Stelo Payment Provider Usage Database

Explore 540.0 e-commerce stores accepting Stelo. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 46.4% of stores with physical delivery (156 stores) , followed by Shopify (21.1%) and PrestaShop (13.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

156 stores

Shopify 21.1%

71 stores

45 stores

13 stores

12 stores

8 stores

8 stores

6 stores

Tray 0.9%

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Stelo
Platform Stores with Physical Delivery Percentage
WooCommerce 156 46.43%
Shopify 71 21.13%
PrestaShop 45 13.39%
Wix eCommerce 13 3.87%
1C-Bitrix 12 3.57%
OpenCart 8 2.38%
Magento 8 2.38%
Loja Integrada 6 1.79%
Squarespace Commerce 4 1.19%
Tray 3 0.89%
nopCommerce 3 0.89%
Shoptet 2 0.60%
JTL Shop 2 0.60%
BigCommerce 2 0.60%
Sazito 1 0.30%

All Stores Distribution

WooCommerce holds 50.6% share of all Stelo e-commerce stores (257) , with Shopify at 16.7% and PrestaShop at 9.8% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

257 stores

Shopify 16.7%

85 stores

50 stores

31 stores

18 stores

9 stores

12 stores

6 stores

26 stores

Tray 0.6%

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Stelo
Platform Total Stores Percentage
WooCommerce 257 50.59%
Shopify 85 16.73%
PrestaShop 50 9.84%
Wix eCommerce 31 6.10%
1C-Bitrix 18 3.54%
OpenCart 9 1.77%
Magento 12 2.36%
Loja Integrada 6 1.18%
Squarespace Commerce 26 5.12%
Tray 3 0.59%
nopCommerce 4 0.79%
Shoptet 2 0.39%
JTL Shop 2 0.39%
BigCommerce 2 0.39%
Sazito 1 0.20%

Categories Distribution

Health & Beauty leads with 16.1% of all stores (76 stores) , followed by Furniture & Home Decor (15.1%) and Home & Garden (13.4%) .

Top 10 Categories

Health & Beauty 16.1%

76 stores

Furniture & Home Decor 15.1%

71 stores

Home & Garden 13.4%

63 stores

Clothing & Accessories 10.4%

49 stores

Vehicles & Parts 8.5%

40 stores

Gifts & Special Occasions 6.8%

32 stores

Food & Beverages 6.4%

30 stores

Jewelry & Watches 5.3%

25 stores

Electronics & Technology 4.5%

21 stores

Tools & Hardware 4.0%

19 stores

Visual Distribution

Distribution of top 10 Stelo store categories (November 2025)
Distribution of categories in Stelo e-commerce stores
Category Number of Stores Percentage
Health & Beauty 76 16.14%
Furniture & Home Decor 71 15.07%
Home & Garden 63 13.38%
Clothing & Accessories 49 10.40%
Vehicles & Parts 40 8.49%
Gifts & Special Occasions 32 6.79%
Food & Beverages 30 6.37%
Jewelry & Watches 25 5.31%
Electronics & Technology 21 4.46%
Tools & Hardware 19 4.03%
Sporting Goods & Outdoor Gear 16 3.40%
Business & Industrial 13 2.76%
Arts & Entertainment 8 1.70%
Toys & Games 5 1.06%
Pets & Pet Supplies 3 0.64%

Shipping Carriers Distribution

Estes leads with 13.8% among AI-verified physical stores (42 stores) , followed by DHL (11.5%) and GLS (11.5%) .

Base: 281 AI-verified physical stores with detectable shipping carriers (36.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

Estes 13.8%

42 stores

DHL 11.5%

35 stores

GLS 11.5%

35 stores

UPS 10.9%

33 stores

TNT 9.9%

30 stores

USPS 6.6%

20 stores

18 stores

FedEx 5.6%

17 stores

DPD 5.3%

16 stores

BRT 4.9%

15 stores

Visual Distribution

Distribution of top 10 Stelo shipping carriers (November 2025)
Distribution of shipping carriers in Stelo e-commerce stores
Shipping Carrier Store Count Market Share
Estes 42 13.82%
DHL 35 11.51%
GLS 35 11.51%
UPS 33 10.86%
TNT 30 9.87%
USPS 20 6.58%
Hermes 18 5.92%
FedEx 17 5.59%
DPD 16 5.26%
BRT 15 4.93%
Correios 11 3.62%
Posti 9 2.96%
Corriere Espresso 9 2.96%
Poste Italiane 8 2.63%
Почта России 6 1.97%

Store Launch Timeline

Over the past 12 months, 100 new stores were launched in Stelo , with the highest activity in 2025-10 (7 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 7.0%

7 stores launched

2025-09 8.0%

8 stores launched

2025-08 5.0%

5 stores launched

2025-07 8.0%

8 stores launched

2025-06 11.0%

11 stores launched

2025-05 7.0%

7 stores launched

2025-04 11.0%

11 stores launched

2025-03 15.0%

15 stores launched

2025-02 7.0%

7 stores launched

2025-01 9.0%

9 stores launched

2024-12 6.0%

6 stores launched

2024-11 6.0%

6 stores launched

Monthly Trend

Monthly store launches in Stelo (November 2025)
Monthly store launches in Stelo over the past 12 months
Month Stores Launched Percentage
2025-10 7 7.00%
2025-09 8 8.00%
2025-08 5 5.00%
2025-07 8 8.00%
2025-06 11 11.00%
2025-05 7 7.00%
2025-04 11 11.00%
2025-03 15 15.00%
2025-02 7 7.00%
2025-01 9 9.00%
2024-12 6 6.00%
2024-11 6 6.00%

Active Stores by Launch Year

Currently, 538 active stores in Stelo are tracked in our database , with the most stores launched in 2025 (89 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.5%

89 active stores

2024 8.4%

45 active stores

2023 6.9%

37 active stores

2022 4.6%

25 active stores

2021 7.6%

41 active stores

2020 7.1%

38 active stores

2019 5.8%

31 active stores

2018 5.0%

27 active stores

2017 4.5%

24 active stores

2016 2.4%

13 active stores

2015 3.9%

21 active stores

2014 3.2%

17 active stores

2013 2.8%

15 active stores

2012 3.2%

17 active stores

2011 1.3%

7 active stores

Distribution by Launch Year

Active stores in Stelo by original launch year (November 2025)
Active stores in Stelo by launch year
Launch Year Active Stores Percentage
2025 89 16.54%
2024 45 8.36%
2023 37 6.88%
2022 25 4.65%
2021 41 7.62%
2020 38 7.06%
2019 31 5.76%
2018 27 5.02%
2017 24 4.46%
2016 13 2.42%
2015 21 3.90%
2014 17 3.16%
2013 15 2.79%
2012 17 3.16%
2011 7 1.30%
2010 9 1.67%
2009 16 2.97%
2008 7 1.30%
2007 8 1.49%
2006 10 1.86%
2005 1 0.19%
2004 10 1.86%
2003 4 0.74%
2002 3 0.56%
2001 7 1.30%
2000 8 1.49%
1999 8 1.49%

Social Media Usage

Instagram leads with 30.3% among stores with at least one detectable social profile (311 stores) , followed by Facebook (29.0%) and YouTube (10.5%) .

Base: 540 stores with any detectable social profile (70.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.3%

311 stores

Facebook 29.0%

298 stores

YouTube 10.5%

108 stores

WhatsApp 10.2%

105 stores

Twitter 5.4%

55 stores

LinkedIn 4.2%

43 stores

TikTok 4.1%

42 stores

Pinterest 4.0%

41 stores

X 2.1%

22 stores

Vimeo 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in Stelo (November 2025)
Distribution of social media platforms in Stelo e-commerce stores
Social Platform Store Count Market Share
Instagram 311 30.31%
Facebook 298 29.04%
YouTube 108 10.53%
WhatsApp 105 10.23%
Twitter 55 5.36%
LinkedIn 43 4.19%
TikTok 42 4.09%
Pinterest 41 4.00%
X 22 2.14%
Vimeo 1 0.10%

Geographic Distribution

Italy leads with 39.5% (182 AI-verified stores) , followed by Brazil (17.1%) and United States (14.1%) .

Base: 461 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 39.5%

182 AI-verified stores

Brazil 17.1%

79 AI-verified stores

65 AI-verified stores

32 AI-verified stores

Iran 3.5%

16 AI-verified stores

10 AI-verified stores

India 2.0%

9 AI-verified stores

9 AI-verified stores

Spain 1.7%

8 AI-verified stores

6 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stelo (November 2025)
Geographic distribution of stores using Stelo
Country AI-Verified Store Count Market Share
Italy 182 39.48%
Brazil 79 17.14%
United States 65 14.10%
Russia 32 6.94%
Iran 16 3.47%
France 10 2.17%
India 9 1.95%
Poland 9 1.95%
Spain 8 1.74%
Germany 6 1.30%
Netherlands 6 1.30%
Australia 5 1.08%
Argentina 5 1.08%
United Kingdom 5 1.08%
China 5 1.08%
Switzerland 4 0.87%
Greece 4 0.87%
Turkey 4 0.87%
Portugal 4 0.87%
Ukraine 3 0.65%

Dataset Coverage

Field Rows count Coverage
Website 764.0 100.00%
Emails 573.0 75.00%
Phones 312.0 40.84%
Ecommerce platform 524.0 68.59%
Couriers 281.0 36.78%
Payment Providers 764.0 100.00%
Categories 479.0 62.70%
Social Media 540.0 70.68%

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Frequently Asked Questions

What data is included in the Stelo E-commerce Database?

Our database covers over 540.0 Stelo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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