Stelo Payment Provider Usage Database

Explore 600.0 e-commerce stores accepting Stelo. Analyze payment adoption, merchant insights, and market opportunities.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 35.6% of stores with physical delivery (209 stores) , followed by Custom (25.0%) and Shopify (15.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

209 stores

Custom 25.0%

147 stores

Shopify 15.5%

91 stores

53 stores

19 stores

15 stores

13 stores

11 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Stelo
Platform Stores with Physical Delivery Percentage
WooCommerce 209 35.60%
Custom 147 25.04%
Shopify 91 15.50%
PrestaShop 53 9.03%
1C-Bitrix 19 3.24%
Wix eCommerce 15 2.56%
Magento 13 2.21%
OpenCart 11 1.87%
Squarespace Commerce 8 1.36%
Loja Integrada 6 1.02%
nopCommerce 4 0.68%
HCL Commerce 4 0.68%
Tray 3 0.51%
BigCommerce 2 0.34%
JTL Shop 2 0.34%

All Stores Distribution

WooCommerce holds 39.6% share of all Stelo e-commerce stores (275) , with Custom at 21.2% and Shopify at 13.2% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

275 stores

Custom 21.2%

147 stores

Shopify 13.2%

92 stores

53 stores

19 stores

34 stores

13 stores

11 stores

30 stores

6 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Stelo
Platform Total Stores Percentage
WooCommerce 275 39.57%
Custom 147 21.15%
Shopify 92 13.24%
PrestaShop 53 7.63%
1C-Bitrix 19 2.73%
Wix eCommerce 34 4.89%
Magento 13 1.87%
OpenCart 11 1.58%
Squarespace Commerce 30 4.32%
Loja Integrada 6 0.86%
nopCommerce 4 0.58%
HCL Commerce 4 0.58%
Tray 3 0.43%
BigCommerce 2 0.29%
JTL Shop 2 0.29%

Categories Distribution

Furniture & Home Decor leads with 18.9% of all stores (97 stores) , followed by Home & Garden (16.6%) and Health & Beauty (16.2%) .

Top 10 Categories

Furniture & Home Decor 18.9%

97 stores

Home & Garden 16.6%

85 stores

Health & Beauty 16.2%

83 stores

Gifts & Special Occasions 7.4%

38 stores

Vehicles & Parts 7.4%

38 stores

Clothing & Accessories 6.4%

33 stores

Food & Beverages 5.7%

29 stores

Tools & Hardware 5.3%

27 stores

Jewelry & Watches 3.5%

18 stores

Electronics & Technology 3.3%

17 stores

Visual Distribution

Distribution of top 10 Stelo store categories (January 2026)
Distribution of categories in Stelo e-commerce stores
Category Number of Stores Percentage
Furniture & Home Decor 97 18.95%
Home & Garden 85 16.60%
Health & Beauty 83 16.21%
Gifts & Special Occasions 38 7.42%
Vehicles & Parts 38 7.42%
Clothing & Accessories 33 6.45%
Food & Beverages 29 5.66%
Tools & Hardware 27 5.27%
Jewelry & Watches 18 3.52%
Electronics & Technology 17 3.32%
Business & Industrial 16 3.13%
Sporting Goods & Outdoor Gear 14 2.73%
Arts & Entertainment 10 1.95%
Toys & Games 4 0.78%
Office Supplies 3 0.59%

Shipping Carriers Distribution

TNT leads with 12.2% among AI-verified physical stores (37 stores) , followed by UPS (12.2%) and GLS (11.6%) .

Base: 270 AI-verified physical stores with detectable shipping carriers (35.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

TNT 12.2%

37 stores

UPS 12.2%

37 stores

GLS 11.6%

35 stores

DHL 11.2%

34 stores

USPS 8.9%

27 stores

Estes 8.6%

26 stores

FedEx 5.3%

16 stores

DPD 5.0%

15 stores

Posti 5.0%

15 stores

BRT 5.0%

15 stores

Visual Distribution

Distribution of top 10 Stelo shipping carriers (January 2026)
Distribution of shipping carriers in Stelo e-commerce stores
Shipping Carrier Store Count Market Share
TNT 37 12.21%
UPS 37 12.21%
GLS 35 11.55%
DHL 34 11.22%
USPS 27 8.91%
Estes 26 8.58%
FedEx 16 5.28%
DPD 15 4.95%
Posti 15 4.95%
BRT 15 4.95%
Corriere Espresso 13 4.29%
Hermes 10 3.30%
Почта России 10 3.30%
Poste Italiane 7 2.31%
Correios 6 1.98%

Store Launch Timeline

Over the past 12 months, 98 new stores were launched in Stelo , with the highest activity in 2025-12 (8 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.2%

8 stores launched

2025-11 11.2%

11 stores launched

2025-10 5.1%

5 stores launched

2025-09 7.1%

7 stores launched

2025-08 8.2%

8 stores launched

2025-07 10.2%

10 stores launched

2025-06 11.2%

11 stores launched

2025-05 6.1%

6 stores launched

2025-04 9.2%

9 stores launched

2025-03 13.3%

13 stores launched

2025-02 4.1%

4 stores launched

2025-01 6.1%

6 stores launched

Monthly Trend

Monthly store launches in Stelo (January 2026)
Monthly store launches in Stelo over the past 12 months
Month Stores Launched Percentage
2025-12 8 8.16%
2025-11 11 11.22%
2025-10 5 5.10%
2025-09 7 7.14%
2025-08 8 8.16%
2025-07 10 10.20%
2025-06 11 11.22%
2025-05 6 6.12%
2025-04 9 9.18%
2025-03 13 13.27%
2025-02 4 4.08%
2025-01 6 6.12%

Active Stores by Launch Year

Currently, 595 active stores in Stelo are tracked in our database , with the most stores launched in 2025 (102 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 17.1%

102 active stores

2024 6.4%

38 active stores

2023 6.2%

37 active stores

2022 3.9%

23 active stores

2021 6.7%

40 active stores

2020 6.7%

40 active stores

2019 6.6%

39 active stores

2018 5.5%

33 active stores

2017 6.7%

40 active stores

2016 3.2%

19 active stores

2015 3.4%

20 active stores

2014 2.7%

16 active stores

2013 3.9%

23 active stores

2012 3.4%

20 active stores

2011 1.3%

8 active stores

Distribution by Launch Year

Active stores in Stelo by original launch year (January 2026)
Active stores in Stelo by launch year
Launch Year Active Stores Percentage
2025 102 17.14%
2024 38 6.39%
2023 37 6.22%
2022 23 3.87%
2021 40 6.72%
2020 40 6.72%
2019 39 6.55%
2018 33 5.55%
2017 40 6.72%
2016 19 3.19%
2015 20 3.36%
2014 16 2.69%
2013 23 3.87%
2012 20 3.36%
2011 8 1.34%
2010 8 1.34%
2009 18 3.03%
2008 7 1.18%
2007 9 1.51%
2006 6 1.01%
2005 2 0.34%
2004 8 1.34%
2003 5 0.84%
2002 7 1.18%
2001 10 1.68%
2000 8 1.34%
1999 7 1.18%
1997 1 0.17%
1995 1 0.17%

Social Media Usage

Facebook leads with 29.7% among stores with at least one detectable social profile (367 stores) , followed by Instagram (29.6%) and YouTube (11.2%) .

Base: 560 stores with any detectable social profile (73.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.7%

367 stores

Instagram 29.6%

366 stores

YouTube 11.2%

138 stores

WhatsApp 7.1%

88 stores

Twitter 6.1%

75 stores

LinkedIn 5.0%

62 stores

Pinterest 4.5%

56 stores

TikTok 4.4%

54 stores

X 2.3%

28 stores

Medium 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in Stelo (January 2026)
Distribution of social media platforms in Stelo e-commerce stores
Social Platform Store Count Market Share
Facebook 367 29.72%
Instagram 366 29.64%
YouTube 138 11.17%
WhatsApp 88 7.13%
Twitter 75 6.07%
LinkedIn 62 5.02%
Pinterest 56 4.53%
TikTok 54 4.37%
X 28 2.27%
Medium 1 0.08%

Geographic Distribution

Italy leads with 46.4% (233 AI-verified stores) , followed by United States (13.9%) and Brazil (9.6%) .

Base: 502 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 46.4%

233 AI-verified stores

70 AI-verified stores

48 AI-verified stores

47 AI-verified stores

12 AI-verified stores

India 2.2%

11 AI-verified stores

Spain 1.8%

9 AI-verified stores

9 AI-verified stores

Iran 1.6%

8 AI-verified stores

8 AI-verified stores

Visual Distribution

Geographic distribution of stores using Stelo (January 2026)
Geographic distribution of stores using Stelo
Country AI-Verified Store Count Market Share
Italy 233 46.41%
United States 70 13.94%
Brazil 48 9.56%
Russia 47 9.36%
Poland 12 2.39%
India 11 2.19%
Spain 9 1.79%
France 9 1.79%
Iran 8 1.59%
Germany 8 1.59%
Netherlands 7 1.39%
United Kingdom 6 1.20%
China 5 1.00%
Austria 5 1.00%
Portugal 4 0.80%
Greece 4 0.80%
Vietnam 4 0.80%
Belarus 4 0.80%
Argentina 4 0.80%
Armenia 4 0.80%

Dataset Coverage

Field Rows count Coverage
Website 760.0 100.00%
Emails 580.0 76.32%
Phones 324.0 42.63%
Ecommerce platform 714.0 93.95%
Couriers 270.0 35.53%
Payment Providers 760.0 100.00%
Categories 617.0 81.18%
Social Media 560.0 73.68%

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Frequently Asked Questions

What data is included in the Stelo E-commerce Database?

Our database covers over 600.0 Stelo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.

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