Phusion Passenger Technology Adoption in E-commerce

Discover 2.5k verified e-commerce stores using Phusion Passenger. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.1k domains. 2.5k verified as active stores with physical delivery.

· · Next full refresh: April 2026

2.5k verified active stores out of 3.1k detected · 81.4% verification rate

E-commerce Platforms Distribution

Custom leads with 96.3% of stores with physical delivery (2,442 stores) , followed by Spree (1.6%) and nopCommerce (0.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 96.3%

2,442 stores

Spree 1.6%

40 stores

23 stores

15 stores

8 stores

3 stores

Ecwid 0.1%

2 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Phusion Passenger
Platform Stores with Physical Delivery Percentage
Custom 2442 96.26%
Spree 40 1.58%
nopCommerce 23 0.91%
Sharetribe 15 0.59%
WooCommerce 8 0.32%
PrestaShop 3 0.12%
Ecwid 2 0.08%
MakeShop 1 0.04%
SAP Commerce Cloud 1 0.04%
1C-Bitrix 1 0.04%
MakeShop, WooCommerce 1 0.04%
BigCommerce 0 0.00%
Weblium 0 0.00%
Moguta.CMS 0 0.00%
Shopify 0 0.00%

Categories Distribution

Clothing & Accessories leads with 28.8% of all stores (589 stores) , followed by Health & Beauty (11.0%) and Home & Garden (10.0%) .

Base: 2,046 AI-verified stores with physical delivery and detected product categories (80.6% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 28.8%

589 stores

Health & Beauty 11.0%

226 stores

Home & Garden 10.0%

204 stores

Electronics & Technology 7.7%

158 stores

Food & Beverages 7.0%

144 stores

Toys & Games 5.3%

109 stores

Sporting Goods & Outdoor Gear 4.7%

96 stores

Tools & Hardware 4.6%

95 stores

Jewelry & Watches 3.8%

78 stores

Collectibles & Hobbies 3.8%

77 stores

Visual Distribution

Distribution of top 10 Phusion Passenger store categories (March 2026)
Distribution of categories in Phusion Passenger e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 589 28.79%
Health & Beauty 226 11.05%
Home & Garden 204 9.97%
Electronics & Technology 158 7.72%
Food & Beverages 144 7.04%
Toys & Games 109 5.33%
Sporting Goods & Outdoor Gear 96 4.69%
Tools & Hardware 95 4.64%
Jewelry & Watches 78 3.81%
Collectibles & Hobbies 77 3.76%
Arts & Entertainment 73 3.57%
Furniture & Home Decor 73 3.57%
Vehicles & Parts 51 2.49%
Gifts & Special Occasions 46 2.25%
Business & Industrial 27 1.32%

Payment Providers Distribution

MasterCard leads with 25.8% among AI-verified physical stores (426 stores) , followed by PayPal (17.3%) and VISA (10.3%) .

Base: 966 AI-verified physical stores with detectable payment providers (31.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

426 stores

PayPal 17.3%

285 stores

VISA 10.3%

170 stores

134 stores

111 stores

Bolt 6.5%

107 stores

95 stores

63 stores

62 stores

53 stores

Visual Distribution

Distribution of top 10 Phusion Passenger payment providers (March 2026)
Distribution of payment providers in Phusion Passenger e-commerce stores
Payment Provider Store Count Market Share
MasterCard 426 25.79%
PayPal 285 17.25%
VISA 170 10.29%
American Express 134 8.11%
Stripe Connect 111 6.72%
Bolt 107 6.48%
Klarna 95 5.75%
AliPay 63 3.81%
Giropay 62 3.75%
Apple Pay 53 3.21%
Google Pay 46 2.78%
JCB 35 2.12%
Amazon Pay 30 1.82%
SEPA 27 1.63%
iDEAL 8 0.48%

Shipping Carriers Distribution

DHL leads with 21.7% among AI-verified physical stores (273 stores) , followed by DPD (19.0%) and Hermes (17.5%) .

Base: 786 AI-verified physical stores with detectable shipping carriers (25.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 21.7%

273 stores

DPD 19.0%

239 stores

Hermes 17.5%

220 stores

92 stores

UPS 7.0%

88 stores

54 stores

USPS 4.3%

54 stores

37 stores

GLS 2.9%

36 stores

Visual Distribution

Distribution of top 10 Phusion Passenger shipping carriers (March 2026)
Distribution of shipping carriers in Phusion Passenger e-commerce stores
Shipping Carrier Store Count Market Share
DHL 273 21.74%
DPD 239 19.03%
Hermes 220 17.52%
СДЭК 92 7.32%
UPS 88 7.01%
Почта России 61 4.86%
Yamato Japan 54 4.30%
USPS 54 4.30%
Chronopost 37 2.95%
GLS 36 2.87%
FedEx 33 2.63%
Point Relais 28 2.23%
TNT 18 1.43%
Canada Post 12 0.96%
InPost 11 0.88%

Store Launch Timeline

Over the past 12 months, 349 new stores were launched in Phusion Passenger , with the highest activity in 2026-02 (31 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.9%

31 stores launched

2026-01 8.6%

30 stores launched

2025-12 13.2%

46 stores launched

2025-11 9.5%

33 stores launched

2025-10 9.2%

32 stores launched

2025-09 6.6%

23 stores launched

2025-08 7.4%

26 stores launched

2025-07 6.9%

24 stores launched

2025-06 13.2%

46 stores launched

2025-05 6.3%

22 stores launched

2025-04 4.9%

17 stores launched

2025-03 5.4%

19 stores launched

Monthly Trend

Monthly store launches in Phusion Passenger (March 2026)
Monthly store launches in Phusion Passenger over the past 12 months
Month Stores Launched Percentage
2026-02 31 8.88%
2026-01 30 8.60%
2025-12 46 13.18%
2025-11 33 9.46%
2025-10 32 9.17%
2025-09 23 6.59%
2025-08 26 7.45%
2025-07 24 6.88%
2025-06 46 13.18%
2025-05 22 6.30%
2025-04 17 4.87%
2025-03 19 5.44%

Active Stores by Launch Year

Currently, 2,513 active stores in Phusion Passenger are tracked in our database , with the most stores launched in 2026 (61 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.4%

61 active stores

2025 13.0%

326 active stores

2024 9.2%

230 active stores

2023 10.7%

268 active stores

2022 8.6%

216 active stores

2021 5.9%

149 active stores

2020 8.0%

202 active stores

2019 4.3%

108 active stores

2018 4.2%

105 active stores

2017 4.3%

107 active stores

2016 3.0%

75 active stores

2015 2.7%

67 active stores

2014 3.5%

87 active stores

2013 4.3%

107 active stores

2012 2.4%

61 active stores

Distribution by Launch Year

Active stores in Phusion Passenger by original launch year (March 2026)
Active stores in Phusion Passenger by launch year
Launch Year Active Stores Percentage
2026 61 2.43%
2025 326 12.97%
2024 230 9.15%
2023 268 10.66%
2022 216 8.60%
2021 149 5.93%
2020 202 8.04%
2019 108 4.30%
2018 105 4.18%
2017 107 4.26%
2016 75 2.98%
2015 67 2.67%
2014 87 3.46%
2013 107 4.26%
2012 61 2.43%
2011 35 1.39%
2010 51 2.03%
2009 40 1.59%
2008 33 1.31%
2007 30 1.19%
2006 19 0.76%
2005 17 0.68%
2004 17 0.68%
2003 24 0.96%
2002 13 0.52%
2001 17 0.68%
2000 18 0.72%
1999 16 0.64%
1998 7 0.28%
1997 5 0.20%
1996 2 0.08%

Social Media Usage

Facebook leads with 33.3% among stores with at least one detectable social profile (1,169 stores) , followed by Instagram (31.4%) and YouTube (11.1%) .

Base: 1,571 stores with any detectable social profile (50.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.3%

1,169 stores

Instagram 31.4%

1,103 stores

YouTube 11.1%

388 stores

Twitter 9.3%

325 stores

LinkedIn 4.5%

157 stores

TikTok 3.2%

114 stores

WhatsApp 2.7%

95 stores

Pinterest 2.4%

85 stores

X 1.2%

42 stores

Twitch 0.9%

30 stores

Visual Distribution

Distribution of social media platforms in Phusion Passenger (March 2026)
Distribution of social media platforms in Phusion Passenger e-commerce stores
Social Platform Store Count Market Share
Facebook 1169 33.32%
Instagram 1103 31.44%
YouTube 388 11.06%
Twitter 325 9.26%
LinkedIn 157 4.48%
TikTok 114 3.25%
WhatsApp 95 2.71%
Pinterest 85 2.42%
X 42 1.20%
Twitch 30 0.86%

Geographic Distribution

United States leads with 17.9% (358 AI-verified stores) , followed by Germany (16.4%) and Ukraine (13.9%) .

Base: 1,998 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

358 AI-verified stores

Germany 16.4%

327 AI-verified stores

Ukraine 13.9%

277 AI-verified stores

Russia 11.8%

236 AI-verified stores

98 AI-verified stores

72 AI-verified stores

India 3.6%

71 AI-verified stores

Japan 3.2%

64 AI-verified stores

64 AI-verified stores

Spain 3.1%

61 AI-verified stores

Visual Distribution

Geographic distribution of stores using Phusion Passenger (March 2026)
Geographic distribution of stores using Phusion Passenger
Country AI-Verified Store Count Market Share
United States 358 17.92%
Germany 327 16.37%
Ukraine 277 13.86%
Russia 236 11.81%
Greece 98 4.90%
Canada 72 3.60%
India 71 3.55%
Japan 64 3.20%
France 64 3.20%
Spain 61 3.05%
United Kingdom 55 2.75%
Belarus 53 2.65%
Italy 45 2.25%
Palestine 40 2.00%
Turkey 40 2.00%
Taiwan 39 1.95%
Brazil 30 1.50%
Poland 26 1.30%
Austria 23 1.15%
Netherlands 19 0.95%

Data Coverage

Field Rows count Coverage
Website 3.1k 100.00%
Emails 1.7k 56.09%
Phones 809.0 25.95%
Ecommerce platform 3.0k 95.89%
Couriers 786.0 25.21%
Payment Providers 966.0 30.98%
Categories 2.2k 69.28%
Social Media 1.6k 50.38%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Market Intelligence

Understand the Phusion Passenger e-commerce landscape:

Analyze 2.5k verified e-commerce stores on Phusion Passenger - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Phusion Passenger e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Phusion Passenger e-commerce intelligence?

We track 2.5k verified Phusion Passenger e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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