Plausible Technology Adoption in E-commerce
Discover 2k verified e-commerce stores using Plausible. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.1k domains. 2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2k verified active stores out of 3.1k detected · 66.1% verification rate
E-commerce Platforms Distribution
Custom stores with 53.7% of stores with physical delivery (1,093 stores) , followed by WooCommerce (42.0%) and Shopify (2.4%) .
Base: 2,034 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,093 stores
854 stores
49 stores
5 stores
5 stores
5 stores
4 stores
3 stores
3 stores
3 stores
Visual Distribution
1,093 stores
854 stores
49 stores
5 stores
5 stores
5 stores
4 stores
3 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1093 | 53.74% |
| WooCommerce | 854 | 41.99% |
| Shopify | 49 | 2.41% |
| Shoptet | 5 | 0.25% |
| Squarespace Commerce | 5 | 0.25% |
| Exitshop | 5 | 0.25% |
| Magento | 4 | 0.20% |
| BigCommerce | 3 | 0.15% |
| Wix eCommerce | 3 | 0.15% |
| PrestaShop | 3 | 0.15% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 35.5% share of detected Plausible e-commerce signals (1,093) , with WooCommerce at 58.2% and Shopify at 1.8% (June 2026) .
Base: 3,077 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,093 websites
1,791 websites
54 websites
5 websites
33 websites
7 websites
5 websites
4 websites
8 websites
4 websites
Visual Distribution
1,093 websites
1,791 websites
54 websites
5 websites
33 websites
7 websites
5 websites
4 websites
8 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1093 | 35.52% |
| WooCommerce | 1791 | 58.21% |
| Shopify | 54 | 1.75% |
| Shoptet | 5 | 0.16% |
| Squarespace Commerce | 33 | 1.07% |
| Exitshop | 7 | 0.23% |
| Magento | 5 | 0.16% |
| BigCommerce | 4 | 0.13% |
| Wix eCommerce | 8 | 0.26% |
| PrestaShop | 4 | 0.13% |
Categories Distribution
Food & Beverages stores with 21.3% of all stores (434 stores) , followed by Health & Beauty (9.2%) and Sporting Goods & Outdoor Gear (7.4%) .
Base: 2,034 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
434 stores
187 stores
151 stores
137 stores
119 stores
89 stores
76 stores
74 stores
62 stores
62 stores
Visual Distribution
434 stores
187 stores
151 stores
137 stores
119 stores
89 stores
76 stores
74 stores
62 stores
62 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 434 | 21.34% |
| Health & Beauty | 187 | 9.19% |
| Sporting Goods & Outdoor Gear | 151 | 7.42% |
| Clothing & Accessories | 137 | 6.74% |
| Home & Garden | 119 | 5.85% |
| Tools & Hardware | 89 | 4.38% |
| Electronics & Technology | 76 | 3.74% |
| Business & Industrial | 74 | 3.64% |
| Furniture & Home Decor | 62 | 3.05% |
| Vehicles & Parts | 62 | 3.05% |
Payment Providers Distribution
PayPal accounts for 22.5% of displayed detection occurrences (148 occurrences) , followed by Stripe Connect (15.3%) and MasterCard (13.7%) .
Base: 658 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
148 occurrences
101 occurrences
90 occurrences
73 occurrences
67 occurrences
49 occurrences
44 occurrences
34 occurrences
26 occurrences
26 occurrences
Visual Distribution
148 occurrences
101 occurrences
90 occurrences
73 occurrences
67 occurrences
49 occurrences
44 occurrences
34 occurrences
26 occurrences
26 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 148 | 22.49% |
| Stripe Connect | 101 | 15.35% |
| MasterCard | 90 | 13.68% |
| Apple Pay | 73 | 11.09% |
| Google Pay | 67 | 10.18% |
| American Express | 49 | 7.45% |
| Klarna | 44 | 6.69% |
| Bolt | 34 | 5.17% |
| Mollie | 26 | 3.95% |
| VISA | 26 | 3.95% |
Shipping Carriers Distribution
Omniva accounts for 37.2% of displayed detection occurrences (264 occurrences) , followed by DPD (27.8%) and UPS (9.3%) .
Base: 709 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
264 occurrences
197 occurrences
66 occurrences
65 occurrences
35 occurrences
30 occurrences
15 occurrences
13 occurrences
12 occurrences
12 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Omniva | 264 | 37.24% |
| DPD | 197 | 27.79% |
| UPS | 66 | 9.31% |
| DHL | 65 | 9.17% |
| FedEx | 35 | 4.94% |
| GLS | 30 | 4.23% |
| Colissimo | 15 | 2.12% |
| La Poste | 13 | 1.83% |
| Bpost | 12 | 1.69% |
| USPS | 12 | 1.69% |
Store Launch Timeline
Over the past 12 months, 299 new stores were launched in Plausible , with the highest activity in 2026-05 (25 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
25 stores launched
22 stores launched
23 stores launched
20 stores launched
15 stores launched
33 stores launched
30 stores launched
37 stores launched
33 stores launched
32 stores launched
18 stores launched
11 stores launched
Monthly Trend
8.4% of last 12 months
7.4% of last 12 months
7.7% of last 12 months
6.7% of last 12 months
5.0% of last 12 months
11.0% of last 12 months
10.0% of last 12 months
12.4% of last 12 months
11.0% of last 12 months
10.7% of last 12 months
6.0% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 25 | 8.36% |
| 2026-04 | 22 | 7.36% |
| 2026-03 | 23 | 7.69% |
| 2026-02 | 20 | 6.69% |
| 2026-01 | 15 | 5.02% |
| 2025-12 | 33 | 11.04% |
| 2025-11 | 30 | 10.03% |
| 2025-10 | 37 | 12.37% |
| 2025-09 | 33 | 11.04% |
| 2025-08 | 32 | 10.70% |
| 2025-07 | 18 | 6.02% |
| 2025-06 | 11 | 3.68% |
Active Stores by Launch Year
Currently, 2,029 active stores in Plausible are tracked in our database , with the most stores launched in 2026 (106 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
106 active stores
320 active stores
270 active stores
211 active stores
189 active stores
196 active stores
128 active stores
74 active stores
69 active stores
74 active stores
43 active stores
40 active stores
34 active stores
34 active stores
20 active stores
Distribution by Launch Year
5.2% of tracked active stores
15.8% of tracked active stores
13.3% of tracked active stores
10.4% of tracked active stores
9.3% of tracked active stores
9.7% of tracked active stores
6.3% of tracked active stores
3.6% of tracked active stores
3.4% of tracked active stores
3.6% of tracked active stores
2.1% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 106 | 5.22% |
| 2025 | 320 | 15.77% |
| 2024 | 270 | 13.31% |
| 2023 | 211 | 10.40% |
| 2022 | 189 | 9.31% |
| 2021 | 196 | 9.66% |
| 2020 | 128 | 6.31% |
| 2019 | 74 | 3.65% |
| 2018 | 69 | 3.40% |
| 2017 | 74 | 3.65% |
| 2016 | 43 | 2.12% |
| 2015 | 40 | 1.97% |
| 2014 | 34 | 1.68% |
| 2013 | 34 | 1.68% |
| 2012 | 20 | 0.99% |
Geographic Distribution
Estonia stores with 38.0% (772 active verified stores) , followed by Germany (16.9%) and United States (6.6%) .
Base: 2,034 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
772 active verified stores
343 active verified stores
134 active verified stores
69 active verified stores
58 active verified stores
52 active verified stores
38 active verified stores
37 active verified stores
33 active verified stores
30 active verified stores
Visual Distribution
772 active verified stores
343 active verified stores
134 active verified stores
69 active verified stores
58 active verified stores
52 active verified stores
38 active verified stores
37 active verified stores
33 active verified stores
30 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Estonia | 772 | 37.95% |
| Germany | 343 | 16.86% |
| United States | 134 | 6.59% |
| France | 69 | 3.39% |
| Belgium | 58 | 2.85% |
| United Kingdom | 52 | 2.56% |
| Spain | 38 | 1.87% |
| Mexico | 37 | 1.82% |
| Netherlands | 33 | 1.62% |
| Australia | 30 | 1.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Magento
Custom
Custom - Business & Industrial
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Vehicles & Parts
Custom - Food & Beverages
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.1k | 100.00% |
| Emails | 2k | 66.14% |
| Phones | 1.9k | 61.49% |
| Ecommerce platform | 3k | 98.41% |
| Couriers | 628 | 20.41% |
| Payment Providers | 493 | 16.02% |
| Categories | 1.7k | 55.90% |
| Social Media | 2k | 64.64% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Plausible e-commerce landscape:
Analyze 2k verified e-commerce stores on Plausible - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Plausible e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Plausible e-commerce intelligence?
-
We track 2k verified Plausible e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.8% of displayed detection occurrences (1,067 occurrences) , followed by Instagram (27.0%) and Twitter (11.3%) .
Base: 3,156 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,067 occurrences
852 occurrences
356 occurrences
346 occurrences
181 occurrences
137 occurrences
97 occurrences
85 occurrences
31 occurrences
4 occurrences
Visual Distribution
1,067 occurrences
852 occurrences
356 occurrences
346 occurrences
181 occurrences
137 occurrences
97 occurrences
85 occurrences
31 occurrences
4 occurrences