Phusion Passenger Technology Adoption in E-commerce

Discover 2.5k verified e-commerce stores using Phusion Passenger. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.3k domains. 2.5k verified as active stores with physical delivery.

· · Next full refresh: March 2026

2.5k verified active stores out of 3.3k detected · 75.5% verification rate

E-commerce Platforms Distribution

Custom leads with 95.8% of stores with physical delivery (2,370 stores) , followed by Spree (1.7%) and nopCommerce (0.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 95.8%

2,370 stores

Spree 1.7%

43 stores

22 stores

20 stores

8 stores

3 stores

Ecwid 0.1%

2 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Phusion Passenger
Platform Stores with Physical Delivery Percentage
Custom 2370 95.84%
Spree 43 1.74%
nopCommerce 22 0.89%
Sharetribe 20 0.81%
WooCommerce 8 0.32%
PrestaShop 3 0.12%
Ecwid 2 0.08%
Shopify 1 0.04%
MakeShop 1 0.04%
SAP Commerce Cloud 1 0.04%
1C-Bitrix 1 0.04%
MakeShop, WooCommerce 1 0.04%
Mobify 0 0.00%
ThriveCart 0 0.00%
HCL Commerce 0 0.00%

Categories Distribution

Clothing & Accessories leads with 29.0% of all stores (579 stores) , followed by Health & Beauty (10.9%) and Home & Garden (9.6%) .

Base: 1,998 AI-verified stores with physical delivery and detected product categories (80.8% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 29.0%

579 stores

Health & Beauty 10.9%

218 stores

Home & Garden 9.6%

192 stores

Food & Beverages 7.7%

154 stores

Electronics & Technology 7.1%

141 stores

Toys & Games 5.8%

116 stores

Tools & Hardware 4.4%

88 stores

Collectibles & Hobbies 4.3%

85 stores

Sporting Goods & Outdoor Gear 4.1%

82 stores

Arts & Entertainment 4.0%

79 stores

Visual Distribution

Distribution of top 10 Phusion Passenger store categories (February 2026)
Distribution of categories in Phusion Passenger e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 579 28.98%
Health & Beauty 218 10.91%
Home & Garden 192 9.61%
Food & Beverages 154 7.71%
Electronics & Technology 141 7.06%
Toys & Games 116 5.81%
Tools & Hardware 88 4.40%
Collectibles & Hobbies 85 4.25%
Sporting Goods & Outdoor Gear 82 4.10%
Arts & Entertainment 79 3.95%
Jewelry & Watches 75 3.75%
Furniture & Home Decor 68 3.40%
Vehicles & Parts 51 2.55%
Gifts & Special Occasions 47 2.35%
Business & Industrial 23 1.15%

Payment Providers Distribution

MasterCard leads with 22.1% among AI-verified physical stores (346 stores) , followed by PayPal (19.0%) and VISA (11.4%) .

Base: 1,087 AI-verified physical stores with detectable payment providers (33.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

346 stores

PayPal 19.0%

298 stores

VISA 11.4%

179 stores

143 stores

Bolt 7.8%

123 stores

113 stores

96 stores

66 stores

65 stores

JCB 2.3%

36 stores

Visual Distribution

Distribution of top 10 Phusion Passenger payment providers (February 2026)
Distribution of payment providers in Phusion Passenger e-commerce stores
Payment Provider Store Count Market Share
MasterCard 346 22.07%
PayPal 298 19.01%
VISA 179 11.42%
American Express 143 9.12%
Bolt 123 7.84%
Stripe Connect 113 7.21%
Klarna 96 6.12%
Giropay 66 4.21%
AliPay 65 4.15%
JCB 36 2.30%
Apple Pay 30 1.91%
SEPA 28 1.79%
Google Pay 25 1.59%
Paddle 12 0.77%
iDEAL 8 0.51%

Shipping Carriers Distribution

DHL leads with 20.4% among AI-verified physical stores (249 stores) , followed by DPD (17.6%) and Hermes (16.3%) .

Base: 956 AI-verified physical stores with detectable shipping carriers (29.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 20.4%

249 stores

DPD 17.6%

214 stores

Hermes 16.3%

199 stores

97 stores

UPS 7.1%

86 stores

USPS 4.7%

57 stores

45 stores

FedEx 3.5%

43 stores

40 stores

Visual Distribution

Distribution of top 10 Phusion Passenger shipping carriers (February 2026)
Distribution of shipping carriers in Phusion Passenger e-commerce stores
Shipping Carrier Store Count Market Share
DHL 249 20.44%
DPD 214 17.57%
Hermes 199 16.34%
СДЭК 97 7.96%
UPS 86 7.06%
Почта России 68 5.58%
USPS 57 4.68%
Yamato Japan 45 3.69%
FedEx 43 3.53%
Chronopost 40 3.28%
GLS 39 3.20%
Point Relais 34 2.79%
Canada Post 21 1.72%
TNT 14 1.15%
Royal Mail 12 0.99%

Store Launch Timeline

Over the past 12 months, 310 new stores were launched in Phusion Passenger , with the highest activity in 2026-01 (28 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 9.0%

28 stores launched

2025-12 14.8%

46 stores launched

2025-11 10.3%

32 stores launched

2025-10 9.0%

28 stores launched

2025-09 5.5%

17 stores launched

2025-08 7.7%

24 stores launched

2025-07 7.7%

24 stores launched

2025-06 11.0%

34 stores launched

2025-05 6.1%

19 stores launched

2025-04 6.1%

19 stores launched

2025-03 7.1%

22 stores launched

2025-02 5.5%

17 stores launched

Monthly Trend

Monthly store launches in Phusion Passenger (February 2026)
Monthly store launches in Phusion Passenger over the past 12 months
Month Stores Launched Percentage
2026-01 28 9.03%
2025-12 46 14.84%
2025-11 32 10.32%
2025-10 28 9.03%
2025-09 17 5.48%
2025-08 24 7.74%
2025-07 24 7.74%
2025-06 34 10.97%
2025-05 19 6.13%
2025-04 19 6.13%
2025-03 22 7.10%
2025-02 17 5.48%

Active Stores by Launch Year

Currently, 2,449 active stores in Phusion Passenger are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.1%

28 active stores

2025 12.8%

314 active stores

2024 9.4%

230 active stores

2023 10.0%

244 active stores

2022 6.1%

149 active stores

2021 6.5%

159 active stores

2020 8.5%

209 active stores

2019 4.9%

119 active stores

2018 4.9%

119 active stores

2017 4.6%

112 active stores

2016 3.1%

77 active stores

2015 2.9%

72 active stores

2014 3.5%

85 active stores

2013 4.6%

112 active stores

2012 2.7%

66 active stores

Distribution by Launch Year

Active stores in Phusion Passenger by original launch year (February 2026)
Active stores in Phusion Passenger by launch year
Launch Year Active Stores Percentage
2026 28 1.14%
2025 314 12.82%
2024 230 9.39%
2023 244 9.96%
2022 149 6.08%
2021 159 6.49%
2020 209 8.53%
2019 119 4.86%
2018 119 4.86%
2017 112 4.57%
2016 77 3.14%
2015 72 2.94%
2014 85 3.47%
2013 112 4.57%
2012 66 2.69%
2011 37 1.51%
2010 50 2.04%
2009 42 1.71%
2008 35 1.43%
2007 27 1.10%
2006 21 0.86%
2005 15 0.61%
2004 20 0.82%
2003 25 1.02%
2002 14 0.57%
2001 19 0.78%
2000 19 0.78%
1999 14 0.57%
1998 8 0.33%
1997 5 0.20%
1996 3 0.12%

Social Media Usage

Facebook leads with 33.6% among stores with at least one detectable social profile (1,176 stores) , followed by Instagram (31.2%) and YouTube (11.1%) .

Base: 1,655 stores with any detectable social profile (50.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.6%

1,176 stores

Instagram 31.2%

1,090 stores

YouTube 11.1%

388 stores

Twitter 9.6%

334 stores

LinkedIn 4.7%

165 stores

TikTok 3.1%

108 stores

WhatsApp 2.9%

102 stores

Pinterest 1.9%

68 stores

Twitch 0.9%

33 stores

X 0.9%

33 stores

Visual Distribution

Distribution of social media platforms in Phusion Passenger (February 2026)
Distribution of social media platforms in Phusion Passenger e-commerce stores
Social Platform Store Count Market Share
Facebook 1176 33.63%
Instagram 1090 31.17%
YouTube 388 11.10%
Twitter 334 9.55%
LinkedIn 165 4.72%
TikTok 108 3.09%
WhatsApp 102 2.92%
Pinterest 68 1.94%
Twitch 33 0.94%
X 33 0.94%

Geographic Distribution

United States leads with 17.1% (311 AI-verified stores) , followed by Germany (16.9%) and Russia (13.4%) .

Base: 1,818 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

311 AI-verified stores

Germany 16.9%

307 AI-verified stores

Russia 13.4%

243 AI-verified stores

Ukraine 10.1%

183 AI-verified stores

96 AI-verified stores

India 3.7%

68 AI-verified stores

Spain 3.7%

68 AI-verified stores

66 AI-verified stores

Japan 3.6%

65 AI-verified stores

61 AI-verified stores

Visual Distribution

Geographic distribution of stores using Phusion Passenger (February 2026)
Geographic distribution of stores using Phusion Passenger
Country AI-Verified Store Count Market Share
United States 311 17.11%
Germany 307 16.89%
Russia 243 13.37%
Ukraine 183 10.07%
Greece 96 5.28%
India 68 3.74%
Spain 68 3.74%
France 66 3.63%
Japan 65 3.58%
Canada 61 3.36%
United Kingdom 53 2.92%
Belarus 45 2.48%
Italy 43 2.37%
Taiwan 35 1.93%
Turkey 34 1.87%
Brazil 31 1.71%
Netherlands 29 1.60%
Poland 29 1.60%
Palestine 28 1.54%
Austria 23 1.27%

Dataset Coverage

Field Rows count Coverage
Website 3.3k 100.00%
Emails 2.0k 61.31%
Phones 893.0 27.25%
Ecommerce platform 3.0k 90.94%
Couriers 956.0 29.17%
Payment Providers 1.1k 33.17%
Categories 2.1k 65.55%
Social Media 1.7k 50.50%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Phusion Passenger E-commerce Database?

Our database covers over 2.5k verified Phusion Passenger e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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