Marsello Technology Adoption in E-commerce
Discover 2k verified e-commerce stores using Marsello. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.1k domains. 2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2k verified active stores out of 2.1k detected · 96.2% verification rate
E-commerce Platforms Distribution
Shopify stores with 91.7% of stores with physical delivery (1,876 stores) , followed by BigCommerce (3.6%) and WooCommerce (1.4%) .
Base: 2,045 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,876 stores
74 stores
28 stores
15 stores
11 stores
7 stores
5 stores
3 stores
3 stores
3 stores
Visual Distribution
1,876 stores
74 stores
28 stores
15 stores
11 stores
7 stores
5 stores
3 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1876 | 91.74% |
| BigCommerce | 74 | 3.62% |
| WooCommerce | 28 | 1.37% |
| Lightspeed eCom | 15 | 0.73% |
| Custom | 11 | 0.54% |
| Shopify, Shopoe | 7 | 0.34% |
| Shopoe, Shopify | 5 | 0.24% |
| Shopify, Commerce7 | 3 | 0.15% |
| Workstand | 3 | 0.15% |
| Shopify, Anifit | 3 | 0.15% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 91.3% share of detected Marsello e-commerce signals (1,940) , with BigCommerce at 3.7% and WooCommerce at 1.4% (June 2026) .
Base: 2,125 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,940 websites
79 websites
30 websites
15 websites
11 websites
7 websites
5 websites
3 websites
3 websites
3 websites
Visual Distribution
1,940 websites
79 websites
30 websites
15 websites
11 websites
7 websites
5 websites
3 websites
3 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1940 | 91.29% |
| BigCommerce | 79 | 3.72% |
| WooCommerce | 30 | 1.41% |
| Lightspeed eCom | 15 | 0.71% |
| Custom | 11 | 0.52% |
| Shopify, Shopoe | 7 | 0.33% |
| Shopoe, Shopify | 5 | 0.24% |
| Shopify, Commerce7 | 3 | 0.14% |
| Workstand | 3 | 0.14% |
| Shopify, Anifit | 3 | 0.14% |
Categories Distribution
Clothing & Accessories stores with 27.8% of all stores (569 stores) , followed by Health & Beauty (17.8%) and Food & Beverages (11.1%) .
Base: 2,045 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
569 stores
364 stores
227 stores
168 stores
94 stores
82 stores
79 stores
59 stores
54 stores
27 stores
Visual Distribution
569 stores
364 stores
227 stores
168 stores
94 stores
82 stores
79 stores
59 stores
54 stores
27 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 569 | 27.82% |
| Health & Beauty | 364 | 17.80% |
| Food & Beverages | 227 | 11.10% |
| Sporting Goods & Outdoor Gear | 168 | 8.22% |
| Toys & Games | 94 | 4.60% |
| Arts & Entertainment | 82 | 4.01% |
| Jewelry & Watches | 79 | 3.86% |
| Gifts & Special Occasions | 59 | 2.89% |
| Home & Garden | 54 | 2.64% |
| Pets & Pet Supplies | 27 | 1.32% |
Payment Providers Distribution
Stripe Connect accounts for 21.9% of displayed detection occurrences (40 occurrences) , followed by American Express (18.6%) and PayPal (18.0%) .
Base: 183 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
40 occurrences
34 occurrences
33 occurrences
23 occurrences
13 occurrences
9 occurrences
9 occurrences
8 occurrences
7 occurrences
7 occurrences
Visual Distribution
40 occurrences
34 occurrences
33 occurrences
23 occurrences
13 occurrences
9 occurrences
9 occurrences
8 occurrences
7 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Stripe Connect | 40 | 21.86% |
| American Express | 34 | 18.58% |
| PayPal | 33 | 18.03% |
| MasterCard | 23 | 12.57% |
| Klarna | 13 | 7.10% |
| Apple Pay | 9 | 4.92% |
| VISA | 9 | 4.92% |
| Sezzle | 8 | 4.37% |
| Bolt | 7 | 3.83% |
| AfterPay | 7 | 3.83% |
Shipping Carriers Distribution
USPS accounts for 29.2% of displayed detection occurrences (57 occurrences) , followed by UPS (25.1%) and Australia Post (10.8%) .
Base: 195 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
57 occurrences
49 occurrences
21 occurrences
21 occurrences
17 occurrences
11 occurrences
6 occurrences
6 occurrences
4 occurrences
3 occurrences
Visual Distribution
57 occurrences
49 occurrences
21 occurrences
21 occurrences
17 occurrences
11 occurrences
6 occurrences
6 occurrences
4 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 57 | 29.23% |
| UPS | 49 | 25.13% |
| Australia Post | 21 | 10.77% |
| FedEx | 21 | 10.77% |
| Canada Post | 17 | 8.72% |
| DHL | 11 | 5.64% |
| Speedy | 6 | 3.08% |
| New Zealand Post | 6 | 3.08% |
| Royal Mail | 4 | 2.05% |
| XpressPost | 3 | 1.54% |
Store Launch Timeline
Over the past 12 months, 55 new stores were launched in Marsello , with the highest activity in 2026-05 (7 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
7 stores launched
2 stores launched
5 stores launched
5 stores launched
6 stores launched
3 stores launched
5 stores launched
6 stores launched
4 stores launched
6 stores launched
5 stores launched
1 stores launched
Monthly Trend
12.7% of last 12 months
3.6% of last 12 months
9.1% of last 12 months
9.1% of last 12 months
10.9% of last 12 months
5.5% of last 12 months
9.1% of last 12 months
10.9% of last 12 months
7.3% of last 12 months
10.9% of last 12 months
9.1% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 7 | 12.73% |
| 2026-04 | 2 | 3.64% |
| 2026-03 | 5 | 9.09% |
| 2026-02 | 5 | 9.09% |
| 2026-01 | 6 | 10.91% |
| 2025-12 | 3 | 5.45% |
| 2025-11 | 5 | 9.09% |
| 2025-10 | 6 | 10.91% |
| 2025-09 | 4 | 7.27% |
| 2025-08 | 6 | 10.91% |
| 2025-07 | 5 | 9.09% |
| 2025-06 | 1 | 1.82% |
Active Stores by Launch Year
Currently, 1,921 active stores in Marsello are tracked in our database , with the most stores launched in 2026 (25 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
25 active stores
63 active stores
77 active stores
75 active stores
118 active stores
114 active stores
175 active stores
139 active stores
165 active stores
221 active stores
92 active stores
89 active stores
77 active stores
90 active stores
58 active stores
Distribution by Launch Year
1.3% of tracked active stores
3.3% of tracked active stores
4.0% of tracked active stores
3.9% of tracked active stores
6.1% of tracked active stores
5.9% of tracked active stores
9.1% of tracked active stores
7.2% of tracked active stores
8.6% of tracked active stores
11.5% of tracked active stores
4.8% of tracked active stores
4.6% of tracked active stores
4.0% of tracked active stores
4.7% of tracked active stores
3.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 25 | 1.30% |
| 2025 | 63 | 3.28% |
| 2024 | 77 | 4.01% |
| 2023 | 75 | 3.90% |
| 2022 | 118 | 6.14% |
| 2021 | 114 | 5.93% |
| 2020 | 175 | 9.11% |
| 2019 | 139 | 7.24% |
| 2018 | 165 | 8.59% |
| 2017 | 221 | 11.50% |
| 2016 | 92 | 4.79% |
| 2015 | 89 | 4.63% |
| 2014 | 77 | 4.01% |
| 2013 | 90 | 4.69% |
| 2012 | 58 | 3.02% |
Geographic Distribution
United States stores with 49.8% (1,018 active verified stores) , followed by Australia (10.8%) and Canada (7.8%) .
Base: 2,045 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,018 active verified stores
220 active verified stores
160 active verified stores
141 active verified stores
112 active verified stores
34 active verified stores
33 active verified stores
29 active verified stores
24 active verified stores
23 active verified stores
Visual Distribution
1,018 active verified stores
220 active verified stores
160 active verified stores
141 active verified stores
112 active verified stores
34 active verified stores
33 active verified stores
29 active verified stores
24 active verified stores
23 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1018 | 49.78% |
| Australia | 220 | 10.76% |
| Canada | 160 | 7.82% |
| New Zealand | 141 | 6.89% |
| United Kingdom | 112 | 5.48% |
| Hong Kong | 34 | 1.66% |
| Singapore | 33 | 1.61% |
| India | 29 | 1.42% |
| Mexico | 24 | 1.17% |
| South Africa | 23 | 1.12% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Health & Beauty
Shopify - Clothing & Accessories
Shopify - Jewelry & Watches
BigCommerce - Tools & Hardware
BigCommerce
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Business & Industrial
Shopify - Gifts & Special Occasions
Shopify - Sporting Goods & Outdoor Gear
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.1k | 100.00% |
| Emails | 517 | 24.33% |
| Phones | 538 | 25.32% |
| Ecommerce platform | 2.1k | 99.95% |
| Couriers | 139 | 6.54% |
| Payment Providers | 140 | 6.59% |
| Categories | 1.9k | 88.89% |
| Social Media | 1.7k | 79.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Marsello e-commerce landscape:
Analyze 2k verified e-commerce stores on Marsello - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Marsello e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Marsello e-commerce intelligence?
-
We track 2k verified Marsello e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.9% of displayed detection occurrences (1,544 occurrences) , followed by Facebook (30.8%) and YouTube (9.4%) .
Base: 4,693 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,544 occurrences
1,445 occurrences
440 occurrences
402 occurrences
367 occurrences
331 occurrences
74 occurrences
51 occurrences
20 occurrences
19 occurrences
Visual Distribution
1,544 occurrences
1,445 occurrences
440 occurrences
402 occurrences
367 occurrences
331 occurrences
74 occurrences
51 occurrences
20 occurrences
19 occurrences