NProgress Technology Adoption in E-commerce
Discover 578 verified e-commerce stores using NProgress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 985 domains. 578 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
578 verified active stores out of 985 detected · 58.7% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 82.2% of stores with physical delivery (475 stores) , followed by Custom (13.7%) and Optimizely Commerce (0.9%) .
Base: 578 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
475 stores
79 stores
5 stores
3 stores
2 stores
2 stores
2 stores
2 stores
2 stores
1 stores
Visual Distribution
475 stores
79 stores
5 stores
3 stores
2 stores
2 stores
2 stores
2 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 475 | 82.18% |
| Custom | 79 | 13.67% |
| Optimizely Commerce | 5 | 0.87% |
| Magento, Yepcomm | 3 | 0.52% |
| Wix eCommerce | 2 | 0.35% |
| Active IT Zone Core | 2 | 0.35% |
| 1C-Bitrix | 2 | 0.35% |
| VTEX | 2 | 0.35% |
| Shopify | 2 | 0.35% |
| OpenCart | 1 | 0.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 88.2% share of detected NProgress e-commerce signals (869) , with Custom at 8.0% and Optimizely Commerce at 0.5% (June 2026) .
Base: 985 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
869 websites
79 websites
5 websites
3 websites
2 websites
2 websites
3 websites
3 websites
2 websites
1 websites
Visual Distribution
869 websites
79 websites
5 websites
3 websites
2 websites
2 websites
3 websites
3 websites
2 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 869 | 88.22% |
| Custom | 79 | 8.02% |
| Optimizely Commerce | 5 | 0.51% |
| Magento, Yepcomm | 3 | 0.30% |
| Wix eCommerce | 2 | 0.20% |
| Active IT Zone Core | 2 | 0.20% |
| 1C-Bitrix | 3 | 0.30% |
| VTEX | 3 | 0.30% |
| Shopify | 2 | 0.20% |
| OpenCart | 1 | 0.10% |
Categories Distribution
Clothing & Accessories stores with 21.8% of all stores (126 stores) , followed by Food & Beverages (12.3%) and Health & Beauty (11.6%) .
Base: 578 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
126 stores
71 stores
67 stores
40 stores
26 stores
25 stores
24 stores
21 stores
21 stores
17 stores
Visual Distribution
126 stores
71 stores
67 stores
40 stores
26 stores
25 stores
24 stores
21 stores
21 stores
17 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 126 | 21.80% |
| Food & Beverages | 71 | 12.28% |
| Health & Beauty | 67 | 11.59% |
| Sporting Goods & Outdoor Gear | 40 | 6.92% |
| Gifts & Special Occasions | 26 | 4.50% |
| Arts & Entertainment | 25 | 4.33% |
| Home & Garden | 24 | 4.15% |
| Vehicles & Parts | 21 | 3.63% |
| Electronics & Technology | 21 | 3.63% |
| Jewelry & Watches | 17 | 2.94% |
Payment Providers Distribution
PayPal accounts for 34.1% of displayed detection occurrences (71 occurrences) , followed by American Express (13.0%) and MasterCard (12.0%) .
Base: 208 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
71 occurrences
27 occurrences
25 occurrences
25 occurrences
19 occurrences
14 occurrences
11 occurrences
6 occurrences
5 occurrences
5 occurrences
Visual Distribution
71 occurrences
27 occurrences
25 occurrences
25 occurrences
19 occurrences
14 occurrences
11 occurrences
6 occurrences
5 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 71 | 34.13% |
| American Express | 27 | 12.98% |
| MasterCard | 25 | 12.02% |
| Stripe Connect | 25 | 12.02% |
| VISA | 19 | 9.13% |
| Klarna | 14 | 6.73% |
| Apple Pay | 11 | 5.29% |
| Bolt | 6 | 2.88% |
| Google Pay | 5 | 2.40% |
| Bancontact | 5 | 2.40% |
Shipping Carriers Distribution
DHL accounts for 23.7% of displayed detection occurrences (27 occurrences) , followed by UPS (19.3%) and DPD (10.5%) .
Base: 114 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
27 occurrences
22 occurrences
12 occurrences
9 occurrences
9 occurrences
9 occurrences
7 occurrences
7 occurrences
6 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 27 | 23.68% |
| UPS | 22 | 19.30% |
| DPD | 12 | 10.53% |
| FedEx | 9 | 7.89% |
| Colissimo | 9 | 7.89% |
| Correos | 9 | 7.89% |
| GLS | 7 | 6.14% |
| BRT | 7 | 6.14% |
| Почта России | 6 | 5.26% |
| PostNL | 6 | 5.26% |
Store Launch Timeline
Over the past 12 months, 34 new stores were launched in NProgress , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
2 stores launched
2 stores launched
4 stores launched
2 stores launched
3 stores launched
4 stores launched
3 stores launched
3 stores launched
3 stores launched
4 stores launched
2 stores launched
Monthly Trend
5.9% of last 12 months
5.9% of last 12 months
5.9% of last 12 months
11.8% of last 12 months
5.9% of last 12 months
8.8% of last 12 months
11.8% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
11.8% of last 12 months
5.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 5.88% |
| 2026-04 | 2 | 5.88% |
| 2026-03 | 2 | 5.88% |
| 2026-02 | 4 | 11.76% |
| 2026-01 | 2 | 5.88% |
| 2025-12 | 3 | 8.82% |
| 2025-11 | 4 | 11.76% |
| 2025-10 | 3 | 8.82% |
| 2025-09 | 3 | 8.82% |
| 2025-08 | 3 | 8.82% |
| 2025-07 | 4 | 11.76% |
| 2025-06 | 2 | 5.88% |
Active Stores by Launch Year
Currently, 577 active stores in NProgress are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
29 active stores
24 active stores
28 active stores
47 active stores
80 active stores
102 active stores
38 active stores
30 active stores
41 active stores
11 active stores
21 active stores
14 active stores
13 active stores
11 active stores
Distribution by Launch Year
2.1% of tracked active stores
5.0% of tracked active stores
4.2% of tracked active stores
4.9% of tracked active stores
8.1% of tracked active stores
13.9% of tracked active stores
17.7% of tracked active stores
6.6% of tracked active stores
5.2% of tracked active stores
7.1% of tracked active stores
1.9% of tracked active stores
3.6% of tracked active stores
2.4% of tracked active stores
2.3% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 2.08% |
| 2025 | 29 | 5.03% |
| 2024 | 24 | 4.16% |
| 2023 | 28 | 4.85% |
| 2022 | 47 | 8.15% |
| 2021 | 80 | 13.86% |
| 2020 | 102 | 17.68% |
| 2019 | 38 | 6.59% |
| 2018 | 30 | 5.20% |
| 2017 | 41 | 7.11% |
| 2016 | 11 | 1.91% |
| 2015 | 21 | 3.64% |
| 2014 | 14 | 2.43% |
| 2013 | 13 | 2.25% |
| 2012 | 11 | 1.91% |
Geographic Distribution
United States stores with 11.4% (66 active verified stores) , followed by Italy (6.6%) and United Kingdom (6.1%) .
Base: 578 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
66 active verified stores
38 active verified stores
35 active verified stores
30 active verified stores
22 active verified stores
20 active verified stores
17 active verified stores
17 active verified stores
17 active verified stores
16 active verified stores
Visual Distribution
66 active verified stores
38 active verified stores
35 active verified stores
30 active verified stores
22 active verified stores
20 active verified stores
17 active verified stores
17 active verified stores
17 active verified stores
16 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 66 | 11.42% |
| Italy | 38 | 6.57% |
| United Kingdom | 35 | 6.06% |
| Spain | 30 | 5.19% |
| France | 22 | 3.81% |
| Netherlands | 20 | 3.46% |
| Ukraine | 17 | 2.94% |
| India | 17 | 2.94% |
| South Africa | 17 | 2.94% |
| Germany | 16 | 2.77% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Optimizely Commerce - Clothing & Accessories
Optimizely Commerce - Clothing & Accessories
WooCommerce
Custom - Vehicles & Parts
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 985 | 100.00% |
| Emails | 617 | 62.64% |
| Phones | 478 | 48.53% |
| Ecommerce platform | 980 | 99.49% |
| Couriers | 148 | 15.03% |
| Payment Providers | 199 | 20.20% |
| Categories | 553 | 56.14% |
| Social Media | 688 | 69.85% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the NProgress e-commerce landscape:
Analyze 578 verified e-commerce stores on NProgress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across NProgress e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the NProgress e-commerce intelligence?
-
We track 578 verified NProgress e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 36.0% of displayed detection occurrences (362 occurrences) , followed by Facebook (34.4%) and YouTube (8.3%) .
Base: 1,006 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
362 occurrences
346 occurrences
83 occurrences
71 occurrences
44 occurrences
30 occurrences
28 occurrences
27 occurrences
13 occurrences
2 occurrences
Visual Distribution
362 occurrences
346 occurrences
83 occurrences
71 occurrences
44 occurrences
30 occurrences
28 occurrences
27 occurrences
13 occurrences
2 occurrences