MooTools Technology Adoption in E-commerce
Discover 14.7k verified e-commerce stores using MooTools. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 20.9k domains. 14.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
14.7k verified active stores out of 20.9k detected · 70.4% verification rate
E-commerce Platforms Distribution
VirtueMart stores with 40.3% of stores with physical delivery (5,925 stores) , followed by Custom (27.6%) and JoomShopping (17.5%) .
Base: 14,695 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,925 stores
4,054 stores
2,573 stores
950 stores
508 stores
348 stores
97 stores
55 stores
30 stores
25 stores
Visual Distribution
5,925 stores
4,054 stores
2,573 stores
950 stores
508 stores
348 stores
97 stores
55 stores
30 stores
25 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| VirtueMart | 5925 | 40.32% |
| Custom | 4054 | 27.59% |
| JoomShopping | 2573 | 17.51% |
| Shoppagina | 950 | 6.46% |
| HikaShop | 508 | 3.46% |
| Shopify | 348 | 2.37% |
| WooCommerce | 97 | 0.66% |
| 2ClickShop | 55 | 0.37% |
| TomatoCart | 30 | 0.20% |
| osCommerce | 25 | 0.17% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
VirtueMart holds 44.8% share of detected MooTools e-commerce signals (9,356) , with Custom at 19.4% and JoomShopping at 15.9% (June 2026) .
Base: 20,888 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
9,356 websites
4,054 websites
3,330 websites
980 websites
1,461 websites
401 websites
411 websites
124 websites
41 websites
34 websites
Visual Distribution
9,356 websites
4,054 websites
3,330 websites
980 websites
1,461 websites
401 websites
411 websites
124 websites
41 websites
34 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| VirtueMart | 9356 | 44.79% |
| Custom | 4054 | 19.41% |
| JoomShopping | 3330 | 15.94% |
| Shoppagina | 980 | 4.69% |
| HikaShop | 1461 | 6.99% |
| Shopify | 401 | 1.92% |
| WooCommerce | 411 | 1.97% |
| 2ClickShop | 124 | 0.59% |
| TomatoCart | 41 | 0.20% |
| osCommerce | 34 | 0.16% |
Categories Distribution
Tools & Hardware stores with 12.1% of all stores (1,774 stores) , followed by Health & Beauty (9.6%) and Food & Beverages (9.1%) .
Base: 14,695 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,774 stores
1,416 stores
1,334 stores
1,320 stores
1,174 stores
1,079 stores
1,009 stores
924 stores
887 stores
657 stores
Visual Distribution
1,774 stores
1,416 stores
1,334 stores
1,320 stores
1,174 stores
1,079 stores
1,009 stores
924 stores
887 stores
657 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Tools & Hardware | 1774 | 12.07% |
| Health & Beauty | 1416 | 9.64% |
| Food & Beverages | 1334 | 9.08% |
| Home & Garden | 1320 | 8.98% |
| Business & Industrial | 1174 | 7.99% |
| Clothing & Accessories | 1079 | 7.34% |
| Vehicles & Parts | 1009 | 6.87% |
| Electronics & Technology | 924 | 6.29% |
| Sporting Goods & Outdoor Gear | 887 | 6.04% |
| Gifts & Special Occasions | 657 | 4.47% |
Payment Providers Distribution
PayPal accounts for 26.3% of displayed detection occurrences (912 occurrences) , followed by MasterCard (19.3%) and VISA (17.9%) .
Base: 3,474 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
912 occurrences
672 occurrences
623 occurrences
402 occurrences
233 occurrences
171 occurrences
140 occurrences
118 occurrences
103 occurrences
100 occurrences
Visual Distribution
912 occurrences
672 occurrences
623 occurrences
402 occurrences
233 occurrences
171 occurrences
140 occurrences
118 occurrences
103 occurrences
100 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 912 | 26.25% |
| MasterCard | 672 | 19.34% |
| VISA | 623 | 17.93% |
| Mollie | 402 | 11.57% |
| American Express | 233 | 6.71% |
| Klarna | 171 | 4.92% |
| iDEAL | 140 | 4.03% |
| JCB | 118 | 3.40% |
| Stripe Connect | 103 | 2.96% |
| QIWI | 100 | 2.88% |
Shipping Carriers Distribution
Почта России accounts for 24.0% of displayed detection occurrences (915 occurrences) , followed by СДЭК (21.0%) and DHL (14.8%) .
Base: 3,806 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
915 occurrences
801 occurrences
565 occurrences
393 occurrences
349 occurrences
253 occurrences
214 occurrences
116 occurrences
103 occurrences
97 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Почта России | 915 | 24.04% |
| СДЭК | 801 | 21.05% |
| DHL | 565 | 14.84% |
| DPD | 393 | 10.33% |
| UPS | 349 | 9.17% |
| PostNL | 253 | 6.65% |
| GLS | 214 | 5.62% |
| TNT | 116 | 3.05% |
| USPS | 103 | 2.71% |
| FedEx | 97 | 2.55% |
Store Launch Timeline
Over the past 12 months, 385 new stores were launched in MooTools , with the highest activity in 2026-05 (84 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
84 stores launched
29 stores launched
52 stores launched
22 stores launched
24 stores launched
21 stores launched
34 stores launched
26 stores launched
43 stores launched
21 stores launched
13 stores launched
16 stores launched
Monthly Trend
21.8% of last 12 months
7.5% of last 12 months
13.5% of last 12 months
5.7% of last 12 months
6.2% of last 12 months
5.5% of last 12 months
8.8% of last 12 months
6.8% of last 12 months
11.2% of last 12 months
5.5% of last 12 months
3.4% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 84 | 21.82% |
| 2026-04 | 29 | 7.53% |
| 2026-03 | 52 | 13.51% |
| 2026-02 | 22 | 5.71% |
| 2026-01 | 24 | 6.23% |
| 2025-12 | 21 | 5.45% |
| 2025-11 | 34 | 8.83% |
| 2025-10 | 26 | 6.75% |
| 2025-09 | 43 | 11.17% |
| 2025-08 | 21 | 5.45% |
| 2025-07 | 13 | 3.38% |
| 2025-06 | 16 | 4.16% |
Active Stores by Launch Year
Currently, 14,344 active stores in MooTools are tracked in our database , with the most stores launched in 2026 (212 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
212 active stores
594 active stores
399 active stores
319 active stores
454 active stores
668 active stores
872 active stores
1,015 active stores
1,059 active stores
1,150 active stores
762 active stores
609 active stores
690 active stores
1,043 active stores
784 active stores
Distribution by Launch Year
1.5% of tracked active stores
4.1% of tracked active stores
2.8% of tracked active stores
2.2% of tracked active stores
3.2% of tracked active stores
4.7% of tracked active stores
6.1% of tracked active stores
7.1% of tracked active stores
7.4% of tracked active stores
8.0% of tracked active stores
5.3% of tracked active stores
4.2% of tracked active stores
4.8% of tracked active stores
7.3% of tracked active stores
5.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 212 | 1.48% |
| 2025 | 594 | 4.14% |
| 2024 | 399 | 2.78% |
| 2023 | 319 | 2.22% |
| 2022 | 454 | 3.17% |
| 2021 | 668 | 4.66% |
| 2020 | 872 | 6.08% |
| 2019 | 1015 | 7.08% |
| 2018 | 1059 | 7.38% |
| 2017 | 1150 | 8.02% |
| 2016 | 762 | 5.31% |
| 2015 | 609 | 4.25% |
| 2014 | 690 | 4.81% |
| 2013 | 1043 | 7.27% |
| 2012 | 784 | 5.47% |
Geographic Distribution
Russia stores with 29.7% (4,367 active verified stores) , followed by Netherlands (9.9%) and Ukraine (6.0%) .
Base: 14,695 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
4,367 active verified stores
1,450 active verified stores
881 active verified stores
700 active verified stores
633 active verified stores
523 active verified stores
508 active verified stores
389 active verified stores
371 active verified stores
369 active verified stores
Visual Distribution
4,367 active verified stores
1,450 active verified stores
881 active verified stores
700 active verified stores
633 active verified stores
523 active verified stores
508 active verified stores
389 active verified stores
371 active verified stores
369 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 4367 | 29.72% |
| Netherlands | 1450 | 9.87% |
| Ukraine | 881 | 6.00% |
| United States | 700 | 4.76% |
| Germany | 633 | 4.31% |
| Italy | 523 | 3.56% |
| Greece | 508 | 3.46% |
| Belarus | 389 | 2.65% |
| Czechia | 371 | 2.52% |
| Hungary | 369 | 2.51% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
VirtueMart
Custom
Custom - Toys & Games
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Toys & Games
JoomShopping - Tools & Hardware
JoomShopping - Tools & Hardware
VirtueMart - Vehicles & Parts
JoomShopping - Tools & Hardware
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.9k | 100.00% |
| Emails | 9.3k | 44.60% |
| Phones | 13.8k | 66.16% |
| Ecommerce platform | 20.7k | 99.07% |
| Couriers | 3.8k | 18.05% |
| Payment Providers | 3.3k | 15.58% |
| Categories | 14.9k | 71.28% |
| Social Media | 7.9k | 37.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the MooTools e-commerce landscape:
Analyze 14.7k verified e-commerce stores on MooTools - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across MooTools e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the MooTools e-commerce intelligence?
-
We track 14.7k verified MooTools e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.8% of displayed detection occurrences (4,307 occurrences) , followed by Instagram (21.2%) and Twitter (13.6%) .
Base: 10,829 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,307 occurrences
2,298 occurrences
1,471 occurrences
1,332 occurrences
412 occurrences
406 occurrences
404 occurrences
123 occurrences
45 occurrences
31 occurrences
Visual Distribution
4,307 occurrences
2,298 occurrences
1,471 occurrences
1,332 occurrences
412 occurrences
406 occurrences
404 occurrences
123 occurrences
45 occurrences
31 occurrences