Instagram Feed for WordPress Technology Adoption in E-commerce
Discover 96.5k verified e-commerce stores using Instagram Feed for WordPress. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 249.9k domains. 96.5k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
96.5k verified active stores out of 249.9k detected · 38.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 95.5% of stores with physical delivery (92,173 stores) , followed by Custom (3.0%) and Welcart (0.7%) .
Base: 96,475 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
92,173 stores
2,872 stores
688 stores
412 stores
74 stores
23 stores
18 stores
17 stores
16 stores
13 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 92173 | 95.54% |
| Custom | 2872 | 2.98% |
| Welcart | 688 | 0.71% |
| Shopify | 412 | 0.43% |
| Commerce7 | 74 | 0.08% |
| Shopware | 23 | 0.02% |
| Magento | 18 | 0.02% |
| Ideasoft, WooCommerce | 17 | 0.02% |
| WooCommerce, Magento | 16 | 0.02% |
| WooCommerce, Ideasoft | 13 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.5% share of detected Instagram Feed for WordPress e-commerce signals (243,724) , with Custom at 1.1% and Welcart at 0.4% (June 2026) .
Base: 249,916 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
243,724 websites
2,872 websites
1,112 websites
490 websites
273 websites
25 websites
97 websites
22 websites
54 websites
16 websites
Visual Distribution
243,724 websites
2,872 websites
1,112 websites
490 websites
273 websites
25 websites
97 websites
22 websites
54 websites
16 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 243724 | 97.52% |
| Custom | 2872 | 1.15% |
| Welcart | 1112 | 0.44% |
| Shopify | 490 | 0.20% |
| Commerce7 | 273 | 0.11% |
| Shopware | 25 | 0.01% |
| Magento | 97 | 0.04% |
| Ideasoft, WooCommerce | 22 | 0.01% |
| WooCommerce, Magento | 54 | 0.02% |
| WooCommerce, Ideasoft | 16 | 0.01% |
Categories Distribution
Clothing & Accessories stores with 17.6% of all stores (16,949 stores) , followed by Health & Beauty (14.5%) and Food & Beverages (13.6%) .
Base: 96,475 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
16,949 stores
13,949 stores
13,130 stores
6,343 stores
5,740 stores
5,241 stores
5,022 stores
4,442 stores
2,808 stores
2,664 stores
Visual Distribution
16,949 stores
13,949 stores
13,130 stores
6,343 stores
5,740 stores
5,241 stores
5,022 stores
4,442 stores
2,808 stores
2,664 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 16949 | 17.57% |
| Health & Beauty | 13949 | 14.46% |
| Food & Beverages | 13130 | 13.61% |
| Arts & Entertainment | 6343 | 6.57% |
| Jewelry & Watches | 5740 | 5.95% |
| Sporting Goods & Outdoor Gear | 5241 | 5.43% |
| Gifts & Special Occasions | 5022 | 5.21% |
| Home & Garden | 4442 | 4.60% |
| Furniture & Home Decor | 2808 | 2.91% |
| Toys & Games | 2664 | 2.76% |
Payment Providers Distribution
PayPal accounts for 30.3% of displayed detection occurrences (12,006 occurrences) , followed by Stripe Connect (15.9%) and MasterCard (14.6%) .
Base: 39,679 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12,006 occurrences
6,309 occurrences
5,793 occurrences
4,733 occurrences
2,958 occurrences
2,499 occurrences
2,124 occurrences
1,676 occurrences
896 occurrences
685 occurrences
Visual Distribution
12,006 occurrences
6,309 occurrences
5,793 occurrences
4,733 occurrences
2,958 occurrences
2,499 occurrences
2,124 occurrences
1,676 occurrences
896 occurrences
685 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 12006 | 30.26% |
| Stripe Connect | 6309 | 15.90% |
| MasterCard | 5793 | 14.60% |
| American Express | 4733 | 11.93% |
| VISA | 2958 | 7.45% |
| Klarna | 2499 | 6.30% |
| Apple Pay | 2124 | 5.35% |
| Google Pay | 1676 | 4.22% |
| JCB | 896 | 2.26% |
| Mercado Pago | 685 | 1.73% |
Shipping Carriers Distribution
DHL accounts for 20.7% of displayed detection occurrences (4,144 occurrences) , followed by UPS (16.3%) and USPS (10.8%) .
Base: 20,020 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
4,144 occurrences
3,266 occurrences
2,160 occurrences
2,154 occurrences
2,084 occurrences
1,477 occurrences
1,443 occurrences
1,394 occurrences
957 occurrences
941 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 4144 | 20.70% |
| UPS | 3266 | 16.31% |
| USPS | 2160 | 10.79% |
| FedEx | 2154 | 10.76% |
| DPD | 2084 | 10.41% |
| GLS | 1477 | 7.38% |
| Colissimo | 1443 | 7.21% |
| Royal Mail | 1394 | 6.96% |
| La Poste | 957 | 4.78% |
| InPost | 941 | 4.70% |
Store Launch Timeline
Over the past 12 months, 11,969 new stores were launched in Instagram Feed for WordPress , with the highest activity in 2026-05 (773 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
773 stores launched
846 stores launched
1,007 stores launched
860 stores launched
1,039 stores launched
1,084 stores launched
1,057 stores launched
1,201 stores launched
1,157 stores launched
1,158 stores launched
1,275 stores launched
512 stores launched
Monthly Trend
6.5% of last 12 months
7.1% of last 12 months
8.4% of last 12 months
7.2% of last 12 months
8.7% of last 12 months
9.1% of last 12 months
8.8% of last 12 months
10.0% of last 12 months
9.7% of last 12 months
9.7% of last 12 months
10.7% of last 12 months
4.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 773 | 6.46% |
| 2026-04 | 846 | 7.07% |
| 2026-03 | 1007 | 8.41% |
| 2026-02 | 860 | 7.19% |
| 2026-01 | 1039 | 8.68% |
| 2025-12 | 1084 | 9.06% |
| 2025-11 | 1057 | 8.83% |
| 2025-10 | 1201 | 10.03% |
| 2025-09 | 1157 | 9.67% |
| 2025-08 | 1158 | 9.67% |
| 2025-07 | 1275 | 10.65% |
| 2025-06 | 512 | 4.28% |
Active Stores by Launch Year
Currently, 96,338 active stores in Instagram Feed for WordPress are tracked in our database , with the most stores launched in 2026 (4,587 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
4,587 active stores
12,309 active stores
9,297 active stores
7,529 active stores
6,863 active stores
8,376 active stores
8,633 active stores
5,601 active stores
5,725 active stores
4,634 active stores
2,678 active stores
2,251 active stores
2,317 active stores
2,527 active stores
1,591 active stores
Distribution by Launch Year
4.8% of tracked active stores
12.8% of tracked active stores
9.7% of tracked active stores
7.8% of tracked active stores
7.1% of tracked active stores
8.7% of tracked active stores
9.0% of tracked active stores
5.8% of tracked active stores
5.9% of tracked active stores
4.8% of tracked active stores
2.8% of tracked active stores
2.3% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 4587 | 4.76% |
| 2025 | 12309 | 12.78% |
| 2024 | 9297 | 9.65% |
| 2023 | 7529 | 7.82% |
| 2022 | 6863 | 7.12% |
| 2021 | 8376 | 8.69% |
| 2020 | 8633 | 8.96% |
| 2019 | 5601 | 5.81% |
| 2018 | 5725 | 5.94% |
| 2017 | 4634 | 4.81% |
| 2016 | 2678 | 2.78% |
| 2015 | 2251 | 2.34% |
| 2014 | 2317 | 2.41% |
| 2013 | 2527 | 2.62% |
| 2012 | 1591 | 1.65% |
Geographic Distribution
United States stores with 12.8% (12,331 active verified stores) , followed by India (6.6%) and France (5.5%) .
Base: 96,475 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
12,331 active verified stores
6,326 active verified stores
5,268 active verified stores
5,115 active verified stores
4,651 active verified stores
4,488 active verified stores
3,281 active verified stores
3,124 active verified stores
3,026 active verified stores
2,686 active verified stores
Visual Distribution
12,331 active verified stores
6,326 active verified stores
5,268 active verified stores
5,115 active verified stores
4,651 active verified stores
4,488 active verified stores
3,281 active verified stores
3,124 active verified stores
3,026 active verified stores
2,686 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 12331 | 12.78% |
| India | 6326 | 6.56% |
| France | 5268 | 5.46% |
| United Kingdom | 5115 | 5.30% |
| Spain | 4651 | 4.82% |
| Italy | 4488 | 4.65% |
| Australia | 3281 | 3.40% |
| Netherlands | 3124 | 3.24% |
| Japan | 3026 | 3.14% |
| Germany | 2686 | 2.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Health & Beauty
Custom - Food & Beverages
Custom - Tools & Hardware
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Home & Garden
WooCommerce - Home & Garden
WooCommerce - Clothing & Accessories
WooCommerce - Clothing & Accessories
WooCommerce - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 249.9k | 100.00% |
| Emails | 174.4k | 69.80% |
| Phones | 126.2k | 50.49% |
| Ecommerce platform | 249.3k | 99.77% |
| Couriers | 27.8k | 11.12% |
| Payment Providers | 41.1k | 16.44% |
| Categories | 96.3k | 38.53% |
| Social Media | 215.5k | 86.23% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Instagram Feed for WordPress e-commerce landscape:
Analyze 96.5k verified e-commerce stores on Instagram Feed for WordPress - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Instagram Feed for WordPress e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Instagram Feed for WordPress e-commerce intelligence?
-
We track 96.5k verified Instagram Feed for WordPress e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 36.9% of displayed detection occurrences (80,489 occurrences) , followed by Facebook (30.0%) and YouTube (7.9%) .
Base: 217,974 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
80,489 occurrences
65,301 occurrences
17,121 occurrences
13,041 occurrences
10,777 occurrences
9,702 occurrences
9,200 occurrences
5,837 occurrences
5,321 occurrences
1,185 occurrences
Visual Distribution
80,489 occurrences
65,301 occurrences
17,121 occurrences
13,041 occurrences
10,777 occurrences
9,702 occurrences
9,200 occurrences
5,837 occurrences
5,321 occurrences
1,185 occurrences