Intercom Technology Adoption in E-commerce

Discover 79 verified e-commerce stores using Intercom. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 190 domains. 79 verified as active stores with physical delivery.

Verified stores
79
active stores with physical delivery
Top country
United States
17 verified stores
Top payment signal
PayPal
11 detection occurrences
Top carrier signal
DHL
9 detection occurrences
Top category
Health & Beauty
22 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

79 verified active stores out of 190 detected · 41.6% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 65.8% of stores with physical delivery (52 stores) , followed by Custom (12.7%) and Salesforce Commerce Cloud (10.1%) .

Base: 79 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

52 stores

Custom 12.7%

10 stores

4 stores

3 stores

2 stores

Podia 0.0%

0 stores

Ecwid 0.0%

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Intercom
Platform Stores with Physical Delivery Percentage
WooCommerce 52 65.82%
Custom 10 12.66%
Salesforce Commerce Cloud 8 10.13%
Shopify 4 5.06%
PrestaShop 3 3.80%
Magento 2 2.53%
Podia 0 0.00%
Ecwid 0 0.00%
EasyStore 0 0.00%
ThriveCart 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 60.0% share of detected Intercom e-commerce signals (114) , with Custom at 5.3% and Salesforce Commerce Cloud at 4.2% (March 2026) .

Base: 190 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

114 websites

10 websites

9 websites

6 websites

13 websites

Podia 1.1%

2 websites

Ecwid 0.5%

1 websites

1 websites

1 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (March 2026)
E-commerce platforms distribution for websites with signals in Intercom
Platform Websites with Signals Percentage
WooCommerce 114 60.00%
Custom 10 5.26%
Salesforce Commerce Cloud 8 4.21%
Shopify 9 4.74%
PrestaShop 6 3.16%
Magento 13 6.84%
Podia 2 1.05%
Ecwid 1 0.53%
EasyStore 1 0.53%
ThriveCart 1 0.53%

Categories Distribution

Health & Beauty stores with 27.8% of all stores (22 stores) , followed by Furniture & Home Decor (16.5%) and Food & Beverages (6.3%) .

Base: 79 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Health & Beauty 27.8%

22 stores

Furniture & Home Decor 16.5%

13 stores

Food & Beverages 6.3%

5 stores

Tools & Hardware 3.8%

3 stores

Vehicles & Parts 3.8%

3 stores

Electronics & Technology 2.5%

2 stores

Toys & Games 1.3%

1 stores

Pets & Pet Supplies 1.3%

1 stores

Collectibles & Hobbies 1.3%

1 stores

Visual Distribution

Distribution of top 10 Intercom store categories (March 2026)
Distribution of categories in Intercom e-commerce stores
Category Number of Stores Percentage
Health & Beauty 22 27.85%
Furniture & Home Decor 13 16.46%
Food & Beverages 5 6.33%
Tools & Hardware 3 3.80%
Vehicles & Parts 3 3.80%
Electronics & Technology 2 2.53%
Toys & Games 1 1.27%
Pets & Pet Supplies 1 1.27%
Collectibles & Hobbies 1 1.27%

Payment Providers Distribution

PayPal accounts for 22.4% of displayed detection occurrences (11 occurrences) , followed by Klarna (16.3%) and VISA (10.2%) .

Base: 49 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.4%

11 occurrences

Klarna 16.3%

8 occurrences

VISA 10.2%

5 occurrences

5 occurrences

4 occurrences

4 occurrences

3 occurrences

3 occurrences

3 occurrences

3 occurrences

Visual Distribution

Distribution of top 10 Intercom payment providers (March 2026)
Distribution of payment providers in Intercom e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 11 22.45%
Klarna 8 16.33%
VISA 5 10.20%
American Express 5 10.20%
Apple Pay 4 8.16%
Stripe Connect 4 8.16%
Interac e-Transfer 3 6.12%
MasterCard 3 6.12%
Mollie 3 6.12%
Google Pay 3 6.12%

Shipping Carriers Distribution

DHL accounts for 21.4% of displayed detection occurrences (9 occurrences) , followed by UPS (16.7%) and FedEx (14.3%) .

Base: 42 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 21.4%

9 occurrences

UPS 16.7%

7 occurrences

FedEx 14.3%

6 occurrences

DPD 11.9%

5 occurrences

GLS 7.1%

3 occurrences

3 occurrences

3 occurrences

2 occurrences

2 occurrences

2 occurrences

Visual Distribution

Distribution of top 10 Intercom shipping carriers (March 2026)
Distribution of shipping carriers in Intercom e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 9 21.43%
UPS 7 16.67%
FedEx 6 14.29%
DPD 5 11.90%
GLS 3 7.14%
PostNL 3 7.14%
Canada Post 3 7.14%
Deutsche Post 2 4.76%
Mondial Relay 2 4.76%
Chronopost 2 4.76%

Store Launch Timeline

Over the past 12 months, 12 new stores were launched in Intercom , with the highest activity in 2025-12 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 8.3%

1 stores launched

2025-10 33.3%

4 stores launched

2025-08 8.3%

1 stores launched

2025-06 8.3%

1 stores launched

2025-05 16.7%

2 stores launched

2025-04 16.7%

2 stores launched

2025-03 8.3%

1 stores launched

Monthly Trend

Monthly store launches in Intercom (March 2026)
Monthly store launches in Intercom over the past 12 months
Month Stores Launched Percentage
2025-12 1 8.33%
2025-10 4 33.33%
2025-08 1 8.33%
2025-06 1 8.33%
2025-05 2 16.67%
2025-04 2 16.67%
2025-03 1 8.33%

Active Stores by Launch Year

Currently, 79 active stores in Intercom are tracked in our database , with the most stores launched in 2025 (13 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.5%

13 active stores

2024 10.1%

8 active stores

2023 6.3%

5 active stores

2022 12.7%

10 active stores

2021 3.8%

3 active stores

2020 12.7%

10 active stores

2019 3.8%

3 active stores

2018 3.8%

3 active stores

2017 3.8%

3 active stores

2015 2.5%

2 active stores

2014 3.8%

3 active stores

2013 2.5%

2 active stores

2012 1.3%

1 active stores

2011 2.5%

2 active stores

2010 2.5%

2 active stores

Distribution by Launch Year

Active stores in Intercom by original launch year (March 2026)
Active stores in Intercom by launch year
Launch Year Active Stores Percentage
2025 13 16.46%
2024 8 10.13%
2023 5 6.33%
2022 10 12.66%
2021 3 3.80%
2020 10 12.66%
2019 3 3.80%
2018 3 3.80%
2017 3 3.80%
2015 2 2.53%
2014 3 3.80%
2013 2 2.53%
2012 1 1.27%
2011 2 2.53%
2010 2 2.53%

Social Media Usage

Instagram accounts for 28.9% of displayed detection occurrences (59 occurrences) , followed by Facebook (24.0%) and LinkedIn (15.2%) .

Base: 204 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.9%

59 occurrences

Facebook 24.0%

49 occurrences

LinkedIn 15.2%

31 occurrences

YouTube 9.3%

19 occurrences

Pinterest 8.8%

18 occurrences

X 4.4%

9 occurrences

Twitter 4.4%

9 occurrences

TikTok 4.4%

9 occurrences

WhatsApp 0.5%

1 occurrences

Visual Distribution

Distribution of social media platforms in Intercom (March 2026)
Distribution of social media platforms in Intercom e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 59 28.92%
Facebook 49 24.02%
LinkedIn 31 15.20%
YouTube 19 9.31%
Pinterest 18 8.82%
X 9 4.41%
Twitter 9 4.41%
TikTok 9 4.41%
WhatsApp 1 0.49%

Geographic Distribution

United States stores with 21.5% (17 active verified stores) , followed by Germany (13.9%) and Netherlands (8.9%) .

Base: 79 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

17 active verified stores

Germany 13.9%

11 active verified stores

7 active verified stores

5 active verified stores

5 active verified stores

4 active verified stores

Italy 3.8%

3 active verified stores

3 active verified stores

3 active verified stores

Spain 3.8%

3 active verified stores

Visual Distribution

Geographic distribution of stores using Intercom (March 2026)
Geographic distribution of stores using Intercom
Country AI-Verified Store Count Market Share
United States 17 21.52%
Germany 11 13.92%
Netherlands 7 8.86%
Switzerland 5 6.33%
United Kingdom 5 6.33%
France 4 5.06%
Italy 3 3.80%
Belgium 3 3.80%
Sweden 3 3.80%
Spain 3 3.80%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 190 100.00%
Emails 60 31.58%
Phones 70 36.84%
Ecommerce platform 172 90.53%
Couriers 28 14.74%
Payment Providers 49 25.79%
Categories 58 30.53%
Social Media 130 68.42%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Intercom e-commerce landscape:

Analyze 79 verified e-commerce stores on Intercom - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Intercom e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Intercom e-commerce intelligence?

We track 79 verified Intercom e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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