Oxygen Technology Adoption in E-commerce
Discover 5.9k verified e-commerce stores using Oxygen. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 14.6k domains. 5.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.9k verified active stores out of 14.6k detected · 40.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.6% of stores with physical delivery (5,619 stores) , followed by Custom (4.4%) and Commerce7 (0.0%) .
Base: 5,880 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,619 stores
257 stores
2 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
5,619 stores
257 stores
2 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 5619 | 95.56% |
| Custom | 257 | 4.37% |
| Commerce7 | 2 | 0.03% |
| Shopify | 1 | 0.02% |
| PrestaShop | 1 | 0.02% |
| Zeyada E-commerce Platform | 0 | 0.00% |
| Ordercall | 0 | 0.00% |
| VirtueMart | 0 | 0.00% |
| Shop5 | 0 | 0.00% |
| Commerce7, WooCommerce | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.4% share of detected Oxygen e-commerce signals (14,244) , with Custom at 1.8% and Commerce7 at 0.1% (June 2026) .
Base: 14,630 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
14,244 websites
257 websites
13 websites
5 websites
2 websites
1 websites
1 websites
3 websites
8 websites
1 websites
Visual Distribution
14,244 websites
257 websites
13 websites
5 websites
2 websites
1 websites
1 websites
3 websites
8 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 14244 | 97.36% |
| Custom | 257 | 1.76% |
| Commerce7 | 13 | 0.09% |
| Shopify | 5 | 0.03% |
| PrestaShop | 2 | 0.01% |
| Zeyada E-commerce Platform | 1 | 0.01% |
| Ordercall | 1 | 0.01% |
| VirtueMart | 3 | 0.02% |
| Shop5 | 8 | 0.05% |
| Commerce7, WooCommerce | 1 | 0.01% |
Categories Distribution
Food & Beverages stores with 13.5% of all stores (791 stores) , followed by Health & Beauty (13.4%) and Clothing & Accessories (10.6%) .
Base: 5,880 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
791 stores
786 stores
626 stores
481 stores
353 stores
300 stores
297 stores
275 stores
266 stores
228 stores
Visual Distribution
791 stores
786 stores
626 stores
481 stores
353 stores
300 stores
297 stores
275 stores
266 stores
228 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 791 | 13.45% |
| Health & Beauty | 786 | 13.37% |
| Clothing & Accessories | 626 | 10.65% |
| Home & Garden | 481 | 8.18% |
| Sporting Goods & Outdoor Gear | 353 | 6.00% |
| Tools & Hardware | 300 | 5.10% |
| Business & Industrial | 297 | 5.05% |
| Arts & Entertainment | 275 | 4.68% |
| Gifts & Special Occasions | 266 | 4.52% |
| Electronics & Technology | 228 | 3.88% |
Payment Providers Distribution
PayPal accounts for 28.9% of displayed detection occurrences (567 occurrences) , followed by Stripe Connect (15.4%) and MasterCard (12.8%) .
Base: 1,960 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
567 occurrences
301 occurrences
251 occurrences
189 occurrences
186 occurrences
135 occurrences
128 occurrences
102 occurrences
57 occurrences
44 occurrences
Visual Distribution
567 occurrences
301 occurrences
251 occurrences
189 occurrences
186 occurrences
135 occurrences
128 occurrences
102 occurrences
57 occurrences
44 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 567 | 28.93% |
| Stripe Connect | 301 | 15.36% |
| MasterCard | 251 | 12.81% |
| Klarna | 189 | 9.64% |
| American Express | 186 | 9.49% |
| Apple Pay | 135 | 6.89% |
| VISA | 128 | 6.53% |
| Google Pay | 102 | 5.20% |
| Bolt | 57 | 2.91% |
| Przelewy24 | 44 | 2.24% |
Shipping Carriers Distribution
DHL accounts for 21.1% of displayed detection occurrences (229 occurrences) , followed by UPS (14.2%) and GLS (14.0%) .
Base: 1,087 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
229 occurrences
154 occurrences
152 occurrences
144 occurrences
103 occurrences
93 occurrences
70 occurrences
53 occurrences
53 occurrences
36 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 229 | 21.07% |
| UPS | 154 | 14.17% |
| GLS | 152 | 13.98% |
| DPD | 144 | 13.25% |
| USPS | 103 | 9.48% |
| FedEx | 93 | 8.56% |
| Royal Mail | 70 | 6.44% |
| InPost | 53 | 4.88% |
| PostNL | 53 | 4.88% |
| Colissimo | 36 | 3.31% |
Store Launch Timeline
Over the past 12 months, 454 new stores were launched in Oxygen , with the highest activity in 2026-05 (30 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
30 stores launched
22 stores launched
39 stores launched
43 stores launched
42 stores launched
38 stores launched
48 stores launched
40 stores launched
53 stores launched
41 stores launched
30 stores launched
28 stores launched
Monthly Trend
6.6% of last 12 months
4.8% of last 12 months
8.6% of last 12 months
9.5% of last 12 months
9.3% of last 12 months
8.4% of last 12 months
10.6% of last 12 months
8.8% of last 12 months
11.7% of last 12 months
9.0% of last 12 months
6.6% of last 12 months
6.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 30 | 6.61% |
| 2026-04 | 22 | 4.85% |
| 2026-03 | 39 | 8.59% |
| 2026-02 | 43 | 9.47% |
| 2026-01 | 42 | 9.25% |
| 2025-12 | 38 | 8.37% |
| 2025-11 | 48 | 10.57% |
| 2025-10 | 40 | 8.81% |
| 2025-09 | 53 | 11.67% |
| 2025-08 | 41 | 9.03% |
| 2025-07 | 30 | 6.61% |
| 2025-06 | 28 | 6.17% |
Active Stores by Launch Year
Currently, 5,862 active stores in Oxygen are tracked in our database , with the most stores launched in 2026 (181 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
181 active stores
515 active stores
555 active stores
512 active stores
485 active stores
564 active stores
500 active stores
312 active stores
297 active stores
288 active stores
155 active stores
142 active stores
129 active stores
166 active stores
112 active stores
Distribution by Launch Year
3.1% of tracked active stores
8.8% of tracked active stores
9.5% of tracked active stores
8.7% of tracked active stores
8.3% of tracked active stores
9.6% of tracked active stores
8.5% of tracked active stores
5.3% of tracked active stores
5.1% of tracked active stores
4.9% of tracked active stores
2.6% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
2.8% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 181 | 3.09% |
| 2025 | 515 | 8.79% |
| 2024 | 555 | 9.47% |
| 2023 | 512 | 8.73% |
| 2022 | 485 | 8.27% |
| 2021 | 564 | 9.62% |
| 2020 | 500 | 8.53% |
| 2019 | 312 | 5.32% |
| 2018 | 297 | 5.07% |
| 2017 | 288 | 4.91% |
| 2016 | 155 | 2.64% |
| 2015 | 142 | 2.42% |
| 2014 | 129 | 2.20% |
| 2013 | 166 | 2.83% |
| 2012 | 112 | 1.91% |
Geographic Distribution
United States stores with 11.6% (685 active verified stores) , followed by United Kingdom (6.3%) and Netherlands (5.8%) .
Base: 5,880 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
685 active verified stores
368 active verified stores
340 active verified stores
288 active verified stores
287 active verified stores
283 active verified stores
254 active verified stores
226 active verified stores
224 active verified stores
222 active verified stores
Visual Distribution
685 active verified stores
368 active verified stores
340 active verified stores
288 active verified stores
287 active verified stores
283 active verified stores
254 active verified stores
226 active verified stores
224 active verified stores
222 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 685 | 11.65% |
| United Kingdom | 368 | 6.26% |
| Netherlands | 340 | 5.78% |
| Germany | 288 | 4.90% |
| Poland | 287 | 4.88% |
| Italy | 283 | 4.81% |
| France | 254 | 4.32% |
| Bulgaria | 226 | 3.84% |
| Greece | 224 | 3.81% |
| Australia | 222 | 3.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Electronics & Technology
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Electronics & Technology
WooCommerce - Home & Garden
WooCommerce - Business & Industrial
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Electronics & Technology
WooCommerce - Gifts & Special Occasions
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 14.6k | 100.00% |
| Emails | 6.5k | 44.70% |
| Phones | 7.1k | 48.31% |
| Ecommerce platform | 14.6k | 99.59% |
| Couriers | 1.4k | 9.42% |
| Payment Providers | 2k | 14.00% |
| Categories | 6k | 41.13% |
| Social Media | 11k | 75.09% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Oxygen e-commerce landscape:
Analyze 5.9k verified e-commerce stores on Oxygen - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Oxygen e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Oxygen e-commerce intelligence?
-
We track 5.9k verified Oxygen e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.7% of displayed detection occurrences (3,950 occurrences) , followed by Instagram (32.6%) and YouTube (9.5%) .
Base: 11,370 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,950 occurrences
3,712 occurrences
1,079 occurrences
790 occurrences
674 occurrences
525 occurrences
242 occurrences
213 occurrences
173 occurrences
12 occurrences
Visual Distribution
3,950 occurrences
3,712 occurrences
1,079 occurrences
790 occurrences
674 occurrences
525 occurrences
242 occurrences
213 occurrences
173 occurrences
12 occurrences