Phusion Passenger Technology Adoption in E-commerce

Discover 5.1k e-commerce stores using Phusion Passenger. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 97.3% of stores with physical delivery (4,922 stores) , followed by Spree (1.1%) and Sharetribe (0.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 97.3%

4,922 stores

Spree 1.1%

54 stores

38 stores

20 stores

7 stores

Ecwid 0.1%

7 stores

3 stores

2 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Phusion Passenger
Platform Stores with Physical Delivery Percentage
Custom 4922 97.31%
Spree 54 1.07%
Sharetribe 38 0.75%
nopCommerce 20 0.40%
WooCommerce 7 0.14%
Ecwid 7 0.14%
PrestaShop 3 0.06%
Smartstore 2 0.04%
SAP Commerce Cloud 1 0.02%
Shopify 1 0.02%
Tebex 1 0.02%
1C-Bitrix 1 0.02%
MakeShop, WooCommerce 1 0.02%
Weblium 0 0.00%
Sellix 0 0.00%

All Stores Distribution

Custom holds 94.6% share of all Phusion Passenger e-commerce stores (4,922) , with Spree at 1.7% and Sharetribe at 2.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 94.6%

4,922 stores

Spree 1.7%

87 stores

105 stores

23 stores

30 stores

Ecwid 0.3%

17 stores

3 stores

2 stores

1 stores

7 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Phusion Passenger
Platform Total Stores Percentage
Custom 4922 94.60%
Spree 87 1.67%
Sharetribe 105 2.02%
nopCommerce 23 0.44%
WooCommerce 30 0.58%
Ecwid 17 0.33%
PrestaShop 3 0.06%
Smartstore 2 0.04%
SAP Commerce Cloud 1 0.02%
Shopify 7 0.13%
Tebex 2 0.04%
1C-Bitrix 1 0.02%
MakeShop, WooCommerce 1 0.02%
Weblium 1 0.02%
Sellix 1 0.02%

Categories Distribution

Clothing & Accessories leads with 15.7% of all stores (554 stores) , followed by Food & Beverages (12.0%) and Health & Beauty (10.3%) .

Top 10 Categories

Clothing & Accessories 15.7%

554 stores

Food & Beverages 12.0%

423 stores

Health & Beauty 10.3%

365 stores

Vehicles & Parts 10.2%

360 stores

Electronics & Technology 8.4%

297 stores

Home & Garden 7.6%

268 stores

Arts & Entertainment 5.2%

182 stores

Toys & Games 4.8%

169 stores

Books & Media 4.7%

167 stores

Business & Industrial 4.7%

166 stores

Visual Distribution

Distribution of top 10 Phusion Passenger store categories (December 2025)
Distribution of categories in Phusion Passenger e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 554 15.68%
Food & Beverages 423 11.97%
Health & Beauty 365 10.33%
Vehicles & Parts 360 10.19%
Electronics & Technology 297 8.41%
Home & Garden 268 7.59%
Arts & Entertainment 182 5.15%
Toys & Games 169 4.78%
Books & Media 167 4.73%
Business & Industrial 166 4.70%
Tools & Hardware 133 3.76%
Furniture & Home Decor 122 3.45%
Collectibles & Hobbies 117 3.31%
Sporting Goods & Outdoor Gear 110 3.11%
Gifts & Special Occasions 100 2.83%

Payment Providers Distribution

Stripe Connect leads with 29.0% among AI-verified physical stores (651 stores) , followed by MasterCard (16.4%) and PayPal (12.0%) .

Base: 1,653 AI-verified physical stores with detectable payment providers (30.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

651 stores

368 stores

PayPal 12.0%

270 stores

185 stores

VISA 8.2%

184 stores

Bolt 7.4%

166 stores

115 stores

59 stores

58 stores

SEPA 2.2%

49 stores

Visual Distribution

Distribution of top 10 Phusion Passenger payment providers (December 2025)
Distribution of payment providers in Phusion Passenger e-commerce stores
Payment Provider Store Count Market Share
Stripe Connect 651 28.96%
MasterCard 368 16.37%
PayPal 270 12.01%
American Express 185 8.23%
VISA 184 8.19%
Bolt 166 7.38%
Klarna 115 5.12%
Giropay 59 2.62%
AliPay 58 2.58%
SEPA 49 2.18%
JCB 39 1.73%
Apple Pay 36 1.60%
BitCoin 27 1.20%
Google Pay 23 1.02%
Paddle 18 0.80%

Shipping Carriers Distribution

DHL leads with 16.5% among AI-verified physical stores (192 stores) , followed by DPD (11.8%) and Hermes (11.7%) .

Base: 1,008 AI-verified physical stores with detectable shipping carriers (18.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 16.5%

192 stores

DPD 11.8%

137 stores

Hermes 11.7%

136 stores

112 stores

UPS 8.6%

100 stores

USPS 7.1%

83 stores

61 stores

FedEx 4.5%

53 stores

GLS 3.9%

45 stores

Visual Distribution

Distribution of top 10 Phusion Passenger shipping carriers (December 2025)
Distribution of shipping carriers in Phusion Passenger e-commerce stores
Shipping Carrier Store Count Market Share
DHL 192 16.48%
DPD 137 11.76%
Hermes 136 11.67%
СДЭК 112 9.61%
UPS 100 8.58%
Почта России 99 8.50%
USPS 83 7.12%
Yamato Japan 61 5.24%
FedEx 53 4.55%
GLS 45 3.86%
Chronopost 41 3.52%
Point Relais 35 3.00%
Royal Mail 25 2.15%
TNT 24 2.06%
TCS 22 1.89%

Store Launch Timeline

Over the past 12 months, 692 new stores were launched in Phusion Passenger , with the highest activity in 2025-11 (83 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 12.0%

83 stores launched

2025-10 9.1%

63 stores launched

2025-09 7.4%

51 stores launched

2025-08 9.0%

62 stores launched

2025-07 7.8%

54 stores launched

2025-06 10.0%

69 stores launched

2025-05 8.7%

60 stores launched

2025-04 7.2%

50 stores launched

2025-03 8.5%

59 stores launched

2025-02 10.1%

70 stores launched

2025-01 7.1%

49 stores launched

2024-12 3.2%

22 stores launched

Monthly Trend

Monthly store launches in Phusion Passenger (December 2025)
Monthly store launches in Phusion Passenger over the past 12 months
Month Stores Launched Percentage
2025-11 83 11.99%
2025-10 63 9.10%
2025-09 51 7.37%
2025-08 62 8.96%
2025-07 54 7.80%
2025-06 69 9.97%
2025-05 60 8.67%
2025-04 50 7.23%
2025-03 59 8.53%
2025-02 70 10.12%
2025-01 49 7.08%
2024-12 22 3.18%

Active Stores by Launch Year

Currently, 4,941 active stores in Phusion Passenger are tracked in our database , with the most stores launched in 2025 (671 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 13.6%

671 active stores

2024 10.4%

513 active stores

2023 8.6%

427 active stores

2022 9.0%

444 active stores

2021 7.8%

387 active stores

2020 7.7%

378 active stores

2019 5.5%

274 active stores

2018 4.4%

216 active stores

2017 5.2%

256 active stores

2016 2.9%

143 active stores

2015 2.7%

131 active stores

2014 3.0%

150 active stores

2013 3.4%

169 active stores

2012 2.3%

112 active stores

2011 2.3%

113 active stores

Distribution by Launch Year

Active stores in Phusion Passenger by original launch year (December 2025)
Active stores in Phusion Passenger by launch year
Launch Year Active Stores Percentage
2025 671 13.58%
2024 513 10.38%
2023 427 8.64%
2022 444 8.99%
2021 387 7.83%
2020 378 7.65%
2019 274 5.55%
2018 216 4.37%
2017 256 5.18%
2016 143 2.89%
2015 131 2.65%
2014 150 3.04%
2013 169 3.42%
2012 112 2.27%
2011 113 2.29%
2010 74 1.50%
2009 79 1.60%
2008 62 1.25%
2007 62 1.25%
2006 41 0.83%
2005 33 0.67%
2004 48 0.97%
2003 39 0.79%
2002 21 0.43%
2001 27 0.55%
2000 28 0.57%
1999 18 0.36%
1998 14 0.28%
1997 8 0.16%
1996 3 0.06%

Social Media Usage

Facebook leads with 34.2% among stores with at least one detectable social profile (2,240 stores) , followed by Instagram (29.3%) and YouTube (11.0%) .

Base: 2,951 stores with any detectable social profile (54.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.2%

2,240 stores

Instagram 29.3%

1,919 stores

YouTube 11.0%

719 stores

Twitter 10.4%

680 stores

LinkedIn 5.6%

370 stores

WhatsApp 3.5%

228 stores

TikTok 2.6%

169 stores

Pinterest 2.0%

131 stores

Twitch 0.8%

53 stores

X 0.7%

43 stores

Visual Distribution

Distribution of social media platforms in Phusion Passenger (December 2025)
Distribution of social media platforms in Phusion Passenger e-commerce stores
Social Platform Store Count Market Share
Facebook 2240 34.19%
Instagram 1919 29.29%
YouTube 719 10.97%
Twitter 680 10.38%
LinkedIn 370 5.65%
WhatsApp 228 3.48%
TikTok 169 2.58%
Pinterest 131 2.00%
Twitch 53 0.81%
X 43 0.66%

Geographic Distribution

United States leads with 28.0% (985 AI-verified stores) , followed by Russia (18.7%) and Ukraine (5.9%) .

Base: 3,517 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

985 AI-verified stores

Russia 18.7%

659 AI-verified stores

208 AI-verified stores

202 AI-verified stores

Spain 5.0%

175 AI-verified stores

118 AI-verified stores

113 AI-verified stores

113 AI-verified stores

106 AI-verified stores

99 AI-verified stores

Visual Distribution

Geographic distribution of stores using Phusion Passenger (December 2025)
Geographic distribution of stores using Phusion Passenger
Country AI-Verified Store Count Market Share
United States 985 28.01%
Russia 659 18.74%
Ukraine 208 5.91%
Germany 202 5.74%
Spain 175 4.98%
Canada 118 3.36%
United Kingdom 113 3.21%
Greece 113 3.21%
France 106 3.01%
Turkey 99 2.81%
Japan 92 2.62%
India 88 2.50%
Italy 87 2.47%
Belarus 82 2.33%
Brazil 77 2.19%
Bulgaria 74 2.10%
Iran 72 2.05%
Poland 61 1.73%
Taiwan 55 1.56%
Netherlands 51 1.45%

Dataset Coverage

Field Rows count Coverage
Website 5.4k 100.00%
Emails 2.9k 52.30%
Phones 1.3k 23.31%
Ecommerce platform 5.2k 95.78%
Couriers 1.0k 18.50%
Payment Providers 1.7k 30.34%
Categories 3.9k 71.21%
Social Media 3.0k 54.16%

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Frequently Asked Questions

What data is included in the Phusion Passenger E-commerce Database?

Our database covers over 5.1k Phusion Passenger physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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