Raphael Technology Adoption in E-commerce
Discover 549 verified e-commerce stores using Raphael. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.8k domains. 549 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
549 verified active stores out of 1.8k detected · 30.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 50.8% of stores with physical delivery (279 stores) , followed by Custom (27.1%) and KMK (15.5%) .
Base: 549 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
279 stores
149 stores
85 stores
7 stores
6 stores
6 stores
5 stores
4 stores
3 stores
1 stores
Visual Distribution
279 stores
149 stores
85 stores
7 stores
6 stores
6 stores
5 stores
4 stores
3 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 279 | 50.82% |
| Custom | 149 | 27.14% |
| KMK | 85 | 15.48% |
| Shopify | 7 | 1.28% |
| 1C-Bitrix | 6 | 1.09% |
| Magento | 6 | 1.09% |
| VirtueMart | 5 | 0.91% |
| OpenCart | 4 | 0.73% |
| PrestaShop | 3 | 0.55% |
| miniShop2 | 1 | 0.18% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 74.2% share of detected Raphael e-commerce signals (1,330) , with Custom at 8.3% and KMK at 7.3% (June 2026) .
Base: 1,793 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,330 websites
149 websites
130 websites
16 websites
86 websites
14 websites
7 websites
5 websites
4 websites
1 websites
Visual Distribution
1,330 websites
149 websites
130 websites
16 websites
86 websites
14 websites
7 websites
5 websites
4 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 1330 | 74.18% |
| Custom | 149 | 8.31% |
| KMK | 130 | 7.25% |
| Shopify | 16 | 0.89% |
| 1C-Bitrix | 86 | 4.80% |
| Magento | 14 | 0.78% |
| VirtueMart | 7 | 0.39% |
| OpenCart | 5 | 0.28% |
| PrestaShop | 4 | 0.22% |
| miniShop2 | 1 | 0.06% |
Categories Distribution
Food & Beverages stores with 17.5% of all stores (96 stores) , followed by Health & Beauty (12.9%) and Tools & Hardware (11.3%) .
Base: 549 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
96 stores
71 stores
62 stores
48 stores
41 stores
35 stores
30 stores
29 stores
21 stores
17 stores
Visual Distribution
96 stores
71 stores
62 stores
48 stores
41 stores
35 stores
30 stores
29 stores
21 stores
17 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 96 | 17.49% |
| Health & Beauty | 71 | 12.93% |
| Tools & Hardware | 62 | 11.29% |
| Clothing & Accessories | 48 | 8.74% |
| Business & Industrial | 41 | 7.47% |
| Home & Garden | 35 | 6.38% |
| Electronics & Technology | 30 | 5.46% |
| Sporting Goods & Outdoor Gear | 29 | 5.28% |
| Furniture & Home Decor | 21 | 3.83% |
| Vehicles & Parts | 17 | 3.10% |
Payment Providers Distribution
MasterCard accounts for 37.1% of displayed detection occurrences (73 occurrences) , followed by American Express (34.5%) and PayPal (9.6%) .
Base: 197 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
73 occurrences
68 occurrences
19 occurrences
10 occurrences
9 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
Visual Distribution
73 occurrences
68 occurrences
19 occurrences
10 occurrences
9 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 73 | 37.06% |
| American Express | 68 | 34.52% |
| PayPal | 19 | 9.64% |
| Stripe Connect | 10 | 5.08% |
| VISA | 9 | 4.57% |
| JCB | 5 | 2.54% |
| Bolt | 4 | 2.03% |
| Apple Pay | 4 | 2.03% |
| SEPA | 3 | 1.52% |
| Klarna | 2 | 1.02% |
Shipping Carriers Distribution
DHL accounts for 18.6% of displayed detection occurrences (11 occurrences) , followed by FedEx (16.9%) and UPS (15.3%) .
Base: 59 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
11 occurrences
10 occurrences
9 occurrences
5 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
Visual Distribution
11 occurrences
10 occurrences
9 occurrences
5 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 11 | 18.64% |
| FedEx | 10 | 16.95% |
| UPS | 9 | 15.25% |
| GLS | 5 | 8.47% |
| TNT | 5 | 8.47% |
| DPD | 5 | 8.47% |
| Почта России | 4 | 6.78% |
| Correos | 4 | 6.78% |
| Hermes | 3 | 5.08% |
| Deutsche Post | 3 | 5.08% |
Store Launch Timeline
Over the past 12 months, 68 new stores were launched in Raphael , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
8 stores launched
6 stores launched
8 stores launched
5 stores launched
5 stores launched
4 stores launched
7 stores launched
4 stores launched
5 stores launched
9 stores launched
2 stores launched
Monthly Trend
7.4% of last 12 months
11.8% of last 12 months
8.8% of last 12 months
11.8% of last 12 months
7.4% of last 12 months
7.4% of last 12 months
5.9% of last 12 months
10.3% of last 12 months
5.9% of last 12 months
7.4% of last 12 months
13.2% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 7.35% |
| 2026-04 | 8 | 11.76% |
| 2026-03 | 6 | 8.82% |
| 2026-02 | 8 | 11.76% |
| 2026-01 | 5 | 7.35% |
| 2025-12 | 5 | 7.35% |
| 2025-11 | 4 | 5.88% |
| 2025-10 | 7 | 10.29% |
| 2025-09 | 4 | 5.88% |
| 2025-08 | 5 | 7.35% |
| 2025-07 | 9 | 13.24% |
| 2025-06 | 2 | 2.94% |
Active Stores by Launch Year
Currently, 543 active stores in Raphael are tracked in our database , with the most stores launched in 2026 (32 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
32 active stores
58 active stores
42 active stores
31 active stores
23 active stores
31 active stores
38 active stores
31 active stores
34 active stores
22 active stores
21 active stores
20 active stores
15 active stores
25 active stores
15 active stores
Distribution by Launch Year
5.9% of tracked active stores
10.7% of tracked active stores
7.7% of tracked active stores
5.7% of tracked active stores
4.2% of tracked active stores
5.7% of tracked active stores
7.0% of tracked active stores
5.7% of tracked active stores
6.3% of tracked active stores
4.1% of tracked active stores
3.9% of tracked active stores
3.7% of tracked active stores
2.8% of tracked active stores
4.6% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 32 | 5.89% |
| 2025 | 58 | 10.68% |
| 2024 | 42 | 7.73% |
| 2023 | 31 | 5.71% |
| 2022 | 23 | 4.24% |
| 2021 | 31 | 5.71% |
| 2020 | 38 | 7.00% |
| 2019 | 31 | 5.71% |
| 2018 | 34 | 6.26% |
| 2017 | 22 | 4.05% |
| 2016 | 21 | 3.87% |
| 2015 | 20 | 3.68% |
| 2014 | 15 | 2.76% |
| 2013 | 25 | 4.60% |
| 2012 | 15 | 2.76% |
Geographic Distribution
Turkey stores with 16.6% (91 active verified stores) , followed by United States (9.5%) and Iran (6.6%) .
Base: 549 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
91 active verified stores
52 active verified stores
36 active verified stores
29 active verified stores
25 active verified stores
24 active verified stores
20 active verified stores
17 active verified stores
15 active verified stores
14 active verified stores
Visual Distribution
91 active verified stores
52 active verified stores
36 active verified stores
29 active verified stores
25 active verified stores
24 active verified stores
20 active verified stores
17 active verified stores
15 active verified stores
14 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Turkey | 91 | 16.58% |
| United States | 52 | 9.47% |
| Iran | 36 | 6.56% |
| Italy | 29 | 5.28% |
| Chile | 25 | 4.55% |
| Russia | 24 | 4.37% |
| United Kingdom | 20 | 3.64% |
| France | 17 | 3.10% |
| India | 15 | 2.73% |
| Poland | 14 | 2.55% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom - Arts & Entertainment
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Tools & Hardware
KMK - Furniture & Home Decor
WooCommerce - Tools & Hardware
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.8k | 100.00% |
| Emails | 1k | 56.16% |
| Phones | 838 | 46.74% |
| Ecommerce platform | 1.8k | 98.94% |
| Couriers | 120 | 6.69% |
| Payment Providers | 249 | 13.89% |
| Categories | 573 | 31.96% |
| Social Media | 1.3k | 69.99% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Raphael e-commerce landscape:
Analyze 549 verified e-commerce stores on Raphael - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Raphael e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Raphael e-commerce intelligence?
-
We track 549 verified Raphael e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.8% of displayed detection occurrences (292 occurrences) , followed by Instagram (28.2%) and YouTube (8.6%) .
Base: 981 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
292 occurrences
277 occurrences
84 occurrences
81 occurrences
79 occurrences
68 occurrences
40 occurrences
27 occurrences
25 occurrences
8 occurrences
Visual Distribution
292 occurrences
277 occurrences
84 occurrences
81 occurrences
79 occurrences
68 occurrences
40 occurrences
27 occurrences
25 occurrences
8 occurrences