Online Stores Using Stelo
Explore 985 verified e-commerce stores with Stelo detected on their websites. Analyze payment adoption, merchant insights, and market opportunities.
Detected across 1.2k domains. 985 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
985 verified active stores out of 1.2k detected · 82.0% verification rate
E-commerce Platforms Distribution
Custom stores with 62.4% of stores with physical delivery (615 stores) , followed by WooCommerce (20.8%) and PrestaShop (4.9%) .
Base: 985 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
615 stores
205 stores
48 stores
28 stores
13 stores
12 stores
5 stores
5 stores
5 stores
5 stores
Visual Distribution
615 stores
205 stores
48 stores
28 stores
13 stores
12 stores
5 stores
5 stores
5 stores
5 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 615 | 62.44% |
| WooCommerce | 205 | 20.81% |
| PrestaShop | 48 | 4.87% |
| Shopify | 28 | 2.84% |
| Magento | 13 | 1.32% |
| Wix eCommerce | 12 | 1.22% |
| 1C-Bitrix | 5 | 0.51% |
| HCL Commerce | 5 | 0.51% |
| Squarespace Commerce | 5 | 0.51% |
| VirtueMart | 5 | 0.51% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 51.2% share of detected Stelo e-commerce signals (615) , with WooCommerce at 25.4% and PrestaShop at 4.0% (June 2026) .
Base: 1,201 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
615 websites
305 websites
48 websites
32 websites
14 websites
32 websites
8 websites
5 websites
40 websites
9 websites
Visual Distribution
615 websites
305 websites
48 websites
32 websites
14 websites
32 websites
8 websites
5 websites
40 websites
9 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 615 | 51.21% |
| WooCommerce | 305 | 25.40% |
| PrestaShop | 48 | 4.00% |
| Shopify | 32 | 2.66% |
| Magento | 14 | 1.17% |
| Wix eCommerce | 32 | 2.66% |
| 1C-Bitrix | 8 | 0.67% |
| HCL Commerce | 5 | 0.42% |
| Squarespace Commerce | 40 | 3.33% |
| VirtueMart | 9 | 0.75% |
Categories Distribution
Home & Garden stores with 11.7% of all stores (115 stores) , followed by Health & Beauty (11.1%) and Clothing & Accessories (11.0%) .
Base: 985 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
115 stores
109 stores
108 stores
76 stores
73 stores
72 stores
67 stores
61 stores
55 stores
44 stores
Visual Distribution
115 stores
109 stores
108 stores
76 stores
73 stores
72 stores
67 stores
61 stores
55 stores
44 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 115 | 11.68% |
| Health & Beauty | 109 | 11.07% |
| Clothing & Accessories | 108 | 10.96% |
| Arts & Entertainment | 76 | 7.72% |
| Gifts & Special Occasions | 73 | 7.41% |
| Tools & Hardware | 72 | 7.31% |
| Vehicles & Parts | 67 | 6.80% |
| Business & Industrial | 61 | 6.19% |
| Sporting Goods & Outdoor Gear | 55 | 5.58% |
| Furniture & Home Decor | 44 | 4.47% |
Shipping Carriers Distribution
Estes accounts for 47.7% of displayed detection occurrences (371 occurrences) , followed by Correios (20.6%) and TNT (6.4%) .
Base: 778 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from publicly accessible website content and technical signals. Detection does not confirm an active carrier contract or shipping destinations.
Top 10 Shipping Carriers
Visual Distribution
371 occurrences
160 occurrences
50 occurrences
43 occurrences
38 occurrences
38 occurrences
27 occurrences
18 occurrences
17 occurrences
16 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Estes | 371 | 47.69% |
| Correios | 160 | 20.57% |
| TNT | 50 | 6.43% |
| GLS | 43 | 5.53% |
| DHL | 38 | 4.88% |
| UPS | 38 | 4.88% |
| USPS | 27 | 3.47% |
| DPD | 18 | 2.31% |
| FedEx | 17 | 2.19% |
| BRT | 16 | 2.06% |
Store Launch Timeline
Over the past 12 months, 98 new stores were launched in Stelo , with the highest activity in 2026-05 (9 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9 stores launched
13 stores launched
12 stores launched
4 stores launched
16 stores launched
9 stores launched
10 stores launched
10 stores launched
3 stores launched
5 stores launched
3 stores launched
4 stores launched
Monthly Trend
9.2% of last 12 months
13.3% of last 12 months
12.2% of last 12 months
4.1% of last 12 months
16.3% of last 12 months
9.2% of last 12 months
10.2% of last 12 months
10.2% of last 12 months
3.1% of last 12 months
5.1% of last 12 months
3.1% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 9 | 9.18% |
| 2026-04 | 13 | 13.27% |
| 2026-03 | 12 | 12.24% |
| 2026-02 | 4 | 4.08% |
| 2026-01 | 16 | 16.33% |
| 2025-12 | 9 | 9.18% |
| 2025-11 | 10 | 10.20% |
| 2025-10 | 10 | 10.20% |
| 2025-09 | 3 | 3.06% |
| 2025-08 | 5 | 5.10% |
| 2025-07 | 3 | 3.06% |
| 2025-06 | 4 | 4.08% |
Active Stores by Launch Year
Currently, 984 active stores in Stelo are tracked in our database , with the most stores launched in 2026 (54 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
54 active stores
70 active stores
61 active stores
67 active stores
44 active stores
73 active stores
85 active stores
69 active stores
68 active stores
57 active stores
33 active stores
28 active stores
24 active stores
37 active stores
26 active stores
Distribution by Launch Year
5.5% of tracked active stores
7.1% of tracked active stores
6.2% of tracked active stores
6.8% of tracked active stores
4.5% of tracked active stores
7.4% of tracked active stores
8.6% of tracked active stores
7.0% of tracked active stores
6.9% of tracked active stores
5.8% of tracked active stores
3.4% of tracked active stores
2.8% of tracked active stores
2.4% of tracked active stores
3.8% of tracked active stores
2.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 54 | 5.49% |
| 2025 | 70 | 7.11% |
| 2024 | 61 | 6.20% |
| 2023 | 67 | 6.81% |
| 2022 | 44 | 4.47% |
| 2021 | 73 | 7.42% |
| 2020 | 85 | 8.64% |
| 2019 | 69 | 7.01% |
| 2018 | 68 | 6.91% |
| 2017 | 57 | 5.79% |
| 2016 | 33 | 3.35% |
| 2015 | 28 | 2.85% |
| 2014 | 24 | 2.44% |
| 2013 | 37 | 3.76% |
| 2012 | 26 | 2.64% |
Geographic Distribution
Brazil stores with 53.1% (523 active verified stores) , followed by Italy (25.3%) and United States (5.2%) .
Base: 985 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
523 active verified stores
249 active verified stores
51 active verified stores
20 active verified stores
12 active verified stores
11 active verified stores
9 active verified stores
7 active verified stores
7 active verified stores
5 active verified stores
Visual Distribution
523 active verified stores
249 active verified stores
51 active verified stores
20 active verified stores
12 active verified stores
11 active verified stores
9 active verified stores
7 active verified stores
7 active verified stores
5 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 523 | 53.10% |
| Italy | 249 | 25.28% |
| United States | 51 | 5.18% |
| Russia | 20 | 2.03% |
| Germany | 12 | 1.22% |
| Poland | 11 | 1.12% |
| Spain | 9 | 0.91% |
| Netherlands | 7 | 0.71% |
| India | 7 | 0.71% |
| United Kingdom | 5 | 0.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
1C-Bitrix
Custom - Sporting Goods & Outdoor Gear
Custom - Home & Garden
Magento - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
Custom - Jewelry & Watches
WooCommerce - Arts & Entertainment
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 1k | 84.26% |
| Phones | 663 | 55.20% |
| Ecommerce platform | 1.2k | 96.25% |
| Couriers | 657 | 54.70% |
| Payment Providers | 1.2k | 100.00% |
| Categories | 970 | 80.77% |
| Social Media | 999 | 83.18% |
Coverage reflects detectability from publicly accessible website content and technical signals. A detected provider does not establish an active commercial relationship, and a missing signal does not establish absence. These counts are not confirmed transaction or shipment market shares.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stelo e-commerce landscape:
Analyze 985 verified e-commerce stores on Stelo - technology adoption, market share, competitive positioning.
- Compare Market Segments
-
Compare the platform, technology, and category segments in this report. For changes over time, request a custom comparison of available snapshots.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Compare Markets
-
See how payment providers, shipping carriers and platforms differ by country, category and store size.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- CSV/XLSX exports; full-market datasets by agreement
Use Cases
Get every store that uses each payment provider in your countries, with size tier and company ID, as a market feed.
- Competitive intelligence and market sizing
- Technology adoption analysis and custom snapshot comparisons
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stelo e-commerce intelligence?
-
We track 985 verified Stelo e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.0% of displayed detection occurrences (673 occurrences) , followed by Facebook (26.5%) and WhatsApp (22.9%) .
Base: 2,406 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
673 occurrences
637 occurrences
550 occurrences
262 occurrences
70 occurrences
67 occurrences
65 occurrences
62 occurrences
18 occurrences
2 occurrences
Visual Distribution
673 occurrences
637 occurrences
550 occurrences
262 occurrences
70 occurrences
67 occurrences
65 occurrences
62 occurrences
18 occurrences
2 occurrences