Infinite Scroll Technology Adoption in E-commerce
Discover 41.7k verified e-commerce stores using Infinite Scroll. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 86.8k domains. 41.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
41.7k verified active stores out of 86.8k detected · 48.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 85.4% of stores with physical delivery (35,626 stores) , followed by Custom (6.0%) and Shopify (3.3%) .
Base: 41,734 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
35,626 stores
2,519 stores
1,371 stores
922 stores
289 stores
202 stores
136 stores
135 stores
99 stores
65 stores
Visual Distribution
35,626 stores
2,519 stores
1,371 stores
922 stores
289 stores
202 stores
136 stores
135 stores
99 stores
65 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 35626 | 85.36% |
| Custom | 2519 | 6.04% |
| Shopify | 1371 | 3.29% |
| Fácil Zap | 922 | 2.21% |
| PrestaShop | 289 | 0.69% |
| 1C-Bitrix | 202 | 0.48% |
| Welcart | 136 | 0.33% |
| Botble CMS | 135 | 0.32% |
| BigCommerce | 99 | 0.24% |
| Magento | 65 | 0.16% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 91.3% share of detected Infinite Scroll e-commerce signals (79,222) , with Custom at 2.9% and Shopify at 1.7% (June 2026) .
Base: 86,791 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
79,222 websites
2,519 websites
1,437 websites
1,007 websites
333 websites
238 websites
244 websites
141 websites
109 websites
313 websites
Visual Distribution
79,222 websites
2,519 websites
1,437 websites
1,007 websites
333 websites
238 websites
244 websites
141 websites
109 websites
313 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 79222 | 91.28% |
| Custom | 2519 | 2.90% |
| Shopify | 1437 | 1.66% |
| Fácil Zap | 1007 | 1.16% |
| PrestaShop | 333 | 0.38% |
| 1C-Bitrix | 238 | 0.27% |
| Welcart | 244 | 0.28% |
| Botble CMS | 141 | 0.16% |
| BigCommerce | 109 | 0.13% |
| Magento | 313 | 0.36% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 17.5% of all stores (7,292 stores) , followed by Clothing & Accessories (12.9%) and Food & Beverages (11.6%) .
Base: 41,734 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
7,292 stores
5,394 stores
4,827 stores
4,365 stores
2,380 stores
2,098 stores
1,649 stores
1,593 stores
1,569 stores
1,471 stores
Visual Distribution
7,292 stores
5,394 stores
4,827 stores
4,365 stores
2,380 stores
2,098 stores
1,649 stores
1,593 stores
1,569 stores
1,471 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 7292 | 17.47% |
| Clothing & Accessories | 5394 | 12.92% |
| Food & Beverages | 4827 | 11.57% |
| Health & Beauty | 4365 | 10.46% |
| Home & Garden | 2380 | 5.70% |
| Arts & Entertainment | 2098 | 5.03% |
| Tools & Hardware | 1649 | 3.95% |
| Business & Industrial | 1593 | 3.82% |
| Electronics & Technology | 1569 | 3.76% |
| Gifts & Special Occasions | 1471 | 3.52% |
Payment Providers Distribution
PayPal accounts for 24.1% of displayed detection occurrences (9,583 occurrences) , followed by American Express (17.1%) and Apple Pay (15.0%) .
Base: 39,780 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
9,583 occurrences
6,808 occurrences
5,968 occurrences
5,708 occurrences
5,338 occurrences
2,349 occurrences
1,772 occurrences
1,106 occurrences
835 occurrences
313 occurrences
Visual Distribution
9,583 occurrences
6,808 occurrences
5,968 occurrences
5,708 occurrences
5,338 occurrences
2,349 occurrences
1,772 occurrences
1,106 occurrences
835 occurrences
313 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 9583 | 24.09% |
| American Express | 6808 | 17.11% |
| Apple Pay | 5968 | 15.00% |
| Google Pay | 5708 | 14.35% |
| Giropay | 5338 | 13.42% |
| MasterCard | 2349 | 5.90% |
| Stripe Connect | 1772 | 4.45% |
| VISA | 1106 | 2.78% |
| Klarna | 835 | 2.10% |
| Bolt | 313 | 0.79% |
Shipping Carriers Distribution
DHL accounts for 37.8% of displayed detection occurrences (6,717 occurrences) , followed by DPD (33.9%) and UPS (7.9%) .
Base: 17,750 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
6,717 occurrences
6,014 occurrences
1,402 occurrences
804 occurrences
752 occurrences
673 occurrences
419 occurrences
391 occurrences
292 occurrences
286 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 6717 | 37.84% |
| DPD | 6014 | 33.88% |
| UPS | 1402 | 7.90% |
| USPS | 804 | 4.53% |
| FedEx | 752 | 4.24% |
| GLS | 673 | 3.79% |
| Royal Mail | 419 | 2.36% |
| Colissimo | 391 | 2.20% |
| Correos | 292 | 1.65% |
| TNT | 286 | 1.61% |
Store Launch Timeline
Over the past 12 months, 4,554 new stores were launched in Infinite Scroll , with the highest activity in 2026-05 (342 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
342 stores launched
305 stores launched
310 stores launched
239 stores launched
287 stores launched
348 stores launched
441 stores launched
564 stores launched
505 stores launched
465 stores launched
493 stores launched
255 stores launched
Monthly Trend
7.5% of last 12 months
6.7% of last 12 months
6.8% of last 12 months
5.2% of last 12 months
6.3% of last 12 months
7.6% of last 12 months
9.7% of last 12 months
12.4% of last 12 months
11.1% of last 12 months
10.2% of last 12 months
10.8% of last 12 months
5.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 342 | 7.51% |
| 2026-04 | 305 | 6.70% |
| 2026-03 | 310 | 6.81% |
| 2026-02 | 239 | 5.25% |
| 2026-01 | 287 | 6.30% |
| 2025-12 | 348 | 7.64% |
| 2025-11 | 441 | 9.68% |
| 2025-10 | 564 | 12.38% |
| 2025-09 | 505 | 11.09% |
| 2025-08 | 465 | 10.21% |
| 2025-07 | 493 | 10.83% |
| 2025-06 | 255 | 5.60% |
Active Stores by Launch Year
Currently, 41,597 active stores in Infinite Scroll are tracked in our database , with the most stores launched in 2026 (1,496 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,496 active stores
4,995 active stores
3,512 active stores
3,204 active stores
2,717 active stores
2,952 active stores
3,524 active stores
3,007 active stores
2,734 active stores
2,053 active stores
1,225 active stores
1,052 active stores
1,002 active stores
1,240 active stores
823 active stores
Distribution by Launch Year
3.6% of tracked active stores
12.0% of tracked active stores
8.4% of tracked active stores
7.7% of tracked active stores
6.5% of tracked active stores
7.1% of tracked active stores
8.5% of tracked active stores
7.2% of tracked active stores
6.6% of tracked active stores
4.9% of tracked active stores
2.9% of tracked active stores
2.5% of tracked active stores
2.4% of tracked active stores
3.0% of tracked active stores
2.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1496 | 3.60% |
| 2025 | 4995 | 12.01% |
| 2024 | 3512 | 8.44% |
| 2023 | 3204 | 7.70% |
| 2022 | 2717 | 6.53% |
| 2021 | 2952 | 7.10% |
| 2020 | 3524 | 8.47% |
| 2019 | 3007 | 7.23% |
| 2018 | 2734 | 6.57% |
| 2017 | 2053 | 4.94% |
| 2016 | 1225 | 2.94% |
| 2015 | 1052 | 2.53% |
| 2014 | 1002 | 2.41% |
| 2013 | 1240 | 2.98% |
| 2012 | 823 | 1.98% |
Geographic Distribution
Germany stores with 15.8% (6,609 active verified stores) , followed by United States (11.7%) and Italy (4.8%) .
Base: 41,734 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
6,609 active verified stores
4,872 active verified stores
2,012 active verified stores
1,819 active verified stores
1,771 active verified stores
1,717 active verified stores
1,673 active verified stores
1,443 active verified stores
1,167 active verified stores
1,107 active verified stores
Visual Distribution
6,609 active verified stores
4,872 active verified stores
2,012 active verified stores
1,819 active verified stores
1,771 active verified stores
1,717 active verified stores
1,673 active verified stores
1,443 active verified stores
1,167 active verified stores
1,107 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 6609 | 15.84% |
| United States | 4872 | 11.67% |
| Italy | 2012 | 4.82% |
| Spain | 1819 | 4.36% |
| Brazil | 1771 | 4.24% |
| United Kingdom | 1717 | 4.11% |
| France | 1673 | 4.01% |
| India | 1443 | 3.46% |
| Vietnam | 1167 | 2.80% |
| Russia | 1107 | 2.65% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
EC-CUBE - Toys & Games
Shopify - Clothing & Accessories
Shopify - Clothing & Accessories
Shopify - Health & Beauty
Custom - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
Shopify
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Health & Beauty
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 86.8k | 100.00% |
| Emails | 58.6k | 67.56% |
| Phones | 46.8k | 53.92% |
| Ecommerce platform | 86.5k | 99.66% |
| Couriers | 15.7k | 18.08% |
| Payment Providers | 19.6k | 22.61% |
| Categories | 41.7k | 48.03% |
| Social Media | 63.7k | 73.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Infinite Scroll e-commerce landscape:
Analyze 41.7k verified e-commerce stores on Infinite Scroll - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Infinite Scroll e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Infinite Scroll e-commerce intelligence?
-
We track 41.7k verified Infinite Scroll e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.6% of displayed detection occurrences (27,129 occurrences) , followed by Instagram (32.6%) and YouTube (8.3%) .
Base: 78,359 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
27,129 occurrences
25,527 occurrences
6,540 occurrences
5,313 occurrences
3,269 occurrences
3,095 occurrences
3,044 occurrences
2,531 occurrences
1,668 occurrences
243 occurrences
Visual Distribution
27,129 occurrences
25,527 occurrences
6,540 occurrences
5,313 occurrences
3,269 occurrences
3,095 occurrences
3,044 occurrences
2,531 occurrences
1,668 occurrences
243 occurrences