2019 | 155 | 5.68% |
| 2018 | 142 | 5.20% |
| 2017 | 132 | 4.84% |
| 2016 | 113 | 4.14% |
| 2015 | 61 | 2.24% |
| 2014 | 78 | 2.86% |
| 2013 | 73 | 2.67% |
| 2012 | 63 | 2.31% |
| 2011 | 75 | 2.75% |
| 2010 | 59 | 2.16% |
| 2009 | 79 | 2.89% |
| 2008 | 56 | 2.05% |
| 2007 | 50 | 1.83% |
| 2006 | 64 | 2.35% |
| 2005 | 34 | 1.25% |
| 2004 | 54 | 1.98% |
| 2003 | 46 | 1.69% |
| 2002 | 58 | 2.13% |
| 2001 | 68 | 2.49% |
| 2000 | 77 | 2.82% |
| 1999 | 35 | 1.28% |
| 1998 | 33 | 1.21% |
| 1997 | 23 | 0.84% |
| 1996 | 6 | 0.22% |
Geographic Distribution
Brazil leads with 93.7% (2,537 AI-verified stores) , followed by Colombia (2.3%) and Mexico (1.1%) .
Base: 2,709 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
2,537 AI-verified stores
61 AI-verified stores
30 AI-verified stores
29 AI-verified stores
13 AI-verified stores
8 AI-verified stores
7 AI-verified stores
5 AI-verified stores
4 AI-verified stores
2 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 2537 | 93.65% |
| Colombia | 61 | 2.25% |
| Mexico | 30 | 1.11% |
| United States | 29 | 1.07% |
| Portugal | 13 | 0.48% |
| Spain | 8 | 0.30% |
| Chile | 7 | 0.26% |
| France | 5 | 0.18% |
| Paraguay | 4 | 0.15% |
| India | 2 | 0.07% |
| Argentina | 2 | 0.07% |
| Uruguay | 2 | 0.07% |
| Italy | 2 | 0.07% |
| Australia | 1 | 0.04% |
| China | 1 | 0.04% |
| Cocos (Keeling) Islands | 1 | 0.04% |
| Ecuador | 1 | 0.04% |
| United Kingdom | 1 | 0.04% |
| Turkey | 1 | 0.04% |
| Antigua and Barbuda | 1 | 0.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Vnda - Clothing & Accessories
Custom - Health & Beauty
Magento
Custom - Health & Beauty
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Clothing & Accessories
Nuvemshop - Toys & Games
Custom - Health & Beauty
Custom - Furniture & Home Decor
Vnda - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.3k | 100.00% |
| Emails | 3.1k | 58.96% |
| Phones | 2.7k | 51.19% |
| Ecommerce platform | 5.2k | 98.22% |
| Couriers | 1.8k | 33.08% |
| Payment Providers | 1.2k | 23.02% |
| Categories | 2.6k | 48.88% |
| Social Media | 5.0k | 93.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the RD Station e-commerce landscape:
Analyze 2.7k verified e-commerce stores on RD Station - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across RD Station e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the RD Station e-commerce intelligence?
-
We track 2.7k verified RD Station e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 27.7% among stores with at least one detectable social profile (2,519 stores) , followed by Facebook (24.3%) and WhatsApp (17.1%) .
Base: 4,992 stores with any detectable social profile (93.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,519 stores
2,209 stores
1,560 stores
1,125 stores
522 stores
470 stores
419 stores
243 stores
34 stores
6 stores
Visual Distribution