Phusion Passenger Technology Adoption in E-commerce
Discover 2.5k verified e-commerce stores using Phusion Passenger. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.9k domains. 2.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.5k verified active stores out of 2.9k detected · 86.3% verification rate
E-commerce Platforms Distribution
Custom stores with 99.3% of stores with physical delivery (2,527 stores) , followed by WooCommerce (0.2%) and nopCommerce (0.2%) .
Base: 2,544 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,527 stores
6 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
2,527 stores
6 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2527 | 99.33% |
| WooCommerce | 6 | 0.24% |
| nopCommerce | 4 | 0.16% |
| MakeShop | 1 | 0.04% |
| Store.link E-commerce Platform | 1 | 0.04% |
| Active IT Zone Core | 1 | 0.04% |
| QDM | 1 | 0.04% |
| GOGOSHOP | 1 | 0.04% |
| SAP Commerce Cloud | 1 | 0.04% |
| WooCommerce, MakeShop | 1 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 85.7% share of detected Phusion Passenger e-commerce signals (2,527) , with WooCommerce at 0.6% and nopCommerce at 0.1% (June 2026) .
Base: 2,949 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,527 websites
19 websites
4 websites
2 websites
1 websites
1 websites
6 websites
1 websites
1 websites
1 websites
Visual Distribution
2,527 websites
19 websites
4 websites
2 websites
1 websites
1 websites
6 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 2527 | 85.69% |
| WooCommerce | 19 | 0.64% |
| nopCommerce | 4 | 0.14% |
| MakeShop | 2 | 0.07% |
| Store.link E-commerce Platform | 1 | 0.03% |
| Active IT Zone Core | 1 | 0.03% |
| QDM | 6 | 0.20% |
| GOGOSHOP | 1 | 0.03% |
| SAP Commerce Cloud | 1 | 0.03% |
| WooCommerce, MakeShop | 1 | 0.03% |
Categories Distribution
Clothing & Accessories stores with 18.5% of all stores (470 stores) , followed by Toys & Games (13.3%) and Health & Beauty (8.5%) .
Base: 2,544 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
470 stores
338 stores
216 stores
209 stores
186 stores
178 stores
157 stores
153 stores
131 stores
59 stores
Visual Distribution
470 stores
338 stores
216 stores
209 stores
186 stores
178 stores
157 stores
153 stores
131 stores
59 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 470 | 18.47% |
| Toys & Games | 338 | 13.29% |
| Health & Beauty | 216 | 8.49% |
| Arts & Entertainment | 209 | 8.22% |
| Home & Garden | 186 | 7.31% |
| Food & Beverages | 178 | 7.00% |
| Sporting Goods & Outdoor Gear | 157 | 6.17% |
| Tools & Hardware | 153 | 6.01% |
| Electronics & Technology | 131 | 5.15% |
| Business & Industrial | 59 | 2.32% |
Payment Providers Distribution
MasterCard accounts for 27.2% of displayed detection occurrences (376 occurrences) , followed by PayPal (17.5%) and American Express (10.0%) .
Base: 1,384 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
376 occurrences
242 occurrences
139 occurrences
125 occurrences
119 occurrences
116 occurrences
99 occurrences
60 occurrences
58 occurrences
50 occurrences
Visual Distribution
376 occurrences
242 occurrences
139 occurrences
125 occurrences
119 occurrences
116 occurrences
99 occurrences
60 occurrences
58 occurrences
50 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 376 | 27.17% |
| PayPal | 242 | 17.49% |
| American Express | 139 | 10.04% |
| Bolt | 125 | 9.03% |
| Stripe Connect | 119 | 8.60% |
| VISA | 116 | 8.38% |
| Klarna | 99 | 7.15% |
| AliPay | 60 | 4.34% |
| Giropay | 58 | 4.19% |
| SEPA | 50 | 3.61% |
Shipping Carriers Distribution
DHL accounts for 23.3% of displayed detection occurrences (267 occurrences) , followed by Hermes (19.7%) and DPD (18.4%) .
Base: 1,148 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
267 occurrences
226 occurrences
211 occurrences
101 occurrences
87 occurrences
64 occurrences
63 occurrences
60 occurrences
36 occurrences
33 occurrences
Visual Distribution
267 occurrences
226 occurrences
211 occurrences
101 occurrences
87 occurrences
64 occurrences
63 occurrences
60 occurrences
36 occurrences
33 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 267 | 23.26% |
| Hermes | 226 | 19.69% |
| DPD | 211 | 18.38% |
| СДЭК | 101 | 8.80% |
| UPS | 87 | 7.58% |
| Почта России | 64 | 5.57% |
| Yamato Japan | 63 | 5.49% |
| USPS | 60 | 5.23% |
| Chronopost | 36 | 3.14% |
| FedEx | 33 | 2.87% |
Store Launch Timeline
Over the past 12 months, 336 new stores were launched in Phusion Passenger , with the highest activity in 2026-05 (48 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
48 stores launched
47 stores launched
34 stores launched
22 stores launched
22 stores launched
39 stores launched
23 stores launched
23 stores launched
26 stores launched
22 stores launched
20 stores launched
10 stores launched
Monthly Trend
14.3% of last 12 months
14.0% of last 12 months
10.1% of last 12 months
6.5% of last 12 months
6.5% of last 12 months
11.6% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
7.7% of last 12 months
6.5% of last 12 months
6.0% of last 12 months
3.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 48 | 14.29% |
| 2026-04 | 47 | 13.99% |
| 2026-03 | 34 | 10.12% |
| 2026-02 | 22 | 6.55% |
| 2026-01 | 22 | 6.55% |
| 2025-12 | 39 | 11.61% |
| 2025-11 | 23 | 6.85% |
| 2025-10 | 23 | 6.85% |
| 2025-09 | 26 | 7.74% |
| 2025-08 | 22 | 6.55% |
| 2025-07 | 20 | 5.95% |
| 2025-06 | 10 | 2.98% |
Active Stores by Launch Year
Currently, 2,482 active stores in Phusion Passenger are tracked in our database , with the most stores launched in 2026 (177 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
177 active stores
277 active stores
210 active stores
247 active stores
195 active stores
151 active stores
196 active stores
110 active stores
100 active stores
114 active stores
68 active stores
64 active stores
84 active stores
108 active stores
60 active stores
Distribution by Launch Year
7.1% of tracked active stores
11.2% of tracked active stores
8.5% of tracked active stores
10.0% of tracked active stores
7.9% of tracked active stores
6.1% of tracked active stores
7.9% of tracked active stores
4.4% of tracked active stores
4.0% of tracked active stores
4.6% of tracked active stores
2.7% of tracked active stores
2.6% of tracked active stores
3.4% of tracked active stores
4.4% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 177 | 7.13% |
| 2025 | 277 | 11.16% |
| 2024 | 210 | 8.46% |
| 2023 | 247 | 9.95% |
| 2022 | 195 | 7.86% |
| 2021 | 151 | 6.08% |
| 2020 | 196 | 7.90% |
| 2019 | 110 | 4.43% |
| 2018 | 100 | 4.03% |
| 2017 | 114 | 4.59% |
| 2016 | 68 | 2.74% |
| 2015 | 64 | 2.58% |
| 2014 | 84 | 3.38% |
| 2013 | 108 | 4.35% |
| 2012 | 60 | 2.42% |
Geographic Distribution
United States stores with 15.9% (405 active verified stores) , followed by Germany (11.8%) and Ukraine (10.7%) .
Base: 2,544 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
405 active verified stores
299 active verified stores
271 active verified stores
243 active verified stores
92 active verified stores
67 active verified stores
66 active verified stores
63 active verified stores
62 active verified stores
61 active verified stores
Visual Distribution
405 active verified stores
299 active verified stores
271 active verified stores
243 active verified stores
92 active verified stores
67 active verified stores
66 active verified stores
63 active verified stores
62 active verified stores
61 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 405 | 15.92% |
| Germany | 299 | 11.75% |
| Ukraine | 271 | 10.65% |
| Russia | 243 | 9.55% |
| Greece | 92 | 3.62% |
| France | 67 | 2.63% |
| Canada | 66 | 2.59% |
| India | 63 | 2.48% |
| Japan | 62 | 2.44% |
| United Kingdom | 61 | 2.40% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Jewelry & Watches
Custom - Food & Beverages
Custom - Clothing & Accessories
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9k | 100.00% |
| Emails | 1.7k | 57.04% |
| Phones | 1.3k | 43.23% |
| Ecommerce platform | 2.8k | 96.03% |
| Couriers | 773 | 26.21% |
| Payment Providers | 868 | 29.43% |
| Categories | 2.4k | 80.50% |
| Social Media | 1.5k | 49.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Phusion Passenger e-commerce landscape:
Analyze 2.5k verified e-commerce stores on Phusion Passenger - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Phusion Passenger e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Phusion Passenger e-commerce intelligence?
-
We track 2.5k verified Phusion Passenger e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 33.3% of displayed detection occurrences (1,118 occurrences) , followed by Instagram (31.0%) and YouTube (11.3%) .
Base: 3,359 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,118 occurrences
1,041 occurrences
381 occurrences
351 occurrences
142 occurrences
112 occurrences
89 occurrences
64 occurrences
33 occurrences
28 occurrences
Visual Distribution
1,118 occurrences
1,041 occurrences
381 occurrences
351 occurrences
142 occurrences
112 occurrences
89 occurrences
64 occurrences
33 occurrences
28 occurrences