Polylang Technology Adoption in E-commerce
Discover 14k verified e-commerce stores using Polylang. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 45.9k domains. 14k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
14k verified active stores out of 45.9k detected · 30.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 94.3% of stores with physical delivery (13,234 stores) , followed by Custom (5.4%) and WooCommerce, Ideasoft (0.0%) .
Base: 14,030 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,234 stores
754 stores
5 stores
4 stores
2 stores
2 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
13,234 stores
754 stores
5 stores
4 stores
2 stores
2 stores
2 stores
2 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13234 | 94.33% |
| Custom | 754 | 5.37% |
| WooCommerce, Ideasoft | 5 | 0.04% |
| Welcart | 4 | 0.03% |
| WooCommerce, QDM | 2 | 0.01% |
| BW Commerce, WooCommerce | 2 | 0.01% |
| Shopify | 2 | 0.01% |
| Magento | 2 | 0.01% |
| WooCommerce, MyPrice | 2 | 0.01% |
| Ideasoft, WooCommerce | 2 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.0% share of detected Polylang e-commerce signals (44,537) , with Custom at 1.6% and WooCommerce, Ideasoft at 0.0% (June 2026) .
Base: 45,929 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
44,537 websites
754 websites
9 websites
12 websites
2 websites
2 websites
6 websites
60 websites
5 websites
2 websites
Visual Distribution
44,537 websites
754 websites
9 websites
12 websites
2 websites
2 websites
6 websites
60 websites
5 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 44537 | 96.97% |
| Custom | 754 | 1.64% |
| WooCommerce, Ideasoft | 9 | 0.02% |
| Welcart | 12 | 0.03% |
| WooCommerce, QDM | 2 | 0.00% |
| BW Commerce, WooCommerce | 2 | 0.00% |
| Shopify | 6 | 0.01% |
| Magento | 60 | 0.13% |
| WooCommerce, MyPrice | 5 | 0.01% |
| Ideasoft, WooCommerce | 2 | 0.00% |
Categories Distribution
Food & Beverages stores with 17.2% of all stores (2,415 stores) , followed by Health & Beauty (14.1%) and Clothing & Accessories (9.9%) .
Base: 14,030 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,415 stores
1,973 stores
1,393 stores
849 stores
819 stores
708 stores
701 stores
693 stores
498 stores
456 stores
Visual Distribution
2,415 stores
1,973 stores
1,393 stores
849 stores
819 stores
708 stores
701 stores
693 stores
498 stores
456 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2415 | 17.21% |
| Health & Beauty | 1973 | 14.06% |
| Clothing & Accessories | 1393 | 9.93% |
| Home & Garden | 849 | 6.05% |
| Business & Industrial | 819 | 5.84% |
| Tools & Hardware | 708 | 5.05% |
| Arts & Entertainment | 701 | 5.00% |
| Sporting Goods & Outdoor Gear | 693 | 4.94% |
| Electronics & Technology | 498 | 3.55% |
| Jewelry & Watches | 456 | 3.25% |
Payment Providers Distribution
PayPal accounts for 31.2% of displayed detection occurrences (1,660 occurrences) , followed by MasterCard (17.4%) and Stripe Connect (12.3%) .
Base: 5,313 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,660 occurrences
924 occurrences
653 occurrences
499 occurrences
393 occurrences
356 occurrences
280 occurrences
279 occurrences
151 occurrences
118 occurrences
Visual Distribution
1,660 occurrences
924 occurrences
653 occurrences
499 occurrences
393 occurrences
356 occurrences
280 occurrences
279 occurrences
151 occurrences
118 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1660 | 31.24% |
| MasterCard | 924 | 17.39% |
| Stripe Connect | 653 | 12.29% |
| American Express | 499 | 9.39% |
| VISA | 393 | 7.40% |
| Apple Pay | 356 | 6.70% |
| Google Pay | 280 | 5.27% |
| Klarna | 279 | 5.25% |
| Przelewy24 | 151 | 2.84% |
| PayU | 118 | 2.22% |
Shipping Carriers Distribution
DHL accounts for 24.3% of displayed detection occurrences (643 occurrences) , followed by DPD (17.1%) and UPS (14.6%) .
Base: 2,649 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
643 occurrences
452 occurrences
386 occurrences
277 occurrences
185 occurrences
178 occurrences
168 occurrences
125 occurrences
121 occurrences
114 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 643 | 24.27% |
| DPD | 452 | 17.06% |
| UPS | 386 | 14.57% |
| GLS | 277 | 10.46% |
| FedEx | 185 | 6.98% |
| InPost | 178 | 6.72% |
| Omniva | 168 | 6.34% |
| Colissimo | 125 | 4.72% |
| Почта России | 121 | 4.57% |
| Correos | 114 | 4.30% |
Store Launch Timeline
Over the past 12 months, 1,903 new stores were launched in Polylang , with the highest activity in 2026-05 (158 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
158 stores launched
173 stores launched
177 stores launched
156 stores launched
156 stores launched
170 stores launched
192 stores launched
161 stores launched
176 stores launched
154 stores launched
151 stores launched
79 stores launched
Monthly Trend
8.3% of last 12 months
9.1% of last 12 months
9.3% of last 12 months
8.2% of last 12 months
8.2% of last 12 months
8.9% of last 12 months
10.1% of last 12 months
8.5% of last 12 months
9.2% of last 12 months
8.1% of last 12 months
7.9% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 158 | 8.30% |
| 2026-04 | 173 | 9.09% |
| 2026-03 | 177 | 9.30% |
| 2026-02 | 156 | 8.20% |
| 2026-01 | 156 | 8.20% |
| 2025-12 | 170 | 8.93% |
| 2025-11 | 192 | 10.09% |
| 2025-10 | 161 | 8.46% |
| 2025-09 | 176 | 9.25% |
| 2025-08 | 154 | 8.09% |
| 2025-07 | 151 | 7.93% |
| 2025-06 | 79 | 4.15% |
Active Stores by Launch Year
Currently, 14,017 active stores in Polylang are tracked in our database , with the most stores launched in 2026 (832 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
832 active stores
1,906 active stores
1,377 active stores
1,122 active stores
845 active stores
1,092 active stores
1,053 active stores
731 active stores
766 active stores
647 active stores
418 active stores
300 active stores
292 active stores
423 active stores
249 active stores
Distribution by Launch Year
5.9% of tracked active stores
13.6% of tracked active stores
9.8% of tracked active stores
8.0% of tracked active stores
6.0% of tracked active stores
7.8% of tracked active stores
7.5% of tracked active stores
5.2% of tracked active stores
5.5% of tracked active stores
4.6% of tracked active stores
3.0% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
3.0% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 832 | 5.94% |
| 2025 | 1906 | 13.60% |
| 2024 | 1377 | 9.82% |
| 2023 | 1122 | 8.00% |
| 2022 | 845 | 6.03% |
| 2021 | 1092 | 7.79% |
| 2020 | 1053 | 7.51% |
| 2019 | 731 | 5.22% |
| 2018 | 766 | 5.46% |
| 2017 | 647 | 4.62% |
| 2016 | 418 | 2.98% |
| 2015 | 300 | 2.14% |
| 2014 | 292 | 2.08% |
| 2013 | 423 | 3.02% |
| 2012 | 249 | 1.78% |
Geographic Distribution
Ukraine stores with 8.4% (1,183 active verified stores) , followed by Spain (7.8%) and Italy (6.8%) .
Base: 14,030 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,183 active verified stores
1,092 active verified stores
957 active verified stores
743 active verified stores
654 active verified stores
654 active verified stores
553 active verified stores
475 active verified stores
459 active verified stores
311 active verified stores
Visual Distribution
1,183 active verified stores
1,092 active verified stores
957 active verified stores
743 active verified stores
654 active verified stores
654 active verified stores
553 active verified stores
475 active verified stores
459 active verified stores
311 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Ukraine | 1183 | 8.43% |
| Spain | 1092 | 7.78% |
| Italy | 957 | 6.82% |
| Poland | 743 | 5.30% |
| France | 654 | 4.66% |
| Vietnam | 654 | 4.66% |
| Germany | 553 | 3.94% |
| Greece | 475 | 3.39% |
| United States | 459 | 3.27% |
| Netherlands | 311 | 2.22% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Clothing & Accessories
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce
Custom
Custom - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Electronics & Technology
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Home & Garden
WooCommerce - Pets & Pet Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.9k | 100.00% |
| Emails | 34.4k | 74.85% |
| Phones | 29.8k | 64.94% |
| Ecommerce platform | 45.7k | 99.48% |
| Couriers | 4.4k | 9.58% |
| Payment Providers | 6.9k | 14.94% |
| Categories | 14.3k | 31.05% |
| Social Media | 31.5k | 68.48% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Polylang e-commerce landscape:
Analyze 14k verified e-commerce stores on Polylang - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Polylang e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Polylang e-commerce intelligence?
-
We track 14k verified Polylang e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.1% of displayed detection occurrences (7,918 occurrences) , followed by Instagram (31.8%) and YouTube (10.1%) .
Base: 23,913 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,918 occurrences
7,594 occurrences
2,407 occurrences
1,534 occurrences
1,247 occurrences
1,041 occurrences
831 occurrences
722 occurrences
563 occurrences
56 occurrences
Visual Distribution
7,918 occurrences
7,594 occurrences
2,407 occurrences
1,534 occurrences
1,247 occurrences
1,041 occurrences
831 occurrences
722 occurrences
563 occurrences
56 occurrences