Microsoft Advertising Technology Adoption in E-commerce
Discover 6.8k verified e-commerce stores using Microsoft Advertising. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 10.7k domains. 6.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.8k verified active stores out of 10.7k detected · 63.4% verification rate
E-commerce Platforms Distribution
Yampi Virtual store stores with 48.0% of stores with physical delivery (3,264 stores) , followed by WooCommerce (16.7%) and Custom (15.0%) .
Base: 6,799 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,264 stores
1,135 stores
1,021 stores
560 stores
324 stores
128 stores
86 stores
77 stores
33 stores
21 stores
Visual Distribution
3,264 stores
1,135 stores
1,021 stores
560 stores
324 stores
128 stores
86 stores
77 stores
33 stores
21 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Yampi Virtual store | 3264 | 48.01% |
| WooCommerce | 1135 | 16.69% |
| Custom | 1021 | 15.02% |
| Shopify | 560 | 8.24% |
| Magento | 324 | 4.77% |
| OnCartX | 128 | 1.88% |
| PrestaShop | 86 | 1.26% |
| Salesforce Commerce Cloud | 77 | 1.13% |
| BigCommerce | 33 | 0.49% |
| Empreender, Yampi Virtual store | 21 | 0.31% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Yampi Virtual store holds 45.1% share of detected Microsoft Advertising e-commerce signals (4,840) , with WooCommerce at 20.2% and Custom at 9.5% (June 2026) .
Base: 10,729 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,840 websites
2,170 websites
1,021 websites
819 websites
526 websites
138 websites
111 websites
99 websites
43 websites
23 websites
Visual Distribution
4,840 websites
2,170 websites
1,021 websites
819 websites
526 websites
138 websites
111 websites
99 websites
43 websites
23 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Yampi Virtual store | 4840 | 45.11% |
| WooCommerce | 2170 | 20.23% |
| Custom | 1021 | 9.52% |
| Shopify | 819 | 7.63% |
| Magento | 526 | 4.90% |
| OnCartX | 138 | 1.29% |
| PrestaShop | 111 | 1.03% |
| Salesforce Commerce Cloud | 99 | 0.92% |
| BigCommerce | 43 | 0.40% |
| Empreender, Yampi Virtual store | 23 | 0.21% |
Categories Distribution
Clothing & Accessories stores with 21.6% of all stores (1,470 stores) , followed by Health & Beauty (12.0%) and Jewelry & Watches (7.2%) .
Base: 6,799 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,470 stores
815 stores
488 stores
445 stores
315 stores
309 stores
295 stores
289 stores
280 stores
274 stores
Visual Distribution
1,470 stores
815 stores
488 stores
445 stores
315 stores
309 stores
295 stores
289 stores
280 stores
274 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1470 | 21.62% |
| Health & Beauty | 815 | 11.99% |
| Jewelry & Watches | 488 | 7.18% |
| Home & Garden | 445 | 6.55% |
| Electronics & Technology | 315 | 4.63% |
| Sporting Goods & Outdoor Gear | 309 | 4.54% |
| Business & Industrial | 295 | 4.34% |
| Toys & Games | 289 | 4.25% |
| Gifts & Special Occasions | 280 | 4.12% |
| Food & Beverages | 274 | 4.03% |
Payment Providers Distribution
Boleto accounts for 20.6% of displayed detection occurrences (684 occurrences) , followed by PayPal (18.5%) and American Express (15.8%) .
Base: 3,321 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
684 occurrences
613 occurrences
525 occurrences
359 occurrences
288 occurrences
224 occurrences
218 occurrences
162 occurrences
126 occurrences
122 occurrences
Visual Distribution
684 occurrences
613 occurrences
525 occurrences
359 occurrences
288 occurrences
224 occurrences
218 occurrences
162 occurrences
126 occurrences
122 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Boleto | 684 | 20.60% |
| PayPal | 613 | 18.46% |
| American Express | 525 | 15.81% |
| MasterCard | 359 | 10.81% |
| Mercado Pago | 288 | 8.67% |
| Stripe Connect | 224 | 6.74% |
| Klarna | 218 | 6.56% |
| Apple Pay | 162 | 4.88% |
| Google Pay | 126 | 3.79% |
| VISA | 122 | 3.67% |
Shipping Carriers Distribution
Correios accounts for 44.9% of displayed detection occurrences (1,434 occurrences) , followed by Estes (19.0%) and UPS (8.6%) .
Base: 3,197 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,434 occurrences
608 occurrences
276 occurrences
208 occurrences
193 occurrences
154 occurrences
135 occurrences
84 occurrences
54 occurrences
51 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 1434 | 44.85% |
| Estes | 608 | 19.02% |
| UPS | 276 | 8.63% |
| FedEx | 208 | 6.51% |
| DHL | 193 | 6.04% |
| USPS | 154 | 4.82% |
| DPD | 135 | 4.22% |
| GLS | 84 | 2.63% |
| Royal Mail | 54 | 1.69% |
| Colissimo | 51 | 1.60% |
Store Launch Timeline
Over the past 12 months, 1,324 new stores were launched in Microsoft Advertising , with the highest activity in 2026-05 (166 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
166 stores launched
143 stores launched
139 stores launched
131 stores launched
105 stores launched
74 stores launched
97 stores launched
109 stores launched
116 stores launched
95 stores launched
114 stores launched
35 stores launched
Monthly Trend
12.5% of last 12 months
10.8% of last 12 months
10.5% of last 12 months
9.9% of last 12 months
7.9% of last 12 months
5.6% of last 12 months
7.3% of last 12 months
8.2% of last 12 months
8.8% of last 12 months
7.2% of last 12 months
8.6% of last 12 months
2.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 166 | 12.54% |
| 2026-04 | 143 | 10.80% |
| 2026-03 | 139 | 10.50% |
| 2026-02 | 131 | 9.89% |
| 2026-01 | 105 | 7.93% |
| 2025-12 | 74 | 5.59% |
| 2025-11 | 97 | 7.33% |
| 2025-10 | 109 | 8.23% |
| 2025-09 | 116 | 8.76% |
| 2025-08 | 95 | 7.18% |
| 2025-07 | 114 | 8.61% |
| 2025-06 | 35 | 2.64% |
Active Stores by Launch Year
Currently, 6,760 active stores in Microsoft Advertising are tracked in our database , with the most stores launched in 2026 (692 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
692 active stores
1,043 active stores
753 active stores
619 active stores
417 active stores
558 active stores
331 active stores
239 active stores
244 active stores
224 active stores
114 active stores
113 active stores
128 active stores
125 active stores
81 active stores
Distribution by Launch Year
10.2% of tracked active stores
15.4% of tracked active stores
11.1% of tracked active stores
9.2% of tracked active stores
6.2% of tracked active stores
8.3% of tracked active stores
4.9% of tracked active stores
3.5% of tracked active stores
3.6% of tracked active stores
3.3% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
1.8% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 692 | 10.24% |
| 2025 | 1043 | 15.43% |
| 2024 | 753 | 11.14% |
| 2023 | 619 | 9.16% |
| 2022 | 417 | 6.17% |
| 2021 | 558 | 8.25% |
| 2020 | 331 | 4.90% |
| 2019 | 239 | 3.54% |
| 2018 | 244 | 3.61% |
| 2017 | 224 | 3.31% |
| 2016 | 114 | 1.69% |
| 2015 | 113 | 1.67% |
| 2014 | 128 | 1.89% |
| 2013 | 125 | 1.85% |
| 2012 | 81 | 1.20% |
Geographic Distribution
Brazil stores with 53.8% (3,655 active verified stores) , followed by United States (13.9%) and United Kingdom (4.0%) .
Base: 6,799 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,655 active verified stores
946 active verified stores
275 active verified stores
192 active verified stores
189 active verified stores
164 active verified stores
145 active verified stores
106 active verified stores
81 active verified stores
72 active verified stores
Visual Distribution
3,655 active verified stores
946 active verified stores
275 active verified stores
192 active verified stores
189 active verified stores
164 active verified stores
145 active verified stores
106 active verified stores
81 active verified stores
72 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 3655 | 53.76% |
| United States | 946 | 13.91% |
| United Kingdom | 275 | 4.04% |
| Germany | 192 | 2.82% |
| Indonesia | 189 | 2.78% |
| France | 164 | 2.41% |
| Netherlands | 145 | 2.13% |
| Canada | 106 | 1.56% |
| Australia | 81 | 1.19% |
| Switzerland | 72 | 1.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Yampi Virtual store - Home & Garden
Yampi Virtual store
Custom - Health & Beauty
Custom - Toys & Games
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 10.7k | 100.00% |
| Emails | 3.9k | 35.92% |
| Phones | 2.7k | 24.78% |
| Ecommerce platform | 10.3k | 96.39% |
| Couriers | 2.8k | 26.36% |
| Payment Providers | 3.2k | 29.45% |
| Categories | 6.4k | 59.73% |
| Social Media | 7.4k | 68.65% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Microsoft Advertising e-commerce landscape:
Analyze 6.8k verified e-commerce stores on Microsoft Advertising - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Microsoft Advertising e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Microsoft Advertising e-commerce intelligence?
-
We track 6.8k verified Microsoft Advertising e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.1% of displayed detection occurrences (4,887 occurrences) , followed by Facebook (23.4%) and YouTube (12.5%) .
Base: 16,245 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,887 occurrences
3,804 occurrences
2,038 occurrences
1,458 occurrences
1,304 occurrences
1,146 occurrences
806 occurrences
380 occurrences
370 occurrences
52 occurrences
Visual Distribution
4,887 occurrences
3,804 occurrences
2,038 occurrences
1,458 occurrences
1,304 occurrences
1,146 occurrences
806 occurrences
380 occurrences
370 occurrences
52 occurrences