Pinia Technology Adoption in E-commerce
Discover 5.1k verified e-commerce stores using Pinia. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.6k domains. 5.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.1k verified active stores out of 5.6k detected · 91.5% verification rate
E-commerce Platforms Distribution
Custom stores with 80.5% of stores with physical delivery (4,117 stores) , followed by 1C-Bitrix (7.3%) and Plugo (5.8%) .
Base: 5,112 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
4,117 stores
375 stores
294 stores
124 stores
120 stores
17 stores
16 stores
12 stores
8 stores
7 stores
Visual Distribution
4,117 stores
375 stores
294 stores
124 stores
120 stores
17 stores
16 stores
12 stores
8 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4117 | 80.54% |
| 1C-Bitrix | 375 | 7.34% |
| Plugo | 294 | 5.75% |
| Shopify | 124 | 2.43% |
| Magento | 120 | 2.35% |
| Store.link E-commerce Platform | 17 | 0.33% |
| WooCommerce | 16 | 0.31% |
| GombaShop | 12 | 0.23% |
| BigCommerce | 8 | 0.16% |
| PrestaShop | 7 | 0.14% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 73.7% share of detected Pinia e-commerce signals (4,117) , with 1C-Bitrix at 7.9% and Plugo at 5.8% (June 2026) .
Base: 5,589 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,117 websites
440 websites
322 websites
163 websites
162 websites
20 websites
22 websites
12 websites
11 websites
7 websites
Visual Distribution
4,117 websites
440 websites
322 websites
163 websites
162 websites
20 websites
22 websites
12 websites
11 websites
7 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 4117 | 73.66% |
| 1C-Bitrix | 440 | 7.87% |
| Plugo | 322 | 5.76% |
| Shopify | 163 | 2.92% |
| Magento | 162 | 2.90% |
| Store.link E-commerce Platform | 20 | 0.36% |
| WooCommerce | 22 | 0.39% |
| GombaShop | 12 | 0.21% |
| BigCommerce | 11 | 0.20% |
| PrestaShop | 7 | 0.13% |
Categories Distribution
Clothing & Accessories stores with 19.7% of all stores (1,009 stores) , followed by Health & Beauty (14.2%) and Food & Beverages (7.7%) .
Base: 5,112 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,009 stores
724 stores
393 stores
387 stores
323 stores
277 stores
274 stores
230 stores
171 stores
158 stores
Visual Distribution
1,009 stores
724 stores
393 stores
387 stores
323 stores
277 stores
274 stores
230 stores
171 stores
158 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1009 | 19.74% |
| Health & Beauty | 724 | 14.16% |
| Food & Beverages | 393 | 7.69% |
| Sporting Goods & Outdoor Gear | 387 | 7.57% |
| Tools & Hardware | 323 | 6.32% |
| Home & Garden | 277 | 5.42% |
| Business & Industrial | 274 | 5.36% |
| Electronics & Technology | 230 | 4.50% |
| Gifts & Special Occasions | 171 | 3.35% |
| Furniture & Home Decor | 158 | 3.09% |
Payment Providers Distribution
PayPal accounts for 22.4% of displayed detection occurrences (610 occurrences) , followed by MasterCard (15.2%) and Klarna (11.4%) .
Base: 2,722 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
610 occurrences
414 occurrences
310 occurrences
302 occurrences
278 occurrences
259 occurrences
188 occurrences
175 occurrences
110 occurrences
76 occurrences
Visual Distribution
610 occurrences
414 occurrences
310 occurrences
302 occurrences
278 occurrences
259 occurrences
188 occurrences
175 occurrences
110 occurrences
76 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 610 | 22.41% |
| MasterCard | 414 | 15.21% |
| Klarna | 310 | 11.39% |
| VISA | 302 | 11.09% |
| American Express | 278 | 10.21% |
| Apple Pay | 259 | 9.52% |
| Stripe Connect | 188 | 6.91% |
| Google Pay | 175 | 6.43% |
| Adyen | 110 | 4.04% |
| Bancontact | 76 | 2.79% |
Shipping Carriers Distribution
DHL accounts for 19.7% of displayed detection occurrences (332 occurrences) , followed by UPS (15.6%) and DPD (14.6%) .
Base: 1,687 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
332 occurrences
263 occurrences
247 occurrences
242 occurrences
152 occurrences
145 occurrences
135 occurrences
63 occurrences
57 occurrences
51 occurrences
Visual Distribution
332 occurrences
263 occurrences
247 occurrences
242 occurrences
152 occurrences
145 occurrences
135 occurrences
63 occurrences
57 occurrences
51 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 332 | 19.68% |
| UPS | 263 | 15.59% |
| DPD | 247 | 14.64% |
| СДЭК | 242 | 14.34% |
| FedEx | 152 | 9.01% |
| Почта России | 145 | 8.60% |
| GLS | 135 | 8.00% |
| Hermes | 63 | 3.73% |
| USPS | 57 | 3.38% |
| Deutsche Post | 51 | 3.02% |
Store Launch Timeline
Over the past 12 months, 1,273 new stores were launched in Pinia , with the highest activity in 2026-05 (160 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
160 stores launched
120 stores launched
139 stores launched
109 stores launched
73 stores launched
96 stores launched
131 stores launched
83 stores launched
141 stores launched
71 stores launched
120 stores launched
30 stores launched
Monthly Trend
12.6% of last 12 months
9.4% of last 12 months
10.9% of last 12 months
8.6% of last 12 months
5.7% of last 12 months
7.5% of last 12 months
10.3% of last 12 months
6.5% of last 12 months
11.1% of last 12 months
5.6% of last 12 months
9.4% of last 12 months
2.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 160 | 12.57% |
| 2026-04 | 120 | 9.43% |
| 2026-03 | 139 | 10.92% |
| 2026-02 | 109 | 8.56% |
| 2026-01 | 73 | 5.73% |
| 2025-12 | 96 | 7.54% |
| 2025-11 | 131 | 10.29% |
| 2025-10 | 83 | 6.52% |
| 2025-09 | 141 | 11.08% |
| 2025-08 | 71 | 5.58% |
| 2025-07 | 120 | 9.43% |
| 2025-06 | 30 | 2.36% |
Active Stores by Launch Year
Currently, 5,042 active stores in Pinia are tracked in our database , with the most stores launched in 2026 (616 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
616 active stores
918 active stores
476 active stores
340 active stores
287 active stores
261 active stores
304 active stores
259 active stores
199 active stores
181 active stores
122 active stores
99 active stores
71 active stores
116 active stores
61 active stores
Distribution by Launch Year
12.2% of tracked active stores
18.2% of tracked active stores
9.4% of tracked active stores
6.7% of tracked active stores
5.7% of tracked active stores
5.2% of tracked active stores
6.0% of tracked active stores
5.1% of tracked active stores
3.9% of tracked active stores
3.6% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
1.4% of tracked active stores
2.3% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 616 | 12.22% |
| 2025 | 918 | 18.21% |
| 2024 | 476 | 9.44% |
| 2023 | 340 | 6.74% |
| 2022 | 287 | 5.69% |
| 2021 | 261 | 5.18% |
| 2020 | 304 | 6.03% |
| 2019 | 259 | 5.14% |
| 2018 | 199 | 3.95% |
| 2017 | 181 | 3.59% |
| 2016 | 122 | 2.42% |
| 2015 | 99 | 1.96% |
| 2014 | 71 | 1.41% |
| 2013 | 116 | 2.30% |
| 2012 | 61 | 1.21% |
Geographic Distribution
Russia stores with 19.0% (971 active verified stores) , followed by United States (7.3%) and Germany (5.1%) .
Base: 5,112 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
971 active verified stores
372 active verified stores
261 active verified stores
198 active verified stores
190 active verified stores
177 active verified stores
152 active verified stores
135 active verified stores
100 active verified stores
93 active verified stores
Visual Distribution
971 active verified stores
372 active verified stores
261 active verified stores
198 active verified stores
190 active verified stores
177 active verified stores
152 active verified stores
135 active verified stores
100 active verified stores
93 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 971 | 18.99% |
| United States | 372 | 7.28% |
| Germany | 261 | 5.11% |
| Indonesia | 198 | 3.87% |
| France | 190 | 3.72% |
| Pakistan | 177 | 3.46% |
| United Kingdom | 152 | 2.97% |
| Netherlands | 135 | 2.64% |
| Ukraine | 100 | 1.96% |
| Switzerland | 93 | 1.82% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom - Food & Beverages
Custom - Clothing & Accessories
Custom - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Shopify - Clothing & Accessories
Custom - Gifts & Special Occasions
Custom - Clothing & Accessories
Custom - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.6k | 100.00% |
| Emails | 2.8k | 49.63% |
| Phones | 2.9k | 52.51% |
| Ecommerce platform | 5.3k | 95.67% |
| Couriers | 1.3k | 23.49% |
| Payment Providers | 1.4k | 25.75% |
| Categories | 4.8k | 86.15% |
| Social Media | 3.2k | 57.40% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Pinia e-commerce landscape:
Analyze 5.1k verified e-commerce stores on Pinia - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Pinia e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Pinia e-commerce intelligence?
-
We track 5.1k verified Pinia e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.6% of displayed detection occurrences (2,440 occurrences) , followed by Facebook (24.9%) and YouTube (18.2%) .
Base: 9,163 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,440 occurrences
2,286 occurrences
1,668 occurrences
866 occurrences
582 occurrences
448 occurrences
390 occurrences
260 occurrences
208 occurrences
15 occurrences
Visual Distribution
2,440 occurrences
2,286 occurrences
1,668 occurrences
866 occurrences
582 occurrences
448 occurrences
390 occurrences
260 occurrences
208 occurrences
15 occurrences