Stelo Payment Provider Usage Database

Explore 659.0 e-commerce stores accepting Stelo. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

Custom leads with 40.8% of stores with physical delivery (265 stores) , followed by WooCommerce (27.7%) and Shopify (12.6%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 40.8%

265 stores

180 stores

Shopify 12.6%

82 stores

49 stores

16 stores

16 stores

11 stores

7 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Stelo
Platform Stores with Physical Delivery Percentage
Custom 265 40.83%
WooCommerce 180 27.73%
Shopify 82 12.63%
PrestaShop 49 7.55%
Wix eCommerce 16 2.47%
1C-Bitrix 16 2.47%
Magento 11 1.69%
OpenCart 7 1.08%
Loja Integrada 6 0.92%
Squarespace Commerce 4 0.62%
nopCommerce 4 0.62%
Tray 3 0.46%
JTL Shop 2 0.31%
BigCommerce 2 0.31%
IdoSell Shop 2 0.31%

All Stores Distribution

Custom holds 34.3% share of all Stelo e-commerce stores (265) , with WooCommerce at 33.1% and Shopify at 11.1% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 34.3%

265 stores

256 stores

Shopify 11.1%

86 stores

51 stores

31 stores

18 stores

12 stores

9 stores

6 stores

26 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Stelo
Platform Total Stores Percentage
Custom 265 34.28%
WooCommerce 256 33.12%
Shopify 86 11.13%
PrestaShop 51 6.60%
Wix eCommerce 31 4.01%
1C-Bitrix 18 2.33%
Magento 12 1.55%
OpenCart 9 1.16%
Loja Integrada 6 0.78%
Squarespace Commerce 26 3.36%
nopCommerce 4 0.52%
Tray 3 0.39%
JTL Shop 2 0.26%
BigCommerce 2 0.26%
IdoSell Shop 2 0.26%

Categories Distribution

Furniture & Home Decor leads with 16.4% of all stores (95 stores) , followed by Health & Beauty (15.9%) and Home & Garden (12.3%) .

Top 10 Categories

Furniture & Home Decor 16.4%

95 stores

Health & Beauty 15.9%

92 stores

Home & Garden 12.3%

71 stores

Clothing & Accessories 8.5%

49 stores

Vehicles & Parts 7.3%

42 stores

Gifts & Special Occasions 7.3%

42 stores

Food & Beverages 6.7%

39 stores

Tools & Hardware 5.2%

30 stores

Business & Industrial 4.7%

27 stores

Jewelry & Watches 4.5%

26 stores

Visual Distribution

Distribution of top 10 Stelo store categories (November 2025)
Distribution of categories in Stelo e-commerce stores
Category Number of Stores Percentage
Furniture & Home Decor 95 16.44%
Health & Beauty 92 15.92%
Home & Garden 71 12.28%
Clothing & Accessories 49 8.48%
Vehicles & Parts 42 7.27%
Gifts & Special Occasions 42 7.27%
Food & Beverages 39 6.75%
Tools & Hardware 30 5.19%
Business & Industrial 27 4.67%
Jewelry & Watches 26 4.50%
Electronics & Technology 24 4.15%
Sporting Goods & Outdoor Gear 20 3.46%
Arts & Entertainment 8 1.38%
Toys & Games 7 1.21%
Books & Media 6 1.04%

Shipping Carriers Distribution

GLS leads with 11.9% among AI-verified physical stores (40 stores) , followed by DHL (11.6%) and TNT (11.3%) .

Base: 283 AI-verified physical stores with detectable shipping carriers (34.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

GLS 11.9%

40 stores

DHL 11.6%

39 stores

TNT 11.3%

38 stores

UPS 11.0%

37 stores

Estes 10.7%

36 stores

USPS 5.9%

20 stores

19 stores

DPD 5.6%

19 stores

FedEx 5.3%

18 stores

BRT 5.0%

17 stores

Visual Distribution

Distribution of top 10 Stelo shipping carriers (November 2025)
Distribution of shipping carriers in Stelo e-commerce stores
Shipping Carrier Store Count Market Share
GLS 40 11.87%
DHL 39 11.57%
TNT 38 11.28%
UPS 37 10.98%
Estes 36 10.68%
USPS 20 5.93%
Hermes 19 5.64%
DPD 19 5.64%
FedEx 18 5.34%
BRT 17 5.04%
Posti 16 4.75%
Corriere Espresso 12 3.56%
Correios 11 3.26%
Poste Italiane 9 2.67%
Почта России 6 1.78%

Store Launch Timeline

Over the past 12 months, 108 new stores were launched in Stelo , with the highest activity in 2025-10 (8 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.4%

8 stores launched

2025-09 8.3%

9 stores launched

2025-08 8.3%

9 stores launched

2025-07 8.3%

9 stores launched

2025-06 10.2%

11 stores launched

2025-05 7.4%

8 stores launched

2025-04 12.0%

13 stores launched

2025-03 12.0%

13 stores launched

2025-02 7.4%

8 stores launched

2025-01 10.2%

11 stores launched

2024-12 7.4%

8 stores launched

2024-11 0.9%

1 stores launched

Monthly Trend

Monthly store launches in Stelo (November 2025)
Monthly store launches in Stelo over the past 12 months
Month Stores Launched Percentage
2025-10 8 7.41%
2025-09 9 8.33%
2025-08 9 8.33%
2025-07 9 8.33%
2025-06 11 10.19%
2025-05 8 7.41%
2025-04 13 12.04%
2025-03 13 12.04%
2025-02 8 7.41%
2025-01 11 10.19%
2024-12 8 7.41%
2024-11 1 0.93%

Active Stores by Launch Year

Currently, 655 active stores in Stelo are tracked in our database , with the most stores launched in 2025 (99 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 15.1%

99 active stores

2024 7.5%

49 active stores

2023 6.3%

41 active stores

2022 4.4%

29 active stores

2021 8.1%

53 active stores

2020 7.5%

49 active stores

2019 6.4%

42 active stores

2018 5.6%

37 active stores

2017 4.4%

29 active stores

2016 2.6%

17 active stores

2015 3.5%

23 active stores

2014 3.4%

22 active stores

2013 3.1%

20 active stores

2012 3.2%

21 active stores

2011 1.7%

11 active stores

Distribution by Launch Year

Active stores in Stelo by original launch year (November 2025)
Active stores in Stelo by launch year
Launch Year Active Stores Percentage
2025 99 15.11%
2024 49 7.48%
2023 41 6.26%
2022 29 4.43%
2021 53 8.09%
2020 49 7.48%
2019 42 6.41%
2018 37 5.65%
2017 29 4.43%
2016 17 2.60%
2015 23 3.51%
2014 22 3.36%
2013 20 3.05%
2012 21 3.21%
2011 11 1.68%
2010 8 1.22%
2009 19 2.90%
2008 9 1.37%
2007 10 1.53%
2006 12 1.83%
2005 4 0.61%
2004 13 1.98%
2003 4 0.61%
2002 7 1.07%
2001 9 1.37%
2000 8 1.22%
1999 9 1.37%
1995 1 0.15%

Social Media Usage

Facebook leads with 29.8% among stores with at least one detectable social profile (369 stores) , followed by Instagram (29.7%) and YouTube (10.8%) .

Base: 578 stores with any detectable social profile (69.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.8%

369 stores

Instagram 29.7%

368 stores

YouTube 10.8%

134 stores

WhatsApp 8.9%

110 stores

Twitter 5.4%

67 stores

LinkedIn 4.9%

61 stores

Pinterest 4.3%

53 stores

TikTok 3.7%

46 stores

X 2.3%

29 stores

Vimeo 0.2%

2 stores

Visual Distribution

Distribution of social media platforms in Stelo (November 2025)
Distribution of social media platforms in Stelo e-commerce stores
Social Platform Store Count Market Share
Facebook 369 29.78%
Instagram 368 29.70%
YouTube 134 10.82%
WhatsApp 110 8.88%
Twitter 67 5.41%
LinkedIn 61 4.92%
Pinterest 53 4.28%
TikTok 46 3.71%
X 29 2.34%
Vimeo 2 0.16%

Geographic Distribution

Italy leads with 43.8% (249 AI-verified stores) , followed by Brazil (14.1%) and United States (12.1%) .

Base: 568 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 43.8%

249 AI-verified stores

Brazil 14.1%

80 AI-verified stores

69 AI-verified stores

38 AI-verified stores

Iran 3.5%

20 AI-verified stores

13 AI-verified stores

China 2.1%

12 AI-verified stores

11 AI-verified stores

Spain 1.8%

10 AI-verified stores

10 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stelo (November 2025)
Geographic distribution of stores using Stelo
Country AI-Verified Store Count Market Share
Italy 249 43.84%
Brazil 80 14.08%
United States 69 12.15%
Russia 38 6.69%
Iran 20 3.52%
France 13 2.29%
China 12 2.11%
Poland 11 1.94%
Spain 10 1.76%
Germany 10 1.76%
India 9 1.58%
Netherlands 8 1.41%
Argentina 6 1.06%
Australia 6 1.06%
Armenia 6 1.06%
Turkey 5 0.88%
United Kingdom 5 0.88%
Portugal 4 0.70%
Switzerland 4 0.70%
Ukraine 3 0.53%

Dataset Coverage

Field Rows count Coverage
Website 831.0 100.00%
Emails 615.0 74.01%
Phones 342.0 41.16%
Ecommerce platform 792.0 95.31%
Couriers 283.0 34.06%
Payment Providers 831.0 100.00%
Categories 696.0 83.75%
Social Media 578.0 69.55%

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Frequently Asked Questions

What data is included in the Stelo E-commerce Database?

Our database covers over 659.0 Stelo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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