Optimizely Content Management Technology Adoption in E-commerce
Discover 448 verified e-commerce stores using Optimizely Content Management. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 662 domains. 448 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
448 verified active stores out of 662 detected · 67.7% verification rate
E-commerce Platforms Distribution
Custom stores with 71.4% of stores with physical delivery (320 stores) , followed by Optimizely Commerce (15.0%) and SAP Commerce Cloud (6.5%) .
Base: 448 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
320 stores
67 stores
29 stores
28 stores
2 stores
1 stores
1 stores
0 stores
Visual Distribution
320 stores
67 stores
29 stores
28 stores
2 stores
1 stores
1 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 320 | 71.43% |
| Optimizely Commerce | 67 | 14.96% |
| SAP Commerce Cloud | 29 | 6.47% |
| Salesforce Commerce Cloud | 28 | 6.25% |
| Magento | 2 | 0.45% |
| Oracle Commerce | 1 | 0.22% |
| Bsale, Websale | 1 | 0.22% |
| GodoMall | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 48.3% share of detected Optimizely Content Management e-commerce signals (320) , with Optimizely Commerce at 36.9% and SAP Commerce Cloud at 4.4% (June 2026) .
Base: 662 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
320 websites
244 websites
29 websites
28 websites
3 websites
1 websites
1 websites
1 websites
Visual Distribution
320 websites
244 websites
29 websites
28 websites
3 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 320 | 48.34% |
| Optimizely Commerce | 244 | 36.86% |
| SAP Commerce Cloud | 29 | 4.38% |
| Salesforce Commerce Cloud | 28 | 4.23% |
| Magento | 3 | 0.45% |
| Oracle Commerce | 1 | 0.15% |
| Bsale, Websale | 1 | 0.15% |
| GodoMall | 1 | 0.15% |
Categories Distribution
Furniture & Home Decor stores with 21.2% of all stores (95 stores) , followed by Business & Industrial (12.9%) and Clothing & Accessories (12.3%) .
Base: 448 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
95 stores
58 stores
55 stores
51 stores
31 stores
21 stores
16 stores
15 stores
13 stores
11 stores
Visual Distribution
95 stores
58 stores
55 stores
51 stores
31 stores
21 stores
16 stores
15 stores
13 stores
11 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Furniture & Home Decor | 95 | 21.21% |
| Business & Industrial | 58 | 12.95% |
| Clothing & Accessories | 55 | 12.28% |
| Health & Beauty | 51 | 11.38% |
| Sporting Goods & Outdoor Gear | 31 | 6.92% |
| Office Supplies | 21 | 4.69% |
| Tools & Hardware | 16 | 3.57% |
| Electronics & Technology | 15 | 3.35% |
| Home & Garden | 13 | 2.90% |
| Vehicles & Parts | 11 | 2.46% |
Payment Providers Distribution
Klarna accounts for 24.5% of displayed detection occurrences (47 occurrences) , followed by Adyen (18.2%) and MasterCard (14.6%) .
Base: 192 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
47 occurrences
35 occurrences
28 occurrences
25 occurrences
17 occurrences
9 occurrences
9 occurrences
8 occurrences
7 occurrences
7 occurrences
Visual Distribution
47 occurrences
35 occurrences
28 occurrences
25 occurrences
17 occurrences
9 occurrences
9 occurrences
8 occurrences
7 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 47 | 24.48% |
| Adyen | 35 | 18.23% |
| MasterCard | 28 | 14.58% |
| American Express | 25 | 13.02% |
| Bancontact | 17 | 8.85% |
| Bolt | 9 | 4.69% |
| PayPal | 9 | 4.69% |
| Stripe Connect | 8 | 4.17% |
| VISA | 7 | 3.65% |
| Google Pay | 7 | 3.65% |
Shipping Carriers Distribution
PostNL accounts for 27.8% of displayed detection occurrences (44 occurrences) , followed by FedEx (18.4%) and UPS (15.2%) .
Base: 158 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
44 occurrences
29 occurrences
24 occurrences
20 occurrences
13 occurrences
10 occurrences
5 occurrences
5 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PostNL | 44 | 27.85% |
| FedEx | 29 | 18.35% |
| UPS | 24 | 15.19% |
| PostNord | 20 | 12.66% |
| DHL | 13 | 8.23% |
| USPS | 10 | 6.33% |
| Australia Post | 5 | 3.16% |
| Speedy | 5 | 3.16% |
| JX | 4 | 2.53% |
| StarTrack | 4 | 2.53% |
Store Launch Timeline
Over the past 12 months, 31 new stores were launched in Optimizely Content Management , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
2 stores launched
6 stores launched
1 stores launched
5 stores launched
7 stores launched
1 stores launched
1 stores launched
2 stores launched
3 stores launched
1 stores launched
Monthly Trend
3.2% of last 12 months
3.2% of last 12 months
6.5% of last 12 months
19.4% of last 12 months
3.2% of last 12 months
16.1% of last 12 months
22.6% of last 12 months
3.2% of last 12 months
3.2% of last 12 months
6.5% of last 12 months
9.7% of last 12 months
3.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 3.23% |
| 2026-04 | 1 | 3.23% |
| 2026-03 | 2 | 6.45% |
| 2026-02 | 6 | 19.35% |
| 2026-01 | 1 | 3.23% |
| 2025-12 | 5 | 16.13% |
| 2025-11 | 7 | 22.58% |
| 2025-10 | 1 | 3.23% |
| 2025-09 | 1 | 3.23% |
| 2025-08 | 2 | 6.45% |
| 2025-07 | 3 | 9.68% |
| 2025-06 | 1 | 3.23% |
Active Stores by Launch Year
Currently, 425 active stores in Optimizely Content Management are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11 active stores
30 active stores
50 active stores
19 active stores
26 active stores
28 active stores
73 active stores
8 active stores
16 active stores
22 active stores
12 active stores
9 active stores
4 active stores
2 active stores
2 active stores
Distribution by Launch Year
2.6% of tracked active stores
7.1% of tracked active stores
11.8% of tracked active stores
4.5% of tracked active stores
6.1% of tracked active stores
6.6% of tracked active stores
17.2% of tracked active stores
1.9% of tracked active stores
3.8% of tracked active stores
5.2% of tracked active stores
2.8% of tracked active stores
2.1% of tracked active stores
0.9% of tracked active stores
0.5% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 11 | 2.59% |
| 2025 | 30 | 7.06% |
| 2024 | 50 | 11.76% |
| 2023 | 19 | 4.47% |
| 2022 | 26 | 6.12% |
| 2021 | 28 | 6.59% |
| 2020 | 73 | 17.18% |
| 2019 | 8 | 1.88% |
| 2018 | 16 | 3.76% |
| 2017 | 22 | 5.18% |
| 2016 | 12 | 2.82% |
| 2015 | 9 | 2.12% |
| 2014 | 4 | 0.94% |
| 2013 | 2 | 0.47% |
| 2012 | 2 | 0.47% |
Geographic Distribution
Sweden stores with 21.2% (95 active verified stores) , followed by United States (19.6%) and Netherlands (8.5%) .
Base: 448 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
95 active verified stores
88 active verified stores
38 active verified stores
28 active verified stores
28 active verified stores
21 active verified stores
18 active verified stores
18 active verified stores
18 active verified stores
14 active verified stores
Visual Distribution
95 active verified stores
88 active verified stores
38 active verified stores
28 active verified stores
28 active verified stores
21 active verified stores
18 active verified stores
18 active verified stores
18 active verified stores
14 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Sweden | 95 | 21.21% |
| United States | 88 | 19.64% |
| Netherlands | 38 | 8.48% |
| Norway | 28 | 6.25% |
| Australia | 28 | 6.25% |
| Germany | 21 | 4.69% |
| France | 18 | 4.02% |
| Belgium | 18 | 4.02% |
| United Kingdom | 18 | 4.02% |
| Canada | 14 | 3.13% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Salesforce Commerce Cloud - Clothing & Accessories
Optimizely Commerce - Health & Beauty
Custom - Home & Garden
Salesforce Commerce Cloud - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 662 | 100.00% |
| Emails | 435 | 65.71% |
| Phones | 413 | 62.39% |
| Ecommerce platform | 627 | 94.71% |
| Couriers | 144 | 21.75% |
| Payment Providers | 163 | 24.62% |
| Categories | 416 | 62.84% |
| Social Media | 463 | 69.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Optimizely Content Management e-commerce landscape:
Analyze 448 verified e-commerce stores on Optimizely Content Management - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Optimizely Content Management e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Optimizely Content Management e-commerce intelligence?
-
We track 448 verified Optimizely Content Management e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.0% of displayed detection occurrences (308 occurrences) , followed by Instagram (25.0%) and YouTube (17.2%) .
Base: 1,141 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
308 occurrences
285 occurrences
196 occurrences
141 occurrences
94 occurrences
66 occurrences
40 occurrences
9 occurrences
2 occurrences
Visual Distribution
308 occurrences
285 occurrences
196 occurrences
141 occurrences
94 occurrences
66 occurrences
40 occurrences
9 occurrences
2 occurrences